From BOLO 2013 3P Track presentation by Judy Shapiro. The 3P Track is exclusively for agency partners, presidents and principals. Attend BOLO 2014 October 19-21, 2014 in Scottsdale: www.boloconference.com

1. shifting perspectives or….we’re not in Kansas anymore

2. today’s business complexity is not anything like we’ve ever seen before

3. because companies today are one big data retail machine
transparency
RFID
global supply chain
accountability
loyalty
smart POP
just-in-time inventory
privacy
contactless payment
APIs
sensors

4. pulling back the curtain…

5. big data’s brute muscle “broke” the
marketing trust model

6. the personal web, marketing to one person
at a time … at scale.
everyone is different which affects how
they buy
everyone has a story that affects what
they buy
everyone wants to buy but everyone has a
different path to purchase

7. 3 principles for monetizing the personal web epoch
(shh! Content is not king)
1. Creative technology is a new creative palette
2. Engagement experiences that lead to outcomes
3. Platforms are the new media buys

8. Compelling opportunity to monetize human contact …
New revenue lies at the intersection of content creation, social marketing
and immersive branding
Connecting the experiential dots is the new revenue model … such
as mobile, social & commerce
Media revenue is engagement media … CPMs are secondary to
engagement & relevance.
the “show me the money” summary

9. “You’ve always had the power my dear”, the business
is out there, now take it home!

10. Judy Shapiro: judyshapiro@engagesimply.com
the journey begins…
thank you!