England Golf

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British Golf Industry Association (BGIA)

England Golf - BGIA Growing Golf Conference

Sports Business

England Golf – BGIA Presentation

John Petrie
CEO England Golf
23rd April 2012

England Golf & Golf Business

• Untapped resource?

• Single Governing Body

• Closer relationship with business

• What is the target audience for golf business?

Golf & Business in England

People who play golf
Golf Club Members & Others

Golf & Business in England

Places People Play Golf

Golf Clubs

People who play golf
Golf Club Members & Others

Golf & Business in England

England Golf

National Governing Body

Places People Play Golf

Golf Clubs

People who play golf
Golf Club Members & Others

Golf & Business in England
England Golf

National Governing Body

Places People Play Golf

Golf Clubs
Course Manager
Equipment for Courses

People who play golf
Golf Club Members & Others

Golf & Business in England
England Golf

National Governing Body

Places People Play Golf

Golf Clubs
Course Manager
PGA Professional
Equipment for Courses
Expertise & Outlet

People who play golf
Golf Club Members & Others

Golf & Business in England
England Golf

National Governing Body

Club Manager
Equipment for
the Club
Places People Play Golf

Golf Clubs
Course Manager
PGA Professional
Equipment for Courses
Expertise & Outlet

People who play golf
Golf Club Members & Others

Golf & Business in England
England Golf

National Governing Body

Club Manager
Other Golf Business Equipment for
the Club
Places People Play Golf

Golf Clubs
Course Manager
PGA Professional
Equipment for Courses
Expertise & Outlet

People who play golf
Golf Club Members & Others

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England Golf

1. England Golf – BGIA Presentation John Petrie CEO England Golf 23rd April 2012

2. England Golf & Golf Business • Untapped resource? • Single Governing Body • Closer relationship with business • What is the target audience for golf business?

3. Golf & Business in England People who play golf Golf Club Members & Others

4. Golf & Business in England Places People Play Golf Golf Clubs People who play golf Golf Club Members & Others

5. Golf & Business in England England Golf National Governing Body Places People Play Golf Golf Clubs People who play golf Golf Club Members & Others

6. Golf & Business in England England Golf National Governing Body Places People Play Golf Golf Clubs Course Manager Equipment for Courses People who play golf Golf Club Members & Others

7. Golf & Business in England England Golf National Governing Body Places People Play Golf Golf Clubs Course Manager PGA Professional Equipment for Courses Expertise & Outlet People who play golf Golf Club Members & Others

8. Golf & Business in England England Golf National Governing Body Club Manager Equipment for the Club Places People Play Golf Golf Clubs Course Manager PGA Professional Equipment for Courses Expertise & Outlet People who play golf Golf Club Members & Others

9. Golf & Business in England England Golf National Governing Body Club Manager Other Golf Business Equipment for the Club Places People Play Golf Golf Clubs Course Manager PGA Professional Equipment for Courses Expertise & Outlet People who play golf Golf Club Members & Others

10. England Golf – BGIA Presentation John Petrie CEO England Golf 23rd April 2012

England Golf

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England Golf