A project report on analysis on customer of big bazaar

“A Analysis on Customer of Big-Bazaar”.
Executive summary

Retail Sector is the most booming sector in the Indian economy. Some of the
biggest players of the world are going to enter into the industry soon. It is on the
threshold of a big revolution after the IT sector. Although organized retail
market is not as strong as of now, but it is expected to grow manifolds by the
year 2010. The sector contributes 10% of the GDP, and is estimated to show
20% annual growth rate by the end of the decade. The current growth rate is
estimated to be 8.5%.

The retail market is most fragmented in the world and only 2% of the entire
retailing business is in the organized sector. There are about 300 new malls,
1500 supermarkets and 325 departmental stores being built in the cities very
soon.

I considered the Big-Bazaar Hubli for studying the consumer expectation, and
what are the factors that influence to customer to walk-in, in Big Bazaar Hubli.

Consumers now want the cheapest, biggest and the quickest products/services
from their retailers. They are moving towards the ‘eastern’ model, the changing
behaviour the Indian customers.

The project involves three main aspects namely industry profile, company
profile and analysis part. In industry profile about the retail sector, in company
profile history of the organization, achievements; a detailed study has been
made. In the analysis part, objectives and data collection method, sampling
design, sampling size, sampling method and mainly I have analyzed the
collected primary data using SPSS, the primary data have been collected through
questionnaires. Finally findings, recommendations, limitations and conclusion
are derived.

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Introduction to the topic

As we are now in the era of booming retailing lot of organization are entering
into the retail market. In India Future Group Pantaloon company is one of
the greatest retailing companies with its retail format called Big Bazaar. In
my summer Inplant project I’m doing live project, on a “A analysis on
customer of Big-Bazaar at Hubli”. ( to improve customer walk-in at big
bazaar) And also to know what are the factors which customers think
before visiting Big Bazaar.

Need for the study
Big Bazaar has newly established its Hubli store on last 29 th July 2007. The Big
Bazaar has done analyzing of projects to know the consumer expectation,
consumer satisfaction level and now the Big Bazaar has gained good grip on the
Hubli market, but still want to increase the walk-in in Big Bazaar. So the main
need for the study is to know how to increase the walk-in Big Bazaar.

Topic for the study
“A Analysis on customer of Big-Bazaar,at Hubli”.

objectives
 To under stand the factors which influence customers to visit Big-
Bazaar Hubli,
 To study the present promotion activities of Big-Bazaar Hubli
 To understand the customer opinion about product, services, and prices
 To evaluate customer walk-in at Big-Bazaar
 To know the customers expectation towards Big-Bazaar Hubli,


 To ascertain the satisfaction level of customers of Big-Bazaar Hubli,

Research methodology

Type of research
The research was Descriptive Research.

Data collection methods

1) Primary data

The primary or the first hand data was collected with the help of handing out the
questionnaire to the customers, to know “Analysis on customer of Big-
Bazaar at Hubli”.

2) Secondary data

The major source of secondary or supporting data was internet, and company
profile of Big Bazaar as whole. And Big Bazaar library and the books and
journals, are the source of information.

Survey method
The related data or information was obtained by personal administration of
questionnaire,
Sample size
A sample size of 100

Sampling Frame

The customers of Hubli


Sampling unit
Individual customers of Big Bazaar Hubli

Sampling method
The method for survey was, non-probabilistic convenience sampling method

Benefits to me –

The project helped me to have an insight of the customer perception towards Big
Bazaar Hubli, the concept of consumer thinking process towards shopping. As a
consumer what are the expectations towards Big Bazaar Hubli. And what are the
different offers executed by Big Bazaar during my SIP project. And it was more
about live project and, I was able to understand different aspects with regards
Big Bazaar Hubli.

Benefits the company –

With the help of this report company could find out the challenges ahead,
because the study is based on the survey conducted with the help of
questionnaire which was consisted of the questions related to the consumer of
Big Bazaar Hubli, and through this report the Big Bazaar can more focus on the
consumer expectation towards increase walk-in, in Big Bazaar Hubli.



Findings

The overall project is mainly of” Analysis on customer of big bazaar. at hubli In
this project the major findings are as follows

During the project period there are totally 3 different types of offers executed
(apart form weekends offers) by big bazaar. And the customer walk-in was very
good in these offers days.

 The consumer walk-in, in big bazaar is very high during the offer periods.

 81% of the customers prefer to visit Big Bazaar due to the availability of the
variety of products.

 75% of customers of Hubli prefer to visit big bazaar.

 63% of Hubli customer thinks that there is always any new offers before
visiting big bazaar.

 63% of customers of big bazaar expect good offers from big bazaar.

 74% consumers are satisfied with the offers from big bazaar Hubli.

 68% of the customers are satisfied by the quality of the products at Big
Bazaar

 66% customers visit Big Bazaar for purchasing rather than a visit.

 65% of the customers are satisfied by the service provided at Big Bazaar

 Most of the customers would definitely visit Big Bazaar again.



Recommendations

The overall project is mainly of Analysis on customer of big bazaar it nothing
but how to increase consumer walk-in in big bazaar. In this project the major
recommendations are as follows.

 During offers period’s big bazaar has to provide transportation facilities
to increase customer walk-in .

 Transportation facilities during offers.

 Providing awareness about the new offers to the loyal customers

 Ambience with proper ventilation and sitting arrangements and
restaurant.

 Separate ladies rest room..

 Providing membership cards.

 Since the Tv Advertisement is most attractive media as per the
respondents view, company can concentrate on TV ads by making them
more attractive and in a medium that’s understandable by people of in
and around Hubli city, to inform about any new deals like
ANNIVERSARY CELEBRATION Offers & SAB SE SASTA DIN.,

 Hoardings & Paintings are good source of advertisements so company
has to concentrate on this advertising aspect Hoardings & Paintings has
to be increased & placed in more crowded areas.


 Big Bazaar has to concentrate on more offers & may provided discounts,
more exchange offers.

 Now a days Radio & Internet are good source of medias company has to
give more advertisements on these medias, to reach maximum people.

Conclusion

I conclude the project stating that the customer of Hubli are satisfied with
offers, and they still needs good offers in future days. And the Big Bazaar has
been doing good in terms of understanding customer expectation and providing
them good offers and products in terms of fulfilling their expectation. During the
project I came to know about the different offers of big bazaar, what a normal
consumer thinks before walk-in at big bazaar. And the different factors which
influence customers to visit big bazaar. And the factors which we need focus to
improve customer walk-in at Big Bazaar hubli.

The consumers preferences are changing & they are moving from Traditional
Kirana stores to Modern Retail outlet. It’s the main challenge to the Modern retail
outlets to attract the customers towards them from that of competitors. To attract more
customers companies have to carryout the promotional activities in unique way. BIG
BAZAAR has maintained that uniqueness & has succeeded in attracting customers.

The advertisement of the company like TV ads, print media & pamphlets are good
advertisements which made its place in minds of customer to find BIGBAZAAR
differently. As the competition is becoming stiff in the market the activities conducted
by the company are unique, that have brought fruitful result to the company. Among


them Advertisement is one of the leading activity or unique among all other activities
& has high influence on the customer walk-in.



Section A



INDUSTRY PROFILE

INTRODUCTION

Retail is India’s largest industry accounting for over 10 per cent of the country’s

GDP and eight per cent of the employment. The industry in India has emerged

as one of the most dynamic and fast paced ones with several players entering the

market. The Indian retail market is expected to grow from US$ 300+ billion to

US$ 400+ billion at the rate of approximately 7-8% per year by 2010. Driven by

changing lifestyle’s, strong income growth, western influence and favorable

change in demographic patterns, Indian retail is expanding at a rapid pace.

Retail market essentially comprises:

 Shopping centers: there is an increase in the number of shopping

centers in both tier-I and tier-II cities. India can expect to have 600

new shopping malls by 2010.

 Food retail

 Kid’s retail

 Agriculture and Floriculture

 Electronics goods market.

“Retailing is a distinct, diverse and dynamic sector” . “It is an activity of
enormous economic significance to most developed nations”. It generates


revenue and wealth for nation, encourages investments and brings technological
advancements.

Stated that “it brings employment and creates wealth of the economy”. “It is a
vibrant part of our changing society and a major source of employment”
Retailing performs activities at larger level so it requires massive manpower to
handle and manage it’s operations. Retailing also helps society in general by
providing goods and services in reasonable price and increasing their standards
of living. “Retailing activity can be viewed as a significant contributor to the
economy in general”.

Retailing is the set of activities that markets products or services to final
consumers for their own personal or household use. It does this by organizing
their availability on a relatively large scale and supplying them to consumers on
a relatively small scale.” Retailing makes products and services available in
large quantities. Retailers produce or order the products/services in bulk so they
can take advantage of economy of scale and thus they can formulate competitive
pricing strategies. Products and services are generally sold through the store or
on the internet.

Introduction to Retail Industry

The first decade of modern retail in India has been characterized by a shift from
traditional kirana shops to new formats including department stores, specialty
stores hypermarkets, and supermarkets and across a range of categories. Modern
retail formats have mushroomed in metros and mini-metros. In the last few
years, modern retail has also established its presence in the small cities,
exposing residents to shopping options like never before.Some of these stores
are branded stores(exclusive showrooms either owned or franchised out by a


manufacturer) , specialty stores(greater choice to consumer, comparison
between brands is possible) , department stores/supermarkets (one stop shop
catering to varied consumer needs) , hyper-mart (low prices , vast choice
available including services such as cafeterias.) , shopping malls (variety of
shops available to each other ).

An overview on Retail Revolution in India

Retail in India is on a cusp of transformation. Organized retailing as a
professional service-oriented set-up, is a recent phenomenon in India but is
growing at a tremendous pace with a potential of creating over 2 million new
(direct) jobs within the next six years, assuming an 8 to 10 per cent share of
organized retailing in the total retail business.

The fast changing retail environment demands that professionals learn new
skills, improve their efficiency, learn to compete and think out of the box. As
retailers work directly with customers and there is need for good managerial
talent to interpret and satisfy the needs and desires of customers. All this
requires an education that is intensive, comprehensive and closely linked to the
retail business world. The need is to have a program which has all the inherent
features of a business management program and includes experiential learning
throughout the program.

Market Trends, Challenges & Opportunities

1. Across BRIC countries, the food and grocery (F&G) segment is clearly
driving retail growth. For eg, retail food sales dominate the total retail
market in Brazil, accounting for almost 54 percent of the total retail
sales, while Russia is the fastest growing retail food sales market in the
world, with the potential to again double in size by 2008.

2. The prevalence of English as a language of communication to a very
great extent facilitates material sourcing and business communication.
While India and Russia pose no problems in this regard, Brazil and
China present communication problems for foreign companies.

3. The importance of governments that are quick on decision-making and
passing liberal trade laws cannot be emphasized enough. In China, for
instance, being a non-democratic country makes it easier for foreign
investors to do business sans bureaucratic red-tapism (in comparison to a
democratic country like India), the obvious reason being that the political
establishment is not directly accountable to the people.

4. Growing urbanization and metropolitan saturation is leading to the
expansion of retail formats and investment opportunities towards tier-II
cities and rural hubs across all four countries.

5. Continued economic reforms together with the growth of organised retail
(especially in the F&G segment) have led to growing rural incomes,
triggering off far-reaching, social impacts. The upcoming ‘Golden
Quadrilateral' plan for roadways in India, which is to connect the four
cities of Delhi, Kolkata, Mumbai and Chennai, will have massive
economic and social repercussions on rural and semi-rural clusters along
the vast network. In China too, the government plans to create a rural
retail network covering 70 percent of all villages by 2008.



Retail and India

India's imminent urbanization process has implications for demand for
housing, urban infrastructure, location of retail, and demand for consumer
durables.

The on-stream infrastructure development will drive growth in the
transportation sector, spur demand for vehicles, increase real estate values
along the “Golden Quadrilateral” corridor, and potentially boost
construction of suburban homes as people escape congested cities. Plus, it
will open up thousands of villages en route to a global audience and
effectively integrate them with the growing Indian economy.

• Growth of the Retail market, to a great extent, is the dependent on the size of
the country's consuming class and the rate of growth of GDP, especially
disposable incomes.

• India is the world's second most populous country and its GDP growth is likely
to surpass that of China by 2015.

• It is estimated that India's GDP will surpass that of the US before 2050, to
make it the world's second largest economy.

• Reflecting on the robust growth in India's GDP, consumer expenditure (in
current prices) grew at a relatively high pace of nearly 10 percent per annum
over the past two years.

• India's advantage lies in the fact that it has the largest young population in the
world – over 890 million Indians are below 45 years of age. The median age for


India is 25 years as compared to 28 years for Brazil, 33 years for China and 38
years for Russia.

• There are more English speaking people in India than on the European
continent.

• The retailing industry in India, estimated at USD 270 Billion in 2006, is
expected to double to USD 440 Billion by 2010.

• The size of the organized retailing market in 2006 stood at USD 12.4 Billion in
2006, thereby making up a mere 4.7 percent of the total retailing market.

• Of the total retail market, food and grocery retail is by far the single largest
block estimated to be worth a whopping Rs.642, 200 crore, but more than 99
percent of this market is dominated by the neighborhood mom & pop stores.

• Clothing, textiles and fashion accessories constitute the second largest block.

• For the year 2007, the India Apparel Report 2007 expects growth of organized
retail to touch 40 percent. From 2008 onwards (until at least 2010), organized
retail is expected to register around 45 percent YoY growth in India.

• Total retail in India, which registered 5.7 percent YoY growth from 2004-
2006, to range between that and 6 percent YoY growth over the next 3-4 years.

• With these growth percentages and following from our estimates for 2006, the
future estimates* for organized retail in India: 2007– Rs.77, 000 crore; 2008 –
Rs.111, 500 crore; 2009 – Rs.162,000 crore; and 2010 – Rs.235,000 crore.
(*Estimates based on 2006 prices).

• In terms of formats, the energy in terms of new investments is expected to be
driven towards the supermarkets and hypermarket segments.


• All new players – Reliance Industries, Bharti Retail/ Wal-Mart, AV Birla
Group – have shown interest towards developing these two formats, along with
wholesale, cash & carry outlets, while India's largest retailer – Retail India Ltd.
– has a continuous store rollout schedule for its Big Bazaar hypermarkets and
Food Bazaar supermarkets.

Company Profile

Why pantaloon

Pantaloon is not just an organization – it is an institution, a center of learning &
development. We believe that knowledge is the only weapon at our disposal and
our quest for it is focused, systematic and unwavering.


At Pantaloon, we take pride in challenging conventions and thinking out of the
box, in traveling on the road less traveled. Our corporate doctrine ‘Rewrite
Rules, Retain Values’ is derived from this spirit.

Over the years, the company has accelerated growth through its ability to lead
change. A number of its pioneering concepts have now emerged as industry
standards. For instance, the company integrated backwards into garment
manufacturing even as it expanded its retail presence at the front end, well
before any other Indian retail company attempted this. It was the first to
introduce the concept of the retail departmental store for the entire family
through Pantaloons in 1987. The company was the first to launch a hypermarket
in India with Big Bazaar, a large discount store that it commissioned in Kolkata
in October

2001. And the company introduced the country to the Food Bazaar, a unique
'bazaar' within a hypermarket, which was launched in July 2002 in Mumbai.
Embracing our leadership value, the company launched all in July 2005 in
Mumbai, making us the first retailer in India to open a fashion store for plus size
men and women.

Today we are the fastest growing retail company in India. The number of stores
is going to increase many folds year on year along with the new formats coming
up.

The way we work is distinctly "Pantaloon". Our courage to dream and to turn
our dreams into reality – that change people’s lives, is our biggest advantage.
Pantaloon is an invitation to join a place where there are no boundaries to what
you can achieve. It means never having to stop asking questions; it means never
having to stop raising the bar. It is an opportunity to take risks, and it is this
passion that makes our dreams a reality.


Come enter a world where we promise you good days and bad days, but never a
dull moment!

Company profile

Pantaloon Retail (India) Limited, is India's leading retail company with
presence across multiple lines of businesses. The company owns and manages
multiple retail formats that cater to a wide cross-section of the Indian society
and is able to capture almost the entire consumption basket of the Indian
consumer. Headquartered in Mumbai (Bombay), the company operates through
7 million square feet of retail space, has over 1000 stores across 50 cities in
India and employs over 25,000 people. The company registered a turnover of Rs
2,019 crore for FY 2005-06.

Pantaloon Retail forayed into modern retail in 1987 with the launching of
fashion retail chain, Pantaloons in Kolkata. In 2001, it launched Big Bazaar, a
hypermarket chain that combines the look and feel of Indian bazaars, with
aspects of modern retail, like choice, convenience and hygiene. This was
followed by Food Bazaar, food and grocery chain and launch Central, a first of
its kind seamless mall located in the heart of major Indian cities. Some of it's
other formats include, Collection i (home improvement products), E-Zone
(consumer electronics), Depot (books, music, gifts and stationary), all (fashion
apparel for plus-size individuals), Shoe Factory (footwear) and Blue Sky
(fashion accessories). It has recently launched its e-tailing venture,
futurebazaar.com.
The group's subsidiary companies include, Home Solutions Retail India Ltd,
Pantaloon Industries Ltd, Galaxy Entertainment and Indus League Clothing. The
group also has joint venture companies with a number of partners including
French retailer Etam group, Lee Cooper, Manipal Healthcare, Talwalkar's, Gini
& Jony and Liberty Shoes. Planet Retail, a group company owns the franchisee


of international brands like Marks & Spencer, Debenhams, Next and Guess in
India.

Future Group

Pantaloon Retail is the flagship enterprise of the Future Group, which is
positioned to cater to the entire Indian consumption space. The Future Group
operates through six verticals: Future Retail (encompassing all retail businesses),
Future Capital (financial products and services), Future Brands (management of
all brands owned or managed by group companies), Future Space (management
of retail real estate), Future Logistics (management of supply chain and
distribution) and Future Media (development and management of retail media).

Future Capital Holdings, the group's financial arm, focuses on asset management
and consumer finance. It manages two real estate investment funds (Horizon and
Kshitij) and consumer-related private equity fund, Indivision. It also plans to get
into insurance, consumer credit and other consumer-related financial products
and services in the near future.



Future Group's vision is to, "Deliver Everything,
Everywhere, Every time to Every Indian Consumer
in the most profitable manner." One of the core
values at Future Group is, 'Indianess' and its
corporate credo is - Rewrite rules, Retain values.

Future Group Manifesto

“Future” – the word which signifies optimism, growth, achievement, strength,
beauty, rewards and perfection. Future encourages us to explore areas yet
unexplored, write rules yet unwritten; create new opportunities and new
successes. To strive for a glorious future brings to us our strength, our ability to
learn, unlearn and re-learn our ability to evolve.

Future Group will not wait for the Future to unfold itself but create future
scenarios in the consumer space and facilitate consumption because
consumption is development. Thereby, we will effect socio-economic
development for our customers, employees, shareholders, associates and
partners.

Our customers will not just get what they need, but also get
them where, how and when they need.

We will not just post satisfactory results, we will write success
stories.


We will not just operate efficiently in the Indian economy, we
will evolve it.

We will not just spot trends, we will set trends by marrying our
understanding of the Indian consumer to their needs of tomorrow.

It is this understanding that has helped us succeed. And it is this that will help us
succeed in the Future. We shall keep relearning. And in this process, do just one
thing.

Business Description

Pantaloon Retail (India) Ltd. The Company's principal activity is to operate

chain retails stores in names of Big Bazaar, Food Bazaar, Central and

Pantaloons. The Big Bazaar is the discount store, which offers a wide range of

products under one roof. The products include apparels and non-apparels such as

utensils, sports goods and footwear. The Company also has its presence into

gold retailing by launching Gold Bazaar. The Company's Food Bazaar provides

a range of food and grocery products ranging from fresh fruits and vegetables,

staples, FMCG products and ready-to-cook products. The Central offers a chain

of stores including books and music stores, global brands in fashion, sports and

lifestyle accessories, grocery store and restaurants. The Pantaloon retail stores

focus largely apparels and accessories.



Group Vision

Future Group shall deliver Everything, Everywhere, Every time for Every Indian

Consumer in the most profitable manner.

Group mission

 We share the vision and belief that our customers and stakeholders shall
be served only by creating and executing future scenarios in the
consumption space leading to economic development.
 We will be the trendsetters in evolving delivery formats, creating retail
reality, making consumption affordable for all customer segments – for
classes and for masses.

 We shall infuse Indian brands with confidence and renewed ambition.

 We shall be efficient, cost- conscious and committed to quality in
whatever we do.

 We shall ensure that our positive attitude, sincerity, humility and united
determination shall be the driving force to make us successful.

Core Values

• Indian ness: confidence in ourselves.


• Leadership: to be a leader, both in thought and business.

• Respect & Humility: to respect every individual and be humble in our
conduct.

• Introspection: leading to purposeful thinking.

• Openness: to be open and receptive to new ideas, knowledge and
information.

• Valuing and Nurturing Relationships: to build long term relationships.

• Simplicity & Positively: Simplicity and positively in our thought,
business and action.

Big Bazaar

“Isse sasta aur accha kahin nahi”

Shop till you drop! Big Bazaar has democratized shopping in India and is so
much more than a hypermarket. Here, you will find over 170,000 products under
one roof that cater to every need of a family, making Big Bazaar India’s favorite
shopping destination.

At Big Bazaar, you will get the best products at the best prices -- this is our
guarantee. From apparel to general merchandise like plastics, home furnishings,
utensils, crockery, cutlery, sports goods, car accessories, books and music,
computer accessories and many, many more. Big Bazaar is the destination
where you get products available at prices lower than the MRP, setting a new
level of standard in price, convenience and quality.


If you are a fashion conscious buyer who wants great clothes at great prices, Big
Bazaar is the place to be. Leveraging on the company’s inherent strength of
fashion, Big Bazaar has created a strong value-for-money proposition for its
customers. This highlights the uniqueness of Big Bazaar as compared to
traditional hypermarkets, which principally revolve around food, groceries and
general merchandise.

Boasting of an impressive array of private labels, Big Bazaar is continually
striving to provide customers with a ‘complete’ look. So be it men’s wear,
women’s wear, kids wear, sportswear or party wear, Big Bazaar fashions has it
all!

Big Bazaar has clearly emerged as the favorite shopping destination for millions
of its consumers, across the country, it’s success is a true testament to the
emotional bonding it has established with the Indian consumer, on account of its
value offerings, asp rational appeal and service levels. We believe Big Bazaar is
a true pan-Indian model that can enter into most towns in India and democratize
shopping everywhere.

26th January, 2007..., 15th August, 2007… India’s
Sabse Sasta Din

The acceptance and loyalty that Big Bazaar has garnered over the years,
was well evident on 26th January 2006.

On the day India celebrates its Republic Day, the company honored the
consumer by calling it the ‘Maha Savings Day’. Shoppers at all Big Bazaar and
Food Bazaar outlets across the country were offered products at prices never
heard before in the history of shopping.

The offers were spread across categories from electronics to utensils,
from apparel to furniture and food. This event received tremendous response


from the regular and an entirely new set of shoppers, which resulted in nearly 2
million people visiting the stores on that day. And most stores were able to post
record sales for a single day.

Pan India Model

Riding on the consumption boom that the country has been witnessing
over the past couple of years, the company further expanded its foray into the
value space by adding 10 stores during the year 2005-06, entering new cities like
Vishakhapatnam, Pune, Lucknow, Indore, Mangalore and Rajkot.

The excellent performance of these new stores, further fortified the mass appeal
of Big Bazaar as a true, family-shopping destination. The total number of Big
Bazaar outlets as on June 2006 stood at 30 stores and over 1.20 million square
feet of retail space.

FASHION FOCUS

Big Bazaar continues to be a fashion-led delivery format, with fashion
comprising about 40 per cent of its revenues. Fashion got a further fillip through
the standardization of the visual merchandise at all existing and new stores. The
communication focused on it being the fashion destination of the masses.



Big Bazaar Getting Bigger

An interesting development has been the increase in the categories and micro
merchandising at Big Bazaar. New categories like consumer electronics,
furniture, communication, food and beverage, pharmacies, beauty retail, salons,
books, stationery and music are being added and Big Bazaar is getting bigger in
space. A Big Bazaar store measuring more than 150,000 square feet opened in
Bangalore in October 2006. This takes Big Bazaar to the next level.

Private Label Initiatives

On the private label front, the company increased its share of private
brands as a percentage of the total fashion revenues from about 40 per cent in
2004-05 to over 50 per cent in 2005-06. For the year under review, the private
label fashion category also witnessed a significant growth over the past year by
nearly 120 per cent.

Big Bazaar Fashion-Private Label Brands

Big Bazaar has gradually introduced private labels in fashion over the
last few years. Every year, new private labels are introduced to increase their
share over other brands.

Some of the private labels launched include:

Ctee


A brand of T-shirts with smart lines and remarks, it is targetted at the young and
young-at-heart. It comes in 3 lines-pink for women; green for pre-teens and blue
for men.

Knighthood

It is the men’s formalwear brand with a wide range that includes formal shirts,
trousers, suits, blazers and basic men’s accessories like ties and handkerchiefs.

DJ&C

India`s cool answer to international labels is positioned for the 20-35 year age
group. It targets both men and ladies and the range includes designer denims,
casuals, street-wear and campus-wear.

DJ&C Sports

This is a unisex sportswear range for the age group of 20-40 years.

Shatranj

The men’s ethnic wear range consists of kurtas, kurta pyjama sets and heavy
sherwani sets.

Shyla

True to its tagline `what women want’, Shyla offers a complete range of
formal/semi-casual line of ladies tops, trousers, skirts, etc.

Srishti

The complete ethnic wear range offering a range of traditional designs for
ladies, encompasses both salwar kameez sets and mix-n-match/fusion wear.


Pink n Blue

The kids’ brand range created to celebrate the spirit of childhood, has the blue
range for boys and pink for girls. There is an infant line available as well. Pink n
Blue covers the entire apparel needs of kids right across t-shirts, shirts, jeans,
trousers, shorts, dresses and ethnic-wear/occasion-wear.

FOOD BAZAAR

Across India, food habits vary according to community, customs and
geography. Food Bazaar, through its multiple outlets addresses this. At the same
time it offers best quality products at wholesale prices to a wide cross section of
the India population. Food Bazaar effectively blends the look, touch and feel of
the Indian bazaar with the choice, convenience and hygiene that modern retail
provides.

The food and grocery division of the company was launched in 2002-03
and has grown to 47 stores nationwide at the end of the current financial year.
Most stores are located within Big Bazaar, Central and Pantaloons and act as
strong footfall generators. There are separate stand-alone Food Bazaars as well.
The business contributed just under 50 per cent of value retailing, and about 20
per cent to the company’s turnover during 2005-06.

Food Bazaar offers a variety of daily consumption items, which include
staples, soaps and detergents, oils, cereals and biscuits. On the product category
side, the primary segregation is done on the basis of staples, fresh produce,
branded foods and home and personal care products.



Affiliated companies (Partner Companies)

Pantaloon Industries limited

Pantaloon Industries Limited was incorporated in 1987 and its shares are listed
on the Bombay Stock Exchange. The main activities of PIL are to set up textile
units and manufacturing and marketing of fabrics and readymade garments.

Home Solutions Retail India Ltd.

Home Solutions Retail (India) Ltd. (HSRIL) leads the groups foray in the home
improvement and consumer electronics retailing segment. It caters to home
management requirements and products, including furnishings and textiles,
furniture, consumer electronics, home electronics and home services. It operates
retail formats like Home Town, Furniture Bazaar, Collection I, E-Zone,
Electronics Bazaar and Got It.

Future Capital Holdings

Future Capital is the financial arm of the group and is involved in asset
management (both private equity and real estate funds) with plans to get into
other financial services including insurance, credit and other consumer related
financial services. It’s associate companies are Kshitij Investment Advisory Co.
Ltd., Indivision Investment Advisers Ltd., and Ambit Investment Advisory Co.
Ltd.



Coverge M retail (India) Ltd

ConvergeM Retail (India) Ltd., leads the group’s foray into the communication
and IT products segment. It operates formats like M-Port, MBazaar and Gen M.

Indus League Clothing Ltd.

The group owns a majority stake in Indus League Clothing Ltd., one of the
leading apparel manufacturers and marketers in India. Some of its leading
brands include Indigo Nation, Scullers, Urbana, Urban Yoga and Jealous.

Galaxy Entertainment Corporate Ltd.

The group owns a stake in Galaxy Entertainment Corporate Ltd. that
operates chains like Bowling Company, Sports Bar and Brew Bar.

Joint Ventures Companies

Planet Retail Holdings Ltd.

The group is a joint venture partner in Planet Retail Holdings Ltd., which
operates sports, lifestyle and leisure retail chain. It also owns the franchisee and
distribution rights of brands like Marks & Spencer, Guess, Debenhams and
Puma in India.

Footmart retail

Footmart Retail is a joint venture with Liberty Shoes and is engaged in the
retailing of footwear products in India.


GJ Future Fashions

GJ Future Fashions is a joint venture with kid’s apparel manufacturer - Gini &
Jony.

Capita Land Retail India

The group is a joint venture partner in CapitaLand Retail India, along with
Singapore-based CapitaLand Limited. The company provides retail management
services to retail properties owned or managed by various group companies and
investment funds.

ETAM Future Fashions India Pvt. Ltd.

ETAM Future Fashions India Pvt. Ltd., is a joint venture with French-retailer,
ETAM and the group. The company is involved in manufacturing and
distribution of women’s fashion and lingerie products.

Big Bazaar store, Hubli

Store study

Different levels of the store :

Level 1:

DEPARTMENTS WITH THEIR PRODUCTS: -


a) Depot:

1) General books
2) Office stationary
3) Children stationary
4) Film VCD’s & DVD

b) NBD (New Business Development)

1) Watches
2) Fashion Jewelry
3) Sunglasses
4) Auto accessories
5) Car audio systems

c) Gold Bazaar:

Navaras Gold Jewelry

(This is the separate unit not related to Big Bazaar they share profits on
percentage basis)

d) Mobile Bazaar:

1) All kinds of Hand sets ranging from Rs 1000 to !8000 of different
companies
2) Mobile accessories
3) Codeless phones & land line phones
e) Star Sitara:

1) Cosmetics
2) Fragrances
3) Herbals


4) Pharmaceuticals
f) Shringar :

1) Bangles
2) Jewelry sets
3) Bracelets
4) Hair Accessories
5) Bidies
6) Chins

Plastics, Utensils, Crockery (PUC)

g) Plastics:

1) Buckets
2) Casseroles
3) Containers
4) Boxes
5) Flasks
6) Bowls
7) Jugs & sippers
8) Bottles & Mugs

h) Utensils:

1) Plates, Bowls, Glasses
2) Non stick Cookware’s
3) Kitchen tools
4) Tiffin Boxes

i) Crockery

1) Crockery cutlery
2) Table Materials / Napkins
3) Casseroles
4) Dinner sets
5) Wine, Juice Glasses

j) Luggage:

1) Travel bags
2) Trolleys
3) Bags: Schools, Collage Ladies purse
4) Suitcase

Level 2

a) Ladies Department:(SKD)

1) Sarees
2) Dress materials
3) Under garments
4) Nightwear’s
5) Western wear’s

b) Men’s Department:

1) Formals (Shirts & Pants)
2) Casuals (Shirts & pants)
3) Party wears
4) Jeans T-Shirts


5) Others Accessories (Lungi Dhoti etc)
6) Fabrics (Cut pieces)
7) Suits & Blazers
8) Levi’s Signature garments

Level 3

a) Furniture Department:

1) Dining Table
2) Bedroom Accessories
3) Hall accessories (Sofa sets, Chairs, Computer table etc)
4) Mattresses

b) Footwear Bazaar :

1) Sports Shoes
2) Formal Shoes
3) Casual Shoes
4) Mens Sandals
5) ladies Sandals
6) Ladies Casuals
7) Ladies Chappel
8) Ladies fancy Sleepers
9) ladies Sports shoes
c) Home Décor:

1) Flower vase
2) Artificial Flowers


3) Religious gifts
4) Candle stand
5) Umbrellas
6) Photo Frames
7) Assorted color Stones
8) Frame Paintings
9) Water falls (artificial)
10) Birthday items

d) Home line:

1) bed sheets, Pillows , bed spreads
2) Towels, Yellow dust
3) Razai , Carpets, Cushion covers
4) Chair bags

e) Toys Dept:

1) Soft toys
2) Educational toys
3) Board games, Action figures
4) Dolls

Kids department
f) Boys section:

1) T-Shirts, Trousers, jeans
2) Cotton shirts, Cargo, Codraw
3) Ethic wears
4) Co ordinates


5) Rain cotes

g) Girls Section:

1) Ethic wears
2) Co- ordinates
3) Cotton frocks
4) Western wears

h) Infants:

1) Jhablas
2) Vests
3) Bibs feedings
4) Bed items
5) Baba suits
6) Frocks

Level 4

a) Beverages:

1) Soft drinks
2) Mineral water
3) Juices
4) Health drinks
5) Frozen items



b) Confectionaries:

All kinds of Chocolates & Confectionaries

c) Fruits & Vegetables:

d) Staples Dept:

1) Dal, Rice, Atta, Rava items
2) Oil’s, Masala items
3) Dry fruits
4) Spicy items
5) Ready meals
6) Breakfast cereals

e) Process Dept:

1) Health drinks
2) Ready to eat
3) Corn flaks, Chips
4) Instant mixes
5) Soups, Bread items, pickle
6) Spreads



Non-food Dept
f) Home care:

1) Phenyl, Detergents
2) Dish wash, Tissue papers, Scratch
3) Shoe cases, Fresh wrap,

g) Personal care:

1) Soaps, tooth paste, Shampoo
2) Deodorants, Body spry
3) Baby food, Talcum powder
4) Men’s apparel
Level 5
Electronic Bazaar:

1) Televisions
2) Sound System
3) Refrigerators
4) Washing machines
5) Microwave
6) Rice cookers
7) Juicers
8) Irons, Mixers & Grinders



Awards and recognition

National Retail Federation

• International Retailer of the Year - Pantaloon Retail (India) Ltd. The
National Retail Federation is the largest retail trade association with over
1.4 million member organisations in the US and across the world. Some
of the past recipients of this award include Metro AG, Carrefour, Ito-
Yokado, Zara and Boticario.

Retail Asia, Retail Asia Pacific Top 500 Awards

• International Retailer of the Year - Pantaloon Retail (India) Ltd. The
National Retail Federation is the largest retail trade association with over
1.4 million member organisations in the US and across the world. Some
of the participants of this award include Metro AG, Carrefour, Ito-
Yokado, Zara and Boticario.

Awards and Recognition 2008

 The Reid & Taylor Awards For Retail Excellence 2008
 Retail Leadership Award: Kishore Biyani

 Retail Best Employer of the Year: Future Group

 Retailer of The Year: Home Products and Office Improvements:
HomeTown


The Reid & Taylor Awards for Retail Excellence are an important feature of the
Asia Retail Congress - Asia’s single most important global platform to promote
world-class retail practices - and are aimed at honouring the best, in Asian Retail
scenario. India played host to Asia Retail Congress 2008.

2007 Images Retail Awards

 Most Admired Retail Face of the Year: Kishore Biyani

 Most admired retailer of the year: Large format, multi product store: Big
Bazaar

 Most admired retailer of the year: Food and Grocery: Food Bazaar

 Most admired retailer of the year: Home & office improvement:
HomeTown

 Most admired Retail Company of the year: Pantaloon Retail (India) Ltd.

 Images Retail Forum followed strict international benchmarks in
deciding the top honours for Images Retail Awards ’07, with IRIS as
knowledge partner and global consulting firm AT Kearney as the Process
Approver.

National Retail Federation Awards

ssInternational Retailer for the Year 2007 – Pantaloon Retail (India) Ltd

The National Retail Federation is the world’s largest retail trade association
with over 1.4 million members in the US and across the world. Some of the past
winners of the award include Metro AG (Germany), Carrefour (France), Zara

(Spain), Boticario (Brazil) and Ito Yokado (Japan). The award was presented at
the Retail’s Big Show held in January 2007 in New York.

World Retail Congress Awards

Emerging Market Retailer of the Year 2007 – Pantaloon Retail (India) Ltd

The inaugural World Retail Congress held in Barcelona, Spain in March 2007
attracted over one thousand retail professionals from over sixty countries. The
awards were decided by a multinational Grand Jury. Winners in other
categories included Inditex, Mall of Emirates, Marks & Spencer and IKEA.

Hewitt Best Employers 2007

Best Employers in India (Rank 14th) – Pantaloon Retail (India) Ltd

Leading human resources consultancy, Hewitt Associates conducts an annual
survey of the best employers in India, as part of its global initiative. It is based
on CEO interview, People Practices Inventory and Employee Opinion Surveys.
Pantaloon Retail became the only retailer to feature among the twenty-five best
employers in India.

PC World Indian Website Awards

Best Indian Website In The Shopping Category - Futurebazaar.comPC World, a
leading consumer technology magazine selected the best Indian websites in
various categories based on use of technology for delivering solutions,


information being presented in an intuitive and concise manner and overall
experience aided by design.

Reader’s Digest Trusted Brands Platinum Awards

Trusted Brands Platinum Award (Supermarket Category) – Big Bazaar

The Reader’s Digest awards are based on surveys done among consumers by
independent research agency, Nielsen Media Research. This is the second
consecutive time Big Bazaar has won this award.

2006 Retail Asia Pacific Top 500 Awards
Asia Pacific Best of the Best Retailers – Pantaloon Retail (India) Ltd
Best Retailer in India – Pantaloon Retail (India) Ltd
The Retail Asia publication in association with EuroMonitor and KPMG
honours the best retailers in 14 countries across the Asia Pacific region. The
awards were presented in Singapore in October, 2006.

Asiamoney Awards

Best Managed Company in India (Mid-cap) – Pantaloon retail (India) Ltd.

The Asiamoney publication conducts a poll among fund manages and investors
and does a quantitative analysis of financial performance to select best managed
companies in Asian countries.

Ernst & Young Entrepreneur of the Year Award

Ernst & Young Entrepreneur of the Year (Services) – Kishore Biyani


Considered to be one of the most prestigious business awards in India, a jury
comprising leading names in Indian business selected the winners based on
courage, creativity, passion, endurance and vision.

CNBC Indian Business Leaders Awards

The First Generation Entrepreneur of the Year – Kishore Biyani

Organized by CNBC-TV18, the twelve awardees in various categories are
decided by a high profile jury, along with research partners - The University of
Chicago Graduate School of Business, Development Dimensions International
(DDI) and AC Neilson ORG MARG.

Lakshmipat Singhania – IIM Lucknow National Leadership Awards

Young Business Leader – Kishore Biyani

The award recognizes and honors individuals who have contributed consistently
to the betterment of our country through their pursuit of excellence. The awards
were presented in New Delhi by the Prime Minister Dr. Manmohan Singh in
December, 2006.

Images Retail Awards


 Best Value Retail Store – Big Bazaar
 Best Retail Destination – Big Bazaar

 Best Food & Grocery Store – Food Bazaar

 Retail Face of the Year – Kishore Biyani

The Images Retail Awards are decided through a nationwide consumer &
industry poll and nominations followed by performance assessment by team of
analysts and jury. Readers’ Digest Awards

Platinum Trusted Brand Award - Big Bazaar

The Reader’s Digest awards are based on surveys done among consumers by
independent research agency, Nielsen Media Research.

CNBC Awaaz Consumer Awards

Most Preferred Large Food & Grocery Supermarket – Big Bazaar

Conducted in association with AC Nielsen-ORG Marg across 21 major cities,
nearly 10,000 consumers were asked to choose their most preferred brands.

Reid & Taylor Awards for Retail Excellence

Retail Entrepreneur of the Year – Kishore Biyani

Images Retail Awards 2006

• Mr. Kishore Biyani – Retail Face of the year

• Big Bazaar – Best Value Retail Store

• Big Bazaar – Best Retail Destination

• Food Bazaar – Best Food and Grocery Store


Readers Digest Platinum Trusted Brand Award

• Big Bazaar - Earning a trusted Place in the everyday lives of consumers

CNBC Awaaz Consumer Awards

• Big Bazaar: Most preferred store

Retail Asia Publishing

PRIL – Numero Uno Retail Organisation of India

2005

Readers Digest and Awaaz consumer Award

• Big Bazaar - Most preferred, large, Food and Grocery store

Readers Digest Platinum Trusted Brand Award

• Big Bazaar - Earning a trusted Place in the everyday lives of consumers


• PRIL – Most admired retailer of the year

• Food Bazaar - Retailer of the year (food and grocery)

• Big Bazaar – Retailer of the year (value retailing)

• Central – Retail launch of the year



Business Today selected PRIL among:

• Top 20 companies in India to watch in 2005

• India’s most investor-friendly companies in the top 75

• India’s biggest wealth creators in the top 100

2004


• PRIL – Most admired retailer of the year

• Food Bazaar - Retailer of the year (food and grocery)

• Big Bazaar – Retailer of the year (value retailing)

• Central – Retail launch of the year

Reid & Taylor and DLF Awards

• PRIL – Retailer of the year

2003

Indian Express Award

PRIL- Marketing excellence and excellence in brand building



Organizational Structure (Zonal)

President

Vice President

Marketing HR Head Category Head Finance Head Operation Head

HEAD


Marketing manager

Finance manager

HR manager service manager

Organization Structure of the store

ss

Departmental Managers:

There are 21 departments in this store like Electronic dept, Depot dept, NBD
dept, Mobile Bazaar Dept, Star sitar Dept, PUC Dept, Ladies Dept, Men’s Dept,
Furniture



There are 2 departments and 8 assistant department managers in this store like

Electronic dept, Depot dept, NBD dept, Mobile Bazaar Dept, Star sitar Dept,

PUC Dept, Ladies Dept, Men’s Dept, Furniture Dept, Footwear Dept, Home

Décor Dept. Each department will be assigned with targets which has to be

achieved within the assigned period that may be of Daily, Weekly, monthly and

yearly.

Each department has a department Manager & Assist DM. Their job is

concerned mainly with sales. They look after customer’s orders delivery post

sale service if any etc . All Dept managers ADM, Team members work under

coordination & cooperation.

Administration:


Store administration comes under Store Manager its functions are store
maintenance, House Keeping, Security etc.

Information Technology:

This department is responsible for the maintenance of the systems of the stores.
All billing machines their functioning networking with the master machine etc.
If there is any problem with the machine then this department comes into
function.

Cashing Dept:

This department is responsible for the collection of sales amount ie cash sales,
Credit sales, etc under this department all billing machines of the stores comes.
The sales amount collected throughout the day by the cashier’s has to be
submitted to this department.

Marketing Executive:

This dept is responsible for the marketing of the store in different different
media like Television, Newspaper, and Holdings etc. the authorized person has
to visit different companies and has to look after for tie-ups etc.

Visual Merchandise:

This department is responsible for the product arrangement at the store with
respect to their nature. The basic function of this dept is it divides the store into
some departments based on the nature of the product and within the department
it decides how the products should be arranged by keeping in mind the customer
should not suffer.


HR Executive:

Human Resource executive mainly look after employees mainly their problems.
This department performs the functions like Recruitment, Selection, Training
and development.

CSD (Customer Service Desk):

This is the separate unit, which is mainly focuses on customer service like if the
customer find difficulty in finding any product, Customer complaints any
replacement, Customer assistance etc.

Cities where stores are located

Agra ,Ahmedabad ,Allahabad ,Ambala,Asansol, Bangalore, Bhubaneswar,
Chennai, Coimbatore, Palakkad, Kolkata, Delhi, Durgapur, Ghaziabad,
Gurgaon, Hyderabad, Indore, Hubli, Lucknow, Kanpur, Mangalore, Mumbai,
Nagpur, Nasik, Panipat, Pune, Rajkot, Surat, Thane,
Thiruvananthapuram,Udupi, Vishakhapatnam



PLANS OF KEY PLAYERS IN INDIA

• Pantaloon Retail: Expansion into all possible formats of retail across
categories and segments. Approximately 30 million sq.ft by FY10. Turnover
expected to touch Rs.30,000 crore ($6.67 billion) by FY10-11.

• Reliance Retail: About Rs.30,000 crore ($6.67 billion) investment to set up
multiple retail formats with expected sales of Rs.90,000 crore ($20 billion)-plus
by 2009-10.

• RPG: Planning IPO, 450-plus MusicWorld stores and 50-plus Spencer's
Hypers covering 4 million sq.ft area by 2010.

• Lifestyle: Rs.450 crore ($90 million) investment in next five years to expand
on Max Hypermarkets and value retail stores, Home and Lifestyle Centres.

• K Raheja Corp.: Operates Shoppers' Stop, Crossword, Inorbit Mall, Home
Stop and Hypercity. To open 55 hypermarkets across India by 2015.


• Subhiksha: 750 stores and Rs.650 crore ($145 million)-plus estimated sales
by March 2007.

• Piramyd Retail: 1.75 million sq.ft of retail space and 150 stores in next five
years.

• Trent Ltd.: To open 27 more stores across its retail formats, adding one
million sq.ft of space in the next 12 DLF malls.

• Trinethra: Recently acquired by the AV Birla Group, Trinethra (with two
formats – Trinethra and Fabmall) plans 220 stores with a projected turnover of
over Rs.300 crore ($667 million) this fiscal.

• Vishal Group: Plans include an IPO and investment close to Rs.1,250 crore
($278 million) by 2010, targetting 220 outlets, taking its cumulative retail space
to five million sq.ft and sales turnover to Rs.5,000 crore ($1 billion).

• Bharti Retail: With back-end tie- up with Wal-Mart, Bharti is pumping in
Rs.31,500 crore (US$ 7 billion) in creating a nationwide retail network,
including 100 hypermalls and several hundred small supermarkets

Board members

Mr. Kishore Biyani, Managing Director

Kishore Biyani is the Chief Executive Officer of Future Group and
Managing Director, Pantaloon Retail India Ltd. He started off his
entrepreneurial career with manufacturing and distribution of branded men’s
wear products.

In 1987, Kishore Biyani led the group’s foray into modern retail with the
opening up of the first department store Pantaloons in Kolkata. In 2001, he


created and evolved a pan-Indian, class-less model – Big Bazaar, a hypermarket
chain, followed by ‘Food Bazaar’, a supermarket chain, which blended the look,
touch and feel of Indian bazaars with western hygiene. This was followed by
Central, a first of its kind seamless mall located in the heart of major India

Mr. Gopikishan Biyani, Wholetime Director

Gopikishan Biyani, is a commerce graduate and has more than twenty years of
experience in the textile business.

Mr. Rakesh Biyani, Wholetime Director

Rakesh Biyani, is a commerce graduate and has been actively involved in
category management; retail stores operations, IT and exports. He has been
instrumental in the implementation of the various new retail formats.

Mr. Ved Prakash Arya, Director

Ved Prakash Arya, is an engineer by training and is a graduate of the Indian
Institute of Management, Ahmedabad. Prior to joining Pantaloon Retail, he was
the CEO of Globus.

Mr. Shailesh Haribhakti, Independent Director


Shri Shailesh Haribhakti, is a Chartered Accountant, Cost Accountant, and a
Certified Internal Auditor. He is the Deputy Managing Partner of Haribhakti &
Co., Chartered Accountants and past president of Indian merchant Chambers.
He is on the Board of several Public Limited Companies, including Indian
Petrochemicals Corporation Ltd., Ambuja Cement Eastern Ltd. etc. He is on the
Board of Company since June 1, 1999.

Mr. S Doreswamy, Independent Director

S. Doreswamy, is a former Chairman and Managing Director of Central Bank of
India and serves on the board of DSP Merrill Lynch Trustee Co and Ceat
Limited among others.

Dr. D O Koshy, Independent Director
D. O. Koshy, holds a doctorate from IIT, Delhi and is the Director of National
Institute of Design (NID), Ahmedabad. He has over 24 years of rich experience
in the textiles and garment industry and was instrumental in the setting up of
NIFT centres in Delhi, Chennai and Bangalore. He is a renowned consultant
specializing in international marketing and apparel retail management.

Ms. Anju Poddar, Independent Director

Anju Poddar, holds a Bachelor of Engineering from University of Oklahoma and
is a Director, NIFT, Hyderabad chapter. She also serves on the board of
Maharishi Commerce Ltd and Samay Books Ltd, among others.

Ms. Bala Deshpande, Additional Director


Bala Deshpande, is Non-Executive Director, ICICI Venture Funds and also
serves on the boards of Deccan Aviation, Nagarjuna Construction, Welspun
India and Shoppers’ Stop Ltd, among others.

Mr. Anil Harish, Independent Director
Anil Harish, is the partner of DM Harish & Co. Associates & Solicitors and an
LLM from University of Miami. He also serves on the board of Mahindra
Gesco, Unitech, IndusInd Bank and Hinduja TMT, among others.



SECTION B



Introduction to the topic

As we are now in the era of booming retailing lot of organization are entering
into the retail market. In India Future Group Pantaloon company is one of
the greatest retailing companies with its retail format called Big Bazaar. In
my summer Inplant project I’m doing live project, on a “A analysis on
customer of Big-Bazaar at Hubli”. ( to improve customer walk-in at big
bazaar) And also to know what are the factors which customers think
before visiting Big Bazaar.

Need for the study
Big Bazaar has newly established its Hubli store on last 29 th July 2007. The Big
Bazaar has done analyzing of projects to know the consumer expectation,
consumer satisfaction level and now the Big Bazaar has gained good grip on the
Hubli market, but still want to increase the walk-in in Big Bazaar. So the main
need for the study is to know how to increase the walk-in Big Bazaar.

Topic for the study
“A Analysis on customer of Big-Bazaar,at Hubli”.

objectives
 To understand the factors which influence customers to visit Big- Bazaar
Hubli,
 To study the present promotion activities of Big-Bazaar Hubli
 To understand the customer opinion about product, services, and prices
 To evaluate customer walk-in at Big-Bazaar
 To know the customers expectation towards Big-Bazaar Hubli,


 To ascertain the satisfaction level of customers of Big-Bazaar Hubli,

Research methodology

Type of research
The research will be Descriptive Research.

Data collection methods

1) Primary data

The primary or the first hand data was collected with the help of handing out the
questionnaire to the customers, to know “Analysis on customer of Big-
Bazaar at hubli”.

2) Secondary data

The major source of secondary or supporting data was internet, and company
profile of Big Bazaar as whole. And Big Bazaar library and the books and
journals, are the source of information.

Survey method
The related data or information was obtained by personal administration of
questionnaire,
Sample size
A sample size of 100

Sampling Frame

The customers of Hubli


Sampling unit
Individual customers of Big Bazaar Hubli

Sampling method
The method for survey will be, non-probabilistic convenience sampling method



Benefits to me –

The project helped me to have an insight of the customer perception towards Big
Bazaar Hubli, the concept of customer thinking process towards shopping.
What is the expectation of consumer towards Big Bazaar Hubli. And what are
the different offers executed by Big Bazaar during my SIP project. And it was
more about live project and, I was able to understand different aspects with
regards Big Bazaar Hubli.

Benefits the company –

With the help of this report company would be able to find the challenges
ahead, because the study is based on the survey conducted with the help of
questionnaire which was consisted of the questions related to the consumer of
Big Bazaar Hubli, and through this report the Big Bazaar can more focus on the
customer expectation towards increase the walk-in, at Big Bazaar Hubli.



Analysis with the Secondary data

With the data collected from the secondary source we can clearly interoperate
that the costumer will prefer to visit Big Bazaar more during offer period. In a
time frame of two month there were totally three different offers were executed.
And the response was good. During the weekends, Sunday and Saturday and
also during Wednesday the customer walk-in, is normally high, when we
compare to normally day’s.

Analysis and Interpretation

1) Do you know big bazaar?

Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 100 100.0 100.0 100.0



Analysis

From the survey we can come to know that 100% respondents are known
the Big Bazaar in Hubli City.

Interpretation

The study shows that the Big bazaar known by all the 100 respondents
Where we have done survey in Hubli.

1. Where do you generally prefer to shop?

 Big bazaar
 Vishal
 Birla more
 Kirana shops
 Other specify………………………



Shopping Preference

Frequency Percent Cumulative Percent
Big Bazaar 75 75.0 75.0
Vishal Mega Mart 6 6.0 81.0
Birla More 9 9.0 90.0
Kirana Shops 10 10.0 100.0
Total 100 100.0



Shopping Preference
80

60

40

20
Frequency

0
Big Bazaar Vishal Mega Mart Birla More Kirana Shops

Shopping Preference

Interpretation

• 75% of people generally like shopping at Big Bazar

• 6% of people generally like shopping at Vishal Mega Mart

• 9% of people generally like shopping at Birla More

• 10% of people generally like shopping at Kirana stores

From the above we can make it out that more than half that is 75% of
customers prefer visiting Big Bazar for shopping than comparing to other
outlets.

2. Why do you prefer to shop there?

(Tick the related options)


Big bazaar Vishal Pick & pay More Kirana Others
shops

1. Bulk purchase
2. Location
3. Offers
4. Quality
5. Service


Bulk Purchase

Big Bazaar 45 45.0 45.0


Pick & Pay 10 10.0 68.0



Total 100 100.0

Bulk Purchase
50

40

30

20
Frequency

10

0
Big Bazaar Pick & Pay Kirana Shops
Vishal Mega Mart Birla More

Bulk Purchase

Interpretation

• 45% visit Big bazaar for bulk puchase

• 13% visit Vishal for bulk purchase

• 10% visit Pick & Pay for bulk purchase


• 9% visit Birla More for bulk purchase

• 23% visit Kirana shops for bulk purchase.

From the above we can make it out that more than half that is 45%of customers
prefer visiting Big Bazaar for bulk purchasing compared to other outlets.

Location
Big Bazaar 51 51.0 51.0
Pick & Pay 8 8.0 62.0
Birla More 12 12.0 74.0
Total 100 100.0

Location
60

50

40

30

20
Frequency

10

0

Location

Interpretation

• 51% customers preferred Big bazaar as convenient location for
shopping

• 3% customers preferred vishal as convenient location for shopping

• 8% customers preferred Pick & Pay convenient location for shopping

• 12% customers preferred Birla More as convenient location for
shopping


• 26% customers preferred Kirana Shops as convenient location for
shopping.

More than 50% of customers preferred Big Bazaar as a preferable location for
shopping compared to other retail outlets.



Offers


Big Bazaar 63 63.0 63.0


Pick & Pay 5 5.0 75.0



Total 100 100.0

Offers
70

60

50

40

30

20
Frequency

10

0

Offers

Interpretation

• 63% of customers preferred the offers of BIG BAZAAR for shopping.

• 7% of customers preferred offers of vishal for shopping

• 5% of customers preferred offers of Pick & Pay for shopping


• 5% of customers preferred offers of Birla More for shopping

• 20% of customers preferred offers of kirana for shopping.

Most of the customers felt that the offers provided by BIG BAZAAR are good
than compared to the other retail outlet.


Quality
Big Bazaar 68 68.0 68.0
Total 100 100.0

Quality
80

60

40

20
Frequency

0
Big Bazaar Vishal Mega Mart Birla More Kirana Shops

Quality

Interpretation

• 68% of customers found good quality products in Big bazaar

• 16% of customers found good quality products in vishal

• 6% of customers found good quality products in Pick & Pay

• 20% of customers found good quality products in kirana .

Customers find good quality products at big bazaar than the other retail outlets.



Service
Big Bazaar 65 65 65.0
.0
Pick & Pay 3 3.0 84.0
Total 100 100.0

Service
70

60

50

40

30

20
Frequency

10

0

Service

Interpretation

• 65% of customers found good service provided by Big bazaar

• 16% of customers found good service provided by vishal

• 3% of customers found good service provided by Pick & Pay

• 6% of customers found good service provided by Birla more


• .10% of customers found good service provided by Kirana shops.

Most of the customers found the service provided by Big Bazaar is good than
compared to others.

4. Factors influence the customer to visit Big Bazaar.

Cumulative
Factors Frequency Percent Valid Percent Percent

Attracted by adds 23 23 23 23

Word of mouth. 31 31 31 54

Because of family force 1 1 1 55

Shopping experience 7 7 7 62

All product in one roof 21 21 21 83

Offers 9 9 9 92

Low price 3 3 3 95

Bulk purchase 5 5 5 100

Total 100 100 100



Factors that influence the customer to visit Big Bazaar.

Bulk purchase

5%

Low price

3%

Offers Attracted by adds

9% 23%

All product in one r

21%
Word of mouth.
Shopping experiance
31%
7%

Because of family fo

1%

Inference:

The chart shows factors influence the customer to visit Big Bazaar. Out 100
respondents 31% of customers visiting because of offers, 23% because of attracted by
ads, 21% are visiting because of all products are available in one roof. It means most
influencing factors are offers, advertisements, and all products available in one place.


5) which are the advertisement media you come across

Frequencies

which are the advertisement media you come across

Statistics

N Valid 100
Missing 0



Cumulative
Valid print media 26 26.0 26.0 26.0
telivision 66 66.0 66.0 92.0
internet 4 4.0 4.0 96.0
others 4 4.0 4.0 100.0
Total 100 100.0 100.0

Analysis

Out of 100 respondents 26% people have come across the print media adds,
66% people have come across TV adds,4% people have come across by internet
media,4% people by others media.

Interpretation

By our survey most of the people means 66% have come across television media which
ads come from TV.



6) which are the advertisment you come across

Frequencies

which are the advertisment you come across



Statistics

N Valid 100
Missing 0

Cumulative
Valid telivision ads 72 72.0 72.0 72.0
hordings,bordings&pai
4 4.0 4.0 76.0
ntings
standees & drop downs 6 6.0 6.0 82.0
leaflets&pamplets 12 12.0 12.0 94.0
others 6 6.0 6.0 100.0
Total 100 100.0 100.0

others

leaflets&pamplets

standees & drop down

hordings,bordings&pa

telivision ads

Analysis

Out of 100 respondents 72% people have come across the TV ads,4% people
have come across hordings, bordings & paintings,6% people have come across standees
& drop downs, 12% people have come across leaflets & pamplets, 6% people have
come across other advertisement.

Interpretation


From the survey it is completely clear that television ads are more important than other
advertisements.

8) what is your opinion about bb?

Frequencies

what is your opinion about bb?

Statistics

N Valid 100
Missing 0

Cumulative
Valid good 80 80.0 80.0 80.0
average 20 20.0 20.0 100.0
Total 100 100.0 100.0

100

80

60

40

20

0
good average

Analysis


Out of 100 respondents 80% people has given opinion as good about the Big
bazaar.other 20% people has given their opinion as average.

Interpretation

From the survey it is clear that 80% people are having good opinion about big bazaar,


10) what do you feel by watching bb advertisment

Frequencies

what do you feel by watching bb advertisment

Statistics

N Valid 100
Missing 0

Cumulative
Valid Very info 8 8.0 8.0 8.0
Gives grtr prdt info 16 16.0 16.0 24.0
Helps in indenti bb as diff 20 20.0 20.0 44.0
Hg influe to visit bb and 48 48.0 48.0 92.0
pur
Gvs grtr awr abt of bb &
8 8.0 8.0 100.0
pur
Total 100 100.0 100.0

gvs grtr awr abt of very info
8.0% 8.0%

gives grtr prdt info
16.0%

hg influe to visit b
48.0%
helps in indenti bb
20.0%


Analysis

Out of 100 respondents 8% people felt that ads are very informative, 16%
people felt that it gives greater product information,20% people said that in
identification of big bazaar as differently,48% people said that it is highly influenced to
visit big bazaar and purchasing, 8% people said that it gives greater awareness about
big bazaar.

Interpretation

By the survey it is clear that maximum people felt that advertisements are helpful to
know about big baza12) According to you which media will be help full for getting
information about bb?

Frequencies

According to you which media will be help full for getting information about bb?

Statistics

N Valid 100
Missing 0

Cumulative
Valid tv advertisment 66 66.0 66.0 66.0
hoardings 12 12.0 12.0 78.0
road shows 6 6.0 6.0 84.0
pamplets 14 14.0 14.0 98.0
wallpaints 2 2.0 2.0 100.0
Total 100 100.0 100.0



Analysis

Out of 100 respondents 66% people are getting information about big bazaar by
TV ads,12% are getting by hoardings,6% people are getting by road shows, 14% are
getting by pamphlets,2% are getting by wall paints

Interpretation

From the survey we can come to know that TV ads are more effective than other
medias, people are getting more information about big bazaar by it only ar and it is
highly influenced to purchasing products there



11. Customer satisfaction.

Valid Cumulative
Frequency Percent Percent Percent

Excellent 19 19 19 19

Good 77 77 77 96

Very poor 4 4 4 100

Total 100 100 100

Inference:

The chart shows that 77% of customer satisfaction is good, 19% of customer
satisfaction is excellent, 4% is satisfaction is very poor. The average customer
satisfaction to words Big Bazaar Belgaum is good.



3. Plans made by the customer before visiting big Bazaar.

Valid Cumulative
Plans Frequency Percent Percent Percent

To purchase 40 40 40 40

Just to visit 29 29 29 69

To know about the new offer. 5 5 5 74

To know the new product 4 4 4 78

If good offers found then to
purchase 22 22 22 100

Total 100 100 100

Plans made by customer before coming Big Bazaar .

If good offers found

22%

To purchase
To know the new prod 40%
4%

To know about the ne

5%

Just to visit

29%

Inference:


From the above graph it is clear that plans made by the customer before coming big
bazaar. Out of 100 respondents 22% of them come to purchase, 29% just to visit, 40%
to know about the new offers, 4% is to know the new products, 22% is to if good offers
found then to purchase. It means that most the customer will visit to know the new
offers.

9. Customer normally purchasing sections.

a. FMCG
Valid Cumulative
FMCG Frequency Percent Percent Percent

Yes 29 29 29 29

No 71 71 71 100

Total 100 100 100

FMCG sections normally purchase.

Yes

29%

No

71%



Inference:

Out of 100 respondents 29% of customer normally purchase Fast moving consumer
goods.

b. Food items.

Cumulative
Food items Frequency Percent Valid Percent Percent

Yes 48 48 48 48

No 52 52 52 100

Total 100 100 100



Food sections you normally purchase

Yes

48%

No

52%

Inference:

Out of 100 respondents 48% of customer normally purchases food items.

c. Apparels
.

Apparels Frequency Percent Valid Percent Cumulative Percent

Yes 52 52 52 52


No 48 48 48 100

Total 100 100 100

Appearels sections normally purchaset
No

48%

Yes

52%

Inference:

Out of 100 respondent 52% of customer normally purchase from apparels.



d. Electronics.

Electronic
s Frequency Percent Valid Percent Cumulative Percent

Yes 14 14 14 14

No 86 86 86 100

Total 100 100 100

Eletronic sections normally purchase

Yes

14%

No

86%

Inference:Out of 100 respondent 14% of customer purchase electronics items.


A project report on analysis on customer of big bazaar

A project report on analysis on customer of big bazaar

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