The document provides guidance on coaching program design and coaching athletes at different skill levels. It discusses the 5 W's to consider when designing a program - who is being coached, what exercises will be done, where the training will take place, when to provide coaching cues, and why specific exercises are included. It also provides tips for designing effective programs, coaching beginner, intermediate and advanced athletes, keeping cues short and simple, and avoiding overcoaching. The document emphasizes controlling variables, setting goals for each session/program, and pushing athletes to improve over time without progressing too quickly.