The word media in front of social has caused a lot of confusion. It's not about the media, it's about being social. Open, collaborative and aspirational. That is what will drive prosperity for business. That is what makes your employees and clients loyal. After scrolling through this presentation you will know what makes or breaks a 21st century business and will be inspired with the tools needed to design a social business.
16. 86% of global consumers believe
that business needs to place at least equal
weight on society’s interest as on its own interest.
(Source: Edelman Good Purpose Study, 2010)
17. client
customer
It’s not about your
consumer
target group
17
22. The increasing power of the “99%” using new
technologies wil change the world forever. Today
organizations should tap into the human tendency to
wish to create a better world. This world demands
organizations to innovate to become more social.
We have to inspire those inside and outside the office
walls and make both give us their everlasting loyalty
and advocay!
23. It is not the biggest of
brands that survive,
nor the most
intelligent. It is the
one that is most
adaptable to change
25. 1. Social advertising
2. Social web rules
3. Social capitalism
1. social advertising 2. social web rules 3. social capitalism
26. Why spending 20
million on a super
bowl ad if you can
create a better world?
1. social advertising 2. social web rules 3. social capitalism
27. Oakley provided the
mine-workers in Chili
with sunglasses. They
had not seen daylight
for more than 60
days.
1. social advertising 2. social web rules 3. social capitalism
28. With this add
Patagonia reached
their best results from
advertising ever.
1. social advertising 2. social web rules 3. social capitalism
29. “We have to speak to
whole human beings
with minds, hearts
and spirits”
(Philip Kotler)
1. social advertising 2. social web rules 3. social capitalism
30. The new constitution
of Iceland is written
by 3000 people. Half
of its population
voted.
1. social advertising 2. social web rules 3. social capitalism
31. Carrotmob brings
people together to
spend their money on
social businesses.
1. social advertising 2. social web rules 3. social capitalism
32. “Web culture rules. It
stands for freedom,
openness, realness,
meritocracy,
collaboration.”
(Gary Hamel)
1. social advertising 2. social web rules 3. social capitalism
33. Unilever in
2020;double revenue,
halve environmental
footprint, while
producing for more
than a billion people.
1. social advertising 2. social web rules 3. social capitalism
34. Akzo’s Dulux paint
reduces the surface
temperature of walls
by 5ºc, saving 15% on
energy used for airco.
1. social advertising 2. social web rules 3. social capitalism
35. “The purpose of the
corporation must be
redefined around
creating shared
value.”
(Michael Porter)
1. social advertising 2. social web rules 3. social capitalism
36. 70% of CEO’s noted the need to evaluate sustainable value creation strategies
that had different criteria than traditional opportunities -
which require a longer time horizon to generate returns.
(Source: Business at its best;
driving sustainable value creation, Accenture)
46. Can we inspire and
connect an existing
community using
few management
involvement and
investments and is
it safe?
1. Inspire 2. Engage 3. Transform 4. Connect
47. Top-down, bottom-
up, outside-in, inside-
Leaders Management Coalition People out should all come
together to create a
true social business.
1. Inspire 2. Engage 3. Transform 4. Connect
48. Create a council.
Going through
OR change, infusing an
Hire an agency. innovative attitude
and unleashing the
brand fire within
people is an ongoing
proces.
1. Inspire 2. Engage 3. Transform 4. Connect
49. Best Buy’s
‘Twelpforce’ consists
of 2000 connected
brand ambassadors
using social
technology to build
relations with people.
1. Inspire 2. Engage 3. Transform 4. Connect
50. Virgin uses Salesforce
Chatter for both
communication inside
and outside the office
walls.
1. Inspire 2. Engage 3. Transform 4. Connect
51. P&G’s R&D is now
‘Connect & Develop’.
Half of their
innovations resulted
from collaboration
between researchers
inside and innovators
outside the walls.
1. Inspire 2. Engage 3. Transform 4. Connect
52. Highly networked enterprises are
50% more likely than other organisations
to report market share gains against
their competitors and higher profit margins.
(Source: McKinsey quarterly
‘The Rise of the Networked Enterprise’)
53. Democratization of
business is well under
way. It’s time for
organisations to open
up. Break down the
walls. Balance
Business. Humanize
it! Become social
56. This world demands organizations to innovate to
become more social. We have to inspire and
engage those inside and outside the office walls using
social technology and a well-defined purpose.
61. For the past three years, ethical corporate leaders have outperformed
the growth of the S&P 500 by 40%.
(Source: The World’s Most Ethical Companies 2011,
ranked by Ethisphere)