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BUSINESS
COMMUNICATION C
     BUCO LU2
RESEARCH SKILLS

• Objectives of this LU
  • Collect information for the purpose of using this research in
    the academic and business context
  • Analyse, synthesise and evaluate ideas from material that
    has been collected, summarised and categorised
  • Accurately incorporate an author’s ideas into your work
    without plagiarising
• Glossary
RESEARCH SKILLS

• Need to know what type of info you need and
  where to find it
  • Internal resources- info you already have
  • External resources- info you still need to find
• To understand what type of info you need to
  consider your topic/subject
• Most assignments require you to find additional
  information
• Not all internet information is reliable
• Two types of information
  • Primary
  • Secondary
RESEARCH SKILLS

• Primary Research
  • Research conducted for the first time and undertaken by
    you
  • Interviews, questionnaires, surveys
  • Questionnaire- general questions to include everyone
  • Interview- more specific to the person/business
• Two main types of questions:
  • Open-ended questions- not specific, opinions
  • Closed-ended questions-limited answers, specific
• Be sure not to lead the interviewee.
• Often best to use a range of questions
RESEARCH SKILLS

• Secondary Research
 • Research done by others
 • Where do you start?
   • Choose appropriate resources
   • Make sure your resources are current
   • Make sure your information is accurate- you can do this by
     further research
   • Make sure the author is credible
   • Watch out for bias
   • Only need to read through the relevant information
   • Make sure you record where your notes come from
   • Look at as many resources as possible
RESEARCH SKILLS

• Integrating your Material
  • Each paragraph should cover one main idea
  • Therefore your argument should be logical or in a step by
    step path
  • Your research must support or backup your main idea
RESEARCH SKILLS

• Referencing
 • Why do we reference?- pg 47
 • How to avoid plagiarism- pg 48
 • How to reference- pg 49
EXERCISES

• Revision exercise on page 57
• ICE

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Business communication c lu2

  • 2. RESEARCH SKILLS • Objectives of this LU • Collect information for the purpose of using this research in the academic and business context • Analyse, synthesise and evaluate ideas from material that has been collected, summarised and categorised • Accurately incorporate an author’s ideas into your work without plagiarising • Glossary
  • 3. RESEARCH SKILLS • Need to know what type of info you need and where to find it • Internal resources- info you already have • External resources- info you still need to find • To understand what type of info you need to consider your topic/subject • Most assignments require you to find additional information • Not all internet information is reliable • Two types of information • Primary • Secondary
  • 4. RESEARCH SKILLS • Primary Research • Research conducted for the first time and undertaken by you • Interviews, questionnaires, surveys • Questionnaire- general questions to include everyone • Interview- more specific to the person/business • Two main types of questions: • Open-ended questions- not specific, opinions • Closed-ended questions-limited answers, specific • Be sure not to lead the interviewee. • Often best to use a range of questions
  • 5. RESEARCH SKILLS • Secondary Research • Research done by others • Where do you start? • Choose appropriate resources • Make sure your resources are current • Make sure your information is accurate- you can do this by further research • Make sure the author is credible • Watch out for bias • Only need to read through the relevant information • Make sure you record where your notes come from • Look at as many resources as possible
  • 6. RESEARCH SKILLS • Integrating your Material • Each paragraph should cover one main idea • Therefore your argument should be logical or in a step by step path • Your research must support or backup your main idea
  • 7. RESEARCH SKILLS • Referencing • Why do we reference?- pg 47 • How to avoid plagiarism- pg 48 • How to reference- pg 49
  • 8. EXERCISES • Revision exercise on page 57 • ICE