Where are we with online video today? What are some of the real hard numbers. I'll address that, and also look at some viral video success stories. Then I'll walk the audience through specific examples, and talk about what they need to consider when creating, sharing and tracking web video.

1. WebVideo
Create share track
BlakeSamic
July29,2009
SocialMediaUniversity

2. BlakeSamicco-FounderofActionsTalk

3. whereweare...

4. whereweare...
* in march 2009, YouTube surpassed 100M U.S.
Viewers
~Mashable.com (May ’09)
* real number of streams/day... is above 1.2
billion/day worldwide...pretty much means
everyone on the Internet, on average, is
watching one YouTube video per day..
~Techcrunch.com (June ’09)

5. whereweare...
* How we watch video (US)... * How we share video (US)...

6. howdoigoviral?!

7. howdoigoviral?!
* No secret formula, but...

8. howdoigoviral?!
* No secret formula, but...
* There are some commonalities:
- Make people think & talk
- Make it fun, don’t take yourself too seriously

9. howdoigoviral?!
* No secret formula, but...
* There are some commonalities:
- Make people think & talk
- Make it fun, don’t take yourself too seriously
* Life cycle of a viral video
- First week very important. A media push is
recommended (PR + paid exposure + social media)
- Don’t forget to support it over time

10. goodviralvs.badviral

11. goodviralvs.badviral
* T-Mobile Dance Video
10 Million+ Views

12. goodviralvs.badviral
* Samsung HD Phone Challenge

13. goodviralvs.badviral
* United Breaks Guitars
4 Million+ Views

14. wide reach essentials

15. wide reach essentials
Content

16. wide reach essentials
Content
People

17. wide reach essentials
Content
People Infrastructure

19. Pre-considerations
* Audience?
* Where will this be posted?
Equipment
* Camera
* Tripod
* Lights
* Microphone
Shooting
* Lighting!
* Audio environment (mic placement)
* lens cap ;-)
Editing
* Get it where you like it - then trim another 30 sec
* Add your branding (intros/outros, watermarks)

26. Hosting the video
Why not host it yourself?
* limits your distribution
* bandwidth costs
* browser/device considerations
Hosting feature considerations
* market share of host
* ability to customize player
* maximum length of video allowed
* storage space limits
* analytics provided
* price

27. The video is hosted, now what?
Embed it on your site
* You want traffic coming to your site, not to YouTube, etc.
* Gives you the ability to provide context around the video
Add share buttons to your site
* Make it as easy as possible for your audience to share it
* Some sites that provide share buttons for free:
ShareThis Tweetmeme

28. Now that you’ve enabled users to share...
It’s your turn
* Now’s the time to leverage the network you’ve built
* Share anyway you like, but don’t neglect the two big players

29. Why should you track video statistics?
* Very difficult to see areas for improvement without measuring your baseline
* Find out what works so you can run smarter campaigns
* Discover trends. Who’s viewing/sharing? Maybe you have potential customers you didn’t think about.
How to track (two easy ways)
* Install Google Analytics on your website - you may miss full view of where the video is being shared
* Use the analytics provided by your video host (YouTube’s Insight is one example)

30. Example: YouTube Insight
* see how views are spiking over time
* viewer demographic information
* viewer geographic information
* compare the popularity of your videos

31. One full example for review...

33. TheFutureofWebVideo
Real time, real time, real time...
* real time chat about videos * real time streaming (from computer and mobile)
Mass distribution

34. Questions?

35. Thankyou!
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