Burson-Marsteller's latest edition of its “Twiplomacy” study looks specifically at international organisations and their leaders on Twitter. The study shows that all leading international organisations have a Twitter account, and half of their leaders have active personal accounts on the social network.

1. Twiplomacy 2013
How International
Organisations Tweet
Most Effective International
Organisations on Twitter
AVERAGE NUMBER OF RETWEETS PER TWEET
130
100
82
69
68
@CERN
@unicef
@un
@WWF
@greenpeace
European
Organisation
for Nuclear
Research
United Nations United Nations
Children's Fund Organisation
World Wide
Greenpeace
Fund for Nature
Most Followed International Organisations
NUMBER OF FOLLOWERS
2,226,255
1,989,109
1,959,827
@unicef
@un
United Nations
Children's
Fund
United Nations
Organisation
1,425,259
1,160,039
@davos
@refugees
@WWF
World
Economic
Forum
UN Refugee
Agency
World Wide
Fund for
Nature
Most Active International Organisations
AVERAGE TWEETS PER DAY
42.5
22.7
20.7
18.7
18.5
@EspacioOEI
@unfoundation
@unisgeneva
@undp
@un
Organización
de Estados
UN Foundation
UN Geneva
UN
Development
United Nations
Organisation
Iberoamericanos
Most Conversational International
Organisations PERCENTAGE OF @REPLIES
37%
35%
@eurocontrol
32%
@imohq
18%
16%
@un
@who
United Nations
Organisation
EUROCONTROL International
Maritime
Organisation
@esa
European
Space Agency
The United
Nations World
Health
Organisation
Tweeting Since
YEAR INTERNATIONAL ORGANISATIONS SIGNED UP TO TWITTER
47
2
2007
17
12
2008
2009
16
2010
2011
5
2012
Greenpeace was the first
international organisation
to sign up to Twitter on 4
April 2007. In 2009, 47
percent of the international
organisations we looked at
joined Twitter.
Data was gathered on 1 November 2013 using Twitonomy.com. For the full report go to twiplomacy.com
and follow @Twiplomacy on Twitter for daily updates.
twiplomacy.com