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Ensuring the success of your
          family business

            Tony Haffenden
 Family business and succession coach

Helping senior business leaders exit or transfer their business and
        young business leaders create a new vision and a
                     profitable way forward
Ensuring the success of your family
business
 The economic importance of family businesses
 The real differences in running family businesses
 Family business leadership and transition
 Where will we (and our businesses) be in 2017
 Using conflict to take the business forward
 Pass on, sell on, carry on or……………
 Some real examples of family business transfer
 Communication and organisation solutions
Family businesses as a % of registered
    companies

                 Portugal         70%
                 United Kingdom   75%
                 Spain            80%
                 Switzerland      85%
                 Sweden           >90%
                 Italy            >95%
                 Middle East      >95%

© Family Business Solutions
What every family business adviser
   should remember

            No family business is at exactly the same stage
            No family firm is static for very long
            Professionals must respect these differences
            No one professional has all the tools
            Working with a family business is a multi
            disciplinary undertaking

       It’s a privilege to work with each one

© Dr Barbara Nunn
Today’s challenges for the Family
Business

  Modern economy driven by:

   Globally expanding markets
   Technical innovation
   The environment
   Knowledge and Information
   Change (stress)
What does this mean?

  Greater opportunities
  More effective decisions/higher levels of risk
  Successful transition of the family through its life
  course and the family’s business through its
  organisational life course
  Consequences of mismatch are more critical to
  the well being of the family and the viability
  of the family business
Qualities of a family business leader
           Clarity, consistency and passion
           Excellent people
           Talk to staff and find out what’s going on in
           the business
           Purpose, price, costs and volume
           Brainstorming skills
           Strategy 5 years and 1 year in detail
           Guts, nous, vision
           Above all the ability to get on with people
Sir Gerry Robinson
The next leader of your family business




 Inside outsider?
The family business system


            Family                                                 Business

                              Family needs       Business needs
                              Emotional          Facts/profits
                              Inward             Outward
                              Little change      Fast change
                              Born into          Contracted into




                                This is where it gets interesting!
© Family Business Solutions
Non family business- two circle model



              1              2
           Business   3   Ownership
Family business - three circle model
Developed by Tagiuri & Davis, Harvard




                1             3             2
             Business                    Ownership
                              7
                        5            6


                              4
                            Family
© Family Business Institute
The model in practice
Move forward together with confidence


 What are your personal and business aspirations?
 Shared vision for the business and family in 2017?
 Where will you be in your biological life cycle?
 At what stage is your business life cycle?
 Where are you with your product life cycle/s?
 What innovations do we have in the pipeline?
 No need to wait for happiness and success?
Focus on the positive
Working in a family business can be unique and rewarding
in many ways
   Create enmeshed goals and implied trust among
   the various functional positions
   Have built-in teams, they often have a common
   philosophy of management, culture and ethics
   And no amount of time can replace the sense of
   familiarity that family members bring to the
   workplace

 Recognising and fostering these positives at
 times of conflict can result in easier resolution
 of issues
Unique benefits and some tricky
challenges
 Key people are related to one another
 Unless family members understand and are
 committed to preserving these relationships,
 the business can destroy them. Yet the
 business also has to function profitably
 Women often use their experience in juggling
 activities, negotiating peaceful settlements
 among siblings, and acknowledging
 different needs to resolve conflict
Family Business Models (i)
 Family first       Business first
Business decisions favour     Business decisions based on
equality and unity as fair    what’s best for the company

Differences in contribution   Professional principles for
aren’t recognised (golf       compensation, promotion
course scenario)              and recruitment are seen as
                              fair

A happy, united family is     Principles are followed even
good for the business         if it leads to unequal
                              treatment of family
                              members
Family Business Models (ii)
     Active              Passive
Only family members working          Ownership is open to
in the business can own              working and non-working
shares (who is “family”?) and        shareholders
ownership control is in the
hands of those who run the
business
Non active family members            Non active family members
lose their right to their family’s   may continue to participate
heritage                             in their family’s heritage
Family wealth may be                 Family wealth may
consolidated in a small group        be diluted amongst
of shareholders                      a large group of
                                     shareholders
Roles and responsibilities
Conflict can arise from lack of clarity around responsibilities

Casual, informal management, can cause problems as the
business needs to change. Especially as the family business
grows

Solutions
Using the disciplines that any well run company uses –
managing workflow, job duties and responsibilities across
functions – can help

Each person understands their role and how he or she
contributes to the organisation’s overall success.
Problem solving is then focused on resolving
the business issue rather than pointing fingers    .
Using conflict to make business progress

  Set out the ground rules
  Establish everyone’s initial positions
  Confirm common interests and goals
  Proceed to brainstorming – everything is listed
  Present objective data/facts
  Explore benchmarks, best practice examples
  Reach agreement
  Write up and circulate the agreed action plan
  Clarify responsibilities and time table
Conflict resolution
                                          Team

                                       Good fighting

                                     Non judgemental

                                    Attack the problems

                                    Participation by all


               Productive
               Conflict
               Business
               Growth

               Leads to more
               professionally
               managed businesses
The Developmental Model

                             Maturity             Business
                                                 Development

                           Expansion/
                          formalisation


                             Start-up               Young
                                                               Entering the   Working       Passing the
                                                   business
                                                                business      together        baton
                                                 development


                          Controlling
                            owner
                                                                                           Family
                                                                                         Development
                        Sibling
                      partnership

                                              Ownership
                    Cousin                   Development
                  consortiums


      Developed by Gersick,Lansberg, Desjardins,Dunn

Developed by Gersick,Lansberg, Desjardins,Dunn
Marc Isambard Brunel – April 1769
Son of a prosperous farmer
in northern France
Showed a talent for maths
and drawing at an early age
As an 11 year old, he
earned his father’s
displeasure by declaring a
wish to become an engineer
Developing young family members

  Formal training (technical & financial)
  Special assignments – strategic/decisions
  Superior/subordinate interaction
  Job rotations (across functions/divisions)
  Goal setting and performance reviews
  Employee exchange
  Job redesign project
  Real challenges – stretched goals
Seek help in traditional ways
                 Women who become leaders in their businesses
               generally know that they do not need to face these
            obstacles alone. Consultants who understand family
                    businesses can help immeasurably in moving
         businesses to more structured, traditional management
            methods. Setting goals and planning implementation
               can bring family businesses greater benefits. And
            mentors and peer-to-peer networking can help family
                         members learn of other models that work.



© May 2000, Women's Business, all rights reserved. Reprinted with the permission of Women's Business.
Business Family
     Communication Solution - Family Council

 A separate time and place for discussing family matters
 that affect the business and business matters that affect
 the family. A forum for discussion of difficult issues, eg:

     Continuity and succession
     Hiring and firing relatives
     Preservation and communication of
     the family’s core values

 Without a supportive and nurturing family there
 can be no family business
What is a family business constitution?


 “A statement – gained by consensus – of the
 family’s shared values and policies in relation to
the family and the ownership and management of
   the business. It serves to balance the best
interests of the business and the well being of the
                      family”
Why a family business constitution?

 Avoids emotionally agonising predicaments
 Creates “fitter” families, not just problem averters
 De-personalises and anticipates issues
  Minimises damaging behaviour patterns:
 “leaving issues in the air”
The Content

   Shared values and vision
   Family Assembly? or Sunday lunch
   Family employment and compensation
   Ownership policies
   Board best practice
   Family philanthropy
   Regular review intervals for the constitution
   Other matters that the family feel are important
Key considerations with example
answers
Q Should all family members get a job in the business?
A Probably not – unless low number
Q Should the business only employ the best for the job,
  whether or not they are family?
A Yes, if the skills are not in the family
Q Should family members have any relevant outside
  experience and/or a relevant academic qualification?
A Yes, unless they are an inside/outsider or
  when low skills are required
Continued…
Q Who recruits and appraises family members?
A CEO or line manager
Q Should the board / partners be comprised only of
  family members
A Non Execs can be valuable. Also think of an
  Advisory Board
Q How do you discipline family employees?
A CEO or line manager
What do family business boards do
    (and senior management teams)
        Everything a non-family business board does
        and then…
        Help to create family business policies

           - ownership transfer
           - liquidity (capital and dividends)
           - employment of family members
           - management training
           - remuneration

© gwe
What is a family assembly?


    “A separate time and place for discussing
    family matters that affect the business, and
      business matters that affect the family”
Family assemblies

  Forum for family discussion relating to
  business / social function
  Communication link with board and owners
  Initiating policies / family position papers
  Approving major decisions
  Appoint family director / observer
Business transfer failure in the UK

        82% of SMEs facing transfer decisions do not
        transfer for lack of a suitable successor
        6,000 avoidable business failures each year in
        the Business Link target market
        Due to lack of planning, family tensions,
        unsuitable successor, didn’t seek support




© gwe
Business Link and the 10 to 30s
        Around 2,000 avoidable business transfer failures
        each year with turnover of $4bn and 35,000
        employees
        1,300 family businesses
        Helping businesses through transfer is complex
        Addition of family element gives rise to different
        and additional and often complex support needs
        to non family businesses
        Assisting a family business through transfer
        must consider the family element

© gwe
Where transition can go wrong

   Transitional Periods
                                        Cousin Consortium


                                     3rd
                                       3rd    10%
                      2nd
                        2nd
                              30%
     1st
           1st
             100%
                                Sibling
                                Partnership
       Controlling Owner
Recognise the triggers for need to
transfer
   Retirement or new challenges

   Ill health

   Desire to turn parts of the business into cash

   Extreme downturn in business

   Stress/role change

   Disputes/divorce

   Biological process
Succession chaos or proven
benchmarks?


                                                           Capitalisation
                                       Estate              of Business
                                       Plan
            Wills                               Tax Plan           Business Plan

                              Ownership            Business
                                          Succession                   Leadership
              Retirement                                               Development
                                           Family
                     Quality of Life                             Career
                                                                 Development



© Family Business Solutions
Family business transition planning
                                                                   4. COMMITMENT
                              Jumping to commitment is tempting    - we’re off!

  2. EXPLORE – where to next?
  Communication
  Involve everyone who is affected                                          3. CHOICE
  by the outcome                                                    Consensus about the
  Identifying key issues                                                  “best possible
  Exploring and testing the options                                            outcome”
  (as many as possible)                                                Letting go of the
  Coping                                                                         old way
                                         EXPLORE



                                                      Resistance   TIMESCALE
                                                      Doubts       Size of business
                                                      Fears        Size of family
                                                      Denial       Personalities
                                                                   Good process helps
1. DISENGAGE – we’re on the move
All “Key players” realise that the “old way”
will no longer work – things have got to change                        © Family Business Solutions
Some succession paradigms
    Traditional                    Conventional
          Not on my shift           Liquidate
          Only at end of career     Mission goals focus
          Come in as managers       Come in as employee
          Only directly involved    Extended family
          Family matters are        Encompasses
          secondary                 extended family
          Haste to join             External
                                    employment

Cornell University
Putting these concepts to use

            Recognising you are in or approaching
            transition
            Recognising the ownership, family and
            business leadership requirements to get
            through the transition
            Managing the inevitable anxiety and
            uncertainty
            Knowing when the transition needs to end


Dr Barbara Nunn
Options – Business Link review –
broker service?
 Pass on to family member/s - Valuation
 Trade sale – begin early, get flirting
 Management buy-out – accountant will help
 Form a cooperative – Plunkett Foundation?
 Close down – Insolvency Company
 Retain property/land sell business
 Sell land etc for building
Other real life example
 What do you really want?

 MD of engineering software company aged
 51,with health problems

   Wife and son in the business
   One non family Director and shareholder
   Profitable business worth around £1million

 What happens next?
Recent real life example
What do you really, really want?
  MD of Direct Marketing, family business
  wants to retire and move to the coast.
  Successful business employing 40 people,
  well established
  Wife in business
  One other non family director in business
  Daughter living in Hong Kong not interested
What happens next?
Another real life example
What do you really want?
  MD/Head Teacher of specialist private
  schools wants to retire in 4 years time
  Wife in business – children very young
  MD is highly talented in specialist field and
  still middle age.
  Very successful, four properties with large
  mortgages
What happens next?
Owners 1st stage in grooming process
  Understand current situation & future prospects
  Identify, priorities, goals & timescales
  Evaluate all possible exit routes and tax issues
  Select preferred exit route, process & timing
  Agree optimal shape of business to achieve exit
  Identify obstacles, conflicts that may delay exit
  Agree big picture action plan
My very best wishes for the success of your family
 businesses and those you work with. Thanks for
coming tonight. I hope it has been useful to you all

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Ensuring the succcess of your family business

  • 1. Ensuring the success of your family business Tony Haffenden Family business and succession coach Helping senior business leaders exit or transfer their business and young business leaders create a new vision and a profitable way forward
  • 2. Ensuring the success of your family business The economic importance of family businesses The real differences in running family businesses Family business leadership and transition Where will we (and our businesses) be in 2017 Using conflict to take the business forward Pass on, sell on, carry on or…………… Some real examples of family business transfer Communication and organisation solutions
  • 3. Family businesses as a % of registered companies Portugal 70% United Kingdom 75% Spain 80% Switzerland 85% Sweden >90% Italy >95% Middle East >95% © Family Business Solutions
  • 4. What every family business adviser should remember No family business is at exactly the same stage No family firm is static for very long Professionals must respect these differences No one professional has all the tools Working with a family business is a multi disciplinary undertaking It’s a privilege to work with each one © Dr Barbara Nunn
  • 5. Today’s challenges for the Family Business Modern economy driven by: Globally expanding markets Technical innovation The environment Knowledge and Information Change (stress)
  • 6. What does this mean? Greater opportunities More effective decisions/higher levels of risk Successful transition of the family through its life course and the family’s business through its organisational life course Consequences of mismatch are more critical to the well being of the family and the viability of the family business
  • 7. Qualities of a family business leader Clarity, consistency and passion Excellent people Talk to staff and find out what’s going on in the business Purpose, price, costs and volume Brainstorming skills Strategy 5 years and 1 year in detail Guts, nous, vision Above all the ability to get on with people Sir Gerry Robinson
  • 8. The next leader of your family business Inside outsider?
  • 9. The family business system Family Business Family needs Business needs Emotional Facts/profits Inward Outward Little change Fast change Born into Contracted into This is where it gets interesting! © Family Business Solutions
  • 10. Non family business- two circle model 1 2 Business 3 Ownership
  • 11. Family business - three circle model Developed by Tagiuri & Davis, Harvard 1 3 2 Business Ownership 7 5 6 4 Family
  • 12. © Family Business Institute
  • 13. The model in practice
  • 14. Move forward together with confidence What are your personal and business aspirations? Shared vision for the business and family in 2017? Where will you be in your biological life cycle? At what stage is your business life cycle? Where are you with your product life cycle/s? What innovations do we have in the pipeline? No need to wait for happiness and success?
  • 15. Focus on the positive Working in a family business can be unique and rewarding in many ways Create enmeshed goals and implied trust among the various functional positions Have built-in teams, they often have a common philosophy of management, culture and ethics And no amount of time can replace the sense of familiarity that family members bring to the workplace Recognising and fostering these positives at times of conflict can result in easier resolution of issues
  • 16. Unique benefits and some tricky challenges Key people are related to one another Unless family members understand and are committed to preserving these relationships, the business can destroy them. Yet the business also has to function profitably Women often use their experience in juggling activities, negotiating peaceful settlements among siblings, and acknowledging different needs to resolve conflict
  • 17. Family Business Models (i) Family first Business first Business decisions favour Business decisions based on equality and unity as fair what’s best for the company Differences in contribution Professional principles for aren’t recognised (golf compensation, promotion course scenario) and recruitment are seen as fair A happy, united family is Principles are followed even good for the business if it leads to unequal treatment of family members
  • 18. Family Business Models (ii) Active Passive Only family members working Ownership is open to in the business can own working and non-working shares (who is “family”?) and shareholders ownership control is in the hands of those who run the business Non active family members Non active family members lose their right to their family’s may continue to participate heritage in their family’s heritage Family wealth may be Family wealth may consolidated in a small group be diluted amongst of shareholders a large group of shareholders
  • 19. Roles and responsibilities Conflict can arise from lack of clarity around responsibilities Casual, informal management, can cause problems as the business needs to change. Especially as the family business grows Solutions Using the disciplines that any well run company uses – managing workflow, job duties and responsibilities across functions – can help Each person understands their role and how he or she contributes to the organisation’s overall success. Problem solving is then focused on resolving the business issue rather than pointing fingers .
  • 20. Using conflict to make business progress Set out the ground rules Establish everyone’s initial positions Confirm common interests and goals Proceed to brainstorming – everything is listed Present objective data/facts Explore benchmarks, best practice examples Reach agreement Write up and circulate the agreed action plan Clarify responsibilities and time table
  • 21. Conflict resolution Team Good fighting Non judgemental Attack the problems Participation by all Productive Conflict Business Growth Leads to more professionally managed businesses
  • 22. The Developmental Model Maturity Business Development Expansion/ formalisation Start-up Young Entering the Working Passing the business business together baton development Controlling owner Family Development Sibling partnership Ownership Cousin Development consortiums Developed by Gersick,Lansberg, Desjardins,Dunn Developed by Gersick,Lansberg, Desjardins,Dunn
  • 23. Marc Isambard Brunel – April 1769 Son of a prosperous farmer in northern France Showed a talent for maths and drawing at an early age As an 11 year old, he earned his father’s displeasure by declaring a wish to become an engineer
  • 24. Developing young family members Formal training (technical & financial) Special assignments – strategic/decisions Superior/subordinate interaction Job rotations (across functions/divisions) Goal setting and performance reviews Employee exchange Job redesign project Real challenges – stretched goals
  • 25. Seek help in traditional ways Women who become leaders in their businesses generally know that they do not need to face these obstacles alone. Consultants who understand family businesses can help immeasurably in moving businesses to more structured, traditional management methods. Setting goals and planning implementation can bring family businesses greater benefits. And mentors and peer-to-peer networking can help family members learn of other models that work. © May 2000, Women's Business, all rights reserved. Reprinted with the permission of Women's Business.
  • 26. Business Family Communication Solution - Family Council A separate time and place for discussing family matters that affect the business and business matters that affect the family. A forum for discussion of difficult issues, eg: Continuity and succession Hiring and firing relatives Preservation and communication of the family’s core values Without a supportive and nurturing family there can be no family business
  • 27. What is a family business constitution? “A statement – gained by consensus – of the family’s shared values and policies in relation to the family and the ownership and management of the business. It serves to balance the best interests of the business and the well being of the family”
  • 28. Why a family business constitution? Avoids emotionally agonising predicaments Creates “fitter” families, not just problem averters De-personalises and anticipates issues Minimises damaging behaviour patterns: “leaving issues in the air”
  • 29. The Content Shared values and vision Family Assembly? or Sunday lunch Family employment and compensation Ownership policies Board best practice Family philanthropy Regular review intervals for the constitution Other matters that the family feel are important
  • 30. Key considerations with example answers Q Should all family members get a job in the business? A Probably not – unless low number Q Should the business only employ the best for the job, whether or not they are family? A Yes, if the skills are not in the family Q Should family members have any relevant outside experience and/or a relevant academic qualification? A Yes, unless they are an inside/outsider or when low skills are required
  • 31. Continued… Q Who recruits and appraises family members? A CEO or line manager Q Should the board / partners be comprised only of family members A Non Execs can be valuable. Also think of an Advisory Board Q How do you discipline family employees? A CEO or line manager
  • 32. What do family business boards do (and senior management teams) Everything a non-family business board does and then… Help to create family business policies - ownership transfer - liquidity (capital and dividends) - employment of family members - management training - remuneration © gwe
  • 33. What is a family assembly? “A separate time and place for discussing family matters that affect the business, and business matters that affect the family”
  • 34. Family assemblies Forum for family discussion relating to business / social function Communication link with board and owners Initiating policies / family position papers Approving major decisions Appoint family director / observer
  • 35. Business transfer failure in the UK 82% of SMEs facing transfer decisions do not transfer for lack of a suitable successor 6,000 avoidable business failures each year in the Business Link target market Due to lack of planning, family tensions, unsuitable successor, didn’t seek support © gwe
  • 36. Business Link and the 10 to 30s Around 2,000 avoidable business transfer failures each year with turnover of $4bn and 35,000 employees 1,300 family businesses Helping businesses through transfer is complex Addition of family element gives rise to different and additional and often complex support needs to non family businesses Assisting a family business through transfer must consider the family element © gwe
  • 37. Where transition can go wrong Transitional Periods Cousin Consortium 3rd 3rd 10% 2nd 2nd 30% 1st 1st 100% Sibling Partnership Controlling Owner
  • 38. Recognise the triggers for need to transfer Retirement or new challenges Ill health Desire to turn parts of the business into cash Extreme downturn in business Stress/role change Disputes/divorce Biological process
  • 39. Succession chaos or proven benchmarks? Capitalisation Estate of Business Plan Wills Tax Plan Business Plan Ownership Business Succession Leadership Retirement Development Family Quality of Life Career Development © Family Business Solutions
  • 40. Family business transition planning 4. COMMITMENT Jumping to commitment is tempting - we’re off! 2. EXPLORE – where to next? Communication Involve everyone who is affected 3. CHOICE by the outcome Consensus about the Identifying key issues “best possible Exploring and testing the options outcome” (as many as possible) Letting go of the Coping old way EXPLORE Resistance TIMESCALE Doubts Size of business Fears Size of family Denial Personalities Good process helps 1. DISENGAGE – we’re on the move All “Key players” realise that the “old way” will no longer work – things have got to change © Family Business Solutions
  • 41. Some succession paradigms Traditional Conventional Not on my shift Liquidate Only at end of career Mission goals focus Come in as managers Come in as employee Only directly involved Extended family Family matters are Encompasses secondary extended family Haste to join External employment Cornell University
  • 42. Putting these concepts to use Recognising you are in or approaching transition Recognising the ownership, family and business leadership requirements to get through the transition Managing the inevitable anxiety and uncertainty Knowing when the transition needs to end Dr Barbara Nunn
  • 43. Options – Business Link review – broker service? Pass on to family member/s - Valuation Trade sale – begin early, get flirting Management buy-out – accountant will help Form a cooperative – Plunkett Foundation? Close down – Insolvency Company Retain property/land sell business Sell land etc for building
  • 44. Other real life example What do you really want? MD of engineering software company aged 51,with health problems Wife and son in the business One non family Director and shareholder Profitable business worth around £1million What happens next?
  • 45. Recent real life example What do you really, really want? MD of Direct Marketing, family business wants to retire and move to the coast. Successful business employing 40 people, well established Wife in business One other non family director in business Daughter living in Hong Kong not interested What happens next?
  • 46. Another real life example What do you really want? MD/Head Teacher of specialist private schools wants to retire in 4 years time Wife in business – children very young MD is highly talented in specialist field and still middle age. Very successful, four properties with large mortgages What happens next?
  • 47. Owners 1st stage in grooming process Understand current situation & future prospects Identify, priorities, goals & timescales Evaluate all possible exit routes and tax issues Select preferred exit route, process & timing Agree optimal shape of business to achieve exit Identify obstacles, conflicts that may delay exit Agree big picture action plan
  • 48.
  • 49. My very best wishes for the success of your family businesses and those you work with. Thanks for coming tonight. I hope it has been useful to you all