Employee Engagement and Glocalization

“Glocalization” joins globalization and
localization together — and is emerging as
the new standard in global marketing.


Glocalization rings true with
multinational corporations
(MNCs) interested in
developing a global strategy
for employee engagement.


Complexities
of our
global market
are becoming
even more
intricate
and varied:


n

4 generations now exist
in the marketplace


n

Some traditional storefronts
offer handwritten receipts while
others rely on mobile shopping


n

Specific countries offer
SMS mobile marketing
while others employ a
postal system that uses
landmarks for addresses.


At BI WORLDWIDE
(BI W) we call
our version of
globalization
“Core + Delta”


“Core”
represents the
universal
components
in the
global strategy.


“Delta”
then localizes
the global strategy.


At BIW we know the value this provides
global organizations, having operated —



n

More than 200
global programs



n

n

More than 200
global programs
With 300
million participants



n

n

n

More than 200
global programs
With 300
million participants
In 120 countries.


G5 makes
glocalization
easy through
audience-smart
technology
that offers:


n

Local markets
freedom to run
promotions
and circulate
communications
specific to
their market
environments


n

A point parity tool
that converts
local differences
to point values.


It’S tImE
tO

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“GLOCALIz

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EE EnGA
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izatio n
Marketing

Culture

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m

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s
A better sol
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by getting
nition progra
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m is allowin
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und
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nts along the the world in the origin
This can be
al design con ation at the market
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ively by par
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tnering wit
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h an agency
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rkets. A sup
ure cultural
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At BIW, we
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s are consis
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nd the imm
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ense value
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y fulfillment
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And the cha
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“Glocalization” joins
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ognition
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ate effective
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At BI Wor ldWI de (BIW)
, we call our version of
BIWOR LD
glocalization “Core + delta.
WIDE.com
represents the universal
| Aus
” “Core”
component in a
consistently across alltralia | Canada |s Chinaglobal strategy that can be communicat
|
markets. “Core” elemeIndia | Lat
ed
nts can include branding,
in Americ
some cases, foundationa
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signage and, in
l values. “delta” then localiz
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es the global strategy gdom | United States
relevant local adaptations
— making
to ensure that the produ
ct or service is on target
and always meaningful
, appealing
.

Download our article
to learn how G5
can help achieve
your global
employee
enagement
objectives.

•
•

•

•

•

•

G5 makes glocaliz
ation easy.

BI Wor lDWIDe’s
G5 system is the most
advanced global social
system ever. It allows for
recognition
consistency and contro
l because corporate brand
promotions, budgets and
ing,
communications can all
be managed centrally
enterprise. Plus, G5’s audie
for the entire
nce-smart technology
offers:
local offices the freedo
m to run promotions and
circulate communications
specific to their own needs
and unique market enviro
nments
a point parity tool that
uniformly converts local
differences in point values
participants to easily redee
, allowing
m from awards catalogs
specific to their own locatio
n.
Brin

•

•

g localization into
your glob

al programs.
In the business of emplo
yee engagement, gloca
lization is a critical comp
the design process.
onent in

Nothing is less effective
than a corporate mand
ate forcing all employees
in an employee recognition
to participate
program that doesn’t succe
ssfully represent or recog
their culture.
nize

BIWorlDW IDe.co
m | australia | canad
a | china | India |
latin america | united
Kingdom | united
|
Proprietary & Confident
states
ial

©BI WorldWIde™ 2014

Australia | Canada | China | India | Latin America | United Kingdom | United Satees | BIWORLDWIDE.com

Employee Engagement and Glocalization

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