A project report on comparative analysis of airtel and bsnl landline

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND
BSNL LANDLINE
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EXECUTIVE SUMMARY
Executive summary gives a short narration about the entire study chapter wise including problem
statement, objectives etc..
The introduction briefly describes the background of the study, the need and importance of the
study also included in this chapter is to find out the “The Comparative analysis of Airtel and
BSNL landline services”.
The purpose here is how the research has been beneficial to the company. The methodology used
for the survey is stated and the conclusion is made. The benefits from the research are also given
here.
Methodology used by the researcher involves the survey method. The sample type used is simple
random sampling and sample size for the survey is 300. A short description about the sample and
research techniques used is explained. The company profile and history and finally the tools used
for data analysis are given.
Presentation and analysis of data, interpretation of reports for AirTel, tables and graphs
are given to understand the base line used for the company to know the Comparative
analysis of Airtel and BSNL Landline service in Belgaum. A separate analysis is made
for all 9 questions used in the questionnaire for the survey. Individual table, graphs are
given briefly.
Implications are also given which briefs about who benefits from the study. Finally
suggestions are mentioned for further research. Lastly the annexure contains a copy of
questionnaire, bibliography etc.

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Objective of the study.
o To study about telecommunication sector
o To assess the willingness of BSNL landline customers to switch to Airtel.

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Findings:
 Out of the various landline service providers the majority of the Landline connection
go for BSNL Landline connections with the market share of 52% within the sample of
300 individuals followed by :
Airtel 32%
Tata Indicom 12%
Reliance 5%
 The satisfaction level is measured on the basis of above parameters.
Thus the graph shows that for the existing customers of BSNL 54% of the total
respondents are highly satisfied. Followed by Satisfied 45%, Neither Nor 1%.
 The Airtel Services among the three hundred sample analyzed 32% had already
availed the services and are continuing and remaining are following up or are utilizing
other connections
 It is seen that customers of BSNL feel the coverage to be good as compare to Airtel
as if we add the sum total of V G and Good 84% and Avg 16% thus BSNL can be
regarded as better service provider in terms of Coverage.
 It is seen that customers of Tata Indicom feel the coverage to be good as compare to
Airtel as if we add the sum total of Very Good and Good 45% and Avg 55% thus Tata
Indicom can be regarded as better service provider in terms of Coverage.
 It is seen that customers of Reliance feel the coverage to be good as compare to
Reliance as if we add the sum total of Good 31% and Avg 54% thus Reliance can be
regarded as better service provider in terms of Coverage.

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Suggestions:
 The company has to concentrate on the pricing of call rates.
 Currently BSNL enjoys a leading market share which is revealed in the research
hence the opportunity should be utilized in order to capture more market shares.
 Company has to enhance the coverage facility.

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INDUSTRY PROFILE

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Introduction:
About Landline:
A landline is a telephone line which travels through a solid medium, either metal wire or
optical fibre. This is distinguished from a mobile cellular line, where the medium used is the
airwaves. Landlines usually cost less than cellular lines and provide better voice quality,
and are used when there is no need for mobility or where cellular service is unavailable.
A land line is also used to increase the security of communications, as it cannot be
intercepted by a receiver without physical access to the line.
The term landline is also used to describe a connection between two or more points that
consists of a dedicated physical cable, as opposed to an always-available private link that
is actually implemented as a circuit in a wider switched system.
The implication of a landline in this context is one of security and especially of
survivability.

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About Telecom sector in India:
The Indian Telecom Sector
India is the fourth largest telecom market in Asia after China, Japan and South Korea.
The Indian telecom network is the eighth largest in the world and the second largest
among emerging economies. At current levels, telecom intensiveness of Indian economy
measured as the ratio of telecom revenues to GDP is 2.1 percent as compared with over
2.8 percent in developed economies.
Indian telecom sector has undergone a major process of transformation through
significant policy reforms. The reforms began in 1980s with telecom equipment
manufacturing being opened for private sector and were later followed by National
Telecom Policy.
Historically, the telecom network in India was owned and managed by the Government
considering it to be a natural monopoly and strategic service, best under state's control.
However, in 1990's, examples of telecom revolution in many other countries, which
resulted in better quality of service and lower tariffs, led Indian policy makers to initiate a
change process finally resulting in opening up of telecom services sector for the private
sector

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TELECOMMUNICATION:
Telecommunication is the transmission of signals over a distance for the purpose of
communication. In modern times, this process almost always involves the sending of
electromagnetic waves by electronic transmitters but in earlier years it may have involved the
use of smoke signals.
Today, telecommunication is widespread and devices that assist the process, such as the
television, radio and telephone, are common in many parts of the world. There is also a vast
array of networks that connect these devices, including computer networks, public telephone networks,
radio networks and television networks. Computer communication across the Internet, such as e-mail
and instant messaging, is just one of many examples of telecommunication.
It estimates place the telecommunication industry's revenue at $1.2 trillion or just under
3% of the gross world product.[8] Good telecommunication infrastructure is widely
acknowledged as important for economic success in the modern world on micro- and
macroeconomic scale.

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Telecom Sector in India: Vision 2020:
The vision of Indian telecom sector for the year 2020, i.e., about two decades from now.
Development being a continuous process, the choice of the year 2020 is just an arbitrary
division of time, a predefined time horizon to take stock of what is likely to be achieved
Pre-portrayal of a stage of development in future requires understanding of the process of
change, the dynamics that set law of motion. In attempting to do so, the present paper
deciphers the recent past.
Process of change is often volatile and responsive to intervention and global
Circumstances impacting it. In such an inherently dynamic situation it is
Convenient to assume that cross-country experiences incubate the most recent
seeds of change. This is because countries at various stages of development
Encapsulate developmental experiences that occur with the passage of time.
The present paper isolates the agents of change based on international
experiences and situates India in this development continuum. The agents of
change, as observed from international perspective, have been broadly
categorized into economic structure, competition policy and technology.
Economic reforms and liberalization have driven telecom sector through several
transmission channels of which these three categories are of major significance.
The paper, as it unfolds, is divided into six sections. Section 1 gives a brief
account of the era of competition that was heralded in Indian telecom sector and
the results achieved. Analysis of the results, particularly comparison with other
major countries intrigued further discussions on economic structure, synergy
between telecom and IT, competition policy and technology in sections 2, 3.4 and
5 respectively. Logical extension of the arguments, as they developed, extended
to a vision for 2020 in each of these sections.

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VISION:
Vision 2020 is a vision of information society and knowledge economy built on the
edifice of ICT. In India, the aggressive expansion of public sector telecommunications
infrastructure in hitherto uncharted territories of geographically remote locations would
unleash latent economic energies and market forces, which will erode the very foundation
of perceived lack of profitability of rural investment among the private investors. Once
this is achieved, Vision 2020 will be a vision of wealthier and more equal society full of
creativity, innovation and competition.

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Reforms and Performance:
India, like many other countries of the world, have adopted a gradual approach to
telecom sector reform through selective privatization and managed competition in
different segments of the telecom market. To begin with, India introduced private
competition in value-added services in 1992 followed by opening up of cellular
and basic services for local area to private competition. The Telecom Regulatory
Authority of India (TRAI) was constituted in 1997 as an independent regulator in
this sector. Competition was also introduced in national long distance (NLD) and
international long distance (ILD) telephony at the start of the current decade.
The current policy stance affecting telecom sector in India is presented in the
Appendix. Two state-owned public sector incumbents with a large existing
subscriber base dominate the fixed line service. As on December 31, 2001, the
two Public Sector Enterprises (PSEs), BSNL and MTNL2 owned 34.73 million
Direct Exchange Lines (DELs) against 0.45 million privately owned DELs. These
two PSEs were allowed belated entry into the cellular segment in the beginning
of the present decade. Consequently, their cellular subscriber base is tiny
compared to the private operators. Out of 7.3 million cellular subscribers in the
country in June 2002, they had only 0.2 million subscribers.

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Indian Telecom Sector: Recent Policies
1. All the villages shall be covered by telecom facility by the end of 2002.
2. The Communication Convergence Bill 2001introduced in the Parliament on
August 31, 2001 is presently before the Standing Committee of Parliament on
Telecom and IT.
3. National Long Distance Service (NLD) is opened for unrestricted entry.
4. The International Long Distance Services (ILDS) have been opened to
competition.
5. The basic services are open to competition.
6. In addition to the existing three, fourth cellular operator, one each in four metros
and thirteen circles, has been permitted. The cellular operators have been
permitted to provide all types of mobile services including voice and non-voice
messages, data services and PCOs utilizing any type of network equipment,
including circuit and/or package switches that meet certain required standards.
7. Policies allowing private participation have been announced as per the New
Telecom Policy (NTP), 1999 in several new services, which include Global
Mobile Personal Communication by Satellite (GMPCS) Service, digital Public
Mobile Radio Trunked Service (PMRTS), Voice Mail/ Audiotex/ Unified
Messaging Service.
8. Wireless in Local Loop (WLL) has been introduced for providing telephone
connections in urban, semi-urban and rural areas promptly.
9. Two telecom PSUs, VSNL and HTL have been disinvested.
10. Steps are being taken to fulfill Universal Service Obligation (USO), its funding
and administration.
11. A decision to permit Mobile Community Phone Service has been announced.
12. Multiple Fixed Service Providers (FSPs) licensing guidelines were announced.
13. Internet Service Providers (ISPs) have been allowed to set up International
Internet Gateways, both Satellite and Landing stations for submarine optical fiber
cables.

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14. Two categories of infrastructure providers have been allowed to provide end-to-
end bandwidth and dark fiber, right of way, towers, duct space etc.
15. Guidelines have been issued by the Government to open up Internet telephony
(IP).

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Telecom Regulatory Authority of India:
The Telecommunications Regulatory Authority of India or TRAI (established in 1997) It
is the independent regulator established by the Government of India to regulate the telecommunications
business in India.
Not with standing anything contained in the Indian Telegraph Act,1885,the functions of the
Authority shall be to
(i) Need and timing for introduction of new service provider.
(ii) Terms and conditions of license to a service provider.
(iii) Revocation of license for non-compliance of terms and conditions of license:
(iv) Measures to facilitate competition and promote efficiency in the operation of
telecommunication services so as to facilitate growth in such services.
(v) Technological improvements in the services provided by the service
providers.
(vi) Type of equipment to be used by the service providers after inspection of
equipment used in the network.
(vii) Measures for the development of telecommunication technology and any
other matter relatable to telecommunication industry in general

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Company Profile
Bharti Airtel is one of India's leading private sector providers of telecommunications
services based on an aggregate of 37,259,489 customers as on February 28, 2007,
consisting of 35,440,406 GSM mobile and 1,819,083 broadband & telephone customers.
The businesses at Bharti Airtel have been structured into three individual strategic
business units (SBU’s) - mobile services, broadband & telephone services (B&T) &
enterprise services. The mobile services group provides GSM mobile services across
India in 23 telecom circles, while the B&T business group provides broadband &
telephone services in 94 cities. The Enterprise services group has two sub-units - carriers
(long distance services) and services to corporates. All these services are provided under
the Airtel brand.
Company shares are listed on The Stock Exchange, Mumbai (BSE) and The National
Stock Exchange of India Limited (NSE).
Partners
The company has a strategic alliance with SingTel. The investment made by SingTel is
one of the largest investments made in the world outside Singapore, in the company.
The company’s mobile network equipment partners include Ericsson and Nokia. In the
case of the broadband and telephone services and enterprise services (carriers),
equipment suppliers include Siemens, Nortel, Corning, among others. The Company also
has an information technology alliance with IBM for its group-wide information
technology requirements and with Nortel for call center technology requirements. The
call center operations for the mobile services have been outsourced to IBM Daksh,
Hinduja TMT, Teletech & Mphasis.

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History of Bharti Televentures:
History:
Sunil Bharti Mittal the founder Chairman and Group Managing Director started his
business career in Punjab in 1976 as a smallscale manufacturer. He branched out into
telecom in 1984 and thus began an entrepreneurial adventure that would, in the years to
come, establish Bharti as one of India's top five companies (in the private sector) and
create one of the Indian
Success stories. History was in the making as the company blazed ever new trails –
building India's first profitable mobile services company; busting the 100 year-old state
fixed line and long distance monopolies; becoming the first Indian company to offer
comprehensive telecom services overseas; emerging as India's largest manufacturer and
exporter of terminals; and building India's most powerful telecom brand – Airtel. The list
is endless. Through innovations and interventions, from new services and fresh products,
Bharti has made a big difference to the lives of its customers.

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About Airtel:
The company is a part of Bharti Enterprises, and is India's leading provider of
telecommunications services. The businesses at Bharti Airtel have been structured into
three individual strategic business units (SBU’s) - mobile services, broadband &
telephone services (B&T) & enterprise services.
The mobile services group provides GSM mobile services across India in 23 telecom
circles, while the B&T business group provides Broadband & telephone services in 90
cities. The Enterprise services group has two sub-units - carriers (long distance services)
and services to corporates. All these services are provided under the Airtel brand.
Our Vision:
By 2010, we will be the most admired brand in India
 Loved by more customers
 Targeted by top talent
 Benchmarked by more businesses.

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Bharti Airtel Limited:
Bharti Airtel, formerly known as Bharti Tele-Ventures Limited (BTVL) is among
India's largest mobile phone and Fixed Network operators. With more than 28.6 million
subscriptions as of September 2006, the company is one of the world's fastest growing
telecom companies. It offers its mobile services under the Airtel brand and is headed by
Sunil Mittal, India's sixth richest men with a total worth of US$6.9 billion. The company is
the only operator to provide mobile services in all the 23 circles in India.
The company also provides telephone services and Internet access over DSL in 14
circles. The company complements its mobile, broadband & telephone services with
national and international long distance services. The company also has a submarine
cable landing station at Chennai, which connects the submarine cable connecting Chennai
and Singapore. The company provides reliable end-to-end data and enterprise services to
the corporate customers by leveraging its nationwide fiber optic backbone, last mile
connectivity in fixed-line and mobile circles, VSATs, ISP and international bandwidth
access through the gateways and landing station

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Bharti Tele-Ventures Limited:
Bharti Tele-Ventures Limited, part of the Bharti Enterprises group, is India's leading
wireless telecommunications provider, with a 25 percent share of the national market, and
market share of as much as 50 percent or more in the group's target market "circles."
Bharti Tele-Ventures is also one of the world's fastest-growing mobile telephone
companies, in part due to the rapid growth of the Indian cellular market as a whole. The
Indian mobile telephone market is expected to top 250 million subscribers before 2010,
rising from just more than nine million in the early years of the 2000s. Bharti itself has
grown from an initial subscriber base of less than 120,000 in the mid-1990s to more than
11.4 million by 2005. The company owes much of its success to its commitment to
offering cutting-edge services, while maintaining low pricing policies, an important
component in generally impoverished India. The group's GSM-based mobile
telecommunications operations span 23 of India's mobile "circles," typically
encompassing both major urban and outlying areas. In 2005, the company completed the
national rollout of its network. Bharti groups its mobile telecommunications operations
under the Mobility Leaders division.
Through its Infotel Leaders business division, Bharti also has entered the fixed-line
telephony market, building its own 12,000-kilometer fiber-optic network for selected
markets; the company also provides national long distance and broadband services. Most
of Bharti's telecommunications services operate under the Airtel brand. Bharti is listed on
the Mumbai Stock Exchange and the National Stock Exchange of India, and is led by
founder and Chairman Sunil Mittal., Bharti's sales topped INR 78.76 billion.

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Airtel in Karnataka:
Bharti Cellular Limited, Karnataka is a part of the mobile services arm of Bharti Tele-
Ventures (BTVL), India’s leading private sector provider of integrated
telecommunications services with an aggregate of 11.8 million mobile customers across
the country & over 1.32 million mobile customers in Karnataka as of end May 05.
Mobile services constitute the largest portion of Bharti’s business both in terms of total
revenues and total customers. The company is also engaged in fixed-line, long distance,
group data and enterprise services including VSAT and Internet services.
AirTel today provides seamless roaming spanning 228 networks in 128 countries and
more than 3000 towns across all the 23-telecom circles in India. AirTel is also the largest
network in Karnataka covering 280 towns and would soon be present in 355 towns.
AirTel has consistently set the benchmarks for the Indian cellular industry and redefined
the business through marketing innovations, introduction of new generation value-added
services and the highest standard of customer delivery. Today, AirTel offers its
customer’s choice and superior value for money with a range of innovative value-added
services backed by excellent customer service. The company has to its credit some of the
most significant milestones in the history of the Indian cellular industry. In a survey
conducted by TRAI in March 2003 for service quality – AirTel Karnataka has been
Ranked BEST Cellular Service Provider in the country & is also the first operator to be
bestowed the ISO certification for quality standards

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Organization Structure:

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Board of Directors:
The Board of Directors of the Company has an optimum mix of Executive and Non-
Executive Directors, which consists of three Executive and fifteen Non-Executive
Directors.
The Chairman and Managing Director, Mr. Sunil Bharti Mittal, is an Executive Director
and the number of Independent Directors on the Board is 50% of the total Board strength.
The independence of a Director is determined on the basis that such director does not
have any material pecuniary relationship with the Company, its promoters or its
management, which may affect the independence of the judgment of a Director.
The Board members possess requisite skills, experience and expertise required to take
decisions, which are in the best interest of the Company.

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Recent Developments:
AirTel Becomes The First GSM Operator In The Country To Cross The 10 Million-
Customer Milestone.
One In Every Four GSM Mobile Users in The Country Is An AirTel Customer
.Celebrates by launching the AirTel mobile service in Bihar, the 21st telecom circle to be
launched.
AirTel, India’s leading mobile service today created history by becoming the first GSM
operator in India to cross the coveted 10 million-customer marks. To celebrate the
milestone, AirTel announced the launch of its mobile services in Bihar. In-addition,
company would also launch its services in Jharkhand. The launch in the twin states would
mark the expansion of AirTel mobile services footprint in 21 out of the 23-telecom
circles in the country. Taking the momentum forward, AirTel is also gearing up to launch
its mobile services in Assam and North East by the end of this current fiscal. The
company is thus all set to acquire an “All India footprint”.
According to Mr. Sunil Mittal, Chairman & Managing Director, and Bharti
Enterprises “Crossing the 10 million customer milestone has been a remarkable
achievement by AirTel. It is clearly the fastest growth achieved by any GSM service
provider in the country. The milestone is also a celebration for the entire Indian mobile
industry, which has shown tremendous resilience over the last decade. To mark the
occasion I am very happy to launch the AirTel mobile service in Bihar. The 10 million
mark reflects the level of trust & confidence enjoyed by the AirTel brand, nationally. The
credit for this feat clearly goes to all stakeholders including customers and channels
partners. Having achieved so much in so little time, gives us renewed energy to double
customer base in a much shorter time.”

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International Significance
There are *38 mobile operators worldwide, who have 10 million plus customers. Within
this Group 38, there are 15 mobile operators who are from Asia. In this regard, it is a
proud moment for the Indian GSM industry with Airtel becoming the first Indian GSM
operator to join this international club as its 39th
member worldwide and the 16th
in Asia.
The National Appeal of Airtel
Airtel enjoys the unique distinction of being the only mobile service, having a customer
base of a million plus in 3 telecom circles like Delhi, Punjab & Karnataka. This reflects
the leadership position enjoyed by Airtel both in the North and South of India. It is
milestones like these which have contributed towards Airtel acquiring an all India market
share of over **26% amongst the GSM customers. This in effect means that one amongst
every four GSM mobile users in the country is an Airtel customer
Airtel India’s First Truly Integrated Telecom Services Brand
In mid September, Bharti unveiled its unified brand strategy for all the telecom services,
with Airtel as the flagship brand. The company now offers a suite of world-class telecom
services & solutions ranging from wireless to fixed line, from data & broadband to long
distance & enterprise services all under the Airtel brand. The unified brand has not only
resulted in cost efficiencies, economies of scale and quality advantages for Bharti but has
also made Airtel India’s first truly integrated telecom services brand.

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Bharat Sanchar Nigam Limited:
History:
The foundation of Telecom Network in India was laid by the British sometime in 19th
Century. The history of BSNL is linked with the beginning of Telecom in India. In 19th
century and for almost entire 20th century, the Telecom in India was operated as a
Government of India wing. Earlier it was part of erstwhile Post & Telegraph Department
(P&T). In 1975 the Department of Telecom (DoT) was separated from P&T. DoT was
resposnsible for running of Telecom services in entire country until 1985 when
Mahanagar Telephone Nigam Limited (MTNL) was carved out of DoT to run the
telecom services of Delhi and Mumbai.It is a well known fact that BSNL was carved out
of Department of Telecom to provide level playing field to private telecoms.Subsequently
in 1990s the telecom sector was opened up by the Government for Private investment,
therefore it became necessary to separate the Government's policy wing from Operations
wing. The Government of India corporatised the operations wing of DoT on October 01,
2000 and named it as Bharat Sanchar Nigam Limited (BSNL).BSNL operates as a public
sector.]

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About BSNL:
BSNL is India's oldest and largest Communication Service Provider (CSP). Currently
BSNL has a customer base of 64.8 million (Basic & Mobile telephony). It has footprints
throughout India except for the metropolitan cities of Mumbai and New Delhi which are
managed by MTNL. As on March 31, 2007 BSNL commanded a customer base of 33.7
million Wireline, 3.6 million CDMA-WLL and 27.5 million GSM Mobile subscribers.
BSNL's earnings for the Financial Year ending March 31, 2006 stood at INR 401.8b
(US$ 9.09 b) with net profit of INR 89.4b (US$ 2.02 billion). Today, BSNL is India's
largest Telco and one of the largest Public Sector Undertaking of the country with
authorized share capital of US$ 3.95 billion (INR 17,500 Crores) and networth of US$
14.32 billion.
Services provided by BSNL
BSNL provides almost every telecom service, however following are the main Telecom
Services being provided by BSNL in India:-
1. Universal Telecom Sevices : Fixed wireline services & Wireless in Local loop
(WLL) using CDMA Technology called bfone and Tarang.
2. Cellular Mobile Telephone Services: BSNL is major provider of Cellular Mobile
Telephone services using GSM platform,called Cell One and BSNL's GSM Cellular
services are know as Excel Power (Prepaid).
3. Internet: BSNL is providing internet as dial-up connection (Sancharnet) and ADSL-
Broadband (Dataone).
4. Intelligent Netwok (IN): BSNL is providing IN services like tele-voting, toll free
calling, premium calling etc.

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BSNL Present & Future
Since its corporatisation in October 2000, BSNL has been actively providing connections
in both Urban and Rural areas and the efficiency of the company has drastically improved
from the days when one had to wait for years to get a phone connection to now when one
can get a connection in even hours. Pre-activated Mobile connections are available at
many places across India. BSNL has also unveiled very cost-effective Broadband internet
access plans (DataOne) targeted at homes and small businesses. At present BSNL enjoy's
47% of market share of ISP services. [1]Indian Communications Minister Thiru
Dayanidhi Maran has declared year 2007 as "Year of Broadband" in India and BSNL is
gearing up to provide 5 million Broadband connectivity by the end of 2007. BSNL has
upgraded existing Dataone (Broadband) connections for a speed of up to 2 Mbps without
any extra cost. This 2Mb/s broadband service is being provided by BSNL at a cost of just
US$ 5.5 per month. Further, BSNL is planning to upgrade its broadband services to Triple
play (telecommunications) in 2007.
BSNL has been asked to add 108 million customers by 2010 by Indian Communications
Minister Thiru Dayanidhi Maran [2]. With the frantic activity in the communication sector
in India, the target appears achievable, however due to intense competition in Indian
Telecom sector in recent past BSNL's growth has slowed down.
BSNL is pioneer of Rural Telephony in India. BSNL has recently bagged 80% of US$
580 m (INR 2,500 crores) Rural Telephony project of Government of India

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BSNL LATEST NEWS:
More than One crore customers will enjoy the benefits of BSNL One India landline The
monthly rental is further slashed to a price of Rs. 180/month, which will also come along
with increased free calls. The subscriber can now make 50 free calls per month as against
25 calls earlier. In a Diwali gift to its customer BSNL has made the One India.
The existing monthly rental of Rs.225/- has been reduced to Rs. 180/-. The free calls have
also been enhanced from 25 to 50. With this reduction, about 116 lakh customers under
BSNL Plan 180, which is applicable in the SDCA’s where the equipped capacity is
30,000 or more, will automatically start getting benefits of BSNL One India landline
Plan. For all these customers the local calls will be @ Rs. 1/- per 3 minutes instead of Rs.
1.20 per 3 minutes. The intra-circle STD calls will be @ Rs. 1/- per minute instead of Rs.
2.40/- per minute. The inter-circle STD calls will be around 58% cheaper, where
The existing 4 lakh customers of BSNL One India Landline Plan will also start getting
Though the plan has been automatically extended to existing BSNL Plan 180 customers,
yet the customers in other plans can also apply and enjoy the power of one.

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”Comparative analysis of Airtel and BSNL Landline”
AIRTEL BSNL
1. Low Coverage area.
2.High call rates
3.Low customer base
4.Private player
5.Aggressive sales promotion activities
6. Less security.
7. High clarity
1. Wide coverage area.
2. Low call rates.
3. High customer base.
4.Goverment player
5.Low Sales promotion activities
6. High security.
7. Low clarity.

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RESEARCH METHODOLOGY:
For the purpose of research study the data from two sources has been collected mainly,
1) Primary Data.
2) Secondary Data.
Primary Data
It is the original source of data collected by the researcher. In this study primary
source of data collection was carried out using a structured Questionnaire. Primary
data was collected from 300 respondents in BELGAUM City. The respondents were
met, and the data was collected by
 personal interview,
 Structured Questionnaire.
 General observation.
 Face to Face interaction.
Secondary Data
The researcher uses already collected data; it is called as secondary source.
The major sources of secondary data are as follows:
 Collected through Internet.
 News papers and Magazines
.

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Research Approach:
Survey method was used for carrying out the research. The survey was conducted for
2 weeks. The respondents were met directly and asked questions. The collected
information was recorded in the questionnaire. The fieldwork provides various
information about the problem under consideration.
Measurement Techniques:
Measurement may be defined as the assignment of numbers to characteristics of
objects, persons, states or events, according to rules.
Some of the measurement techniques used are:
Questionnaire
It represents the most common form of measurement for eliciting information. As
much its function is measurement.
The Questionnaire designed included Open ended questions, Multiple-Choice
questions, and Dichotomous questions.
Open-ended question
These questions leave the respondents free to offer, any replies that seem appropriate
in light of the question.
Questionnaire administered included open-ended to find out respondents suggestions.

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Multiple-Choice Question
Multiple-Choice are immediately followed by a list of possible answers from which
thee respondents must choose.
Questionnaire included multiple-choice questions to find out which source has made
aware about Company, which different plans of company the respondents are aware
of, for which the respondents have .
Dichotomous question
Dichotomous Question represent an extreme form of the multiple-choice question,
Allow only two responses such as “YES” or “NO”
This type of questions were used to find out whether respondents aware of Airtel
Landline.
Rating Scales
The use of Rating Scale required the rater to place an attribute of the object being
rated at some point along a numerically ordered series of Categories.
Rating Scale in the Questionnaire focuses on degree to which one feels towards
attributes.

BSNL LANDLINE
SAMPLING
“The Process of drawing sample from large population is called Sampling”
Sampling procedure
Descriptive field studies require collection of first hand information or data pertaining to
the units of study from the field. The units of study may include ate area covered under
the BELGAUM City.
Sampling Plan
 Sampling Unit :
The Sample unit is basic unit containing the elements of the population to be
sampled. The sample unit in the research is Business houses, House holds etc,.
 Sampling size
Sample size refers to the number of elements include in the study. An
important decision that has to be taken while adopting sampling techniques is the
sample size. In this study the sample size for respondents was decided to be 300,
 Sampling Extent
The survey was conducted in limited areas within the BELGAUM City. Locations
visited were RPD Cross, Hindawadi and other locations.
 Sampling Type:
Simple random sampling

BSNL LANDLINE
Data Analysis
Data collected is useful only after analysis. Data analysis involves converting a series of
recorded observations into descriptive statements and inferences about relationships. The
types of analysis that can be conducted depend on the nature of the measurement
instrument and the data collected method. If the researcher selects the analytical
techniques prior to collecting data, the researcher should generate fictional responses to
the measurement instrument.

BSNL LANDLINE
ANALYSIS
AND
INTERPRETATION

BSNL LANDLINE
1) Do you have landline connection?
Landline connection
300 100.0 100.0 100.0yesValid
Frequency Percent Valid Percent
Cumulative
Percent
Landline connection
yes
Interpretation:
For the sample taken as 300 respondents, the above graph shows that all of them are
using landline connection of various service providers. The response was taken as Yes for
having Landline connection and no for No Landline connections.

BSNL LANDLINE
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BSNL LANDLINE
22)
2) Which landline connection do you have?
Which Landline
95 31.7 31.7 31.7
155 51.7 51.7 83.3
14 4.7 4.7 88.0
36 12.0 12.0 100.0
300 100.0 100.0
Airtel
BSNL
Reliance
Tata Indicom
Total
Valid
Cumulative
Percent
Whild landline connection do you have.
Tata IndicomRelianceBSNLAirtel
Percent
60
50
40
30
20
10
0

BSNL LANDLINE
Interpretation:
Out of the various landline service providers the majority of the Landline connections
go for BSNL Landline connections with 52% within the sample of 300 individuals
followed by:
Airtel 32%
Tata Indicom 12%
Reliance 5%

BSNL LANDLINE
3) How would you rate your satisfaction level with the services of existing service
provider?
Satisfaction Level
161 53.7 53.7 53.7
135 45.0 45.0 98.7
4 1.3 1.3 100.0
300 100.0 100.0
Higlly satisfied
satisfied
Neither nor
Total
Valid
Cumulative
Percent
3)

BSNL LANDLINE
Satisfaction Level with existing service provider
Neither norsatisfiedHiglly satisfied
Percent
60
50
40
30
20
10
0
Interpretation:
The satisfaction level is measured on the basis of above parameters. Thus the graph
shows that for the existing customers of BSNL 54% of the total respondents are
highly satisfied. Followed by
Satisfied 45%
Neither Nor 1%

BSNL LANDLINE
4) Reasons for your preference of service of service provider while availing
landline connection.
Reasons for Preference
152 50.7 50.7 50.7
78 26.0 26.0 76.7
23 7.7 7.7 84.3
37 12.3 12.3 96.7
10 3.3 3.3 100.0
300 100.0 100.0
service
Brand name
Coverage
Call rates
Clarity
Total
Valid
Cumulative
Percent
Preference of service provider
ClarityCall ratesCoverageBrand nameservice
Percent
60
50
40
30
20
10
0
Interpretation:

BSNL LANDLINE
Service providers have service, Brand Name,Coverage,Call rates and clarity as their
prominent preferences for providing user friendly services thus on these following
factors the research was conducted and it is seen that service and brand name have a
greater preference while selecting a Operator. This is true because the services
rendered are the only part of the Service providers. The entire sample responded was
categorized into 51% of people feel service as the factor for the operator selection,
26% feel Brand Name as their preference followed by Coverage, Call rates and their
Clarity.

BSNL LANDLINE
5) Do you own/have used Airtel landline phone service?
Own landline
95 31.7 31.7 31.7
205 68.3 68.3 100.0
300 100.0 100.0
yes
No
Total
Valid
Cumulative
Percent
Own landline
Noyes
Percent
80
70
60
50
40
30
20
10
0
Interpretations:

BSNL LANDLINE
The Airtel Services among the three hundred sample analyzed 32% had already
availed the services and are continuing and remaining are utilizing other connections.

BSNL LANDLINE
7
6) How would you rate the tele services providing by the following.
A) Clarity of Airtel:
Airtel
205 68.3 68.3 68.3
27 9.0 9.0 77.3
48 16.0 16.0 93.3
20 6.7 6.7 100.0
300 100.0 100.0
Non users
Very good
Good
Avg
Total
Valid
Cumulative
Percent
Clarity of Airtel
6.7%
16.0%
9.0%
68.3%
Avg
Good
Very good
Non users

BSNL LANDLINE
Interpretation:
From the above graph it can be seen that 9% of the total respondents have a very
good opinion about Airtel services and followed by 24 % of people have above the
average rating for Clarity.

BSNL LANDLINE
B) Clarity of BSNL
BSNL
145 48.3 48.3 48.3
39 13.0 13.0 61.3
88 29.3 29.3 90.7
25 8.3 8.3 99.0
3 1.0 1.0 100.0
300 100.0 100.0
Non Users
Very good
Good
Avg
Bad
Total
Valid
Cumulative
Percent
Clarity of BSNL
1.0%
8.3%
29.3%
13.0%
48.3%
Bad
Avg
Good
Very good
Non Users

BSNL LANDLINE
Interpretation:
good opinion about BSNL services and followed by 8%above Avg.
Bad 1%

BSNL LANDLINE
C) Clarity of Tata Indicom:
Tata indicom
264 88.0 88.0 88.0
7 2.3 2.3 90.3
19 6.3 6.3 96.7
8 2.7 2.7 99.3
2 .7 .7 100.0
300 100.0 100.0
Non users
Very good
Good
Avg
Bad
Total
Valid
Cumulative
Percent
Tata indicom
.7%
2.7%
6.3%
2.3%
88.0%
Bad
Avg
Good
Very good
Non Users

BSNL LANDLINE
Interpretation:
good opinion about Tata Indicom services and followed by.
Good 6%
Avg 2.7%
Bad .7%

BSNL LANDLINE
D) Clarity of Reliance:
Reliance
286 95.3 95.3 95.3
1 .3 .3 95.7
8 2.7 2.7 98.3
4 1.3 1.3 99.7
1 .3 .3 100.0
300 100.0 100.0
Non Users
Very good
Good
Avg
Bad
Total
Valid
Frequenc
y Percent Valid Percent
Cumulative
Percent
Billing of Reliance
.3%
1.3%
2.7%
.3%
95.3%
Bad
Avg
Good
Very good
Non Users
Interpretation:

BSNL LANDLINE
From the above graph it can be seen that .3% of the total respondents have a very
good opinion about Reliance services and followed by.
Good 2.7%
Avg 1.3%
Bad .3%

BSNL LANDLINE
B) Billing of Airtel:
Airtel
205 68.3 68.3 68.3
2 .7 .7 69.0
33 11.0 11.0 80.0
53 17.7 17.7 97.7
7 2.3 2.3 100.0
300 100.0 100.0
Non Users
Very good
Good
Avg
Bad
Total
Valid
Cumulative
Percent
Billing of Airtel
2.3%
17.7%
11.0%
.7%
68.3%
Bad
Avg
Good
Very good
Non Users

BSNL LANDLINE
Interpretation:
The billings of the services provided by Airtel are expected to be good at 11% as it
can be seen from the above graph.followed by
Avg 17.7
Bad 2.3

BSNL LANDLINE
Billing of BSNL:
BSNL
145 48.3 48.3 48.3
1 .3 .3 48.7
67 22.3 22.3 71.0
62 20.7 20.7 91.7
25 8.3 8.3 100.0
300 100.0 100.0
Non Users
Very good
Good
Avg
Bad
Total
Valid
Cumulative
Percent
Billing of BSNL
8.3%
20.7%
22.3%
.3%
48.3%
Bad
Avg
Good
Very good
Non Users

BSNL LANDLINE
Interpretation:
The billings of the services provided by BSNL are expected to be good at 22% as it
can be seen from the above graph. Followed by
Avg 21%
Bad 8%

BSNL LANDLINE
Billing of Tata Indicom:
Tata indicom
264 88.0 88.0 88.0
1 .3 .3 88.3
7 2.3 2.3 90.7
19 6.3 6.3 97.0
9 3.0 3.0 100.0
300 100.0 100.0
Non Users
Very Good
Good
Avg
Bad
Total
Valid
Cumulative
Percent

BSNL LANDLINE
Billing of Tata indicom
3.0%
6.3%
2.3%
.3%
88.0%
Bad
Avg
Good
Very Good
Non Users
Interpretation:
The billings of the services provided by Tata Indicom are expected to be good 2% as
it can be seen from the above graph. Followed by
Avg 6%
Bad 3%

BSNL LANDLINE
Billing of Reliance:
Reliance
286 95.3 95.3 95.3
2 .7 .7 96.0
9 3.0 3.0 99.0
3 1.0 1.0 100.0
300 100.0 100.0
Non Users
Good
Avg
Bad
Total
Valid
Cumulative
Percent
Billing of Reliance
1.0%
3.0%
.7%
95.3%
Bad
Avg
Good
Non Users

BSNL LANDLINE
Interpretation:
The billings of the services provided by Reliance are expected to be good .7%as it can
be seen from the above graph.Followed by
Avg 3%
Bad 1%

BSNL LANDLINE
C) Fault Correction of Airtel:
Airtel
205 68.3 68.3 68.3
7 2.3 2.3 70.7
26 8.7 8.7 79.3
47 15.7 15.7 95.0
15 5.0 5.0 100.0
300 100.0 100.0
Non Users
Very good
Good
Avg
Bad
Total
Valid
Cumulative
Percent
Fault correction of Airtel
5.0%
15.7%
8.7%
2.3%
68.3%
Bad
Avg
Good
Very good
Non Users

BSNL LANDLINE
Interpretation:
From the above graph shows that Fault correction whenever the crisis for Airtel
service is Very good at the 2%. Followed by
Good 9%
Avg 16%
Bad 5%

BSNL LANDLINE
Fault correction of BSNL:
BSNL
145 48.3 48.3 48.3
16 5.3 5.3 53.7
68 22.7 22.7 76.3
63 21.0 21.0 97.3
8 2.7 2.7 100.0
300 100.0 100.0
Non Users
Very good
Good
Avg
Bad
Total
Valid
Cumulative
Percent
Fault correction of BSNL
2.7%
21.0%
22.7%
5.3%
48.3%
Bad
Avg
Good
Very good
Non Users

BSNL LANDLINE
Inter
Interpretation:
From the above graph shows that Fault correction whenever the crisis for BSNL
Service is Very good at the 5%.Followed by
Good 23%
Avg 21%
Bad 3%

BSNL LANDLINE
Fault correction of Tata Indicom:
Tata indicom
264 88.0 88.0 88.0
7 2.3 2.3 90.3
22 7.3 7.3 97.7
7 2.3 2.3 100.0
300 100.0 100.0
Non
Users
Good
Avg
Bad
Total
Valid
Cumulative
Percent
Fault correction of Tata indicom
2.3%
7.3%
2.3%
88.0%
Bad
Avg
Good
Non Users
Interpretation:

BSNL LANDLINE
From the above graph shows that Fault correction whenever the crisis for Tata
Indicom Service is good at the 2%.Folllowed by
Avg 7%
Bad 2%

BSNL LANDLINE
Fault correction of Reliance:
Reliance
286 95.3 95.3 95.3
5 1.7 1.7 97.0
7 2.3 2.3 99.3
2 .7 .7 100.0
300 100.0 100.0
Non Users
Very good
Avg
Bad
Total
Valid
Cumulative
Percent
Fault correction of Reliance
.7%
2.3%
1.7%
95.3%
Bad
Avg
Very good
Non Users
Interpretation:

BSNL LANDLINE
From the above graph shows that Fault correction whenever the crisis for Reliance
Service is Very good at the 2%.Followed by
Avg 2%
Bad .7%

BSNL LANDLINE
7) How would you rate the tariff plans provided by Airtel as compare to others.
Tariff plans
167 55.7 55.7 55.7
133 44.3 44.3 100.0
300 100.0 100.0
Good
Avg
Total
Valid
Cumulative
Percent
Tariff plans provided by Airtel comapare to others
AvgGood
Frequency
200
100
0
Interpretation:
The tariff plan represents the price at which the customer avails the services at the
cost of companies resources to fulfill his needs. Thus from the research it is seen that
the tariff plans provided by Airtel as replied by the respondents are good and the Avg
must be in between Good and Avg. The % of both being 56%- Good,
44%- Avg.

BSNL LANDLINE
8) Do you wish to switch to any other telephone?
Switch to any
16 5.3 5.3 5.3
284 94.7 94.7 100.0
300 100.0 100.0
Yes
No
Total
Valid
Cumulative
Percent
Wish to switch to any other telephone
94.7%
5.3%
No
Yes
Interpretations:
With an increasing number of Landline providers entering the market it has become a
indistinct for the consumer or the user to determine what kind of services to be
availed from the different providers. Thus this question was asked to know the same.
Thus it can be seen that the Customers/users dose not want to change their existing
services. The satisfaction level is measured earlier. The respondents rated
No: 95%

BSNL LANDLINE
And Yes: 5%
Thus the service providers have a 5% market remaining for their sales to be realized
and the remaining must be targeted with a different strategy to convert into other
service providers.

BSNL LANDLINE
9) Whether Broadband/ Internet connections is availed?
Broadband/Internet
207 69.0 69.0 69.0
93 31.0 31.0 100.0
300 100.0 100.0
Yes
No
Total
Valid
Cumulative
Percent
Broaband/Internet connection is availed
31.0%
69.0%
No
Yes
Interpretation:
From the above graph shows that 69% of the respondents are availed with the
Broadband/ Internet Service, followed by 31% which are not availed the services of
Broadband/Internet.

BSNL LANDLINE
FINDINGS
AND
SUGGESTIONS

BSNL LANDLINE
Findings:
 Out of the various landline service providers the majority of the
Landline connection go for BSNL Landline connections with the market
share of 52% within the sample of 300 individuals followed by :
Airtel 32%
Tata Indicom 12%
Reliance 5%
 The satisfaction level is measured on the basis of above parameters.
Thus the graph shows that for the existing customers of BSNL 54% of
the total respondents are highly satisfied. Followed by Satisfied 45%,
Neither Nor 1%.
 The Airtel Services among the three hundred sample analyzed 32% had
already availed the services and are continuing and remaining are
following up or are utilizing other connections
.
 It can be seen that 9% of the total respondents have a very good opinion
about Airtel services and followed by 24 % of people have above the
average rating for Clarity.
 It can be seen that 13% of the total respondents have a very good
opinion about BSNL services and followed by 8%above Avg.
Bad 1%
 It can be seen that 2% of the total respondents have a very good opinion
about Tata Indicom services and followed by.
Good 6%
Avg 2.7%

BSNL LANDLINE
Bad .7%
 It can be seen that .3% of the total respondents has a very good opinion
about Reliance services and followed by.
Good 2.7%
Avg 1.3%
Bad .3%
 The billings of the services provided by Airtel are expected to be good
at 11% as it can be seen from the above graph.followed by
Avg 17.7
Bad 2.3
 The billings of the services provided by BSNL are expected to be good
at 22% as it can be seen from the above graph. Followed by
Avg 21%
Bad 8%
 The billings of the services provided by Tata Indicom are expected to be
good 2% as it can be seen from the above graph. Followed by
Avg 6%
Bad 3%
 The billings of the services provided by Reliance are expected to be
good .7%as it can be seen from the above graph. Followed by
Avg 3%
Bad 1%

BSNL LANDLINE
 From the above graph shows that Fault correction whenever the crisis
for Airtel is Very good at the 2%. Followed by
Good 9%
Avg 16%
Bad 5%
for BSNL Service is Very good at the 5%.Followed by
Good 23%
Avg 21%
Bad 3%
for Tata Indicom Service is good at the 2%.Folllowed by
Avg 7%
Bad 2%
for Reliance Service is Very good at the 2%.Followed by
Avg 2%
Bad .7%
 The 69% of the respondents are availed with the Broadband/ Internet
Service, followed by 31% which are not availed the services of
Broadband/Internet.

BSNL LANDLINE
SUGGESTIONS
 The company has to concentrate on the pricing of call rates.
 Currently BSNL enjoys a leading market share which is revealed in the research
hence the opportunity should be utilized in order to capture more market shares.
 Company has to enhance the coverage facility.

BSNL LANDLINE
LIMITATIONS OF THE STUDY:
 The information provided by the respondents may be accurate.
 The area should be limited to Belgaum city only
 The Study is confined to some part of Belgaum City only. Any suggestions
given by analyzing data collected may not be accurate for other locations as
people mindset and Expectations differ from one place to other.
 The study of Comparative analysis of Airtel and BSNL Landline is very
limited due to time constraint.
 The study is empirical in nature as sample size is limited to 300 only the
inference cannot be treated as scientific..
 Getting negative responses from the respondents.
 Unforeseen changes in methods adopted in the industry.

BSNL LANDLINE
BIBLIOGRAPHY

BSNL LANDLINE
BIBLIOGRAPHY
 WEBSITES
www.Airtel.com
www.Google.com
www.TRAI.com
 JOURNALS: Company Journals and magazines
Magazines like
o Business world
o India Today, The Week etc.

BSNL LANDLINE
ANNEXURE

BSNL LANDLINE
QUESTIONNAIRE
Name:
Address:
Ph No:
1) Do you have landline connections?
Yes [ ]
No [ ]
2) Which landline connection do you have?
Airtel [ ]
BSNL [ ]
Reliance [ ]
Tata Indicom [ ]
3) How would you rate your satisfaction level with the services of existing service
provider?
Highly Satisfied [ ]
Satisfied [ ]
Neither or Nor [ ]
Dissatisfied [ ]

BSNL LANDLINE
Highly Dissatisfied [ ]
4) Reasons for your preference of service provider while availing landline connection
(Rank 1-5)
(5 as Very Good and 1 as Very Bad)
Service [ ]
Brand Name [ ]
Coverage [ ]
Call Rates [ ]
Clarity [ ]
Any Other __________________
5) Do you own/have used Airtel landline Phone Service?
Yes [ ]
No [ ]
6) How would you rate the tele services providing by the following?
A) CLARITY
V Good Good Avg Bad V Bad
Airtel
BSNL
T Indicom
Reliance
B) BILLING
Airtel
BSNL
T Indicom

BSNL LANDLINE
Reliance
B) FAULT CORRECTION
Airtel
BSNL
T Indicom
Reliance
7) How would you rate the tariff plans provided by Airtel as compare to others.
V Good [ ]
Good [ ]
Avg [ ]
Bad [ ]
V Bad [ ]
8) Do you wish to switch to any other telephone and Why?
Yes [ ]
No [ ]
If Yes (Why)
9) Whether Broadband /Internet connection is availed
Yes [ ]
No [ ]

BSNL LANDLINE

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A project report on comparative analysis of airtel and bsnl landline