An introduction to B.R. Zoom. Including samples of our work.

1. h
An Introduction To
B.R.Zoom

2. Who We Are
How We Work

3. A Little About Us…
Quick Facts
– BRZoom founded, October 2001
– BRZoom-X founded, October 2008 (Field/Experiential)
– 20 brand & design specialists in two seamlessly integrated offices
– 30 field representatives in key cities nationwide
• Offices:
– Wilton, Connecticut
• Account Management
• Concepting
• Field Marketing Management
– Baton Rouge, Louisiana
• Design Studio
• Trend Tracking
• Administrative Services

4. A Little About Us…
Lee Rogan – Account Planning Director
– President / The Geppetto Group - WPP-owned agency specializing in youth
marketing
– Partner / b. little & company – Full service promotions agency
– Senior Vice President-Management Director/ Saatchi & Saatchi Advertising
Jordan Bochanis – Concept Director
– Executive Concept Director / TracyLocke – Integrated marketing agency
– Partner / b. little & company – Full-service promotions agency
– Creative Director / Equity Marketing – Entertainment-based promotions agency
David Worrell – Design Director
– Founder / Zoom Design – Full-service graphic design firm
– Partner / X Design – Full-service graphic firm

5. How We Work

7. Connective Marketing - How We Do It
• We continually collect information on the culture that may have impact on:
• Our clients’ brands
• Our clients’ target audience
• Our clients’ customers
• We supplement that with proprietary research
• Then we compile this information in a variety of useful formats that we share
with our clients
• Examples follow…

8. Connective Marketing - How We Do It
The “Cultural Landscape”
– A comprehensive look at the culture at
large. Covering everything from the
culture of our target to cultural trends in
retailing and more
– Designed to identify cultural trends one
year out in order to impact planning
– Facilitates strategic development and
marketing planning

9. Connective Marketing - How We Do It
The “Culture Counter”
– A customized e-newsletter
containing a recap of the week’s
news of importance to the brands
and categories we market
– Sent weekly to all BRZ clients
– Customized by target and category

10. Connective Marketing - How We Do It
“Culturally Connected” Research
– Proprietary,
quantitative study
– Brand influencers
(various age demos)
– Develop truly unique
cultural insights that
allow our clients’ brands
to become and remain
“culturally relevant”

11. Our Experience
Our Experience

12. Experience by Category
Casual Dining/QSR Beverages
– Chili’s – Pabst Brewing Company
– Chevys – Cadbury Schweppes
– El Torito – Pepsi
– Outback – Rémy Martin
– T.G.I. Friday’s – Cointreau
– Burger King – Carolina Beverage/Cheerwine
– Subway
– Taco Bell Multi Cultural
– Remy Martin
Youth
– Alberto Culver
– Burger King
– Colt 45
– Goldfish
– Chiquita Business to Business
– The Topps Company – General Mills /
The Program Exchange

13. What We Do
What We Do

14. Our Work
Consumer Promotions…

15. Pabst Blue Ribbon “Pabst Art” User-Generated Content Program

16. Pabst Blue Ribbon “PBRbor Day” Consumer Promotion

17. Pabst Blue Ribbon “Blue Ribbon Recipes” Consumer Promotion

18. Cointreau “Maid For the Holidays” On Pack Promotion

19. Cuervo 1800 “Improve Your Memories” On-Pack Promotion

20. Rémy Martin “Black Music Month” Consumer Promotion

21. Rémy Martin “Step It Up” Consumer Promotion

22. Schlitz Classic 1960’s Formula “Summer of ‘69” Consumer Promotion

23. Old Milwaukee “Win a Truck Built Right by Boyd Coddington” Consumer Promotion

24. Old Milwaukee “Old School Ride by Boyd Coddington” Consumer Promotion

25. Old Milwaukee “Win The Old Milwaukee Beer Wagon” Consumer Promotion

26. Southampton Publick House Print Ad

27. Nantucket Nectars “Juice Guys Wanted” Consumer Promotion

28. Yoo-hoo “Win Jesse James’ Garage” Consumer Promotion

29. Colt 45 “Find Billy Dee’s Colt 45” Promotion

30. Southampton Publick House “Beer Lover’s Getaway” Consumer Promotion

31. Cointreau “Original Margarita Glass” V.A.P.”

32. Ouzo by Metaxa “Evil Eye Glass V.A.P.”

33. Ouzo by Metaxa “Coasters V.A.P.”

34. T.G.I. Friday’s “Blue Lagoon” Drink Promotion

35. T.G.I. Friday’s “Mango Mambo” Drink Promotion

36. Outback Steakhouse “Diamond Anniversary” Margarita On-Premise Promotion

37. El Torito “Happy Birthday Margarita” Promotion

38. Diet Snapple “Pick a Bottle & Hit the Throttle” Consumer Promotion

39. Snapple “Win Yourself a Favor” Consumer Promotion

40. Yoo-hoo “Pick Your Own Stinkin’ Prize” Consumer Promotion

41. Yoo-hoo “Big Stinkin’ Summer” Experiential Tour

42. Yoo-hoo “Go Back 2 School with The Simpsons” Consumer Promotion

43. Cheerwine “Protecting Your Right” Campaign

44. Lone Star “Win Texas Land” Consumer Promotion

45. Lone Star “Make Texas Independence Day Official” On-Premise Promotion

46. Our Work
Point-of-Sale

47. Primo Beer POS

48. Schlitz “Classic 1960’s Formula” POS

49. Rémy Martin Drink Recipe Table Tents

50. Yoo-hoo “Win Jesse James’ Garage” POS

51. Old Milwaukee POS

52. Pepperidge Farm Goldfish “Mega Display”

53. Chili’s Holiday Gift Card Counter Display

54. Colt 45 “Billy Dee Approved” POS

55. Colt 45 “Billy Dee Approved” POS

56. Colt 45 - Billy Dee Black Velvet Painting

57. Cointreau “Dangler”

58. Cointreau “Dangler”

59. Cointreau “Dangler”

60. Our Work
Package Design…

61. Lone Star Beer - Brand Redesign

62. Primo Beer

63. The Switch

64. The Switch

65. Lesser Evil

66. Yoo-hoo - Brand Redesign

67. Our Work
And Other Stuff, Too…

68. Colt 45 “Tales of Colt 45” Vice Magazine Insert

69. Wild Turkey “Field Guide” Brand Standards Manual

70. Schlitz Out-of-Home - Billboards

71. Schlitz Out-of-Home - Billboards

72. Mr Tim’s Country Kitchen, Austin, TX
Austin Art Glass Company, Austin, TX
Lone Star Beer Out-of-Home – Building-Specific Themed Murals

73. Lone Star Out-of-Home - Billboards

74. Primo Out-of-Home – Wallscapes

75. Primo Beer Print

76. Cheerwine Free-Standing Insert

77. Our Work
Direct Mail…

78. Chili’s “The Year of The Margarita” Promotion Kit

79. The Program Exchange “The Program Exchange Delivers” Direct Mail Campaign

80. The Program Exchange “Dispensing Business-Building Solutions” Direct Mail Campaign

81. h
Contact
Jordan Bochanis: 203-834-7666 (ext 100)
Lee Rogan: 203-834-7666 (ext 101)
David Worrell: 225-755-5788