These are the slides from Kristen's McLean's Keynote speech at TOC Bologna 2013.

1. +
THE FUTURE OF
CHILDREN’S BOOKS
IN FIVE TRENDS
Kristen McLean
TOC Bologna 2013
@BKGKristen

2. Hello!
Kristen McLean
Founder & CEO
Bookigee, Inc.

3. <30,000 view image>

4. TREND 1
+ The Rise of the
Empowered Author
#TOCBologna

5. +
Stats - Hybrid
―Hybrid Authors‖

6. +
Stats - Hybrid
―Hybrid Authors‖ = entrepreneurs
www.digitalbookworld.com/2013/what-authors-want-third-of-published-authors-interested-in-self-publishing-next-book/

7. +
Stats - Hybrid
―Hybrid Authors‖ = entrepreneurs
Hybrids earn $10K more per year than traditionally published peers

8. +
Stats - Hybrid
―Hybrid Authors‖ = entrepreneurs
Hybrids are 10% more likely to be blogging and on Facebook

9. +
Stats - Hybrid
―Hybrid Authors‖ = entrepreneurs
Hybrids have been on Twitter 12% longer than their peers

10. +

11. + Value proposition:
access-vs-control

12. Takeaway
+ You now have TWO customers
The consumer, and the author

13. TREND 2
+ The Rise of the
Empowered Consumer
#TOCBologna

14. +
It’s about what, when, & how they want it
And at the price they want it too

15. + They
don’t care
about our
limitations,
processes,
territories,
fears,
concerns,
workflows,
rights,
or profits.

16. + They
DO care
about
ease of use,
price,
narrative,
quality,
novelty,
imagination,
and word
of mouth.

17. Takeaway
+ Your CUSTOMER is in charge
You must become
customer anthropologists
#TOCBologna

18. TREND 3
+ The Rise of the
Empowered Child
#TOCBologna

19. “My child asked for it.”
#1 purchase driver for kids 7-12
#2 for kids 0-6

20. +
Education is a
self-organizing
system,
where learning
is an emergent
phenomenon.‖
-Sugata Mitra, professor
of educational technology at
Newcastle University (UK)
http://www.ted.com/talks/sugata_mitra_the_child_driven_education.html

21. +

22. 441,000 kindle e-books to kids in sub-Saharan Africa
500,000 people reading e-books via mobile

23. Cathedral
One dominant pedagogy –
rewards compliance & diligence

24. Marketplace
Many pedagogies—
rewards critical thinking
gogies –

25. Children are
fundamentally in charge
+
of their own inquiry.
#TOCBologna

26. Takeaway
+ Goodbye gatekeepers,
hello facilitators.
How do we cultivate an
appropriate conversation
with our end readers?
#TOCBologna

27. TREND 4
+ New Patterns of
Content Emergence
#TOCBologna
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28. Publishing 1.0

29. Who are the
Publishing 2.0
facilitators?
mass market
agents,
packagers,
editors?
bloggers,
niche/longtail
reviewers,
tastemakers?
crowd

30. Takeaway
+ New mechanisms are driving the
acquisition of content
Advantage will accrue to those
with creative approaches
#TOCBologna

31. TREND 5
+ Drivers of choice are stable,
delivery is not
#TOCBologna

32. +

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37. +

38. Takeaway
+ Great books are still important
As we move forward digital content
will separate from its print forms
#TOCBologna

39. Thanks!
Kristen McLean
Founder & CEO
Bookigee, Inc.