A project report on consumer attitude towards khadi with special reference to khadi readymade shirts. at kkgss(f) bengeri hubli

“A study on consumer attitude towards khadi with special reference to
khadi readymade shirts. at KKGSS(F) Bengeri Hubli.”
Babasabpatilfreepptmba.com Page 1
CONTENTS
 EXECUTIVE SUMMARY
 ABOUT INDUSTRY
 COMPANY PROFILE
 RESEARCH METHODOLOGY
 DATA ANALYSIS
 FINDINGS
 SUGGESTIONS
 CONCLUSION
 BIBLIOGRAPHY
 ANNEXURE

Executive Summary
Today‟s market has been covered with the heavy competition.
To retain in the market the customer relationship much required. To attract the customers
every should know the attitudes of consumer. So a study is conducted on the topic “A
study on Consumer attitude towards khadi with special reference to readymade khadi
shirts” @ KKGSS(F) Bengeri, Hubli.
The study is carried out as follows. Firstly secondary data was collected through
the broachers and documents given by the company and also from the internet. Then
depending on the data collected a topic is made and objectives were fixed. Then primary
data was collected through the well structured questionnaire which is designed according
to the objectives. Survey is conducted in different areas in Hubli. Then collected data is
tabulated for the analysis and interpretation. After interpretations findings are drawn.
According to the findings suggestions are made and then conclusion was drawn.
Topic of the study: “A study on Consumer Attitude towards khadi with special
reference to readymade khadi shirts”@KKGSS(F) Bengeri,Hubli.
Objectives of the study:
 To assess the consumer preference towards khadi shirts.
 To know the consumer satisfaction level regarding readymade
khadi shirt
 To know the perception towards readymade khadi shirts
 To study the consumer buying behaviour

 To determine the expectation of consumer about readymade khadi shirts
FINDINGS
1) From the survey, 100% respondents are aware of khadi
2) In the khadi 40% people prefer cotton cloth, 30% people prefer silk,17% people
prefer polyvastra and 13% people prefer woolen.
3) By the study we can say that in the 100 respondents, 40% people wish to use khadi
shirts in especially in summer season, 30% people say in all seasons, 17% says in
winter, other 13% says in rainy season.
4) According to the respondents 59% people are presently using khadi and 41% said that
they are not using presently
5) Many respondents agreed that khadi shirts are more valuable than other shirts.
Detailed findings are explained in 64th
page number.

INTRODUCTION TO INDUSTRY
Introduction to Khadi
Khadi is an Indian fabric. Khadi is also known by another name
„Khaddar‟. It is made by spinning the threads on an instrument known as „Charkha‟.
During pre-independence era the movement of khadi manufacturing gained momentum
under the guidance of father of nation Mahatma Gandhiji. This movement of khadi
manufacturing and wearing started as to discourage the Indians from wearing of foreign
clothes.
Khadi before independence was considered as the fabric for the
political leaders and the rural people. But now it has found its way into the wardrobe of
fashion conscious people. The current situation is that the demand is more than the
supply. Earlier the type of khadi available was khadi cotton which had very coarse
texture and feel. However many varieties of khadi like khadi silk, khadi wool and khadi
cotton are available now, which makes it a fashionable fabric and likeable by the masses.
Its concept was developed by Mahatma Gandhiji.It was a symbol for
political agendas during the fight for independence in India against the British rule. It was
primarily a means to provide employment to the unemployed rural population of India at
that time. The Indian flag has to be also made from khadi material. Thus it holds
national importance, we could even call it the national fabric of India
Overview
Khadi is a versatile fabric. It has the unique property of keeping the
wearer warm in winter as well as cool in summer season. This fabric has coarse texture
and gets easily crumpled, therefore in order to keep it firm and stiff, starch is to be added.
This fabric on washing is more enhanced thus the more you wash it, better the look.

Khadi is not easily worn out for years together, at least for 4-5 years. Very attractive and
designer apparel are made by doing handwork on them garments made from it. Khadi
spinning is generally done by girls and women and weaving mostly by men. During
spinning of khadi the threads are interwoven in such a manner that it provides passage of
air circulation in the fabric. Apart from this unique property, it also provides warmth in
winter season which is quite surprising factor.
Khadi cotton is required to be starched so that it does not get easily
crumpled. It comes in many colors and is not harmful to the skin as synthetic fabrics.
This cotton is very soothing in summer season as ample amount of air ventilation is there,
it has the capacity to absorb moisture therefore it easily soaks the sweat and keeps the
wearer cool and dry. Khadi cotton comes in plain as well as in printed fabrics. The most
common outfit of made from khadi cotton is the‟Kurta‟. Many types of apparel are
manufactured from khadi cotton like saris, salwar suits, fabric yarns, western tops, shirts,
trousers, skirts, hand kerchief, etc. It is a very durable fabric.
In khadi silk, the ratio of khadi and silk fabric is 50:50. This fabric
requires dry cleaning. It shrinks about 3% after the first wash. It is quite an expensive
fabric. Khadi silk provides a royal and rich look. The various types of apparels made
from khadi silk are salwar kameez, kurta pajama, saris, dupattas, shirts, vest and jackets.
Apparels like kurta, jacket, sari blouses requires lining to be given to ensure its
longetivity.
Previously khadi was dyed in earthy color tones and was used to make
traditional garments but now designers are experimenting by dyeing khadi with striking
colors like lime green, violet, baby pink, turquoise blue, etc. Stylish garments like mini
skirts, halter neck tops, racer tops, tunics, etc are made from khadi.
Khadi is hand woven and hand spun fabric which takes time to be made.
It is mainly manufactured in rural areas of India. In previous times it was considered as
the fabric for the poor rural workers & farmers. But wearing khadi is no more for the
poor, many high profile personalities and economically sound people prefer to wear it. It
is considered as one of the most beautiful Indian fabric. The khadi wearer gets a royal
and distinguishable look due to its fall and style. It symbolizes luxury and uniqueness.

KHADI AND VILLAGE INDUSTRIES COMMISSION (KVIC)
INTRODUCTION
Khadi & Village Industries Commission (KVIC) established under the Khadi and Village
Industries Commission Act, 1956 (61 of 1956), is a statutory organisation engaged in
promoting and developing khadi and village industries for providing employment
opportunities in the rural areas, thereby strengthening the rural economy of the country. It
took over the activities from the erstwhile All India Khadi and Village Industries Board
w.e.f. 01 April 1957. KVIC has been identified as one of the major organizations in the
decentralized sector for generating non-farm employment opportunities in rural areas at
low per capita investment. It undertakes activities like skill improvement, transfer of
technology, research & development, marketing, etc., in the process of generating
employment/self-employment opportunities in rural areas.
MAIN OBJECTIVES
 The social objective of providing employment in rural areas;
 The economic objective of producing saleable articles; and
 The wider objective of creating self-reliance amongst people and building up
a strong rural community spirit.
FUNCTIONS
The functions of KVIC as prescribed under the KVIC Act, 1956 (61 of 1956) and Rules
made there under, are as follows:
 To plan and organise training of persons employed or desirous of seeking
employment in khadi and village industries;

 To build up reserves of raw materials and implements and supply them or
arrange supply of raw materials and implements, to persons engaged or likely to
be engaged in production of handspun yarn or khadi or village industries at such
rates as the Commission may decide;
 To encourage and assist in the creation of common service facilities for the
processing of raw materials or semi-finished goods and for otherwise facilitating
production and marketing of khadi or products of village industries;
 To promote the sale and marketing of khadi or products of village industries or
handicrafts and for this purpose to forge links with established marketing agencies
wherever necessary and feasible;
 To encourage and promote research in the technology used in khadi and village
industries, including the use of non-conventional energy and electric power with a
view to increasing productivity, eliminating drudgery and otherwise enhancing
their competitive capacity and arranging dissemination of salient results obtained
from such research;
 To undertake directly or through other agencies, studies of the problems of khadi
or village industries;
 To provide financial assistance directly or through specified agencies to
institutions or persons engaged in the development and operation of khadi or
village industries and guide them through supply of designs, prototypes and other
technical information for the purpose of producing goods and services for which
there is effective demand in the opinion of the Commission;
 To undertake directly or through specified agencies, experiments or pilot projects
which in the opinion of the Commission are necessary for the development of
khadi and village industries;
 To establish and maintain separate organisations for the purpose of carrying out
any or all of the above matters;
 To promote and encourage cooperative efforts among the manufacturers of khadi
or persons engaged in village industries;

 To ensure genuineness and to set up standards of quality and ensure that products
of khadi and village industries do conform to the said standards, including issue of
certificates or letters of recognition to the concerned persons; and
 To carry out any other activity incidental to the above.
AMENDMENT TO KVIC ACT, 1956
One of the declarations in the National Common Minimum Programme of
the Government was to revamp Khadi and Village Industries Commission (KVIC)
through organisational restructuring of KVIC and initiation of measures to introduce
modern management practices, in order to make khadi and village industry products
competitive in the globalised economy while continuing to generate non-farm
employment opportunities in rural areas. With these objectives, the Commission was
dissolved and a ten-member Expert Committee was constituted in December 2004 to
recommend suitable measures for its revamping, after reviewing its structure, functioning
and performance under the existing Act.
Based on the recommendations of the Expert Committee, important
amendments have been made in the Khadi and Village Industries Commission Act, 1956,
which inter-alia include the enhancement of specified population limit for small towns,
fixed capital investment per artisan, increasing the number of non-official expert
members, constitution of zonal committees, conferring voting rights upon the ex-officio
members, specific provisions for clear demarcation of functions and powers among the
Commission, Chairperson, Chief Executive Officer and the Financial Adviser of the
Commission, etc.
ORGANISATIONAL SET UP

1) KVIC is functioning under the administrative control of the Ministry of Micro, Small
and Medium Enterprises (erstwhile Ministry of Agro and Rural Industries), Government
of India. The Commission is having its Head Office at Mumbai and six Zonal Offices
located in Delhi, Bhopal, Bangalore, Kolkata, Mumbai and Guwahati and 29 State
Offices to facilitate speedy implementation of KVI programmes. At the Head Office,
different Directorates have been established in order to coordinate the functions like
training, marketing, funding, economic research and Rural Employment Generation
Programme (REGP), etc.
2) The Commission also undertakes training activities through its 38 departmental and
non-departmental training centres. Marketing is taken up through 12 departmentally run
Khadi Gramodyog Bhawans located in urban areas and 7050 institutional/retail sales
outlets spread over different parts of the country. KVIC also makes available quality raw
material to khadi institutions through its six Central Sliver Plants (CSP).
IMPLEMENTING AGENCIES
1) Khadi and Village Industries (KVI) programmes are implemented through 33
States/Union Territories (UTs) Khadi and Village Industries Boards (KVIBs), 5,000
registered institutions, 30,000 cooperative societies and banks/financial institutions. The
Khadi programme is implemented through institutions registered either with KVIC or
State/UT KVIBs. In the case of village industries, the Commission implements the Rural
Employment Generation Programme (REGP).
GROUPING OF INDUSTRIES
1) While the khadi programme comprises hand spun and hand woven cotton, woollen,
muslin and silk varieties, the village industry programmes have been classified into seven
broad groups. These are:
 Mineral Based Industry;
 Forest Based Industry;
 Agro Based and Food Processing Industry;
 Polymer and Chemical Based Industry;
 Rural Engineering and Bio Technology Industry;
 Hand Made Paper & Fibre Industry; and

 Service Industry.
2) The industries connected with meat (slaughter) i.e. processing, canning and/ or serving
items made therefrom; production/manufacturing or sale of intoxicant items like
beedi/pan/cigar/cigarette, etc.; any hotel or dhaba or sales outlet serving liquor;
preparation/producing tobacco as raw materials; tapping of toddy for sale; manufacturing
of polythene carry bags of less than 20 microns thickness and manufacturing of carry
bags or containers made of recycled plastics for storing, carrying, dispensing or
packaging of food-stuff, etc., are not assisted under KVI programme as these are either
not eco-friendly or against the ideology and ethos of Mahatma Gandhi.
BUDGETARY SUPPORT TO KVIC
The Union Government through the Ministry of Micro, Small and Medium
Enterprises, provides funds to KVIC for undertaking its various activities under Plan and
Non-Plan heads. These funds are provided primarily by way of grants and loans, which
the Commission in turn re-allocates them to its implementing agencies, namely the State
KVIBs, institutions registered under the Societies Registration Act, 1860 and cooperative
societies registered under the Cooperative Acts of the State Governments, implementing
banks, etc. The Commission‟s administrative expenditure including that on pension is
met out of Non-plan Government budgetary support. The details of the funds provided
from budgetary sources (both Plan and Non-plan) during the Xth Plan, are given in table
TABLE -: Details of Budgetary Allocation and Funds Released During 10th Five
Year Plan
Rs. In Crore
YEAR BUDGET
ALLOCATION
FUNDS RELEASED
Plan Non- Plan Plan Non- Plan
2002-03 394.67 84.87 340.55 83.36
2003-04 444.75 83.75 423.60 63.70
2004-05 462.00 84.91 460.99 83.90
2005-06 560.82 84.82 558.56 84.76

2006-07 592.93 84.82 589.82 83.91
Total 2455.17 423.17 2373.52 399.63
2007-08* 650.40 84.82 479.59 62.10
Rebate Scheme
1) The rebate on sales of khadi and khadi products is made available by the Government
so as to make the price of khadi and khadi products competitive with other textiles.
Normal rebate (10 per cent) all through the year and an additional special rebate (10 per
cent) for 108 days in a year, is given to the customers from funds made available through
budgetary support of the Ministry.
2)The rebate is allowed only on the sales made by the institutions/centres run by the
KVIC/State KVIBs and also at the sales centres run by the registered institutions which
are engaged in the production of khadi and polyvastra .
3) On the basis of the recommendations of the Expert Committee, an Inter-Ministerial
Group (IMG) was constituted to consider the continuity of the rebate scheme or suggest a
suitable alternative to this scheme. The IMG submitted its report in March 2006. Based
on this Report, four pilot projects have been implemented in a few selected khadi
institutions. The final decision on the continuation or otherwise of the scheme shall be
taken based on the outcome of these pilot projects. A proposal received from KVIC for
introducing Market Development Assistance based on „Production of Khadi‟ as a
possible alternative to „Rebate on Sale‟ is also under examination of the Government
Exhibitions
1) Apart from promoting sales of khadi and village industries products through its
network of Khadi Gramodyog Bhavans (KGB) and retail sales outlets, efforts have been
made to organise a number of exhibitions, in different parts of the country as a cost
effective publicity and market promotion instrument. During 2006-07, special efforts

were made in this regard and 106 exhibitions were organised in various parts of the
country. During 2007-08, KVIC has already organised 76 exhibitions (up to December
2007) at different locations.
2) Further, in order to promote khadi and village industries products in the international
markets, KVIC participated in 5 international exhibitions in 2006-07 along with khadi
and village industries institutions/entrepreneurs at AF-L Artigiano in Feira 11th
International Craft Selling Exhibition, Milan, Italy (ii) Paper World, Frankfurt, Germany
(iii) MUBA-2007, Basel, Switzerland, (iv) Lyon International Fair, Eurexpo, Lyon,
France and (v) Cairo International Trade Fair, Cairo, Egypt. In 2007-08 (upto December
2007), KVIC has participated in 03 such international exhibitions held at Johannesburg,
Brazil and China.
3) Besides, KVIC has been granted „deemed‟ Export Promotion Council (EPC) status by
the Departments of Commerce for availing assistance on the pattern of an umbrella EPC,
like Federation of Indian Export Organisations (FIEO). Proposals for participation in
international exhibitions/fairs, organization of buyers-sellers meets, etc. are approved by
the Department of Commerce as per admissibility under Market Development Assistance
(MDA)/Market Access Initiative (MAI) guidelines. Under the KVIC-EPC, KVIC has
proposed to participate in 15 international exhibitions/events, buyer-seller meets – 2
abroad and 2 in India, to send 2 trade delegations to Sri Lanka and Pakistan, and to
organise seminars and workshops for proper interaction between KVIC and producing
units.
Quality Control and Brand Promotion
1) In order to improve the quality of handcrafted khadi, KVIC has made arrangements
with the National Institute of Design (NID), Ahmedabad; „Dastakar‟, Andhra Pradesh;
IIT, Delhi; and Textiles Committee, Mumbai. The Memorandum of Understanding
(MoU) signed between KVIC and the Textiles Committee, a statutory body under the
Ministry of Textiles has been continued during 2006-07. Under the MoU, facilities of 13
laboratories of the Committee situated throughout the country are being used for testing
of khadi and polyvastra. Under the arrangement, the quality of khadi is expected to

receive a fillip, thereby improving its marketability. A number of khadi institutions have
availed of benefits of this arrangement.
.
OTHER INITIATIVES TO DEVELOP KHADI AND VILLAGE
INDUSTRIES SECTORS
1) Revamping JBCRI, Wardha
1) The erstwhile Jamnalal Bajaj Central Research Institute (JBCRI), Wardha has
been revamped with the help of IIT, Delhi, as a National level institution and renamed as
Mahatma Gandhi Institute for Rural Industrialization (MGIRI). Its vision is to upgrade
and accelerate the process of rural industrialization in the Country so that we can move
towards the Gandhian vision of sustainable village economy, and the products of the KVI
sector can have place of pride amongst the large industrial sector and become popular in
the country and abroad. The main functions of MGIRI are to improve the R&D activities
under rural industrial sector by encouraging research, extension of R&D, quality control,
training and dissemination of technology related information. MGIRI is operating in
project mode till 31 March 2008. Government has approved the creation and filling up
one post of Director and 35 other supporting posts, which are in the process of being
filled up.
2) MOU with Technical Interface Institute
1) KVIC has built up a large network of rural cottage industrial units producing a wide
range of goods and articles catering to the rural and partly urban markets. KVIC has also
undertaken certain activities under various outsourcing arrangements at Engineering and
Technological institutes of repute to meet the perceived demands of making the products
more marketable, either through design interventions or through quality assurance
system.
3) Categorisation of Institutions
In order to streamline the payment of rebate, release of interest subsidy, supply
of raw materials, etc., khadi institutions are categorized as A+, A, B, C and D on the basis
of their performance in production, sales, marketing, etc.

4) Rural Industries Consultancy Service (RICS)
KVIC has launched a Rural Industries Consultancy Service (RICS) for
providing guidance, technical and managerial support to the prospective entrepreneurs
which includes preparation of projects, liaison with banks/other agencies/organisations/
local authorities in respect of the project, assistance and support to implement the project,
procurement of raw materials, machinery, installation, quality control for acceptability
and reliability, packaging and design for better marketing, marketing support for
sustainability of the unit, etc. As on 31 March 2007, 49 such RICS have been opened in
various parts of the country.
5) Government Supply
KVIC has been executing supply of its products under the „Rate Contract‟ of
Director General of Supplies and Disposal (DGS&D) to various Government
Departments/Agencies. Based on DGS&D rate contract, items like dasuti khadi, dungari
cloth, dusters, long cloth, bunting cloth and sheeting cloth, etc., are being supplied to
Government Agencies and bed rolls, curtains, pillow covers, “kulhars”, etc.,
to Indian Railways. In 2006-07, supplies worth Rs. 29.09 crore were made through
DGS&D to the Government offices. During 2007-08 (up to December 2007), products
amounting to Rs. 15.77 crore have already been supplied under this arrangement.
6) Registration of new Khadi Institutions belonging to SC/ST
Beneficiaries
There was an internal ban (imposed by the Commission) on registration and
establishment of new khadi institutions. With a view to uplifting weaker sections of the
society, this ban has been removed in case of institutions managed by persons belonging
to SC/ST categories. During the year 2007-08 (up to December 2007), 50 new khadi
institutions have been registered under this category.
7) Khadi Artisans Welfare Trust Fund (KAWTF)
Conceptually, KAWTF is run on the pattern of Employees Provident Fund.
Membership of the Fund is mandatory for all khadi and polyvastra producing institutions
affiliated to KVIC and State KVIBs. The institutions categorised as A+, A, B and C are

eligible to join the Fund. 21 States have been covered under this Fund, mobilising
contributions of artisans and the institutions to the tune of Rs. 609.30 lakh. Cumulative
balance under the Fund, as on 31.3.2007, was Rs. 3179.27 lakh.
8) National Flag Production Centre
As per the Bureau of Indian Standards (BIS), khadi is the only fabric that can be
used for production of India‟s National Flag. One National Flag Production project has
been started in consultation with South Indian Textile Research Association (SITRA) at
Karnataka Khadi Gramodyog Samyukta Sangh, an NGO of KVIC at Bengeri, Hubli
(Karnataka) at an estimated cost of Rs. 51.10 lakh. The first phase of the project was
commissioned during 2004-05. The National Flag Production unit has been awarded BIS
certification on 17 February 2006. The unit has also installed the dyeing, processing and
finishing equipment envisaged in the second phase of programme of National Flag
Production Centre. The unit has the capacity to produce around 5000 National Flags of
different sizes per day .
9) Khadi „Ready-to-Use‟ Mission
KVIC has initiated a “Ready-to-Use” Mission during 2005-06 for khadi products.
Under this mission, a major khadi institution works as a lead institution, where facilities
for production of garments including covering, designing, finishing, packaging, etc., are
installed. Other institutions (at least 9) working in the nearby areas are associated in a
concentric manner with the activities of the lead institution. As a result, all of them are
able to upgrade their product quality by sharing their experiences and common facilities
installed at the lead institution(s). The National Institute of Fashion Technology is the
technical consultant for the projects being set up under the mission. KVIC has identified
5 mission projects for production of “Ready to Use Khadi” in the country.

10) Central Sliver Plants (CSPs)
In order to improve the quality of raw material in khadi sector, KVIC has been
operating its 6 CSPs at Kuttur, Chitradurga, Sehore, Raibareilly, Etah and Hajipur.
During 2006-07, the khadi institutions purchased slivers/rovings from these plants to the
extent of 25.94 lakh kgs valued at Rs. 22.36 crore. During the year 2007-08 (up to 31
December 2007), 20.39 lakh kgs of sliver amounting to Rs. 1729.64 lakh was produced in
these Plants and 23.48 lakh kgs of sliver worth Rs. 1983.85 lakh supplied to khadi
institutions.
11) People Education Programme (PEP)
As a part of its publicity programme aimed at informing the people through
direct interaction, KVIC during 2007-08 (upto December 2007), held 23 PEP events.
Besides dissemination of information about policies/programmes/schemes of KVIC
regarding rural industrialisation, essay competitions, debates and seminars are also being
organised through these events, on issues of topical interest concerning Khadi and
Village Industries.
12) Credit Guarantee Trust Fund for MSME(CGT-MSME)
The Credit Guarantee Trust Fund for Micro, Small and Medium Enterprises
(CGTMSME) approved the extension of the credit guarantee to loans advanced by banks
under the KVIC/REGP schemes. KVIC has taken steps to publicise this scheme, in
association with the Trust and the participating banks.
13) New Initiatives
Some need based interventions have been conceived by the KVIC for
implementation during the XI Five Year Plan, which inter-alia include the following:
 providing workshed(s) to khadi spinners, on a pilot basis,
 adi industry and artisans through comprehensive
backward-forward linkages, exposure visits, capacity building, common facilities,

etc., in 200 selected khadi institutions (of which 50 will be those managed by
SC/ST) and
 00 weak institutions, renovation of sales
outlets in 30 selected cases.
GUIDELINES FOR SCHEME FOR ENHANCING PRODUCTIVITY
AND COMPETITIVENESS OF KHADI INDUSTRY AND ARTISANS
.
1) Khadi, the fabric of freedom, has been a source of livelihood to a large number of
spinners, weavers and other artisans spread across the country living in the rural as well
as urban areas. Though handcrafted characteristic is the USP of Khadi, use of appropriate
technological implements play a vital role in achieving better productivity and quality
besides reducing drudgery. Sustainability of traditional khadi industry is largely
dependent on provision of facilities so that the artisans‟ productivity is enhanced and
competitiveness of the activity is maintained.
.2) The instant scheme envisages a comprehensive support to around 200 Khadi
Institutions in order to make khadi industry more productive as well as competitive and
also strengthen its potential for creation of qualitative employment.
Objectives.
The primary objectives of this scheme are to:
• Make khadi industry more competitive with more market-driven, profitable,
production and sustained employment for khadi artisans and related service
providers by replacement of obsolete and old machinery and equipment and
repairs to/renovation of existing/operational machinery and equipment;

• Extend an evenly balanced and need-based support in all areas of Khadi activities
viz. production, distribution, promotion and capacity building;
• Provide appropriate incentives to shift to market driven approach.
• The scheme would cover activities upto cloth stage and may not venture into
readymade garments.
The expected increases in production and sales of khadi and khadi
products and in employment are projected as under:
(a) Production
Details Base year
2007-08
2008-09 2009-10 2010-11 2011-12
Khadi cloth (million sq. mtrs.)
Enhancement of Productivity and
SFURTI etc.
32.35 37.20 43.68 53.37 64.70
Khadi cloth (Rs. In crore)
Enhancement of Productivity and
SFURTI etc.
226.48 260.48 305.75 373.69 452.96
b) Sales
(Rs.. in crores)

Base year 2007-08 2008-09 2009-10 2010-11 2011-12
248.10 285.32 334.94 409.36 496.29
c) Employment
(lakh persons)
Base year
2007-08
2008-09 2009-10 2010-11 2011-12
3.99 4.01 4.04 4.09 4.14
KHADI COMMISSION TO INVEST 2000 CRORES IN 3 YEARS
Khadi and Village Industries Commission is planning to invest over Rs 2,000 crore
for improving the infrastructure in the next three years. The commission has secured Rs
750 crore from the Asian Development Bank as Khadi Reform Development Package.
The bank would route the fund to KVIC over three years through the Centre. The fund
would be used for replacing obsolete looms and for strengthening grassroot level khadi
societies, KVIC chief executive officer J S Mishra said.
Besides, KVIC is expecting a budgetary support of Rs 1,654 crore, up from Rs 1,123
crore during 2008-09.
Mishra said at present over 10 million people were employed under different KVI
schemes and programmes. “By 2011-12, we plan to provide employment to an additional
five million people under the KVIC umbrella,” he added.
KVIC is running a scheme -- Product Development, Design Intervention and Packaging -
- to encourage institutional and individual research on khadi apparels and novel

marketing ideas. “We have also set up an Export Promotion Council, which is engaged in
organising fashion shows, exhibitions, and publicity in foreign countries,” he added.
There are about 7,000 KVIC outlets in the country and the commission is modernising
them at a cost of Rs 175 crore. In Uttar Pradesh, investment proposals worth Rs 1,148
crore have been received.
Allocation between Khadi & Village Industries
A major component of the budgetary resources under plan are allocated
towards Grant and Loan for Khadi and Village Industries, primarily for the khadi
sector .The Khadi industry received the lion‟s share of the
budgetary allocation of resources. Another interesting point emanating from this table
is that resources under plan are given mainly as Khadi grant, and loans under Khadi
are only 15 to 21% during the five years. This trend is reverse for the village
industries sector and only in the last two years, grants are on a higher scale for Village
Industries sector.
A major part of the Khadi grant is being utilized for payment of Khadi
sales rebate, which is considered a promotional expenditure. In addition, expenditure
for training, publicity, marketing activities, etc. under Khadi programme are also
incurred from this source. Interest subsidy on bank loans under interest subsidy
eligibility scheme is also met from Khadi grant Head. Khadi loan is an expenditure
provided in the form of working capital, capital expenditure for various purposes like
machinery, implements, worksheds, sales outlets, etc.
Village Industries loans are utilized for providing Working Capital/capital
expenditure loans financed directly by KVIC. After the introduction of line credit of
Rs. 1000 crore under Consortium Bank Credit (CBC) in 1995-96, budgetary support
for Village Industries loans have declined. Like in Khadi, Village Industries grants
are being utilized for sales rebate and promotional ventures like publicity, marketing
and also interest subsidy.
Under Science and Technology, a sum of one crore rupees was spent every

year during 8th plan period for research and development. Loans provided by
government under khadi is made available (interest free) to the implementing
agencies, whereas village industries are liable to pay 4% interest per annum. As banks
charge higher rate of interest, subsidy in lieu of interest is provided by Government to
bridge the gap in respect of Government loans (payable by KVIC every year under
Plan and non-plan which is only a book adjustment). About 7% to16% of plan
resources and 11% of non-plan resources are getting allocated for interest subsidy
purposes.
Another disturbing feature of the plan allocation/release is with regard to the
khadi (grant) sales rebate as promotional expenditure, which appear under non-plan
Head every year. Though the Government is allocating grants for promotion of khadi
and village industries under plan since the terminal years of Sixth Five Year Plan, this
expenditure has been transferred under Non-Plan Head too. Since then (Seventh Plan
period), Government continues to allocate Rs. 24 crore every year under Non-plan
Head and efforts may be made to shift this committed expenditure like interest
subsidy and sales rebate to Non-plan. The loans being provided by Government every
year under Khadi and Village Industries are repayable normally after 5 years or the
period indicated in the sanction. However, under Khadi programme, the implementing
agencies are permitted to retain this as working capital without refunding. Loans
provided to KVIC are renewed every 5 years when it becomes due for repayment but
this is just a book adjustment without any cash flow under non-plan Head. As renewal
of past loans form about 75 to 77% of the Non-plan budgetary support and as no real
resources are being given for its refund a mechanism may be devised to do away with
this sectoral allocation.
K.K.G.S.S (F)
[Karnataka Khadi Gramodyog Samyukta Sangha Federation.]

Bengeri, Hubli-23.
COMPANY PROFILE
A model Khadi Institution
It was during the decentralization of khadi work in
Karnataka state it was felt to establish an organization in order to help and guide the
khadi institutions and according to Karnataka Khadi Gramodyog Samyukta Sangha (Fed)
came into existence at Bengeri , Hubli on 1st
November 1957 registered under section 21
of society act 1860. Late Shri V.T. Magadi as Vice-Chairman and other Gandhians such
as Late Shri H.A.Pai of Ankola, Late Shri P.H.Ananth Bhat of Bijapur, Late Shri Jaydev
Rao Kulkarni of Belgaum, Late shri b.J.Gokhale of Dharwad, Late shri Vasudev Rao of
Chitradurga, Shri B.H.Inamdar of Raichur joined together as member institutions
donating a sum of Rs 10,500/- to initiate the work of Federation. Over the period of time,
the sampling planted by these visionaries has grown into a big tree as khadi federation
taking under its shelter 55 member‟s institutions across the state helping and guiding
them in their way ahead.
A recipient of direct loan from Khadi commission the
head office of the federation is situated at Bengeri Hubli. A sales out let at Bengaluru,
Khadi production and sales centers at Bilagi, Siddapur, Gaddankeri, Kerur of Bagalkot
district are the branches opened to cater to the needs of public K.K.G.S.S(F) is holding a
property worth two crores, in wholesale, Rs. 1.50 Crores in retail sales and over Rs.50
Lakhs in village industries.
Today the federation is ably led by its Rajyotsava award
recipient Shri B.S.Patil as Chairman and ever dynamic Secretary Shri S.V.Somanatti. It is
needless to say that footprints set by Shri V.T.Magadi are the guiding principles for the
Federation.
Today the Federation has strength of over 100 karyakarthas
dedicating their services to the Federation in different capacities. In order to increase and

streamline the working of Federation, different sections are formed according to the
work.
AREA OF OPERATION IN KARNATAKA STATE
HUBLI: H.O
BENGALURU: SALES BHANDAR,
EMPORIUM & H.M.P. UNIT
BAGALKOT DIST: PRODUCTION CENTRES,
KHADI & POLIVASTRA, & SALES BHANDAR.
1. HEAD OFFICE
Based at Bengeri, Hubli and spread over an area of 17 acres of land it is the heart of all
the members institutions discharging all its duties and commitments towards member
institutions.
It houses central khadi vastragar, RDH, Aluminum Unit, C & B Unit, Honey Unit,
Readymade Garment Section, K.G.Vidyalaya, Naturopathy Centre and above all National
Flag production centre,

A)NATIONAL FLAG PRODUCTION CENTRE
A feather in the cap of K.K.G.S.S(F) National Flag production centre
is the outcome of selfless , dedicated and excellent work done by K.K.G.S.S in
khadi field, only unit of its kind in the country producing National Flag of
different sizes under strict supervision confirming to BIS norms. The printing of
chakra , developing and curing is done under specialized machineries.
B) CENTRAL VASTRAGAR
The Central Vastragar is the main distribution Centre. Cotton khadi,
polyvastra, woolen and silk from different institutions are procured and sold to
other institutions of the state as well as to institutions from out of state. Besides
khadi cloth , yarn and cotton also purchased and supplied to needy member
institutions there by helping them to develop and revitalize their institutions. The
total turnover of this Vastragar is Rs. 8 Crores.
C) READYMADE GARMENT UNIT
Off late readymade garment have made in roads into the life of
the man. New designs and new matching are brought out every day. Khadi attire
has its own impression to offer. The inclination of public interest towards khadi
has certainly been shouldered by khadi readymades. K.K.G.S.S.(F) has started its
own readymade garments unit in order to fulfill the passion of khadi.
D) ALUMINIUM UTENSILS UNIT
Best quality of aluminium utensils which are attractive and
durable are manufactured by experienced and skilled karyakarthas. We have one
aluminum retail sales outlet at the premises. Annual turnover Rs.3 Lakhs.

E) BED UNIT
Comfortable beds (ordinary and box type) are manufactured
from best quality cotton using beautiful khadi coverings. Annual turnover Rs.2.75
Lakhs.
F) CARPENTRY & BLACK SMITHY
This unit is engaged in manufacture of new model chakras
and looms to supply to various khadi institutions. It also manufactures steel
furniture and other articles. Annual turnover Rs. 8 Lakhs.
G) REGIONAL DYE HOUSE
Situated at Bengeri it is full fledge dyeing house comprising
bleaching, dyeing and finishing departments, khadi cloth is procured from
different institutions and subjected to bleaching, dyeing and printing as per
requirements of the institution. Annual production of cloth 2 lakhs meters.
H) KHADI GRAMODYOG VIDYALAYA
(TEXTILE CHEMISTRY)
Khadi Gramodyog Vidyalaya is the only institution of its kind in
the country, imparting knowledge in textile chemistry at Bengeri, Hubli. It is
conducting a course of 14 months. Different printing techniques are taught along
with bleaching and dyeing of textile yarn and cloth. It is having a well equipped
lab. Students from different parts of country have been benefited by this
Vidyalaya besides foreign students i.e. 2 numbers from Zambia and 4 students
from Nepal.
After successful training students have obtained placement in different reputed
concerns.
The Vidyalaya also conducts various short term courses giving training in
incenses sticks, candle, soap manufacture etc.

I) PRAKRUTIK SADHANALAYA AND YOGA CENTRE
Gandhiji has always preached for nature as mother care. Nature itself is
the best doctor. Natural remedies are more effective to human bodies.
K.K.G.S.S.(F) has one such Naturopathy hospital at the entrance of the premises.
This has proved effective in treatment of chronic diseases under able guidance of
Doctor, both as in-patient and out-patient facility Yogasana are conducted as
special treatments. Well known personalities and dignitaries have availed this
facility besides the common man.
AIMS AND OBJECTIVES:
1) To promote the growth and development of khadi and village industries.
2) To co-ordinate and help the activities of all registered institutions, Co-operative
societies, charitable institutions, working in the field of khadi and village
industries.
3) To provide employment and means of livelihood to the poor, un-employed and
under-employed.
4) To run vidyalayas, training centers, Saranjam karyalayas and such other
institutions.
5) To promote the sale and marketing of khadi or products of village industries or
handicrafts and for this purpose to forge links with established marketing agencies
wherever necessary and feasible
MISSION
“To ensure the quality of the products”
VISION
“ To provide more and more employments to Rural Unemployed
youths under Khadi and Village Industries Sectors ”

MOTTO
“ To Popularize Khadi and Village products world-wide.”
ORGANIZATION STRUCTURE
PRODUCTS
 National flags
National flags of different sizes manufactured as per BIS norms.
The following a different size flags are being manufactured.
No Length (mm) Width (mm)
1) 6300* 4200
2) 3600 *2400
3) 2700 *1800
4) 1800 *1200
5) 1350* 900
6) 900 *600
SECRETARY
OFFICE
MANAGER
VASTRAGAR
MANAGER
PRODUCTION
CENTRE
MANAGER
FLAG SECTION
MANAGER
ACCOUNTANT
CLERK SUPERVISOR SUPERVISOR SUPERVISOR
WORKERS WORKERS WORKERS

7) 450* 300
8) 225 *150
9) 150 *100
 Towels : Made of Khadi cotton to different sizes
 Bed Sheets : Made of Khadi cotton to different sizes and
printed with attractive designs and Colours.
 Chaddars : Made of Khadi cotton to different sizes and
printed with attractive designs and Colours.
 Pantings : Made of 100% Khadi cotton and blended with Polyster (67/33)
 Carpets : Made of Khadi cotton to different sizes.
 Sarees: Made of Khadi cotton and 100%Silk.
 Ready-Made Shirts
 Shoulder bags
 Caps
 Beds
 Hand Made paper
 Honey
 Toilet soap & SoapPowder
 Hand Kerchifs
DETAILS OF MANUFACTURING PROCESS OF FLAG
Raw material - cotton
HAND SPINNING
The Cotton which is well suited for the production of requird count of yarn, i.e.
30 tex for bunting cloth and 38 tex for duck cloth, will be procured from the market and
used for yarn manufacture. This raw-cotton will be converted into a yarn of required
count by processing it through various complicated machineries viz. openers, cleaners,
card, draw frame, comber, roving frame and charaka.

HAND WEAVING
Two different types of clothes are being woven on handlooms one is Bunting
cloth, which is required for making 3 panels of National Flags and the other Duck cloth,
which is required for sleeve attachment.
Yarn of 30 tex count will be used as warp and weft for weaving bunting cloth and that of
38 tex count will be used as warp and weft for weaving duck cloth.
Every care will be taken while weaving, to see that, the required number of ends per inch,
picks per inch and weight are in par with the BIS norms.
BLEACHING AND DYEING
The bunting meant for manufacturing the top and bottom panels shall be
bleached and dyed in India Saffron and India Green colours respectively, and that meant
for the middle band shall be bleached. The dyed pieces shall be free from dyeing defects,
such as uneven dyeing and streakiness.
While dyeing, utmost care will be taken to see that, the dyes selected must give the
required shade, good fastness to light and washing, correct PH value and dimensional
changes, as per BIS norms.
CHAKRA PRINTING
The bunting cloth which is free from any defects and will be taken for cutting. As
per the specific dimensions of the Flag, cutting will be done.
After cutting, the bleached samples are taken for chakra printing. The Ashoka Chakra of
specific size will be screen printed with Navy blue colour on specific sized bleached
fabric in such a manner that, the chakra shall be completely visible on both sides of the
Flag in the center. Later it will be cured to make the chakra fast.
STITCHING

Stitching of Flags will be done by machine stitching with lock stitches. The
sewing threads used for machine stitching shall confirm the BIS norms and the colour of
the thread being the same as that of the panels on which it appears. The four corners of
the Flags will be reinforced with triangular pieces of bunting of the same construction
and colour as is used for making the Flags.Finally, a sleeve will be provided along one
side of the Flag.
TOGGLING
A toggle will be attached to each Flag at the top by splicing the hemp cordage
around it before sewing the later in side the sleeve The toggle is attached at the top of
Saffron panel with an intension to avoid hoisting of the flag in reverse manner.
Wood toggles are made from well seasoned timber of any of the following species. Viz,
Haldu, Padauk, Shisham, Sal or Teak. At every stage of manufacture of National Flag.
BIS norms will be followed and the Flag is stamped with ISI mark.
The toggled Flag will be steam ironed and folded neatly.
COMPETITORS
 Uncertified khadi products seller
 Ready made garments
 Handlooms
CUSTOMERS
All type of customers.
TURNOVER
6-10 crores per year

KKGSS(F) has been entered in to the global market with the national
flag after ISI mark.They exported first to Nigeria in 2007.
It has the 30% share in market with khadi products like readymade
shirts, pants, bed sheets etc…
RESEARCH METHODOLOGY
Problem area:
Now a days every organization work hard for developing new customer relationship and
retaining of customers.
A customer or consumer who goes to purchase shirts, he was influenced by many
factors like its color, quality, price and stitching , taste, need, advertisements and so on.
Before he/she purchases a product, he/she thinks and take decisions depending on the
information, sources and alternatives which he/she collected which is broadly known as
consumer buying decision . It depends on consumer attitude. All people know about
khadi, but they are not using khadi dresses and its sale is not up to the mark. To know the
consumer attitude is essential.

So a study is conducted on the topic of “A study on Consumer Attitudes Towards
khadi with special reference to khadi readymade shirts”@KKGSS (F), Bengeri, Hubli.
TOPIC OF THE STUDY
readymade khadi shirts” @ KKGSS(F) Hubli.
RESEARCH OBJECTIVES
 To assess the consumer preference towards khadi shirts.
 To know the consumer satisfaction level regarding readymade
khadi shirt
 To know the perception towards readymade khadi shirts
 To study the consumer buying behaviour
 To determine the expectation of consumer about readymade khadi shirts
NEED FOR THE STUDY
Study of the consumer attitude helps to the company to know how consumer
preference towards readymade khadi shirts. It is also helpful to determine how the
consumer choices are different from others.
Today the khadi shirts are not sold easily in the market ,so it is necessary to
study on that consumer attitude towards khadi shirts.
SCOPE OF THE STUDY
The scope of this study is very wide. The khadi is the pride of India. It is well
known by all people. Now a days textile industry is a booming industry.
All people wants to buy the khadi shirts now.Khadi shirts colors are not
affected to our skin. They are good for all seasons, especially in summer days.
LIMITATIONS
 Due to time constraints.

 Lack of some data. That has to be given by the organization .where it is
confidential
 A limitation to this study would be that the customers may complete the
questionnaires as they think the researcher wants them to answer
 The area of coverage is very limited. It was conducted with in the Hubli city.
 The sample which is chosen randomly may not by actual representative.
 Many respondents going on giving the negative or neutral answers for just finish
the answering. So this may also affect the study.
REVIEW OF EARLIER LITERATURE
There were no study conducted regarding on this topic in KKGSS (F) Hubli.
Research methodology:
To achieve the stated objectives, the data is collected for analysis and interpretation. The
two types of data are collected. They are primary data and secondary data.
Primary data:
It is one which is collected for the first time.
Here primary data was collected directly from the respondents, using a
questionnaire and discussing with the respondents.
Secondary data:
It is the data which is already been collected for other purposes.
Here the secondary data are website, the broachers, and journals of the organization and
other documents of the company.
Method of sampling:

Sampling:
In the city like Hubli where the population is more than 8 lacks, each
opinion can not be able to collect. So the respondents where chosen randomly in the
Hubli.
DEFINITION:
Data source : Primary Data (Field Survey)
Research approach : Survey method.
Research instrument : Questionnaire.
Sample plan : Personal interview.
Sample unit : Santosh nagar,Bengeri, Deshpande nagar,Venkatesh colony
Sampling method : Convenience sampling(Non probability sampling).
Sample size : 100.
HYPOTHESIS TESTING
Hypothesis means assumption Statistical hypothesis means assertion or conjecture
about parameter or parameters of a population. Statistical hypothesis are based on the
concept of proof by contradiction. Here we selected null hypothesis i .e
Hypothesis is tested with the help of questionnaire the Ho states that more than or
equal to 65% of respondent are expecting more fashionable shirts in khadi. As per data
collected 61 out of 100 respondents are expecting fashionable shirts in khadi.
Null Hypothesis=Ho-More than or equal to 65% of people are expecting more
fashionable shirts in khadi.

Alternative hypothesis-H1= Less than 65% of people are expecting more fashionable
shirts in khadi
Using Z TEST we can prove this
P = 0.65
n = sample size = 100
a (alpha) = 5% level of confidence
P= Population proportion
Po= Sample proportion
S=Standard error
Z = 1.64 (referring table)
S = P(1-P)
n-1
= 0.65 (1-0.65)
100-1
S = 0.04793
Po = 61/100
=0.61
Z = Po –P
S
= 0.61 – 0.65 = -0.833
0.0047
C0NCLUSION: Accept Ho because the calculated value is between -1.64 and +1.64

Z tab value. It states that greater than 65% people are expecting more fashionable shirts
in khadi.
DATA ANALYSIS
Frequencies
Do you know khadi cloth?

Analysis
Out of 100 respondents, 100% people are known of khadi.
Interpretation
From the survey we can come to know that all people are aware of khadi.
yes
100 100.0 100.0 100.0yesValid
Frequency Percent Valid Percent
Cumulative
Percent
Statistics
100
0
Valid
Missing
N

Frequencies
Normally which brand do you prefer?
Statistics
100
0
Valid
Missing
N
26 26.0 26.0 26.0
20 20.0 20.0 46.0
39 39.0 39.0 85.0
15 15.0 15.0 100.0
100 100.0 100.0
raymond
Raid n taylor
khadi
others
Total
Valid
Cumulative
Percent
otherskhadiRaid n taylorraymond
50
40
30
20
10
0

Analysis
Out of 100 respondents 26% people prefer Raymond brand, 20% people prefer
raid & Taylor, 39% people prefer khadi, other 15% people prefer other brands.
Interpretation
From the study it is cleared that most of people are using khadi brand and many people
are using Raymond brand also.
Frequencies
Which cloth do you prefer in khadi?
Statistics
100
0
Valid
Missing
N
40 40.0 40.0 40.0
30 30.0 30.0 70.0
17 17.0 17.0 87.0
13 13.0 13.0 100.0
100 100.0 100.0
cotton
silk
polyvastra
woolen
Total
Valid
Cumulative
Percent

Analysis
Out of 100 respondents, 40% people prefer cotton in khadi,30% people prefer
silk, 17% people prefer polyvastra, other 13% people prefer woolen in khadi.
Interpretation
By the survey we can come to know that most of respondents prefer to use
cotton in khadi brand. Others also prefer silk,polyvastra and woolen in khadi.
Frequencies
In which season do you wish to use khadi?
woolen
polyvastra
silk
cotton
Statistics
100
0
Valid
Missing
N

Analysis
Out of 100 respondents, 40% people wish to use khadi in especially in summer
season, 30% people wish to use in all seasons, 17% people wish to use in winter season,
other 13% people wish to use in rainy season.
Interpretation
From the study most of people want to use khadi shirts in summer season,some people
want to use in all seasons, They also wish to use khadi shirts in winter and rainy season.
Frequencies
Comparing to other company shirts what do you say about quality of khadi shirts
40 40.0 40.0 40.0
30 30.0 30.0 70.0
17 17.0 17.0 87.0
13 13.0 13.0 100.0
100 100.0 100.0
especially in summer
in all seasons
in winter
in rainy
Total
Valid
Cumulative
Percent
in rainy
in winter
in all seasons
especially in summer

Analysis
Out of 100 respondents, 32% people say good for the quality of the shirts,26%
people say it is excellent, 42% people say it is better.
Interpretation
From the study we can come to know that, comparing to other shirts, more people
say that khadi is having good quality, some extent they are saying it is excellent in
quality, some people agree it is better in quality comparing to other brands.
Statistics
100
0
Valid
Missing
N
shirts
32 32.0 32.0 32.0
26 26.0 26.0 58.0
42 42.0 42.0 100.0
100 100.0 100.0
good
excellent
better
Total
Valid
Cumulative
Percent
betterrexcellentgood
50
40
30
20
10
0

Frequencies
Presently are you using ready made khadi shirts?
Analysis
Out of 100 respondents, 59% people are said yes that they are using khadi shirts
presently, other 41% people said no for presently using khadi shirts.
Statistics
100
0
Valid
Missing
N
59 59.0 59.0 59.0
41 41.0 41.0 100.0
100 100.0 100.0
yes
no
Total
Valid
Cumulative
Percent
noyes
70
60
50
40
30
20
10
0

Interpretation
By the survey, we can tell that out of 100 people 59 people are presently using
khadi shirts, 41 people are not using presently.
Frequencies
Where do you want to buy khadi shirts?
Analysis
Statistics
100
0
Valid
Missing
N
21 21.0 21.0 21.0
31 31.0 31.0 52.0
24 24.0 24.0 76.0
24 24.0 24.0 100.0
100 100.0 100.0
khadi emporium
khadi gramodyog
in exhibition only
central vastragar bengeri
Total
Valid
Cumulative
Percent
central vastragar be
in exhibition only khadi gramodyog
khadi emporium

Out of 100 respondents, 21% people buy shirts in khadi emporium, 31% people
buy in khadi gramodyog, 24% people buy in exhibition only, 24% people buy in central
vastragar Bengeri.
Interpretation
From the study, we can say that many people want to buy khadi shirts in khadi
gramodyog itself, some people want to buy in exhibition only, some are bought in khadi
emporium and central vastragar Bengeri.
Frequencies
Are you buying certified khadi shirts? it means which khadi gramodyog registered under
KVIC
Statistics
100
0
Valid
Missing
N
81 81.0 81.0 81.0
19 19.0 19.0 100.0
100 100.0 100.0
registered under
KVIC shop
non registered
under KVIC shop
Total
Valid
Cumulative
Percent

Analysis
Out of 100 respondents, 81% people are buying shirts in registered under KVIC
shop, Only 19% people buy non registered under KVIC shop.
Interpretation
By the survey, most of people are buying shirts in shop, which is registered under
KVIC shop. only some people are getting it in non registered under KVIC shop.
Frequencies
Do you know whether khadi shirts are ...............
non registered under KVICregistered under KVIC
100
80
60
40
20
0
Statistics
100
0
Valid
Missing
N
37 37.0 37.0 37.0
63 63.0 63.0 100.0
100 100.0 100.0
harmful to skin
not harmful to skin
Total
Valid
Cumulative
Percent

Analysis
Out of 100 respondents, 37% people are saying khadi shirts are harmful to skin,
other 63% people are saying not harmful to skin.
Interpretation
By the survey, we can say that some people do not know whether it is harmful to
skin or not, but many people know that it is not harmful to skin.
Frequencies
Do you think that khadi shirts are more valuable then other shirts?
not harmful to skinharmful to skin
70
60
50
40
30
20
10
0
Statistics
100
0
Valid
Missing
N

Analysis
Out of 100 respondents, 73% people are agreed that it is more valuable than other
shirts.27% people are said that it is not valuable than other shirts.
Interpretation
By the study we come to know that more people are agreed that khadi shirts are more
valuable than other shirts.
Frequencies
Do you agree that khadi shirts only for politicians?
73 73.0 73.0 73.0
27 27.0 27.0 100.0
100 100.0 100.0
yes
no
Total
Valid
Cumulative
Percent
noyes
80
60
40
20
0

Analysis
Out of 100 respondents 13% people agreed that khadi shirts are only for
politicians, 87% people disagreed with the above sentence.
Interpretation
From the above statement, most of people are disagreed that khadi shirts are only
for politicians.
Statistics
100
0
Valid
Missing
N
13 13.0 13.0 13.0
87 87.0 87.0 100.0
100 100.0 100.0
agree
disagree
Total
Valid
Cumulative
Percent
disagreeagree
100
80
60
40
20
0

Frequencies
What do you think of price of khadi shirts?
Analysis
Out of 100 respondents, 12% people said that the price of khadi shirts is cheap,
15% people said that the price is reasonable,61% people said that the price of shirts is
costly,12% people said that the price is very costly.
Interpretation
Statistics
100
0
Valid
Missing
N
12 12.0 12.0 12.0
15 15.0 15.0 27.0
61 61.0 61.0 88.0
12 12.0 12.0 100.0
100 100.0 100.0
cheap
reasonable
costly
very costly
Total
Valid
Cumulative
Percent
very costly
costly
reasonable
cheap

From the survey we can come to know that most of people are not satisfied with
the price of khadi shirts.Very less people are saying it has cheap price.
Frequencies
Do you know in khadi shirts they are using well mixed chemicals for dyeing?
Analysis
Out of 100 respondents,69% people are saying Yes and 31% are said No.
Interpretation
Statistics
100
0
Valid
Missing
N
69 69.0 69.0 69.0
31 31.0 31.0 100.0
100 100.0 100.0
yes
no
Total
Valid
Cumulative
Percent
noyes
80
60
40
20
0

From the survey we can come to know that most of people have known that in khadi
shirts they are using well mixed chemicals for dyeing.
Frequencies
Which factors influenced to buy khadi shirts?
Statistics
100
0
Valid
Missing
N
18 18.0 18.0 18.0
19 19.0 19.0 37.0
36 36.0 36.0 73.0
13 13.0 13.0 86.0
14 14.0 14.0 100.0
100 100.0 100.0
color
stitching
quality
pride of our nation
price
Total
Valid
Cumulative
Percent

Analysis
Out of 100 respondents, 18% people are influenced by color while buying khadi
shirts, 19% people are influenced by stitching,36% people are influenced by quality, 13%
people are influenced by it is a pride of our nation,14% are influenced by its price.
Interpretation
Most of people are influenced by quality of khadi shirts,while buying khadi shirts.
Some people are saying that they are influenced by its stitching,color, price and its pride
of our nation to buy it.
Frequencies
Are you satisfied with the quality of the shirts?
price
pride of our nation
quality
stitching
color
Statistics
100
0
Valid
Missing
N
67 67.0 67.0 67.0
33 33.0 33.0 100.0
100 100.0 100.0
yes
no
Total
Valid
Cumulative
Percent

Analysis
Out of 100 respondents, 67% people are said Yes ,and 33% people are said No.
Interpretation
From the study most of people are satisfied with the quality of the shirts.
Frequencies
Which factors are you considered while buying shirts?
noyes
70
60
50
40
30
20
10
0
Statistics
100
0
Valid
Missing
N

Analysis
Out of 100 respondents,12% people are considered price while buying shirts,33%
people are considered quality of shirts,25% people are considered its brand name,16%
people are considered its colors, 14% people are considered its designs.
Interpretation
From the survey we can come to know that most of the people are considered
quality of shirts while buying,some are considered its brand name, price, color and
designs.
Frequencies
Are khadi shirts available every where?
12 12.0 12.0 12.0
33 33.0 33.0 45.0
25 25.0 25.0 70.0
16 16.0 16.0 86.0
14 14.0 14.0 100.0
100 100.0 100.0
price
quaity
brand name
color
designs
Total
Valid
Cumulative
Percent

Analysis
Out of 100 respondents, 36% people are said Yes and 64% people are said No.
Interpretation
From the survey it is cleared that khadi shirts are not available every where. By the
respondents answer we can say like that.
Statistics
100
0
Valid
Missing
N
36 36.0 36.0 36.0
64 64.0 64.0 100.0
100 100.0 100.0
yes
no
Total
Valid
Cumulative
Percent
noyes
70
60
50
40
30
20
10
0

Frequencies
Which factors are you expecting in khadi shirts?
Analysis
Out of 100 respondents, 16% people are expecting more colors in khadi shirts,12%
people are expected designs, 61% people are expected more fashionable , 11% are
expected embroidery in khadi shirts.
Interpretation
Statistics
100
0
Valid
Missing
N
16 16.0 16.0 16.0
12 12.0 12.0 28.0
61 61.0 61.0 89.0
11 11.0 11.0 100.0
100 100.0 100.0
more colors
designs
fashionable
embroidary
Total
Valid
Cumulative
Percent

From the study, we can say that most of people are expecting more fashionable
dresses in khadi. Some people are expecting designs,colors and embroidery work on
shirts.
Frequencies
It is necessary to use khadi clothes to grow natioonal income.Do you agree with this
sentence?
Statistics
100
0
Valid
Missing
N
10 10.0 10.0 10.0
26 26.0 26.0 36.0
64 64.0 64.0 100.0
100 100.0 100.0
disagree
partially
agree
Total
Valid
Cumulative
Percent

Analysis
Out of 100 respondents, 10% people are disagreed with that statement,26% people
are partially agree with that statement,64% people are agreed with that statement.
Interpretation
By the survey, we can come to know that most of people are agreed that
It is necessary to use khadi to grow our national income.
Frequencies
By using khadi shirts, it is useful to avoid unemployment in our country.Is it true or false
Statistics
100
0
Valid
Missing
N
73 73.0 73.0 73.0
27 27.0 27.0 100.0
100 100.0 100.0
true
false
Total
Valid
Cumulative
Percent

Analysis
Out of 100 respondents, 73% people are said that it is True and 27% people are said
that it is False.
Interpretation
From the survey, it is cleared that most of people agreed that by using khadi shirts
it is helpful to avoid unemployment problem in our country.
Frequencies
In what extent are you satisfied with the quality of the shirts?
falsetrue
80
60
40
20
0
Statistics
100
0
Valid
Missing
N

Analysis
Out of 100 respondents,8% people are dissatisfied with the quality of the
shirts,46% people are said moderate, 28% people are satisfied and 18% people are highly
satisfied with the quality of the shirts.
Interpretation
By the survey, we can come to know that most of people have given their opinion as
moderate regarding quality of the shirts. some people are satisfied or highly satisfied with
the quality of the shirts.
Frequencies
Since how many years you are using khadi shirts?
8 8.0 8.0 8.0
46 46.0 46.0 54.0
28 28.0 28.0 82.0
18 18.0 18.0 100.0
100 100.0 100.0
dissatisfied
moderate
satisfied
highly satisfied
Total
Valid
Cumulative
Percent

Analysis
Out of 100 respondents, 35% people has given their opinion as not yet,
27% people has given their opinion as from 1 year,15% people has given their opinion as
from 2 years, 23% people has given their opinion as above 2 years.
Interpretation
By the study it is cleared that most of the people are not using khadi shirts still, but
23% people are using it more than 2 years.
Statistics
100
0
Valid
Missing
N
35 35.0 35.0 35.0
27 27.0 27.0 62.0
15 15.0 15.0 77.0
23 23.0 23.0 100.0
100 100.0 100.0
not yet
from 1 year
from 2 years
above 2 years
Total
Valid
Cumulative
Percent

Frequency
Do you consider as khadi one of the most indian beautiful fabric?
Analysis
Out of 100 respondents, 48% people are said Yes and 52% people are said No.
Interpretation
Statistics
100
0
Valid
Missing
N
48 48.0 48.0 48.0
52 52.0 52.0 100.0
100 100.0 100.0
yes
no
Total
Valid
Cumulative
Percent
noyes
60
50
40
30
20
10
0

From the study we can say out of 100 people 48 said that it is one of the Indian
beautiful fabric and 52 people said that it is not the Indian beautiful fabric.
Frequencies
It has the unique property of keeping the wearer warm in winter as well as cool in
summer season.Can you identify this property in any other brands?
Analysis
Statistics
100
0
Valid
Missing
N
36 36.0 36.0 36.0
64 64.0 64.0 100.0
100 100.0 100.0
yes
no
Total
Valid
Cumulative
Percent
noyes
70
60
50
40
30
20
10
0

Out of 100 respondents, 36% people said that Yes and 64% people said that No.
Interpretation
From the study, we can say that most of the people are aware of that unique
property of khadi shirts.ie keeping the wearer warm in winter as well as cool in summer
season.
Rank the following with respect to quality satisfaction number 1-5 as No1is the best &
No5 is the worst beside the following
Rankings
1 2 3 4 5
Raymond 30 25 18 17 10
Raid & taylor 24 32 16 14 14
Khadi 35 25 15 15 10
Gini 26 34 13 14 13
Others 20 19 25 10 26
0
5
10
15
20
25
30
35
40
1 2 3 4 5
Rankings
Raymond
Raid & taylor
Khadi
Gini
Others
Analysis

Out of 100 respondents, 35% people are given 1st
rank to khadi, next one will be
Raymond, and likewise they have given. Worst rank ie 5th
has to be given to others.
Interpretation
From the study it is cleared that most of the people has given best rank to khadi and
Worst to others. Raymond has to be given second position and likewise other rank has to
be given raid & Taylor, gini shirts
FINDINGS
1) From the survey, 100% respondents are aware of khadi
2) Normally 39% people prefer khadi brand
3) In the khadi 40% people prefer cotton cloth, 30% people prefer silk,17% people
prefer polyvastra and 13% people prefer woolen.
4) By the study we can say that in the 100 respondents, 40% people wish to use
khadi shirts in especially in summer season, 30% people say in all seasons, 17%
says in winter, other 13% says in rainy season.
5) In the 100 respondents, 32% people are saying khadi shirts are having good
quality,26% said it is excellent and other said it is having better quality comparing
to other companies shirts.
6) According to the respondents 59% people are presently using khadi and 41% said
that they are not using presently.
7) Most of the people said that they are buying khadi shirts in khadi gramodyog, also
many people are saying in khadi emporium and central vastragar. Little bit of
people said that they are buying only in exhibition only.
8) Most of people are visiting certified under KVIC shop only, but some are getting
confused. It means they are buying non certified products.
9) Bu the survey, most of the people has known khadi shirts are not harmful to skin.
10) Many respondents agreed that khadi shirts are more valuable than other shirts.

11) In the 100 respondents 87% people are saying khadi shirts are not only for
politicians.
12) By the survey we can say that many people are not satisfied with the price, they
are saying it is costly. Few people are saying it has fewer prices.
13) In the 100 respondents, 69% people have known in the khadi shirts they are
using well mixed chemicals for dyeing.
14) From the study, 36% people are influenced by quality of khadi shirts,18% and
19% are influenced by color and stitching.Some people are influenced by its price
and it is a pride of our nation.
15) From the survey we can say that, 67% people are satisfied with the quality of the
shirts and 33% people are not satisfied with the quality of the shirts.
16) More people are considered quality of the shirts and also some people considered
its brand name. Others are considered color, design and price of the shirts.
17) Most of the people are telling, khadi shirts are not available everywhere.
18) Most of the respondents are expecting fashionable dresses in khadi.Others are
saying colors of the shirts.
19) Within 100 respondents, 64% respondents are saying that by using khadi shirts
our national income will increases.
20) Most of the respondents agreed that it is useful to avoid the unemployment
problem in our country.
21) By the survey it is cleared that many people are satisfied with the quality of the
khadi shirts.
22) Presently many people are not using khadi shirts,some respondents are using it by
more than 2 years.
23) Some people are considered khadi is the one of the most indian beautiful fabric.
24) Most of respondents can not identify the unique property of khadi ie keeping the
wearer warm in winter as well as cool in summer season

SUGGESTIONS
KKGSS (F) may open some more outlets in the city, so that customers can
purchase and it will positively impact on sales.
Use advertisements in TV and print media may promote the brands of khadi
and convey a message of integrity and indigenous belongingness.
Manufacturing of more colors designs and varieties will perceive the
potential customers.
Involving the community like students, professionals, youth and mass media
in pushing the product through their active participation in advertisement,
publicity.

CONCLUSION
From the study it may conclude that all respondents are aware of khadi and they
rated as it‟s having best quality comparing to other company shirts. We studied about the
consumer attitudes towards khadi readymade shirts, it means how they perceiving
regarding khadi shirts in their mind.
Most of the people are influenced by its quality while purchasing khadi shirts.
They are also influenced by its color, stitching and its brand name, because it is the pride
of our nation. Every one has to dedicate themselves to use khadi shirts, because it has
been used by every freedom fighter and declared as a national cloth. They were also
influenced by psychological factors like need, status and so on.
In this study, the survey is conducted to know the factors influenced to
consumers while buying and which factors they will consider while purchasing.
Most of the people are considering quality of the shirts. Some may consider its price and
color of the shirts.
Many people are influenced by our national cloth, because khadi is a national cloth
of our country. Many people are said that by using khadi shirts it shows our status.

So if the company considers and work according to them then it will help the
company to get the customer attraction and retaining of customers. It will help the
company to shift from good to bests of best.
BIBLIOGRAPHY
Books:
Marketing Research: Parashuram
Consumer Behavior: Leon. G. Schiff man & Leslie Lazar Kanuk
WEBSITES
www.google.com
www.kvic.com www.khadifederation.com
OTHERS

Brochure of KKGSS(F) and some books
ANNEXURE
Questionnaire
Dear Sir / Madam,
1. Personal Information:
a) Name: _________________________________.
b) Gender: Male [ ] Female [ ]
c) Age : ____yrs.
d) Occupation__________________________.
2. Annual Income:

Less than 50000 [ ] 50000 to 100000 [ ]
100000 to 200000 [ ] More than 200000 [ ]
3. Do you know khadi cloth?
a) Yes [ ] b) No [ ]
4. Normally which brand do you prefer?
a) Raymonds [ ] b) Reid & Taylor[ ]
c) Khadi [ ] d) Others [ ]
If other please specify______________________
5. Which cloth do you prefer in khadi?
a) Cotton [ ] b) silk [ ]
c) Polyvastra [ ] d) woolen [ ]
6. In which season do you wish to use khadi shirts?
a) Especially in summer [ ]
b) In all seasons [ ]
c) In winter [ ]
d) In Rainy [ ]
7. Comparing to other company shirts what do you say about quality of khadi shirts
a) Good [ ] b) Excellent [ ]
c) Better [ ] d) Worst [ ]
8. Presently are you using readymade khadi shirts?
a) Yes [ ] b) No [ ]
9. Where do you want to buy khadi shirts?
a) Khadi emporium [ ] b) khadi gramodyog [ ]
c) In Exhibition only [ ] d) Central vastragar bengeri [ ]
10. Are you buying certified khadi shirts? It means which khadi gramodyog registered
under KVIC.
a) Registered under KVIC shop [ ]
b) Non registered under KVIC shop [ ]
11. Do you know whether khadi shirts are……
a) Harmful to skin [ ]

b) Not harmful to skin [ ]
12. Do you think that khadi shirts are more valuable than other shirts?
a) Yes [ ] b) No [ ]
If yes______________________
13. Do you agree that khadi shirts only for politicians?
a) Agree [ ] b) Disagree [ ]
15. “Khadi shirts has to be used in all government offices”.
Give your opinion_________________________________________
_________________________________________
16. What do you think of price of khadi shirts?
a) Cheap [ ] b) Reasonable [ ]
c) Costly [ ] d) Very costly [ ]
17. Do you know in khadi shirts they are using well mixed chemicals for dyeing?
a) Yes [ ] b) No [ ]
18. Which factors influenced to buy khadi readymade shirts?
a) Color [ ] b) Stitching [ ]
c) Quality [ ] d) Pride of our nation [ ]
d) Price [ ]
19. Are you satisfied with quality of the shirts?
a) Yes [ ] b) No [ ]
If Yes___________________
20. Which factors are you considered while buying shirts?
a) Price [ ] b) Quality [ ]
c) Brand name [ ] d) Color [ ]
d) Designs [ ]
21. Are khadi shirts available every where?
a) Yes [ ] b) No [ ]
22. Which factors are you expecting in khadi shirts?

a) More colors [ ] b) Designs [ ]
c) Fashionable [ ] d) Embroidery [ ]
23. It is necessary to use khadi clothes to grow national income. Do you agree with this
sentence?
Disagree Partially Agree
24) By using khadi products, it is useful to avoid unemployment in our country. Is it true
or false?
a) True [ ] b) False [ ]
25) In what extent are you satisfied with the quality of shirts?
Highly Dissatisfied Moderate Satisfied Highly
dissatisfied satisfied
26) Rank the following with respect to quality satisfaction No. 1 2 3 4 5 as Number 1 is
the best & number 5 is the worst beside the following brands.
a) Raymond [ ]
b) Reid & Taylor [ ]
c) Khadi [ ]
d) Gini [ ]
e) Others [ ]
27) Since how many years you are using khadi shirts?
a) Not yet [ ]
b) From 1 year [ ]
c) From 2 years [ ]
d) Above 2 years [ ]
28) Do you consider as khadi is one of the most Indian beautiful fabrics?

a) Yes [ ] b) No [ ]
If Yes ______________________________________________________
29) It has the unique property of keeping the wearer warm in winter as well as cool in
summer season. Can you identify this property in any other brands?
a) Yes [ ] b) No [ ]
30) Lastly any suggestion do you want to add. ..
_________________________________________________________
_________________________________________________________
Signature

A project report on consumer attitude towards khadi with special reference to khadi readymade shirts. at kkgss(f) bengeri hubli

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A project report on consumer attitude towards khadi with special reference to khadi readymade shirts. at kkgss(f) bengeri hubli