Keynote speaker presentation delivered at the 2007 BBSLG Conference hosted by the University of Northampton, 27-29 June

1. Information Literacy meets
Web 2.0 : good news for
Business Librarians?
28 June 2007
Peter Godwin
University of Bedfordshire

2. /
http://www.flickr.com/photos/plentyofants/203275559

3. Information Literacy meets Web 2.0 : good
news for Business Librarians?
 Information Literacy and the educational background
 Web generation
 What is Web 2.0 anyway?
 Business and Web 2.0
 What it means for us
 Good news for Business
Librarians?

4. Higher Education
Technological change
Information Literacy
Competition
Population change
Student expectations
Learning & teaching methods
Funding
Web generation
Lifelong learning
Innovation
Branding

5. Information Literacy
Information literacy is knowing when and
why you need information, where to find
it, and how to evaluate, use and
communicate it in an ethical manner.
CILIP definition, 2004

6. SCONUL Seven Pillars framework

7. SCONUL 7 Pillars
 Recognising need for information
 Distinguishing sources and access
 Constructing search strategies
 Locating and accessing
 Comparing & evaluating
 Organising, applying and communicating
 Synthesising and adding new knowledge

8. Our buildings and services say “I am to be admired, not used!”
We have to let them carve out
their own information landscapes
http://www.flickr.com/photos/crazzami/285902415/

9. http://www.flickr.com/photos/lausanne/350038095 photo by
laurego
“The librarian as
information priest is
as dead as Elvis.”
(George M.Needham at ALA
Conference 25/6/07)

10. http://www.flickr.com/photos/77773883@N00/260560027/
http://www.flickr.com/photos/77773883@N00/260560027

11. How do we react?
 Teach Google and Google Scholar as
legitimate sources where appropriate
 Watch and recommend Google Print as a
source of full text
 Find the ideal metasearch engine…..
 Become Information Gurus and
recommend other search engines as
alternatives

12. But there’s more……
 Web 2.0
/
http://www.flickr.com/photos/mmmonica/110355252

14. What is Web 2.0 ?
RSS feeds
Wikis
Blogs
Mashups
Podcasting Tagging
Vodcasting
flickr
del.icio.us
MySpace
YouTube
Instant messaging
http://www.flickr.com/photos/bleu_celt/164076288/

15. What has Web 2.0 to do with Business?
http://www.flickr.com/photos/bac_clin/494357973

17.  “Markets are conversations”
 Business needs to listen and
use these communications
 Therefore blog
 General Motors use them and
say it gives direct line of
communication with buyers
 “If you want to lead, blog”
Jonathan Schwartz
COO/President of Sun
Microsystems, Harvard
Business Review Nov 2005

18. “Hyperlinks subvert hierarchy. The Net will
wear away institutions that have forgotten
how to sound human and how to engage in
conversation”
(Pew Internet & American Life Project 2006)
http://www.flickr.com/photos/bleu_celt/164076288

21. http://www.flickr.com/photos/jozjozjoz/296464409

23. Blogs
 Personal distraction
 Archives of advice
 Collective wisdom
 Changing community
dynamics

24. RSS
 S creenshot of RSS in plain English

25. Wikipedia

26. Social networks and MySpace

27. Social bookmarking

28. Tagging and Folksonomies

29. Flickr
 /
http://www.flickr.com/photos/thomashawk/12241420

31. YouTube

32. Mashup
 A website or web application which uses content from more
than one source to create a completely new service

34. Instant messaging
 Communication using text in real-time
between two persons e.g. via web

36. Custom search

37. This is an opportunity…
 Let’s join in and engage the Net generation
where they are
 Web 2.0 makes it easier for us to make our
sites and materials more visual and attractive
 We can foster deep and active learning
methods and peer-based learning

39. New understandings
What it means for us
New skills
New ways of working
FUN!
http://www.flickr.com/photos/mrtea/425939573/

40. Five Weeks
to a Social Library
http://www.flickr.com/photos/
ibrarianmer/332015283/
Meredith Farkas

41. Library Instruction Wiki
Library 2.0 in 15 Minutes a Day

43. Why is this important for engaging
Business students?
How will our Information Literacy
teaching be affected?

44. Teaching in the Age of the
Amateurs
 More awareness of how information is
created
 Better screen literacy and a sense of context
 Doing search strategies and keywords in an
ocean of information
 Be a detective, always sceptical and able to
think critically, evaluating, reflecting and
synthesising
 Using material ethically

45. Blogs
 The “blogosphere” is  Need to teach best sources for
becoming like a global searching blogs
brain and is a vital part of e.g.Google Blog Search
online culture
 Blogs are current and a
valid information source to  Need to teach how to evaluate
get views and insights a blog
about a subject e.g. Kathy Schrock’s Guide for
Educators Critical Evaluation
Surveys & Resources

46. Blogs
 Blogs help writing skills, encourage community and
reflection, and aid deep learning
 Can be used in our teaching and could collect student
content into the teacher’s aggregator
 Blogger or Blackboard?

47. RSS
 RSS feeds allow researchers to
subscribe to regular content from news
services and relevant content from
databases

49. Wikis
 Use Wikipedia as a  Wikis encourage group
legitimate starting point work and peer review
measured against other  Which software to use -
reference sources, Moodle, PBWiki, or
understanding its Blackboard?
strengths and
weaknesses

53. Podcasts
 Teach ways of searching  Use to deliver tours, or
for podcasts e.g.Yahoo specific information,
http://podcasts.yahoo.com/  Can use iTunes, which
allows users to jump around
chapters
 Useful for academics and
librarians who have
wonderful voices!
 Allows students to time-shift
 Can be used in a car, while
jogging….anywhere

54. Del.icio.us
Del.icio.us as a research tool
 helps students to organise what they find
and bookmark easily, accessible
anywhere…
 assists referencing
 encourages them to tag, which is central
to the linking of ideas, and aids sharing
of resources.

55. Tagging
 Tagging as part of critical thinking, making
links which involve evaluation, categorising,
and formulating keywords.
 Assisting an understanding of subject
headings and summarising a topic
 Tagging of catalogue items. E.g. University
of Pennsylvania PennTags

56. LibraryThing
 LibraryThing could encourage reading
and sharing of favourites
http://www.flickr.com/photos/travelinlibrarian/224114383/

57. YouTube
 Create our own YouTube and iTunes videos
for promotional programmes and tutorials
 Use YouTube material in our teaching to
trigger discussion
http://www.youtube.com/watch?v=xFAWR6hzZek
http://www.youtube.com/watch?v=Ne_WXP7lUWM

59. Instant messaging
www.flickr.com/photos/89485689@N00/453313290

60. Flickr
 Flickr for storage of our photos
and for presentations

61. Second Life

62. Remember
“Information literacy increasingly should not be
considered a given….the information literacy skills of
new students are not improving as the post-1993
Internet boomlet enters college….in a sea of user-
created content, collaborative work, and instant
access to information of varying quality, the skills of
critical thinking, research, and evaluation are
increasingly required to make sense of the world”
Horizon report, 2007

63. The Web 2.0 challenge to Information
Literacy
 The needs of the Google We must
generation, reinforced by the  Spend more time teaching
developing Web 2.0 how information is created
information environment, are and communicated.
increasing the importance of  Help to develop a sense of
Information Literacy. context.
 Encourage scepticism and
 We should trial Web 2.0 ability to evaluate.
tools to help us to connect  Guide toward assimilation,
with this generation. deep thinking, reflection.
 Remember the software can  Ethical use of material.
be like a free kitten!

64.  We can play a key role in creating
information literate citizens
 We are ideally placed to investigate and use
Web 2.0 tools to encourage reflective
learning
 We have a whole new set of tools to enliven
our delivery!
Canlosa flickr

65. And finally
It’s a world of perpetual beta so let’s
experiment! Using these tools we need only
be constrained by our imagination to engage
our users as never before!

67.  Web 2.0 cartoons from blaugh.com
 Photos from flickr and Microsoft Clip Art