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Directors’ Responsibilities

         Leslie Spiers
      Boardroom Dynamics
Corporate problems?

What’s this got to do with companies outside
the FTSE 350?


Does it mean yet more regulation?
Corporate Governance as
business improvement
 Internal improvements
 Systems
 Roles
 Processes
 External improvements
 Compliance
 Reputation
The role of the Board in SME’s
2007 Research into SME’s

  Boards were often a legal formality
  Boards appear to contribute little of
  significance to business development
  Boards dealt with operational matters as
  opposed to strategic issues
  Boards dealt with short term goals (survival)
Strategic versus operational planning
Board structures and processes

 Lack of formal committees
 Few non-executive directors
 Lack of risk management systems
 Less advice from auditors as threshold for
 independent audit increases
Governance and business improvement

  Risk reduction through identification and
  management
  Wider experience in decision-making
  Stakeholder engagement through identification
  and management
Stakeholder groups


               Suppliers
                             Shareholders
                                                Local
                                             Government
         Overseas
        Governments

                           The Business
                                             Bankers
          Government


                              Press           Competitors
        Regulators
                                       Employees

                      HMRC
Further considerations

 Reputation management
 Greening of business (the business case for
 social responsibility and integrity)
 Corporate governance is about changing
 organisational cultures rather than regulations
How then to determine board room
competencies to develop excellence
           in direction?
The business literature is unanimous
 Boards are no longer a cosy affair
 Proactive and transparent
 Growth in status of NEDs = more scrutiny
 Ultimately need honest, diverse opinions,
 courage, and knowledge to improve the board
 decisions
 BOARD FIT and mix of exec and non execs
Board fit... depends on the business
NED recruitment

  Historically poor
  Less than 4% have formal interview
  < 1/3 Chairs help NED prepare for the role
  Smoke filled rooms
NED attributes 1
  Breadth of experience
  Team player
  Well prepared
  Communicator
  Sharp mind
  Creative and visionary
  Focused on board improvement
NED attributes 2
 Committed
 Confident
 Independent
 Experience
 Challenge
 Supportive
 Focus on company performance
 Legal responsibility
 Conscience of shareholders
Appointing executive directors
   Competent in 4 key areas
  –   Results orientation
  –   Strategic orientation
  –   Collaboration
  –   Independence
   But
  –   Diversity vs. group think
  –   Snakes in suits – psychopathy in the
      board room
Who to appoint?
 Every instinct points you to appoint someone
 you like, and someone like you
 Diversity however gives you
  – Long term creativity
  – Allows you to match your markets
 Needs continual “management”
 See iod.com for model service agreement
What is a Company?
 It is a separate legal entity
 It is recognised as a legal “person”
 It has personality & can act as a person
 It has a constitution
 It has long life potential
 It can claim under Human Rights Act
What is the purpose of a Company?
 Designed to make profits to distribute
 To limit liability of investors
 Companies Ltd by guarantee can use surplus to
 the benefit of the company
What are the features of a Company?
 It is separate from individuals in it
 It creates a separate person
 It has its own life and responsibilities
 It has members who subscribe capital
 It is set up by shareholders to protect themselves
 It is registered with Companies House
 It has regulations and officers to run its affairs
The Company and its Directors
 Co Act 2006 says the primary duty of a director is to
 the Company, but also to recognise a duty to…
  – towards shareholders – towards trading partners
  – towards employees – towards the state
 Co has a decapitated head – the Board
 Board is the “thinking and controlling mind”
 Rail Track, Herald of Free Enterprise, Lyme Regis
Stakeholder groups


              Suppliers
                             Shareholders
                                                Local
                                             Government
         Overseas
        Governments

                          The Business
                                             Bankers
          Government


                              Press           Competitors
        Regulators
                                       Employees

                      HMRC
Directors’ legal requirements
 Now codified in Companies Act 2006
“Enlightened shareholder Interest” – future and potential
 Act within your powers
 Promote the success of the company
 Have regard to other stakeholders
 Exercise independent judgment
 Exercise reasonable care, skill and diligence
 A general duty to avoid conflict of interest
 Insolvency
6 Factors not to be ignored
1.   Likely long term consequences of a decision
2.   Interests of employees
3.   Need to foster relationships with suppliers & customers
4.   Impact of the business in the community &
     environment
5.   Maintaining high standards of business conduct
6.   Need to act fairly between members
Get or keep out of gaol
 No requirement for extensive paper trail
 Well prepared board papers that
  – Deal with relevant factors
  – Demonstrate these have been considered
  – Minute reflects the decision
Who is a Director?
 Types of Director
 – Executive and Non Executive
 – Shadow
 – De Facto
 Must be at least 1 “natural person” on the
 board
Prohibitions on acting as a director
  Undischarged bankrupts
  Under the Directors Disqualification Act 1985
  Person under 16 years old (from Oct 2008)
  From April 2007 no upper age limit
  Articles may impose further disqualifications
What is the Board for?

"The job of the Board is all to do with creating
momentum, movement, improvement and direction.

If the Board is not taking the company purposefully
into the future, who is?"

                                Sir John Harvey-Jones
The Board's key purpose


  Seek to ensure the company's success by
collectively directing its affairs and meeting the
  legitimate interests of its shareholders and
              relevant stakeholders
The Board's main functions
   Policy formulation
   Accountability and compliance
   Strategy and leadership
   Supervision of management
   Providing clarity – no mixed messages
Responsibilities of the Board
                     Accountability                                            Policy Formulation
                     To the company                                            Stating Purpose
                     To Owners
   EXTERNAL                                                                    Creating Vision and Values
                     To regulators and legislators
                     To Stakeholders                                           Developing corporate climate
                     Ensuring Directorial Audit                                Monitoring the external environment




Governance Review Cycle                                                                          Strategy Review Cycle
                                                        The Board




                    Supervising Management                                       Strategic Thinking
                    Performance Management                                       Market Positioning
    INTERNAL        Budgetary Control                                            Setting corporate direction
                    Review of key business results                               Reviewing resources
                    Organisational capability                                    Setting implementation processes

                           SHORT TERM                                                   LONG TERM
                                                     Operations Review Cycle
Accountability

  To ensure that the Company complies with laws
 & regulations and that management & employees
  comply with carrying out the Board's decisions

             Very onerous duties and
            different from management
Governance
 The Board is the 'Mind & Will' of the Company
 In law – all directors are jointly responsible
 All directors are equal (technically)
 Executive powers are vested in the Board
 Board is always responsible for the Company's
 affairs
 Directors’ primary duties are owed to the Company
 Board must have regard for the shareholders
 and other interested parties
Strategy
  Board needs to set tone, standards, values
  Board needs to agree common vision
  A Board Charter clarifies ToR
  Directors accept & utilise their differences
  Reward contributions towards achieving the
  overall vision
  Selecting the MD/CEO - personifies the
  Board's leadership
Direction and management

                  Direction
            Formulation of strategy
  Acquisition & allocation of overall resources
                Setting policies
             Establishing direction
  Emphasising the mission & the shared vision
Direction and management

              Management
             Running the business
       Shorter term operational matters
  Financial, production, market management
Power & responsibility        R
                              E
                              S
                              P
  P            SHAREHOLDERS
                              O
  O                           N
                              S
  W            BOARD          I
  E                           B
                              I
  R                           L
            MANAGEMENT        I
                              T
                              Y
Board composition & organisation
       "A Board may be composed of brilliant
          individuals and yet be ineffective.
  It can only fulfill its true potential as a Board if it
      is properly selected, organised and led."


   Good practice for directors – standards for
                  the Board
Board meetings
 Directors powers are collective
 Need a quorum to convene a board meeting
 No director must be excluded
 Right to inspect accounts and minutes
 Board minutes must be kept
Board structures and styles

              BOARD
                           GOVERNANCE




            MANAGEMENT     MANAGEMENT
            ORGANISATION
All – Executive Directors Board
Majority Executive Directors Board
Majority Non-Exec Directors Board
All non-Executive Board
Roles of chairman and Managing
Director
 Difficult to be objective about the performance of management
 Roles ideally need different temperaments and motivations
 More difficult for Executive Directors to act in their director roles
 Confusion as to which hat is being worn in the boardroom
 Too much power in one person & two heads are better than one
 Under pressure, management take precedence over governance
 Above a certain size, there is too much for one person to do
 Exterior profile is narrower than with two persons
 One person is more vulnerable than two
In Summary… Directors
 Establish clarity of mission, vision and values
to lead the broad direction of the company
 Decide upon the strategies and structure
to ensure the company's survival & prosperity
 Delegate to management and involve staff
to effect implementation of strategy, policies & plans
 Exercise responsibility to shareholders and other
interested parties
to promote & meet their legitimate interests

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Directors Responsibilities

  • 1. Directors’ Responsibilities Leslie Spiers Boardroom Dynamics
  • 2.
  • 3. Corporate problems? What’s this got to do with companies outside the FTSE 350? Does it mean yet more regulation?
  • 4. Corporate Governance as business improvement Internal improvements Systems Roles Processes External improvements Compliance Reputation
  • 5. The role of the Board in SME’s 2007 Research into SME’s Boards were often a legal formality Boards appear to contribute little of significance to business development Boards dealt with operational matters as opposed to strategic issues Boards dealt with short term goals (survival)
  • 7. Board structures and processes Lack of formal committees Few non-executive directors Lack of risk management systems Less advice from auditors as threshold for independent audit increases
  • 8. Governance and business improvement Risk reduction through identification and management Wider experience in decision-making Stakeholder engagement through identification and management
  • 9. Stakeholder groups Suppliers Shareholders Local Government Overseas Governments The Business Bankers Government Press Competitors Regulators Employees HMRC
  • 10. Further considerations Reputation management Greening of business (the business case for social responsibility and integrity) Corporate governance is about changing organisational cultures rather than regulations
  • 11. How then to determine board room competencies to develop excellence in direction?
  • 12. The business literature is unanimous Boards are no longer a cosy affair Proactive and transparent Growth in status of NEDs = more scrutiny Ultimately need honest, diverse opinions, courage, and knowledge to improve the board decisions BOARD FIT and mix of exec and non execs
  • 13. Board fit... depends on the business
  • 14. NED recruitment Historically poor Less than 4% have formal interview < 1/3 Chairs help NED prepare for the role Smoke filled rooms
  • 15. NED attributes 1 Breadth of experience Team player Well prepared Communicator Sharp mind Creative and visionary Focused on board improvement
  • 16. NED attributes 2 Committed Confident Independent Experience Challenge Supportive Focus on company performance Legal responsibility Conscience of shareholders
  • 17. Appointing executive directors Competent in 4 key areas – Results orientation – Strategic orientation – Collaboration – Independence But – Diversity vs. group think – Snakes in suits – psychopathy in the board room
  • 18. Who to appoint? Every instinct points you to appoint someone you like, and someone like you Diversity however gives you – Long term creativity – Allows you to match your markets Needs continual “management” See iod.com for model service agreement
  • 19. What is a Company? It is a separate legal entity It is recognised as a legal “person” It has personality & can act as a person It has a constitution It has long life potential It can claim under Human Rights Act
  • 20. What is the purpose of a Company? Designed to make profits to distribute To limit liability of investors Companies Ltd by guarantee can use surplus to the benefit of the company
  • 21. What are the features of a Company? It is separate from individuals in it It creates a separate person It has its own life and responsibilities It has members who subscribe capital It is set up by shareholders to protect themselves It is registered with Companies House It has regulations and officers to run its affairs
  • 22. The Company and its Directors Co Act 2006 says the primary duty of a director is to the Company, but also to recognise a duty to… – towards shareholders – towards trading partners – towards employees – towards the state Co has a decapitated head – the Board Board is the “thinking and controlling mind” Rail Track, Herald of Free Enterprise, Lyme Regis
  • 23. Stakeholder groups Suppliers Shareholders Local Government Overseas Governments The Business Bankers Government Press Competitors Regulators Employees HMRC
  • 24. Directors’ legal requirements Now codified in Companies Act 2006 “Enlightened shareholder Interest” – future and potential Act within your powers Promote the success of the company Have regard to other stakeholders Exercise independent judgment Exercise reasonable care, skill and diligence A general duty to avoid conflict of interest Insolvency
  • 25. 6 Factors not to be ignored 1. Likely long term consequences of a decision 2. Interests of employees 3. Need to foster relationships with suppliers & customers 4. Impact of the business in the community & environment 5. Maintaining high standards of business conduct 6. Need to act fairly between members
  • 26. Get or keep out of gaol No requirement for extensive paper trail Well prepared board papers that – Deal with relevant factors – Demonstrate these have been considered – Minute reflects the decision
  • 27. Who is a Director? Types of Director – Executive and Non Executive – Shadow – De Facto Must be at least 1 “natural person” on the board
  • 28. Prohibitions on acting as a director Undischarged bankrupts Under the Directors Disqualification Act 1985 Person under 16 years old (from Oct 2008) From April 2007 no upper age limit Articles may impose further disqualifications
  • 29. What is the Board for? "The job of the Board is all to do with creating momentum, movement, improvement and direction. If the Board is not taking the company purposefully into the future, who is?" Sir John Harvey-Jones
  • 30. The Board's key purpose Seek to ensure the company's success by collectively directing its affairs and meeting the legitimate interests of its shareholders and relevant stakeholders
  • 31. The Board's main functions Policy formulation Accountability and compliance Strategy and leadership Supervision of management Providing clarity – no mixed messages
  • 32.
  • 33. Responsibilities of the Board Accountability Policy Formulation To the company Stating Purpose To Owners EXTERNAL Creating Vision and Values To regulators and legislators To Stakeholders Developing corporate climate Ensuring Directorial Audit Monitoring the external environment Governance Review Cycle Strategy Review Cycle The Board Supervising Management Strategic Thinking Performance Management Market Positioning INTERNAL Budgetary Control Setting corporate direction Review of key business results Reviewing resources Organisational capability Setting implementation processes SHORT TERM LONG TERM Operations Review Cycle
  • 34. Accountability To ensure that the Company complies with laws & regulations and that management & employees comply with carrying out the Board's decisions Very onerous duties and different from management
  • 35. Governance The Board is the 'Mind & Will' of the Company In law – all directors are jointly responsible All directors are equal (technically) Executive powers are vested in the Board Board is always responsible for the Company's affairs Directors’ primary duties are owed to the Company Board must have regard for the shareholders and other interested parties
  • 36. Strategy Board needs to set tone, standards, values Board needs to agree common vision A Board Charter clarifies ToR Directors accept & utilise their differences Reward contributions towards achieving the overall vision Selecting the MD/CEO - personifies the Board's leadership
  • 37. Direction and management Direction Formulation of strategy Acquisition & allocation of overall resources Setting policies Establishing direction Emphasising the mission & the shared vision
  • 38. Direction and management Management Running the business Shorter term operational matters Financial, production, market management
  • 39. Power & responsibility R E S P P SHAREHOLDERS O O N S W BOARD I E B I R L MANAGEMENT I T Y
  • 40. Board composition & organisation "A Board may be composed of brilliant individuals and yet be ineffective. It can only fulfill its true potential as a Board if it is properly selected, organised and led." Good practice for directors – standards for the Board
  • 41. Board meetings Directors powers are collective Need a quorum to convene a board meeting No director must be excluded Right to inspect accounts and minutes Board minutes must be kept
  • 42. Board structures and styles BOARD GOVERNANCE MANAGEMENT MANAGEMENT ORGANISATION
  • 43. All – Executive Directors Board
  • 47. Roles of chairman and Managing Director Difficult to be objective about the performance of management Roles ideally need different temperaments and motivations More difficult for Executive Directors to act in their director roles Confusion as to which hat is being worn in the boardroom Too much power in one person & two heads are better than one Under pressure, management take precedence over governance Above a certain size, there is too much for one person to do Exterior profile is narrower than with two persons One person is more vulnerable than two
  • 48. In Summary… Directors Establish clarity of mission, vision and values to lead the broad direction of the company Decide upon the strategies and structure to ensure the company's survival & prosperity Delegate to management and involve staff to effect implementation of strategy, policies & plans Exercise responsibility to shareholders and other interested parties to promote & meet their legitimate interests