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SAAB MARFIN MBA




              A REPORT ON

COMPARITIVE STUDY OF UNIT LINKED POLICIES
                  AND

          ITS MARKET RESEARCH
SAAB MARFIN MBA




EXECUTIVE SUMMARY

      After privatization and liberalization in 1991,private sector is
growing very fast across wide spectrum of Indian economy. A major part
of such liberalization process is finance sector.


      That is also applicable to Insurance Industry. Large number of
multinational companies in collaboration with the Indian companies is
competing with the strong LIC.


      At the same time bank rates are going down. So investors are going
for alternatives. They are investing in market for good returns.


      This report titled Comparison study of unit linked policies and its
market research contains detail study of unit-linked policies and
comparison unit linked schemes of different companies and also their
market potential in Bangalore city.


      The main object behind taking this project is to find outstanding
terms and conditions of different companies who issue unit linked
policies and market potential for unit linked policies.


      At the same time we are interested to know
     1. Whether people are aware about unit linked policies or not?
     2. What factor they are consider while purchasing unit linked policy?
     3. What is their expectation from unit linked policy?
     4. How much they want to invest in Life Insurance?
     5. In which type of fund they prefer to invest.?
SAAB MARFIN MBA

    Based on this an appropriate questionnaire was prepared. Data was
collected through market survey . The data is analyzed using code sheet,
percentages, averages, sums and weightages .




Findings


  1. 96% of the people know about life insurance and 18% know about
     unit linked policy
  2. Responded people ranked LIC as first, ICICI as second and Allianz
     Bajaj as third
  3. Most people want to invest in Life insurance in the range of Rs
     300000 to
     Rs 500000
  4. The Responded people mostly want to invest in balanced fund.
SAAB MARFIN MBA

                  Above study shows that awareness of Allianz Bajaj is
very low. But there is a potential market for unit-linked policies. So ALBJ
should come up with some salient features to tap the market. They
should come up with some special offers like giving bonus or fixing some
minimum guarantee amount.
SAAB MARFIN MBA




BACKGROUND




                   AN INTRODUCTION:




                  The insurance industry in India is evolving and
assuming different proportions since it was privatized. There was a time
when only traditional insurance products used to dominate the arena, but
SAAB MARFIN MBA

with innovation coming into play, unit-linked/market-linked products

have also found a place.


                   It is worth mentioning here that world over unit-linked
products constitute quite a substantial chunk of the total portfolio of
insurance companies.




                   The   emergence    of   unit-linked insurance     policies
combines the characteristics of both endowment insurance policies and
mutual funds. With falling interest rates questioning the economics of
traditional products, most insurers are launching unit-linked policies.




                               In the developed market, products more in
common with mutual funds have overtaken traditional life insurance
products. Customers too are looking for products that give stability of
returns in the long run and total protection.




                           In India, Birla Sun Life, ICICI Prudential, Allianz
Bajaj, LIC are the some life insurance companies dealing in unit-linked
insurance products.




HOW THE UNIT LINKED PLAN WORKS?
SAAB MARFIN MBA




                  Unit linked plans combines the protection of life
insurance and benefits of mutual fund .The main reason for increasing
interest towards unit linked plans is that they allow you to earn more
return on your investment in this declining interest scenario, and at the
same time offer financial protection to your family in unfortunate event of
your death. They also allow you the flexibility of withdrawing or
surrendering your unit wholly or partially to meet any contingency like
your children’s education marriage, etc.


                  Unit linked plans come in the form of units where the
premium paid by you is used to buy units and an investment fund is
allotted to you. Most of the companies offer two or more options to you
with regard to the fund. The choice of the fund allows you to determine
as to how much premium paid by you should be invested and in which
financial instrument. The performance of the fund depends upon the
current value of units in the market.




                        For e.g. if current value of unit is Rs 10/- and you
pay annual premium of Rs 10000/-, than the number of units you buy
with this premium is 1000 units. If the market is bullish and the value of
a unit become Rs 13 /- then you can surrender the units for a profit.
SAAB MARFIN MBA

                    According to the IRDA, a company offering unit linked
plans must give the investor an option to choose among debt, balanced
and equity funds.

                    If you opt for a unit-linked endowment policy, you can
choose to invest your premiums in debt, balanced or equity funds. If you
choose a debt fund, the majority of your premiums will get invested in
debt securities like gilts and bonds.

                    If you choose equity, then a major portion of your
premiums will be invested in the equity market. The type of fund you
choose would depend on your risk profile and your investment need.

                    In case of death during the premium paying term or
the term of the policy, the sum assured, or value of policy fund,
whichever is higher, is paid to the beneficiaries.

                    In case of survival up to maturity, the value of the fund
is paid out. Therefore, the risk here is transferred to the policyholder and
nothing is guaranteed. So, if the fund value falls below the amount
invested, the policyholder will receive a lower amount.

                    Taking a closer look at charges and feesone comes to
knows that, there is an initial administrative charge deducted every
month from units. This could be very high, around 15% per annum in the
first year, around 7% p a in the second and around 2-3% p a thereafter.

                    Suppose you buy a policy wherein the annual premium
works out to Rs 10,000, in the first year, Rs 1,500 would be deducted
towards administrative charges, Rs 700 in the second year and around Rs
300 from the third year. These rates vary from company to company but
are more or less in this range.
SAAB MARFIN MBA




                   There is an investment management charge too, which
would vary according to the fund selected; for instance, an equity fund
would attract a higher investment management fee of around 1% p a
compared with a debt fund that might attract a fee of 0.25%.

                   So continuing with the same example, a sum of Rs 100
would be deducted from the annual premium if an equity fund is opted
for. Next, companies charge an annual administration charge. In case of
some companies this charge is a flat rate, say, Rs 20 per month. In the
case of others, this charge is again a percentage of net assets for each
fund.

                   Finally, there is a deduction for risk cover. This goes
towards contribution to the sum assured or the life insurance cover. It is
based on mortality rates as calculated by actuaries. For comprehensively
summarising our example, we will assume the age of the male
policyholder to be 30 years and sum assured Rs 1,00,000.

                   Of a total premium of Rs 10,000 paid in the first year,
Rs 1,500 is deducted towards initial administration fees, Rs 100 towards
investment management fees (assuming the fund opted for is equity) and
Rs 240 towards annual administration fees.

                   That leaves a balance of Rs 8,160 in the first year. Out
of this, Rs 169 would be deducted towards risk cover. Hence, finally Rs
7,991 would be invested in the fund. In the second year, the figure would
stand at Rs 8,791 and third year onwards, around Rs 9,191 for the term
of the policy. So, every time you make your premium payment, only a part
of it is actually invested in the fund of your choice.
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Combination of mutual fund and insurance cover:

                   Unit-linked plans are a combination of an investment
fund and an insurance policy. A major part of the premium amount
received on such policies is invested in the stock market by the insurer in
select funds depending on the risk level chosen by the customer. Mind
you, this is after deducting administration charges and management
expenses that may vary from one fund to the other.


Choice of Funds:

The customer has the option of choosing from debt, balance and equity
funds. If the individual chooses a debt fund, a major part of his premia is
invested in debt securities like gilts and bonds. But if it is equity, a major
portion goes towards investments in the stock market. So depending on
the risk profile the individual may choose his investment option.


Survival Benefits:

As regards survival benefits the fund value as on that date is paid to the
individual.


Death Benefits:
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In case of death the individual is paid higher of the sum assured or the
fund value standing to his account.


Fund Value:

The fund value is the value of your investment as on a given date. This is
influenced     by    the      ups     and    downs      in    the     sensex.
So Fund Value = Unit Price x Number of Units




Switching between Funds:

The advantage one gets in case of a unit linked fund is that the working
is similar to a mutual fund. One can ship out of a fund if he feels its
performance is not up to the mark. Companies allow certain number of
free switches in a year. For any more switches one may have to pay.


Risk Element:

             On the face of it investment in unit-linked plans are not
entirely safe. An element of risk is definitely in the hands of the individual.
An individual choosing to park his funds in equities stands to gain or lose
depending on the bull run in the stock market. When the market is
buoyant he stands to gain handsomely but on the other hand he may lose
heavily when it tanks out.

             Unit-linked insurance plans are all of a sudden much talked
about, publicized and sold. While these are not a recent phenomenon,
since a number of insurance companies already had these products as a
part of their portfolio, of late these plans have seen sudden frenzy.
SAAB MARFIN MBA


            It is perhaps the bull phase or the lure of market-linked
returns that insurance companies have been shouting hoarse about that
is responsible for these products outselling others.



            While this is not to dissuade from purchasing unit linked
covers it would be once own interest to take a peek at the ‘market linked
returns’ you can expect. And if you think that the entire premium you pay
is invested in avenues chosen by you to maximize returns you could be
wrong.


Expenses during the first year:

            The insurance company towards various charges reducing
the investable amount considerably deducts a substantial amount from
your premium income. In the first year Allianz Bajaj through its Unit Gain
SP Plus claims to allocate 100 percent of the single premium you invest
but cancels units on a monthly basis towards various charges from your
fund.


            Accordingly Kotak Safe Investment Plan allocates 86 percent
and LifeTime of ICICI Pru Life allocates 80 percent for amounts less than
Rs 50,000 and 82 percent for those above Rs 50,000 towards
investments.


Administration expenses:

            The fund expense is the highest in the first year. ICICI Pru
Life charges administration expenses of 20 percent of the premium for
amounts below Rs 50,000 and 18 percent for amounts over Rs 50,000 in
the first year while it is 7 percent for amounts upto Rs 20,000 in case of
SAAB MARFIN MBA

Kotak                 Safe                 Investment                  plan.


            Again there are annual administrative charges that are as
high as 1.25 percent per annum of net assets on Life Link of ICICI Pru Life
and on Unit Gain SP Plus of Allianz Bajaj Life Insurance.


Mortality charges:

While the annual administrative charges stand at 1.25 percent of net
assets for ICICI Pru Life and Allianz Bajaj Life Insurance the differences in
mortality charges is quite a bit. ICICI Pru Life charges 1.48 per thousand
of sum assured at age 30 while Allianz Bajaj charges 1.29 at age 31.




Switching:


            Now what if you plan to switch from one fund to the other.
ICICI Pru Life offers only one free switch every year and charges a
switching fee of 1 percent for extra switches. In contrast Allianz Bajaj
offers three switches free with subsequent switches charged at the rate of
1% of switch amount or Rs 100 which ever is higher while with OM Kotak’
s Safe Investment plan you can switch any number of times at no extra
cost.

            Besides there are fund management charges that varies
depending on the type of fund you choose to park your funds. OM Kotak
charges 0.6 percent if you choose to invest in money market funds, on
gilt funds it is 1 percent, on balanced funds it is 1.3 percent and on
growth funds it is 1.5 percent.


Transaction costs:
SAAB MARFIN MBA

            Also Allianz Bajaj charges transaction costs at 0.5 percent
but not exceeding 0.7 percent of the equity investment while it is 0.1
percent not exceeding 0.2 percent of the debt investments. Moreover,
there exist underwriting charges on the basis of the age of the individual.


            Know that when you buy unit-linked insurance products, a
major part of the risk is transferred to you from the insurance company.
Unit linked risk products may not be a good investment option when
taken into account the high costs and the risk associated with volatile
markets.


            These products will entail regular monitoring since they are
market linked and may perhaps be a good bet when the market is at a
peak but if the market bottoms out you may lose heavily. So know that
you are playing with your risk cover.




Unit-linked vs. traditional insurance products.




                          While in a unit-linked insurance product part of
the premium paid by the policyholder goes towards administrative and
mortality charges (that provides life cover) and the balance into an
investment account, in a traditional policy (with or without profit policy),
the premiums are put in a common fund, part of which is invested and
part goes into paying for the risk cover.
SAAB MARFIN MBA

                         However, the entire profit from investment is not
declared as bonus in a traditional policy. Some is held back by the
insurance company to build reserves to pay end bonus and other returns.


                             Also, there is a chance of using the money to
cross-subsidise other products i.e. paying more returns towards single
premium products. The performance of the investible portion of premium
in a unit-linked scheme is monitored in the form of mutual fund units.




                                    Unit-linked insurance products allow
policyholders to define their underlying investment with choices varying
from a conservative to an aggressive option.


                             In effect, a customer can create his/her own
personal investment plan backed by an insurance policy with at least a
minimum guaranteed return, in some cases. On the contrary, a traditional
policyholder has to rely on the investment manager.




                  Besides,   unit-linked    products   offer   benefits   like
transparency, liquidity and flexibility. The insured has the flexibility of
changing the investment option after completing one policy year taking
advantage of market movements to plan investments and earn returns,
giving him complete control of his funds.


                  Thus, in a scenario when the equity market is not
performing well, a policyholder with high exposure to equities can switch
to the option, which has a high proportion of fixed income instruments.
SAAB MARFIN MBA

                  Above all, as in the case of other insurance products,
the premiums are taxing deductible and the benefits i.e. the maturity
benefit, withdrawal, surrender and death benefits are all tax-free.




Mode of premium payment:


                  Paying single premium or regular premium in the form
of yearly /half yearly, quarterly and monthly installment and premium
paid by you is used to buy units.




                  Hence unit linked policies multiply your profits and
brings you the return and liquidity of the stock market and the safety of
the insurance at the same time.




Allianz Bajaj Life Insurance Company Limited



                         Allianz Bajaj Life Insurance Co. Ltd. is a joint
venture between two leading conglomerates- Allianz AG, one of the
SAAB MARFIN MBA

world's largest insurance companies, and Bajaj Auto, one of the biggest 2
and 3 wheeler manufacturers in the world.


                   Allianz AG with over 110 years of experience in over
70 countries and Bajaj Auto, trusted for over 55 years in the Indian
market, together are committed to offering you financial solutions that
provide all the security needed for once family and oneself




     Allianz Bajaj Life Insurance


      Is the fastest growing private life

      Insurance company in India

      Currently has over Rs 3,00,000 p.a. satisfied customers

      Is backed by a network of 68 Customer Care Centers spanning 55
      locations across the country

      One of India's leading private life insurance companies




COMPANY PROFILE
Allianz Group
SAAB MARFIN MBA

Allianz Group is one of the world's leading insurers and financial services providers.


Founded in 1890 in Berlin, Allianz is now present in over 70 countries
with almost 174,000 employees. At the top of the international group is
the holding company, Allianz AG, with its head office in Munich.

Allianz Group provides its more than 60 million customers worldwide
with a comprehensive range of services in the areas of

       Property and Casualty Insurance,
       Life and Health Insurance,
       Asset Management and Banking.




ALLIANZ AG- A GLOBAL FINANCIAL POWERHOUSE


       Worldwide 2nd by Gross Written Premiums - Rs.4, 46,654 cr.
       3rd largest Assets Under Management (AUM) & largest amongst
  Insurance cos. -
         AUM of Rs.51, 96,959 cr.
       12th largest corporation in the world
       49.8 % of global business from Life Insurance
       Established in 1890, 110 yrs of Insurance expertise
       70 countries, 173,750 employees worldwide



Bajaj Group
SAAB MARFIN MBA

              Bajaj Auto Ltd, the flagship company of the Rs. 8000 crore Bajaj group
is the largest manufacturer of two-wheelers and three-wheelers in India and one of
the largest in the world.


              A household name in India, Bajaj Auto has a strong brand
image & brand loyalty synonymous with quality & customer focus.




A STRONG INDIAN BRAND- HAMARA BAJAJ




       One of the largest 2 & 3 wheeler manufacturer in the world
       21 million+ vehicles on the roads across the globe
       Managing funds of over Rs 4000 cr.
       Bajaj Auto finance one of the largest auto finance cos. in India
       Rs. 4,744 Cr. Turnover & Profits of 538 Cr. in 2002-03
       It has joined hands with Allianz to provide the Indian consumers
       with a distinct.     Option in terms of life insurance products

       As a promoter of Allianz Bajaj Life Insurance Co. Ltd., Bajaj Auto
       has the following to offer - Financial strength and stability to
       support the Insurance Business

       A strong brand-equity.

       A good market reputation as a world-class organization.

       An extensive distribution network.
       Adequate experience of running a large organization.



Shared Vision
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A household name in India teams up with a global conglomerate...

                    Bajaj Auto Ltd, the flagship company of the Rs. 8000
crore    Bajaj   group   is   the largest   manufacturer     of    two-wheelers
and three-wheelers in India and one of the largest in the world.


                    A household name in India, Bajaj Auto has a strong
brand image & brand loyalty synonymous with quality & customer focus.
With over 15,000 employees, the company is a Rs. 4000 crore auto giant,
is the largest 2/3-wheeler manufacturer in India and the 4th largest in
the world. AAA rated by Crisil, Bajaj Auto has been in operation for over
55 years. It has joined hands with Allianz to provide the Indian
consumers with a distinct option in terms of life insurance products.




                    As a promoter of Allianz Bajaj Life Insurance Co. Ltd.,
Bajaj Auto has the following to offer


        Financial strength and stability to support the Insurance Business.
        A strong brand-equity.
        A good market reputation as a world class organization.
        An extensive distribution network.
        Adequate experience of running a large organization.
        A 10 million strong base of retail customers using Bajaj products.
        Advanced Information Technology in extensive use.
        Experience in the financial services industry through Bajaj Auto
  Finance Ltd
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BOARD OF DIRECTORS OF ALLIANZ BAJAJ ARE




  1. Rahul Bajaj
  2. Niraj Bajaj
  3. Sanjivnayan Bajaj
  4. Ranjit Gupta
  5. Govind Prasad Laddha
  6. J.Shridhar
  7. Bajaj Auto Limited
  8. Dr Wemer Zedelius
  9. Heinz Dollberg
  10.      Don Nguyen
  11.      Alan Wilson
SAAB MARFIN MBA

Allianz Bajaj brings several innovative products, the details of which as
followes


             ALLIANZ BAJAJ’S PRODUCTS



Individual Plans


      UNITGAIN
      A Unit Linked Plan

      UNITGAIN                                                         SP
      A Single Premium Unit Linked Plan

      INVESTGAIN
      An Endowment Plan

      CHILDGAIN
       Children's Policy

      CASHGAIN
     Money Back Plan

      SWARNA                                                   VISHRANTI
       Retirement Plan

      RISK                                                          CARE
       Pure Term Plan

      TERM                                                          CARE
       Term Plan with Return-of-Premium

      LIFETIME                                                      CARE
       Whole Life Plan

      SAVE                  CARE                 ECONOMY               SP
       Single Premium Endowment Plan

      LOAN                                                    PROTECTOR
       A Mortgage Reducing Term Insurance Plan

      KEYMAN                                                   INSURANCE
       A Promising Business Opportunity
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          .

        Group Plans


GROUP                               CREDIT                             CARE
        Available     for       Employer        -         Employee   Groups
 and Non Employer-Employee Groups
GROUP                                 TERM                             LIFE
        Available     for       Employer        -         Employee   Groups
 and Non Employer-Employee Groups
GROUP                   TERM                     LIFE                SCHEME
 in lieu of EDLI (Employees Deposit Linked   Insurance)
COMPARISON STATEMENT
Particular     Allianz Bajaj          Birla sun life          ICICI                LIC
                                SAAB MARFIN MBA
s
1)     Types      a) Unit Gain        a)     Flexi    Save a) Lifetime             a) Life Time
of policy         b) Unit Gain SP Plus                        b) Life link         b) Life Time SP
Issued                                Endowment
                                      Plan
                                      b)     Flexi    cash
                                      flow           money
                                      back Plan
                                      c)     Flexi     Life
                                      Line Plan


2)             From 1year to 60 From 30 days From 0year to From 12 years
Eligibility    years                  to 65 years             60 years             to 55 years
3)Minimu       Rs 10,000 regular      50,000            for 18,000       p.a. 5,000regular
m              Rs 25,000 single       minor                   or                   20,000 single
premium        premium                75,000            for 9,000 for half
amount                                adults                  yearly     and
( in Rs)                                                      1,500          for
                                                              monthly.
4)     Term Death          or    low As per policy At the age of 10 years
of         the balance whichever term                         100
Plan           is first               5,10,15,20,25o
                                      r30
                                      or       as      per
                                      maturity         age
                                      15,20,25,30or
                                      35years           for
                                      minor              &
                                      60,65,70,80
                                      for adult
5)             Yearly,           Half Yearly,          Half Yearly,      Half Yearly,          Half
Premium        yearly,                yearly,                 yearly,    and yearly,
payment        Quarterly         and Quarterly         and Monthly                 Quarterly     and
frequency      Single premium         Single                                       Single
               [Monthly         –with premium                                      premium
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6)         Total value of that   Total value of Total value of     Bid     value    of
Maturity   you hold in fund that you hold that you hold the fund along
benefit    /funds                in fund /funds   in       fund with        maturity
                                                  /funds           bonus at 5% of
                                                                   sum assured.
7)   Death Sum         assured Face      amount Sum assured -Death in 1st
benefit    chosen or value of +                   chosen      or 6months –30%
           units                 Policy fund      value of units   of      S.A+fund
           Whichever        is                    Whichever   is value
           higher                                 higher           -Death in 2nd
                                                                   half of 1st year
                                                                   –60%     of     S.A
                                                                   + fund value
                                                                   -1st    year     &
                                                                   above S.A        +
                                                                   fund Value
                                                                   -On 10th year
                                                                   5%     bonus     of
                                                                   SA
                                                                   + bid value of
                                                                   fund```



8)    Free Three          free One free switch One          free Twice       during
switches   switches      every every year.        switch   every the       term     of
           year.                                  year.            plan.
SAAB MARFIN MBA
9)Minimu     For Single Premium                          Amount                           For Single
m        and Min=1.01 time the SP                        chosen by                        Premium
maximum      Max=Y time the SP                           the                              Min      =Rs
Sum          Where Y as per following customer                                            20,000
Assured      table                                                                        Max      =Rs
              A   0-   31-      36    41       46                                         10,00,000
              g   30   35       -4    -4       -6
              e                 0     5        0
                                                                                          For
              Y   45   40       25    15       5
                                                                                          Regular
             For Regular Premium
                                                                                          Premium
             Min=5 time AP
                                                                                          Min      =Rs
             Max=Y time the AP
                                                                                          50,000
             Where Y as per following
                                                                                          Max      =Rs
             table
                                                                                          10,00,000
              A    0   31   36       41-   46       56
              g    -   -3   -4       45    -5       60
              e    3   5    0              5
                   0
              Y    1   10   75       55    30       20
                   2   5
                   5

10)    Cash You may withdraw money You                           may You              may After     ‘3’
withdrawa any time after ‘3’ full years                  withdraw        withdraw         years the
l option                                                 money any money              any policy
                                                         time    after time after ‘3’ holder
                                                         ‘4’full years   full years       can
                                                                                          withdraw
                                                                                          max       of
                                                                                          50%.
11)Invest         Equity Fund                               Protecto        Maximiser        Secure
ment              Balanced fund                             r               Protector        d fund
option            Debt fund                                 Builder         Balancer         Balanc
                  Cash fund                                 Enhance                          ed
                                                            r                                fund
                                                                                             Risk
                                                                                             fund
SAAB MARFIN MBA



                 The fund value is always depend upon the market
condition. On the total premium the deductions are
           Allocation charges
           Other charges


ALLOCATION RATES
Allianz Bajaj               Birla Sunlife            ICICI                   Om Kotak
         Yearl    Cumula     Com     Yearl   Cum      Com     Yearl   Cum       Co    Yearl   Cumula     Commi
         y        tive       missi   y       ulativ   missi   y       ulativ    m     y       tive       ssion
                                         SAAB MARFIN MBA
         Alloc    Allocati   on      Alloc   e        on      Alloc   e         mis   Alloc   Allocati   (%)
         ation    on (%)     (%)     ation   Alloc    (%)     ation   Alloc     sio   ation   on(%)
         (%)                         (%)     ation            (%)     ation     n     (%)
                                             (%)                      (%)       (%)
Year 1       30     30       40      35          35   35      80           80   8     86         86      10
Year 2       98    128       5       96.5             5       92.5              5     86.5       182.5   3.50
                                             127.                     172.
                                             5                        5
Year 3       99    227       5       95               5       96                3     86.5       279     3.50
                                             222.                     268.
                                             5                        5
Year 4   100       327       5       95               5       96                2     86.5       375.5   3.50
                                             317.                     364.
                                             5                        5
Year 5   100       427       5       95               5       96                2     86.5       472     3.50
                                             412.                     460.
                                             5                        5
Year 6   100       527       5       95               5       96                2     86.5       568.5   3.50
                                             507.                     556.
                                             5                        5
Year 7   100       627       5       95               5       96                2     86.5       665     3.50
                                             602.                     652.
                                             5                        5
Year 8   100       727       5       95               5       96                2     86.5       761.5   3.50
                                             697.                     748.
                                             5                        5
Year 9   100       827       5       95               5       96                2     86.5       858     3.50
                                             792.                     844.
                                             5                        5
Year     100       927       5       95               5       96                2     86.5       954.5   3.50
10                                           887.                     940.
                                             5                        5
Year     100      1027       5       95               5       96      1036      2     86.5    1051       3.50
11                                           982.                     .5
                                             5
Year     100      1127       5       95      1077     5       96      1132      2     86.5    1147.5     3.50
12                                           .5                       .5
Year     100      1227       5       95      1172     5       96      1228      2     86.5    1244       3.50
13                                           .5                       .5
Year     100      1327       5       95      1267     5       96      1324      2     86.5    1340.5     3.50
14                                           .5                       .5
Year     100      1427       5       95      1362     5       96      1420      2     86.5    1437       3.50
15                                           .5                       .5
Year     100      1527       5       95      1457     5       96      1516      2     86.5    1533.5     3.50
16                                           .5                       .5
Year     100      1627       5       95      1552     5       96      1612      2     86.5    1630       3.50
17                                           .5                       .5
SAAB MARFIN MBA

Non al l ocat ed amount


          Particulars          Allanz       Birla Sunlife      ICICI       Om Kotak
                               Bajaj
          Year 1               70%          65%                20%         16%
          Year 2                2%              7.5%            7.5%           3.5%
          Year3                 1%              5%              4%             3.5%
          Year4                                 5%              4%             3.5%
          Year5                                 5%              4%             3.5%
          Year6                                 5%              4%             3.5%
          Year7                                 5%              4%             3.5%
          Year8                                 5%              4%             3.5%
          Year9                                 5%              4%             3.5%
          Year10                                5%              4%             3.5%
          Non     allocation
          charge(cumulat       73%          112.5%             59.5        47.5
          ive)
      In the long run say 20 years, the non allocation will be




    Particulars            Allanz       Birla          ICICI           Om Kotak
                           Bajaj        Sunlife


    Non allocation         73%          162.5%         99.5%           82.5%
    Charges(cumulat
   ive)
    Average          non
    allocation        per 3.65%         8.125%         5%              4.125%
    year will be
SAAB MARFIN MBA




                  The main determinant of how policy operates is
allocation of fund and growth rate of the company. The growth rates are
available in the newspaper.


                  However, some insurers do guarantee a part of the
return. Birla, for instance, guarantees a minimum return of 6% in case of
Protector option, 4.5% in Builder and 3% in Enhancer. Birla, as of
November 2003 has declared, since inception, a return of 13.55 % on
Protector, 18.23% on Builder and 25.61% on Enhancer.
SAAB MARFIN MBA




 RESEARCH
METHODOLOGY
SAAB MARFIN MBA




      RESEARCH METHODOLOGY


      PROBLEM DEFINITION



      `            In the market, bank interest rates are coming down
and peoples prefer other investment avenues like mutual funds. The main
focus of this project is to know about unit-linked policy ( combination of
mutual fund and life coverage), how this plan works in the market and
how people consider its attributes and factors.


      OBJECTIVE


                   The main objective of the research is to find potential
market for the unit linked plans in Bangalore city.


      SUB OBJECTIVES


   1. To know potential market for life insurance.
   2. To know awareness of different insurance companies.
   3. To know which attributes people consider most important.
   4. To know what factor people consider while purchasing unit linked
      policy.
   5. To know the investment criteria
   6. To know in which range people want to invest.
SAAB MARFIN MBA

                  Keeping above objective in mind a questionnaire was
designed and field survey conducted in Bangalore city.




      SAMPLE PROFILE



                   Businessmen, Employees and other are population for
this project. Efforts were made to get the respondents with income of Rs
3,00,000 & more. Sampling units are taken from the Bangalore city.




      SAMPLE SIZE


                  Sample size was 100 in Bangalore city


      SAMPLING TECHNIQUE


      Samples were chosen from different areas of Bangalore i.e.
Jayanagar, M G    Road, Corporation area, Electronics city and tried to
maintain 1:1:1 ratio of businessman, employees and other among the
respondents




DATA COLLECTION PROCEDURE


      Data collection for unit linked policy
            Secondary data collected from following source
               1. Literature from Allianz Bajaj office
SAAB MARFIN MBA

               2. Articles from Economictimes
               3. Article from Insurance Cover
            Primary data was collected through field survey by framing
            the questionnaire




      DATA ANALYSIS TECHNIQUE


                    The data collected was consolidated, the sum average
was calculated. Various charts were prepared which helped to analyze the
data better .Data analysis involved converting of recorded observation in
to descriptive statement.




      LIMITATION OF THE STUDY



   1. The findings are relevant only to Bangalore city , however a
      generalized    view    can   be   applicable   to   cities   with   similar
      characteristics.
   2. Since the sampling technique was random, the finding might not
      give an accurate picture.
   3. Since the time and cost were the a constraints, result may not be
      accurate, as surveyor could not survey the entire customer and
      potential investors.
   4. Some of the customers could not give an accurate response to
      some of the questions
SAAB MARFIN MBA




SCOPE OF THE STUDY


The project includes



  1. Study of unit linked policy.
  2. The eligibility criteria of the applicant
  3. Brief idea about the company called Allianz Bajaj life insurance
     company limited.
  4. Comparison study of different unit inked policies of different
     companies
  5. Terms and conditions of different companies unit linked policies
  6. Different types of policies issued by Allianz Bajaj
SAAB MARFIN MBA




FINDINGS
SAAB MARFIN MBA




             Findings:


1) Have you bought any Insurance policy/ know about unit linked
   policy?
SAAB MARFIN MBA




2) Rank the Insurance companies you are aware of?




Respondents ranked life insurance companies as below
SAAB MARFIN MBA




The ranking is
   1. Life Insurance Corporation
   2. ICICI
   3. Allianz Bajaj Life Insurance Company Limited
   4. Tata AIG Life Insurance Company Limited
   5. Aviva Life Insurance Company Limited




3) Have you bought any unit linked policy?


Out of 100 samples only 2 people bought unit linked policy.
SAAB MARFIN MBA




4) Are you interested in buying unit linked policy?
SAAB MARFIN MBA




5)Rank the below attributes do you consider while purchasing?
SAAB MARFIN MBA




6) Rank   the   factors    do   you   consider   while   purchasing   Life
  Insurance/Unit Linked policy?
SAAB MARFIN MBA




7) How much do you want to invest?
SAAB MARFIN MBA




8) In which fund do you prefer to invest(rank them accordingly)
SAAB MARFIN MBA
SAAB MARFIN MBA




ANALYSIS

ANALYSIS HAS BEEN MADE IN THREE PARTS


   Respondents in general
   Respondents whose income is more than
   Rs Rs 3,00,000 p.a.
   Respondents who knows about Unit Linked
   Policy
SAAB MARFIN MBA


RESPONDENTS IN GENERAL



INCOME OF THE RESPONDENTS




                               In Rs




Four types of income group has been responded, accordingly respective
percentage has been given.
  1. Below Rs 1,50,000                       28%
  2. Rs 1,50,000-Rs 3,00,000 p.a.            20%
  3. Rs Rs 3,00,000 p.a.-5,00,000            30%
  4. Above Rs 5,00,000                       22%
SAAB MARFIN MBA




  AWARENESS OF LIFE INSURANCE




                 Awareness of the life insurance is out of the 100
samples 2 peoples don’t know about the life insurance.
SAAB MARFIN MBA




AWARENESS OF UNITLINKED POLICY




Out of 98 people 22% know about the unit linked policy.




RANKING OF LIFE INSURANCE COMPANIES
SAAB MARFIN MBA


  Respondents ranked life insurance companies as below




  The ranking is
  1. Life Insurance Corporation
  2. ICICI
  3. Allianz Bajaj Life Insurance Company Limited
  4. Tata AIG Life Insurance Company Limited
  5. Aviva Life Insurance Company Limited


Respondents ranked Allianz Bajaj as 3rd among 6 life insurance
companies.That means awareness is less about the company. Therefore
company should take some measure to create awareness.
SAAB MARFIN MBA


                      While purchasing unit linked policy, people consider
the attributes like Creation of estate, Life coverage, Mode of paying premium,
Withdrawal benefits, Saving component echo much importance they give to each
attribute is given below




                            While     purchasing       life   insurance     people
considered most important is life coverage than Creation of estate than
saving    component        than   other   attributes   like   maturity    benefits,
withdrawal benefits and mode of paying premium .the least important
attribute is charges levied.


                            As people consider most important as life
coverage, in the policy of Unit gain they should concentrate on Death
benefits and life coverage period.
SAAB MARFIN MBA




      After consideration of attributes the next step towards the
purchase of life insurance by the prospective buyer are following factors
   1. Brand Image
   2. Risk Factor
   3. Income
   4. Age factor
   5. Influence of relatives and friends
   6. Market condition




                    Respondents considered very important as Risk factor
than the factors like Income, Age, and Market conditions. Brand image
SAAB MARFIN MBA

as less important and Influence of relatives and friends as very least
important.
                   As people are tend to avoid risk and give more
importance to risk factor it shows that people are willing to take risk.




PEOPLE’S INTEREST OF INVESTING IN LIFE INSURANCE




Respondents got a option of five categories as shown above. The
response was
         Below Rs 1,00,000                         13%
         Rs 1,00,000 –2,00,000                           18%
         Rs 2,00,000 – Rs 3,00,000 p.a.                  27%
         Rs Rs 3,00,000 p.a.- 5,00,000                   29%
         Above Rs 5,00,000                         13%
SAAB MARFIN MBA

                    Most peoples are interested in taking the policy of Rs
3,00,000 p.a. to 5,00,000.Next to it is the policy of Rs2,00,000 to Rs
3,00,000 p.a..




PEOPLE ‘S PREFERENCE OF INVESTING PREMIUM AMOUNT


Customer got several option to invest their premium .The preference
according to respondents are given below




Rankings are given below
   1. Balanced fund            28%
   2. Equity fund        25%
   3. Cash fund          24%
   4. Debt fund          23%
SAAB MARFIN MBA




RESPONDENTS WHOSE INCOME IS MORE THAN
RS Rs 3,00,000 p.a.




Ranking according to respondents whose income is more than Rs
3,00,000 p.a.
  1. LIC
  2. ICICI
  3. Birla Sunlife
SAAB MARFIN MBA

   4. Allianz Bajaj
   5. Tata AIG
   6. Aviva




      Respondents whose income is more than Rs 3,00,000
      p.a. considered attributes as below




              Respondents considered very important attribute as Creation
of estate, Saving components and life coverage. Next important as
Mode of paying premium and next is Withdrawal benefits next is
Maturity benefits and the least important is Charges levied.
              Respondents even consider Saving component and creation
of estate as very important.
SAAB MARFIN MBA




Respondents whose income is more than Rs 3,00,000 p.a.
considered factors affecting to buy life insurance as below




                 Respondent    considered   all   the   above-mentioned
attributes as most important In percentage most important is Age,
Income, Market conditions, Risk Factor and least important is Brand
image and influence of relatives and friends.
SAAB MARFIN MBA




Respondents whose income is more than Rs 3,00,000 p.a.
considered the investment criteria as follows




      Respondent    interested    to   invest   money   more   between
Rs3,50,000-5,00,000 p.a.
Next is Rs2,00,000-3,50,000 p.a. and same percentage of people wants
to invest in
Rs1,00,000-2,00,000 p.a.         and 19% want to invest in above Rs
5,00,000 p.a. and least people want to invest in below Rs 1,00,000 p.a.
SAAB MARFIN MBA




Respondents whose income is more than Rs 3,00,000 p.a.
considered investing their money in following funds




Rankings are given below
  1. Balanced fund            31%
  2. Cash fund         25%
  3. Equity fund       22%
   4. Debt fund        22%
SAAB MARFIN MBA




OPINION OF THE RESPONDENTSWHO KNOW ABOUT THE
UNITLINKED POLICY.




            Respondents considered very important attribute as Life
coverage next important as Withdrawal         benefits next is Saving
components and Creation of estate next important as Maturity benefits
next important attribute is Mode of paying premium and the least
important is Charges levied.
            Here   most   important   to   note   is   every   attribute   is
considered important because all the percentage is more than 10%.
SAAB MARFIN MBA




Very important          Risk factor
Less important                Income, age
Important               Market conditions
Not important                 Brand image
Least important               Influence of relatives &friends
SAAB MARFIN MBA




Respondents got an option of five categories as shown above. The
response was
        Below Rs 1,00,000                 09%
        Rs 1,00,000 –2,00,000                   00%
        Rs 2,00,000 – Rs 3,00,000 p.a.          09%
        Rs Rs 3,00,000 p.a.- 5,00,000           55%
        Above Rs 5,00,000                 27%
SAAB MARFIN MBA




Rankings are given below
  1. Balanced fund            32%
  2. Equity fund       25%
  3. Cash fund         23%
   4. Debt fund        20%
SAAB MARFIN MBA




SUGGESTIONS:



 1. The above study showed that the awareness about Allianz Bajaj is
   less . People ranked it 3rd   in the life insurance companies .So
   companies should take some measure to create awareness in the
   minds of customer .For that it may go for aggressive advertising
   campaign or sponsor for some events, go for banners or hoardings




 2. The competitor companies of ALBJ is very strong in unit linked
   policies Birla Sunlife and LIC are going extremely well in the
   market.their growth rates are very high .So ALBJ should highlight
   their strong points like
         Choosing the sum assured
         Low allocation charges in the long run
         Good service
         Low switching charges
         Term of policy is unlimited
         Salary deduction schemes




 3. The unit-linked policies are suitable to those who are active
   investors and at the same time they want to cover their life.
SAAB MARFIN MBA




4. There are various categories of people who can be differentiated
  like
     Men and Women
     Men usually take the risk, where as women hesitate to take risk.
     So this policy is more suitable to men
     Age factor
     Young people are more willing to take the risk, where old people
     are not. So it is suitable to young income people
     Income group
     If income of the person is high than he can take risk but
     low-income group cant take the risk. So this policy is suitable to
     high-income group people.




5. Life insurance is the classical example of unsought goods. The
  nature of that is the consumer does know about or does not
  normally think of buying.
  It requires personal selling support. So agents should be fully
  informative and they should be able to tell the entire information
  customer needed.


6. As awareness is   less , Allianz Bajaj     should open some more
  branches
  so that acccess becomes easy. So that people can approach the
  company and take service.
SAAB MARFIN MBA

   7. As people consider risk factor as very important company should
      give minimum guarantee of money so that people may consider
      this policy as most secured and also giving good profit.
   8. Company should come up with group unit linked plans so that
      people may have option to go for unit-linked policy.




CONCLUSION



      In new economy things are moving at a nanosecond pace; that our

markets   are   characterised   by   hyper   competition;   that   disruptive

technologies are changing every business and every business must adapt

to the empowered consumer. In such an environment ALBJ is performing

on a consistence basis. It is not a result of luck, trick plays or misfortune

of the competitors, but service and attractive schemes of ALBJ. Allianz

Bajaj sustained efforts are yielding superior long-term result.




      The above study showed that unit linked policy has attractive

market. But main problem is awareness. So Allianz Bajaj should create

awareness among the people. They should explain the advantages they
SAAB MARFIN MBA

are getting out of unit-linked policy. They should come up with some

salient features like different investment criteria, group investment plans

etc.In India people are not willing to invest their money in market but

they make idle investment. So it is the work of middlemen win the

willingness of people to invest in market. Also company should

concentrate on death benefit and term of policy.




BIBLIOGRAPHY




   1. Donald .S.Tull & Hawkins – Marketing research measurement and

      method,

      Prentice Hall of India Private Limited,New Delhi-2001

   2. Literature available at Allianz Bajaj Branch office, Bangalore.

   3. www.AllianzBajaj.com
SAAB MARFIN MBA

4. www.economictimes.com
SAAB MARFIN MBA




APPENDIX




             MARKET SURVEY ON UNIT LINKED POLICIES


Sir/Madam,
SAAB MARFIN MBA

                        I am MBA student studying in KLS’s IMER ,Belgaum. I am doing
survey on unit linked plans. Please co-operate and spare a few minutes of your
time to fill up the following questionnaire. The information provided by you will
be kept confidential since this project is for academic purpose.


Name          :
Address       :


Ph .No        :

Gender        :                                                      Age :

Profession/Occupation:


Annual income:          a) below 150000                    b)150000-300000

                           c) 300000-500000                        d) above   500000

1. Have you bought any Insurance policy / know about unit linked policy?

                  Yes                       No

2. Rank the insurance companies you are aware off

   LIC                                             Allianz Bajaj

   Birla Sunlife                                   Aviva

   I CI C I                                        Tata AIG

3. Have you bought any unit linked policy?
                  Yes                  No
   If Yes
   Company name :
   If No
4. Are you interested in buying unit linked policies
                  Yes                  No
   If yes
   From which company
   And why
SAAB MARFIN MBA




5 . Rank the below attributes do you consider while purchasing Life Insurance/
   Unit          Linked policies (For very important 5 to least important 1)
    Attributes            5            4          3        2           1
    Creation of estate
    Life coverage
    Mode     of    paying
    premium
    Withdrawal benefits
    Maturity benefits
    Saving component
    Charges levied

   6. Rank the below factors are you consider while purchasing Life Insurance/
   Unit Linked policies (For very important 5 to least important 1)

    Factors                  5         4          3        2           1
    Brand image
    Risk factor
    Income
    Age
    Relatives and friends
    Market conditions

7. How much do you want to invest?
   Below -10000                            100000-200000
   10000-50000                             Above 200000
   50000-100000
8. In which fund do you prefer to invest (rank them accordingly)
   Equity fund                             Cash fund
   Debt fund                               Balance fund


                                                               Thank you
SAAB MARFIN MBA




1                1
2    1
3        1
4        1
5                      1
6                      1
7                      1
8                1
9                1
10                     1
11               1
12               1
13   1
14   1
15   1
16               1
17   1
18   1
19       1
20   1
21       1
22   1
23                     1
24                     1
25       1
26   1
27   1
28   1
29   1
30   1
31   1
32               1
33               1
34               1
35               1
SAAB MARFIN MBA

36                     1
37               1     1
38       1
39       1
40       1
41               1
42                     1
43       1
44               1
45               1
46               1
47                     1
48                     1
49       1
50               1
51   1
52       1
53       1
54                     1
55                     1
56                     1
57               1
58               1
59                     1
60               1
61               1
62   1
63   1
64   1
65               1
66   1
67   1
68       1
69   1
70       1
71   1
72                     1
73                     1
74       1
75   1
76   1
77   1
78   1
79   1
80   1
81               1
82               1
83               1
84               1
85                     1
SAAB MARFIN MBA

86                                     1        1
87                         1
88                         1
89                         1
90                                     1
91                                              1
92                         1
93                                     1
94                                     1
95                                     1
96                                              1
97                                              1
98                         1
99
100
                   28      20          30       22      100




                                                            don’t
Know                                                        know unit
insurance Don’t     know   insurance        know unit linkedlinked
policy    policy                            policy          policy
1
1
                                            1
                                            1
1
1
                                            1
1
                                            1
                                            1
1
1
1
1
1
1
          0
                                            1
1
1
                                            1
1
1
1
                                            1
SAAB MARFIN MBA

1
    0
1
1
1
1
1
1
1
1
1
1
1
1
1
1

1
1
1
                1

                          1
1
1
1
                1
                1
1
1
                1
1
                1
                1
1
1
1
1
1
1
    0
                1
1
1
                1
1
1
1
                1
1
SAAB MARFIN MBA

     0
1
1
1
1
1
1
1
1
1
1
1
1
1
1

1
1
1
                 1

                           1
1




96   4           18        0
SAAB MARFIN MBA




LIC   Birla Sunlife   ICICI          Allianz Bajaj   Aviva   Tata AIG
1                     2                                      3
1                     3              4                       2
1     4               2              5               6       3
1                     2                              3
1
2     4               3              1
1     2               4              3               6       5
1                     2                              3
4     1               3              2               5       6
4     3               5              1               6       2
1                     3                                      2
1     4               2              5               6       3
1                     2              3
1     4               2              3               6       5
1     5               2              4               6       3
1     5               2              4               6       3
1     4               2              3               6       5
1     4               2              3               6       5
1     5               2              3               6       4
1     3               2              4               6       3
1     6               2              4               5       3
1     6               2              4               3       5
1                                    2
1     4                              2                       3
1     4               2              5               6       3
1     3               2
1     5               2              4               6       3
1                     2              4                       3
1     2               3              4               5       6
1     4               2              3               6       5
1     3               2              4               6       5
1     3               5              2               6       4
1     5               2              6               4       3
2     3               1              4               6       5
SAAB MARFIN MBA

1   4   2          3          6   5
1                  2
1   4              2              3
1   4   3          6          5   2
1
1
1       3          2
5   3   2          4          6   1
1   5   2          4          6   3
1       2
1   3   4          2          6   5
1   2   3          5          6   4
1   5   4          2          6   3
4   1   5          2          6   2
1                                 2
1       2                         3
1       3          4              2
1   4   2          5          6   3
1       2                     3
1
2   4   3          1
1   2   4          3          6   5
1       2                     3
4   1   3          2          5   6
4   3   5          1          6   2
1       3                         2
1   4   2          5          6   3
1       2          3
1   4   2          3          6   5
1   5   2          4          6   3
1   5   2          4          6   3
1   4   2          3          6   5
1   4   2          3          6   5
1   5   2          3          6   4
1   3   2          4          6   3
1   6   2          4          5   3
1   6   2          4          3   5
1                  2
1   4              2              3
1   4   2          5          6   3
1   3   2
1   5   2          4          6   3
1       2          4              3
1   2   3          4          5   6
1   4   2          3          6   5
1   3   2          4          6   5
1   3   5          2          6   4
1   5   2          6          4   3
2   3   1          4          6   5
1   4   2          3          6   5
SAAB MARFIN MBA

1                        2
1     4                  2               3
1     4     3            6          5    2
1
1
1           3            2
5     3     2            4          6    1
1     5     2            4          6    3
1           2
1     3     4            2          6    5
1     2     3            5          6    4
1     5     4            2          6    3
4     1     5            2          6    2
1                                        2

LIC

552   222   366          286        94   228


1     85    6            510
2     4     5            20
3     0     4            0
4     6     3            18
5     2     2            4               Bought unit linked policy
6     0     1            0               2

                                         Interested to buy unit li
                         552             policy
                                         9

1     4     6            24
2     6     5            30
3     16    4            64
4     24    3            72
5     14    2            28
6     4     1            4

                         222


1     2     6            12
2     52    5            260
3     16    4            64
4     6     3            18
5     6     2            12
6     0     1            0

                         366
SAAB MARFIN MBA


1       4           6               24
2       20          5               100
3       16          4               64
4       26          3               78
5       8           2               16
6       4           1               4

                                    286


1       0           6               0
2       0           5               0
3       6           4               24
4       2           3               6
5       8           2               16
6       48          1               48

                                    94


1       2           6               12
2       12          5               60
3       30          4               120
4       6           3               18
5       7           2               14
6       4           1               4

                                    228


LIC     ICICI       Allianz Bajaj   Tata AIG   Birla Sunlife   Aviva
552     366         286             228        222             94

31.57895 20.93822   16.36156        13.04348   12.70023        5.377574
                    1748
SAAB MARFIN MBA




                                            attributes
     Creation   ofLife       Mode of paying Withdrawal   Maturity   Saving
     estate       coverage   premium        benefits     benefits   component   Charges levied
1    1            1          5              5            3          2           4
2    5            1          5              5            5          5           5
3    1            1          4              1            1          1           1
4    2            1          4              1            1          1           3
5    3            1          1              3            2          1           4
6    2            5          3              5            5          4           5
7    3            2          3              1            3          2           5
8    2            1          2              3            1          3           4
9    1            3          1              2            3          2           3
10   1            1          1              1            1          1           2
11   3            5          3              1            3          3           4
12   3            2          3              4            4          2           5
13   1            5          1              5            1          1           5
14   1            2          2              4            3          4           4
15   2            5          5              3            4          3           5
16   2            2          3              2            2          1           3
17   3            4          4              5            3          4           4
18   4            2          2              1            3          2           3
19   1            2          1              3            1          1           5
20   5            2          3              4            1          2           3
21   2            1          3              1            1          1           1
22   2            1          3              2            4          3           1
23   1            1          2              1            3          1           4
24   1            2          1              3            4          2           5
25   1            2          1              3            1          3           2
26   1            1          1              3            2          2           4
27   1            2          1              2            3          2           2
28   1            2          1              2            1          3           4
29   2            1          2              1            3          4           5
30   2            1          3              2            4          1           5
31   3            1          3              2            2          1           4
32   1            1          2              2            2          1           4
SAAB MARFIN MBA

33   2   1       3        1    1   1   2
34   1   2       1        3    1   3   4
35   1   2       2        1    1   1   4
36   1   1       2        1    3   1   4
37   1   2       1        3    4   2   5
38   1   1       5        2    3   4   2
39   3   1       1        4    3   1   5
40   2   1       3        2    1   1   3
41   3   1       1        1    1   1   1
42   7   1       3        2    2   3   4
43   4   1       4        1    1   1   4
44   1   1       3        3    2   4   5
45   2   1       3        1    3   2   5
46   2   1       3        2    3   2   5
47   2   1       3        2    4   3   5
48   1   2       1        2    3   2   5
49   1   1       5        2    3   4   5
50   1   1       5        5    3   2   4
51   5   1       5        5    5   5   5
52   1   1       4        1    1   1   1
53   2   1       4        1    1   1   3
54   3   1       1        3    2   1   4
55   2   5       3        5    5   4   5
56   3   2       3        1    3   2   5
57   2   1       2        3    1   3   4
58   1   3       1        2    3   2   3
59   1   1       1        1    1   1   2
60   3   5       3        1    3   3   4
61   3   2       3        4    4   2   5
62   1   5       1        5    1   1   5
63   1   2       2        4    3   4   4
64   2   5       5        3    4   3   5
65   2   2       3        2    2   1   3
66   3   4       4        5    3   4   4
67   4   2       2        1    3   2   3
68   1   2       1        3    1   1   5
69   5   2       3        4    1   2   3
70   2   1       3        1    1   1   1
71   2   1       3        2    4   3   1
72   1   1       2        1    3   1   4
73   1   2       1        3    4   2   5
74   1   2       1        3    1   3   2
75   1   1       1        3    2   2   4
76   1   2       1        2    3   2   2
77   1   2       1        2    1   3   4
78   2   1       2        1    3   4   5
79   2   1       3        2    4   1   5
80   3   1       3        2    2   1   4
81   1   1       2        2    2   1   4
82   2   1       3        1    1   1   2
SAAB MARFIN MBA

83    1          2            1           3          1         3            4
84    1          2            2           1          1         1            4
85    1          1            2           1          3         1            4
86    1          2            1           3          4         2            5
87    1          1            5           2          3         4            2
88    3          1            1           4          3         1            5
89    2          1            3           2          1         1            3
90    3          1            1           1          1         1            1
91    7          1            3           2          2         3            4
92    4          1            4           1          1         1            4
93    1          1            3           3          2         4            5
94    2          1            3           1          3         2            5
95    2          1            3           2          3         2            5
96    2          1            3           2          4         3            5
97    1          2            1           2          3         2            5
98    1          1            5           2          3         4            5
99
100   382        418          342         356        358       378          216
      16.89518   18.48739     15.12605    15.74525   15.8337   16.71827     9.553295
      1          42           5           210        1         30           5

      2          28           4           112        2         30           4
      3          16           3           48         3         20           3
      4          4            2           8          4         8            2
      5          4            1           4          5         10           1

                 Creation of estate       382                  Withdrawal benefits

      1          56               5       280        1         32
      2          30               4       120        2         16
      3          2                3       6          3         34
      4          2                2       4          4         14
      5          8                1       8          5         4

                 Life coverage            418                  Maturity benefits

      1          30               5       150        1         38
      2          16               4       64         2         26
      3          34               3       102        3         18
      4          8                2       16         4         14
      5          10               1       10         5         2

                 Mode of paying premium   342                  Saving component

                                                     1         8
                                                     2         10
                                                     3         12
                                                     4         32
                                                     5         36
SAAB MARFIN MBA

                                                                      Charges levied




        factors
Brand   Risk                     Relatives&frien
image   factor    Income   Age   ds                Market condition
5       1         13       3     3                 2
5       1         5        5     1                 1
1       1         1        1     5                 2
1       1         1        2     2                 2
1       1         2        3     5                 2
5       5         5        5     1                 1
4       1         2        2     5                 3
1       3         2        1     4                 1
1       2         2        2     5                 2
3       1         1        1     4                 1
2       4         3        1     3                 3
4       1         1        1     5                 2
1       1         1        1     5                 1
3       2         5        5     5                 4
5       4         3        4     3                 5
3       1         3        2     5                 1
3       2         3        1     4                 5
1       1         1        1     1                 1
3       2         2        2     4                 1
5       4         2        3     2                 1
1       1         1        1     2                 1
2       1         3        2     5                 1
3       2         2        1     4                 1
4       1         1        1     3                 1
4       2         2        1     5                 3
3       2         2        2     3                 1
1       1         1        2     1                 2
4       3         2        2     5                 1
5       1         2        2     4                 3
3       2         1        2     4                 2
1       5         1        3     2                 1
SAAB MARFIN MBA

2   1   1    2     3           2
1   2   1    1     4           1
3   2   1    1     4           1
3   2   1    1     4           1
3   2   2    1     4           1
4   1   1    1     3           1
5   1   2    4     3           5
1   1   1    2     3           5
3   1   2    3     1           5
1   1   1    1     3           1
1   1   1    3     4           3
1   1   1    1     5           3
3   5   1    2     2           4
5   1   1    1     1           1
3   2   2    2     4           1
3   1   1    1     4           2
5   1   2    3     4           3
1   1   3    2     4           3
5   1   13   3     3           2
5   1   5    5     1           1
1   1   1    1     5           2
1   1   1    2     2           2
1   1   2    3     5           2
5   5   5    5     1           1
4   1   2    2     5           3
1   3   2    1     4           1
1   2   2    2     5           2
3   1   1    1     4           1
2   4   3    1     3           3
4   1   1    1     5           2
1   1   1    1     5           1
3   2   5    5     5           4
5   4   3    4     3           5
3   1   3    2     5           1
3   2   3    1     4           5
1   1   1    1     1           1
3   2   2    2     4           1
5   4   2    3     2           1
1   1   1    1     2           1
2   1   3    2     5           1
3   2   2    1     4           1
4   1   1    1     3           1
4   2   2    1     5           3
3   2   2    2     3           1
1   1   1    2     1           2
4   3   2    2     5           1
5   1   2    2     4           3
3   2   1    2     4           2
1   5   1    3     2           1
2   1   1    2     3           2
SAAB MARFIN MBA

1          2       1        1        4           1
3          2       1        1        4           1
3          2       1        1        4           1
3          2       2        1        4           1
4          1       1        1        3           1
5          1       2        4        3           5

1          1       1        2        3           5
3          1       2        3        1           5
1          1       1        1        3           1
1          1       1        3        4           3
1          1       1        1        5           3
3          5       1        2        2           4
5          1       1        1        1           1
3          2       2        2        4           1
3          1       1        1        4           2
5          1       2        3        4           3
1          1       3        2        4           3

307        414      400      394      248        386      2149
14.28571   19.26477 18.61331 18.33411 11.54025   17.96184 100
1          32       5        160      1          42       5      210
2          6        4        24       2          32       4      128
3          30       3        90       3          14       3      42
4          12       2        24       4          4        2      8
5          9        1        9        5          6        1      6

                            307                                  394
1          56      5        280      1           12      5       60
2          26      4        104      2           10      4       40
3          4       3        12       3           20      3       60
4          6       2        12       4           32      2       64
5          6       1        6        5           24      1       24

                            414                                  248


1          46      5        230      1           48      5       240
2          32      4        128      2           20      4       80
3          12      3        36       3           16      3       48
4          0       2        0        4           4       2       8
5          6       1        6        5           10      1       10

                            400                                  386
SAAB MARFIN MBA




person want to invest
Above      1Lakh-2      2     Lakhs-33       Lakhs
1Lakh      Lakhs        Lakhs        -5Lakhs       Above 5 Lakhs
           1
                        1
                                     1
1
                                     1
1
                                                   1
                                                   1
                                     1
                                                   1
                                     1
                        1
1
1
1
           1
1
                                                   1
1
           1
                                     1
                                     1
                                                   1
                                     1
                                     1
                                                   1
           1
           1
                        1
SAAB MARFIN MBA

1
    1
    1
        1
        1
                 1
                          1
                 1
    1
1
                 1
        1
        1
                 1
    1
    1
                 1
                 1
        1
1
    1
        1
                 1
1
                 1
1
                          1
                          1
                 1
                          1
                 1
        1
1
1
1
    1
1
                          1
1
    1
                 1
                 1
                          1
                 1
                 1
                          1
    1
    1
        1
1
SAAB MARFIN MBA

          1
          1
                     1
                     1
                                    1
                                         1
                                    1
          1
1
                                    1
                     1
                     1
                                    1
          1
          1
                                    1
                                    1
                     1
1


20        22         16             28   14   100

20        22         16             28   14




Equity   Debt
fund     fund   Cash fund Balance fund
1        3      4         2
4        3      2         1
3        2      4         1
3        4      2         1
4        3      1         2
4        3      1         2
4        3      2         1
1        4      3         2
4        3      2         1
1        4      3         2
4        2      3         1
4        3      1         2
4        1      2         3
4        2      3         1
1        3      4         2
4        3      2         1
1        2      3         4
2        3      4         1
3        2      1         4
2        3      1         4
1        2      3         4
SAAB MARFIN MBA

1   4   3   2
4   3   2   1
4   3   2   1
1   2   3   4
1   2   4   3
4   3   2   1
1   2   3   4
1   4   3   2
4   2   1   3
4   3   2   1
2   1   3   4
2   1   4   3
3   2   1   4
4   3   2   1
4   3   2   1
4   3   2   1
1   3   2   4
2   3   4   1
4   3   2   1
2   1   4   3
1   4   3   2
4   3   1   2
1   3   4   2
1   2   3   4
2   3   4   1
4   3   2   1
3   4   1   2
1   3   2   4
1   3   4   2
4   3   2   1
3   2   4   1
3   4   2   1
4   3   1   2
4   3   1   2
4   3   2   1
1   4   3   2
4   3   2   1
1   4   3   2
4   2   3   1
4   3   1   2
4   1   2   3
4   2   3   1
1   3   4   2
4   3   2   1
1   2   3   4
2   3   4   1
3   2   1   4
2   3   1   4
1   2   3   4
1   4   3   2
SAAB MARFIN MBA

4       3        2        1
4       3        2        1
1       2        3        4
1       2        4        3
4       3        2        1
1       2        3        4
1       4        3        2
4       2        1        3
4       3        2        1
2       1        3        4
2       1        4        3
3       2        1        4
4       3        2        1
4       3        2        1
4       3        2        1
1       3        2        4
2       3        4        1
4       3        2        1
2       1        4        3
1       4        3        2
4       3        1        2
1       3        4        2

1       2        3        4
2       3        4        1
4       3        2        1
3       4        1        2
1       3        2        4

                                      9
                                      8
232     222      246      280         0
                                      1
                                      0
23.67347 22.65306 25.10204 28.57143   0
1        32       4        128            1   18   4   72
2        14       3        42             2   34   3   102
3        10       2        20             3   26   2   52
4        42       1        42             4   20   1   20

                          232                          246

1       8        4        32              1   40   4   160
2       24       3        72              2   26   3   78
3       52       2        104             3   10   2   20
4       14       1        14              4   22   1   22

                          222                          280
SAAB MARFIN MBA

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COMPARITIVE STUDY OF UNIT LINKED POLICIES

  • 1. SAAB MARFIN MBA A REPORT ON COMPARITIVE STUDY OF UNIT LINKED POLICIES AND ITS MARKET RESEARCH
  • 2. SAAB MARFIN MBA EXECUTIVE SUMMARY After privatization and liberalization in 1991,private sector is growing very fast across wide spectrum of Indian economy. A major part of such liberalization process is finance sector. That is also applicable to Insurance Industry. Large number of multinational companies in collaboration with the Indian companies is competing with the strong LIC. At the same time bank rates are going down. So investors are going for alternatives. They are investing in market for good returns. This report titled Comparison study of unit linked policies and its market research contains detail study of unit-linked policies and comparison unit linked schemes of different companies and also their market potential in Bangalore city. The main object behind taking this project is to find outstanding terms and conditions of different companies who issue unit linked policies and market potential for unit linked policies. At the same time we are interested to know 1. Whether people are aware about unit linked policies or not? 2. What factor they are consider while purchasing unit linked policy? 3. What is their expectation from unit linked policy? 4. How much they want to invest in Life Insurance? 5. In which type of fund they prefer to invest.?
  • 3. SAAB MARFIN MBA Based on this an appropriate questionnaire was prepared. Data was collected through market survey . The data is analyzed using code sheet, percentages, averages, sums and weightages . Findings 1. 96% of the people know about life insurance and 18% know about unit linked policy 2. Responded people ranked LIC as first, ICICI as second and Allianz Bajaj as third 3. Most people want to invest in Life insurance in the range of Rs 300000 to Rs 500000 4. The Responded people mostly want to invest in balanced fund.
  • 4. SAAB MARFIN MBA Above study shows that awareness of Allianz Bajaj is very low. But there is a potential market for unit-linked policies. So ALBJ should come up with some salient features to tap the market. They should come up with some special offers like giving bonus or fixing some minimum guarantee amount.
  • 5. SAAB MARFIN MBA BACKGROUND AN INTRODUCTION: The insurance industry in India is evolving and assuming different proportions since it was privatized. There was a time when only traditional insurance products used to dominate the arena, but
  • 6. SAAB MARFIN MBA with innovation coming into play, unit-linked/market-linked products have also found a place. It is worth mentioning here that world over unit-linked products constitute quite a substantial chunk of the total portfolio of insurance companies. The emergence of unit-linked insurance policies combines the characteristics of both endowment insurance policies and mutual funds. With falling interest rates questioning the economics of traditional products, most insurers are launching unit-linked policies. In the developed market, products more in common with mutual funds have overtaken traditional life insurance products. Customers too are looking for products that give stability of returns in the long run and total protection. In India, Birla Sun Life, ICICI Prudential, Allianz Bajaj, LIC are the some life insurance companies dealing in unit-linked insurance products. HOW THE UNIT LINKED PLAN WORKS?
  • 7. SAAB MARFIN MBA Unit linked plans combines the protection of life insurance and benefits of mutual fund .The main reason for increasing interest towards unit linked plans is that they allow you to earn more return on your investment in this declining interest scenario, and at the same time offer financial protection to your family in unfortunate event of your death. They also allow you the flexibility of withdrawing or surrendering your unit wholly or partially to meet any contingency like your children’s education marriage, etc. Unit linked plans come in the form of units where the premium paid by you is used to buy units and an investment fund is allotted to you. Most of the companies offer two or more options to you with regard to the fund. The choice of the fund allows you to determine as to how much premium paid by you should be invested and in which financial instrument. The performance of the fund depends upon the current value of units in the market. For e.g. if current value of unit is Rs 10/- and you pay annual premium of Rs 10000/-, than the number of units you buy with this premium is 1000 units. If the market is bullish and the value of a unit become Rs 13 /- then you can surrender the units for a profit.
  • 8. SAAB MARFIN MBA According to the IRDA, a company offering unit linked plans must give the investor an option to choose among debt, balanced and equity funds. If you opt for a unit-linked endowment policy, you can choose to invest your premiums in debt, balanced or equity funds. If you choose a debt fund, the majority of your premiums will get invested in debt securities like gilts and bonds. If you choose equity, then a major portion of your premiums will be invested in the equity market. The type of fund you choose would depend on your risk profile and your investment need. In case of death during the premium paying term or the term of the policy, the sum assured, or value of policy fund, whichever is higher, is paid to the beneficiaries. In case of survival up to maturity, the value of the fund is paid out. Therefore, the risk here is transferred to the policyholder and nothing is guaranteed. So, if the fund value falls below the amount invested, the policyholder will receive a lower amount. Taking a closer look at charges and feesone comes to knows that, there is an initial administrative charge deducted every month from units. This could be very high, around 15% per annum in the first year, around 7% p a in the second and around 2-3% p a thereafter. Suppose you buy a policy wherein the annual premium works out to Rs 10,000, in the first year, Rs 1,500 would be deducted towards administrative charges, Rs 700 in the second year and around Rs 300 from the third year. These rates vary from company to company but are more or less in this range.
  • 9. SAAB MARFIN MBA There is an investment management charge too, which would vary according to the fund selected; for instance, an equity fund would attract a higher investment management fee of around 1% p a compared with a debt fund that might attract a fee of 0.25%. So continuing with the same example, a sum of Rs 100 would be deducted from the annual premium if an equity fund is opted for. Next, companies charge an annual administration charge. In case of some companies this charge is a flat rate, say, Rs 20 per month. In the case of others, this charge is again a percentage of net assets for each fund. Finally, there is a deduction for risk cover. This goes towards contribution to the sum assured or the life insurance cover. It is based on mortality rates as calculated by actuaries. For comprehensively summarising our example, we will assume the age of the male policyholder to be 30 years and sum assured Rs 1,00,000. Of a total premium of Rs 10,000 paid in the first year, Rs 1,500 is deducted towards initial administration fees, Rs 100 towards investment management fees (assuming the fund opted for is equity) and Rs 240 towards annual administration fees. That leaves a balance of Rs 8,160 in the first year. Out of this, Rs 169 would be deducted towards risk cover. Hence, finally Rs 7,991 would be invested in the fund. In the second year, the figure would stand at Rs 8,791 and third year onwards, around Rs 9,191 for the term of the policy. So, every time you make your premium payment, only a part of it is actually invested in the fund of your choice.
  • 10. SAAB MARFIN MBA Combination of mutual fund and insurance cover: Unit-linked plans are a combination of an investment fund and an insurance policy. A major part of the premium amount received on such policies is invested in the stock market by the insurer in select funds depending on the risk level chosen by the customer. Mind you, this is after deducting administration charges and management expenses that may vary from one fund to the other. Choice of Funds: The customer has the option of choosing from debt, balance and equity funds. If the individual chooses a debt fund, a major part of his premia is invested in debt securities like gilts and bonds. But if it is equity, a major portion goes towards investments in the stock market. So depending on the risk profile the individual may choose his investment option. Survival Benefits: As regards survival benefits the fund value as on that date is paid to the individual. Death Benefits:
  • 11. SAAB MARFIN MBA In case of death the individual is paid higher of the sum assured or the fund value standing to his account. Fund Value: The fund value is the value of your investment as on a given date. This is influenced by the ups and downs in the sensex. So Fund Value = Unit Price x Number of Units Switching between Funds: The advantage one gets in case of a unit linked fund is that the working is similar to a mutual fund. One can ship out of a fund if he feels its performance is not up to the mark. Companies allow certain number of free switches in a year. For any more switches one may have to pay. Risk Element: On the face of it investment in unit-linked plans are not entirely safe. An element of risk is definitely in the hands of the individual. An individual choosing to park his funds in equities stands to gain or lose depending on the bull run in the stock market. When the market is buoyant he stands to gain handsomely but on the other hand he may lose heavily when it tanks out. Unit-linked insurance plans are all of a sudden much talked about, publicized and sold. While these are not a recent phenomenon, since a number of insurance companies already had these products as a part of their portfolio, of late these plans have seen sudden frenzy.
  • 12. SAAB MARFIN MBA It is perhaps the bull phase or the lure of market-linked returns that insurance companies have been shouting hoarse about that is responsible for these products outselling others. While this is not to dissuade from purchasing unit linked covers it would be once own interest to take a peek at the ‘market linked returns’ you can expect. And if you think that the entire premium you pay is invested in avenues chosen by you to maximize returns you could be wrong. Expenses during the first year: The insurance company towards various charges reducing the investable amount considerably deducts a substantial amount from your premium income. In the first year Allianz Bajaj through its Unit Gain SP Plus claims to allocate 100 percent of the single premium you invest but cancels units on a monthly basis towards various charges from your fund. Accordingly Kotak Safe Investment Plan allocates 86 percent and LifeTime of ICICI Pru Life allocates 80 percent for amounts less than Rs 50,000 and 82 percent for those above Rs 50,000 towards investments. Administration expenses: The fund expense is the highest in the first year. ICICI Pru Life charges administration expenses of 20 percent of the premium for amounts below Rs 50,000 and 18 percent for amounts over Rs 50,000 in the first year while it is 7 percent for amounts upto Rs 20,000 in case of
  • 13. SAAB MARFIN MBA Kotak Safe Investment plan. Again there are annual administrative charges that are as high as 1.25 percent per annum of net assets on Life Link of ICICI Pru Life and on Unit Gain SP Plus of Allianz Bajaj Life Insurance. Mortality charges: While the annual administrative charges stand at 1.25 percent of net assets for ICICI Pru Life and Allianz Bajaj Life Insurance the differences in mortality charges is quite a bit. ICICI Pru Life charges 1.48 per thousand of sum assured at age 30 while Allianz Bajaj charges 1.29 at age 31. Switching: Now what if you plan to switch from one fund to the other. ICICI Pru Life offers only one free switch every year and charges a switching fee of 1 percent for extra switches. In contrast Allianz Bajaj offers three switches free with subsequent switches charged at the rate of 1% of switch amount or Rs 100 which ever is higher while with OM Kotak’ s Safe Investment plan you can switch any number of times at no extra cost. Besides there are fund management charges that varies depending on the type of fund you choose to park your funds. OM Kotak charges 0.6 percent if you choose to invest in money market funds, on gilt funds it is 1 percent, on balanced funds it is 1.3 percent and on growth funds it is 1.5 percent. Transaction costs:
  • 14. SAAB MARFIN MBA Also Allianz Bajaj charges transaction costs at 0.5 percent but not exceeding 0.7 percent of the equity investment while it is 0.1 percent not exceeding 0.2 percent of the debt investments. Moreover, there exist underwriting charges on the basis of the age of the individual. Know that when you buy unit-linked insurance products, a major part of the risk is transferred to you from the insurance company. Unit linked risk products may not be a good investment option when taken into account the high costs and the risk associated with volatile markets. These products will entail regular monitoring since they are market linked and may perhaps be a good bet when the market is at a peak but if the market bottoms out you may lose heavily. So know that you are playing with your risk cover. Unit-linked vs. traditional insurance products. While in a unit-linked insurance product part of the premium paid by the policyholder goes towards administrative and mortality charges (that provides life cover) and the balance into an investment account, in a traditional policy (with or without profit policy), the premiums are put in a common fund, part of which is invested and part goes into paying for the risk cover.
  • 15. SAAB MARFIN MBA However, the entire profit from investment is not declared as bonus in a traditional policy. Some is held back by the insurance company to build reserves to pay end bonus and other returns. Also, there is a chance of using the money to cross-subsidise other products i.e. paying more returns towards single premium products. The performance of the investible portion of premium in a unit-linked scheme is monitored in the form of mutual fund units. Unit-linked insurance products allow policyholders to define their underlying investment with choices varying from a conservative to an aggressive option. In effect, a customer can create his/her own personal investment plan backed by an insurance policy with at least a minimum guaranteed return, in some cases. On the contrary, a traditional policyholder has to rely on the investment manager. Besides, unit-linked products offer benefits like transparency, liquidity and flexibility. The insured has the flexibility of changing the investment option after completing one policy year taking advantage of market movements to plan investments and earn returns, giving him complete control of his funds. Thus, in a scenario when the equity market is not performing well, a policyholder with high exposure to equities can switch to the option, which has a high proportion of fixed income instruments.
  • 16. SAAB MARFIN MBA Above all, as in the case of other insurance products, the premiums are taxing deductible and the benefits i.e. the maturity benefit, withdrawal, surrender and death benefits are all tax-free. Mode of premium payment: Paying single premium or regular premium in the form of yearly /half yearly, quarterly and monthly installment and premium paid by you is used to buy units. Hence unit linked policies multiply your profits and brings you the return and liquidity of the stock market and the safety of the insurance at the same time. Allianz Bajaj Life Insurance Company Limited Allianz Bajaj Life Insurance Co. Ltd. is a joint venture between two leading conglomerates- Allianz AG, one of the
  • 17. SAAB MARFIN MBA world's largest insurance companies, and Bajaj Auto, one of the biggest 2 and 3 wheeler manufacturers in the world. Allianz AG with over 110 years of experience in over 70 countries and Bajaj Auto, trusted for over 55 years in the Indian market, together are committed to offering you financial solutions that provide all the security needed for once family and oneself Allianz Bajaj Life Insurance Is the fastest growing private life Insurance company in India Currently has over Rs 3,00,000 p.a. satisfied customers Is backed by a network of 68 Customer Care Centers spanning 55 locations across the country One of India's leading private life insurance companies COMPANY PROFILE Allianz Group
  • 18. SAAB MARFIN MBA Allianz Group is one of the world's leading insurers and financial services providers. Founded in 1890 in Berlin, Allianz is now present in over 70 countries with almost 174,000 employees. At the top of the international group is the holding company, Allianz AG, with its head office in Munich. Allianz Group provides its more than 60 million customers worldwide with a comprehensive range of services in the areas of Property and Casualty Insurance, Life and Health Insurance, Asset Management and Banking. ALLIANZ AG- A GLOBAL FINANCIAL POWERHOUSE Worldwide 2nd by Gross Written Premiums - Rs.4, 46,654 cr. 3rd largest Assets Under Management (AUM) & largest amongst Insurance cos. - AUM of Rs.51, 96,959 cr. 12th largest corporation in the world 49.8 % of global business from Life Insurance Established in 1890, 110 yrs of Insurance expertise 70 countries, 173,750 employees worldwide Bajaj Group
  • 19. SAAB MARFIN MBA Bajaj Auto Ltd, the flagship company of the Rs. 8000 crore Bajaj group is the largest manufacturer of two-wheelers and three-wheelers in India and one of the largest in the world. A household name in India, Bajaj Auto has a strong brand image & brand loyalty synonymous with quality & customer focus. A STRONG INDIAN BRAND- HAMARA BAJAJ One of the largest 2 & 3 wheeler manufacturer in the world 21 million+ vehicles on the roads across the globe Managing funds of over Rs 4000 cr. Bajaj Auto finance one of the largest auto finance cos. in India Rs. 4,744 Cr. Turnover & Profits of 538 Cr. in 2002-03 It has joined hands with Allianz to provide the Indian consumers with a distinct. Option in terms of life insurance products As a promoter of Allianz Bajaj Life Insurance Co. Ltd., Bajaj Auto has the following to offer - Financial strength and stability to support the Insurance Business A strong brand-equity. A good market reputation as a world-class organization. An extensive distribution network. Adequate experience of running a large organization. Shared Vision
  • 20. SAAB MARFIN MBA A household name in India teams up with a global conglomerate... Bajaj Auto Ltd, the flagship company of the Rs. 8000 crore Bajaj group is the largest manufacturer of two-wheelers and three-wheelers in India and one of the largest in the world. A household name in India, Bajaj Auto has a strong brand image & brand loyalty synonymous with quality & customer focus. With over 15,000 employees, the company is a Rs. 4000 crore auto giant, is the largest 2/3-wheeler manufacturer in India and the 4th largest in the world. AAA rated by Crisil, Bajaj Auto has been in operation for over 55 years. It has joined hands with Allianz to provide the Indian consumers with a distinct option in terms of life insurance products. As a promoter of Allianz Bajaj Life Insurance Co. Ltd., Bajaj Auto has the following to offer Financial strength and stability to support the Insurance Business. A strong brand-equity. A good market reputation as a world class organization. An extensive distribution network. Adequate experience of running a large organization. A 10 million strong base of retail customers using Bajaj products. Advanced Information Technology in extensive use. Experience in the financial services industry through Bajaj Auto Finance Ltd
  • 21. SAAB MARFIN MBA BOARD OF DIRECTORS OF ALLIANZ BAJAJ ARE 1. Rahul Bajaj 2. Niraj Bajaj 3. Sanjivnayan Bajaj 4. Ranjit Gupta 5. Govind Prasad Laddha 6. J.Shridhar 7. Bajaj Auto Limited 8. Dr Wemer Zedelius 9. Heinz Dollberg 10. Don Nguyen 11. Alan Wilson
  • 22. SAAB MARFIN MBA Allianz Bajaj brings several innovative products, the details of which as followes ALLIANZ BAJAJ’S PRODUCTS Individual Plans UNITGAIN A Unit Linked Plan UNITGAIN SP A Single Premium Unit Linked Plan INVESTGAIN An Endowment Plan CHILDGAIN Children's Policy CASHGAIN Money Back Plan SWARNA VISHRANTI Retirement Plan RISK CARE Pure Term Plan TERM CARE Term Plan with Return-of-Premium LIFETIME CARE Whole Life Plan SAVE CARE ECONOMY SP Single Premium Endowment Plan LOAN PROTECTOR A Mortgage Reducing Term Insurance Plan KEYMAN INSURANCE A Promising Business Opportunity
  • 23. SAAB MARFIN MBA . Group Plans GROUP CREDIT CARE Available for Employer - Employee Groups and Non Employer-Employee Groups GROUP TERM LIFE Available for Employer - Employee Groups and Non Employer-Employee Groups GROUP TERM LIFE SCHEME in lieu of EDLI (Employees Deposit Linked Insurance)
  • 24. COMPARISON STATEMENT Particular Allianz Bajaj Birla sun life ICICI LIC SAAB MARFIN MBA s 1) Types a) Unit Gain a) Flexi Save a) Lifetime a) Life Time of policy b) Unit Gain SP Plus b) Life link b) Life Time SP Issued Endowment Plan b) Flexi cash flow money back Plan c) Flexi Life Line Plan 2) From 1year to 60 From 30 days From 0year to From 12 years Eligibility years to 65 years 60 years to 55 years 3)Minimu Rs 10,000 regular 50,000 for 18,000 p.a. 5,000regular m Rs 25,000 single minor or 20,000 single premium premium 75,000 for 9,000 for half amount adults yearly and ( in Rs) 1,500 for monthly. 4) Term Death or low As per policy At the age of 10 years of the balance whichever term 100 Plan is first 5,10,15,20,25o r30 or as per maturity age 15,20,25,30or 35years for minor & 60,65,70,80 for adult 5) Yearly, Half Yearly, Half Yearly, Half Yearly, Half Premium yearly, yearly, yearly, and yearly, payment Quarterly and Quarterly and Monthly Quarterly and frequency Single premium Single Single [Monthly –with premium premium
  • 25. SAAB MARFIN MBA 6) Total value of that Total value of Total value of Bid value of Maturity you hold in fund that you hold that you hold the fund along benefit /funds in fund /funds in fund with maturity /funds bonus at 5% of sum assured. 7) Death Sum assured Face amount Sum assured -Death in 1st benefit chosen or value of + chosen or 6months –30% units Policy fund value of units of S.A+fund Whichever is Whichever is value higher higher -Death in 2nd half of 1st year –60% of S.A + fund value -1st year & above S.A + fund Value -On 10th year 5% bonus of SA + bid value of fund``` 8) Free Three free One free switch One free Twice during switches switches every every year. switch every the term of year. year. plan.
  • 26. SAAB MARFIN MBA 9)Minimu For Single Premium Amount For Single m and Min=1.01 time the SP chosen by Premium maximum Max=Y time the SP the Min =Rs Sum Where Y as per following customer 20,000 Assured table Max =Rs A 0- 31- 36 41 46 10,00,000 g 30 35 -4 -4 -6 e 0 5 0 For Y 45 40 25 15 5 Regular For Regular Premium Premium Min=5 time AP Min =Rs Max=Y time the AP 50,000 Where Y as per following Max =Rs table 10,00,000 A 0 31 36 41- 46 56 g - -3 -4 45 -5 60 e 3 5 0 5 0 Y 1 10 75 55 30 20 2 5 5 10) Cash You may withdraw money You may You may After ‘3’ withdrawa any time after ‘3’ full years withdraw withdraw years the l option money any money any policy time after time after ‘3’ holder ‘4’full years full years can withdraw max of 50%. 11)Invest Equity Fund Protecto Maximiser Secure ment Balanced fund r Protector d fund option Debt fund Builder Balancer Balanc Cash fund Enhance ed r fund Risk fund
  • 27. SAAB MARFIN MBA The fund value is always depend upon the market condition. On the total premium the deductions are Allocation charges Other charges ALLOCATION RATES
  • 28. Allianz Bajaj Birla Sunlife ICICI Om Kotak Yearl Cumula Com Yearl Cum Com Yearl Cum Co Yearl Cumula Commi y tive missi y ulativ missi y ulativ m y tive ssion SAAB MARFIN MBA Alloc Allocati on Alloc e on Alloc e mis Alloc Allocati (%) ation on (%) (%) ation Alloc (%) ation Alloc sio ation on(%) (%) (%) ation (%) ation n (%) (%) (%) (%) Year 1 30 30 40 35 35 35 80 80 8 86 86 10 Year 2 98 128 5 96.5 5 92.5 5 86.5 182.5 3.50 127. 172. 5 5 Year 3 99 227 5 95 5 96 3 86.5 279 3.50 222. 268. 5 5 Year 4 100 327 5 95 5 96 2 86.5 375.5 3.50 317. 364. 5 5 Year 5 100 427 5 95 5 96 2 86.5 472 3.50 412. 460. 5 5 Year 6 100 527 5 95 5 96 2 86.5 568.5 3.50 507. 556. 5 5 Year 7 100 627 5 95 5 96 2 86.5 665 3.50 602. 652. 5 5 Year 8 100 727 5 95 5 96 2 86.5 761.5 3.50 697. 748. 5 5 Year 9 100 827 5 95 5 96 2 86.5 858 3.50 792. 844. 5 5 Year 100 927 5 95 5 96 2 86.5 954.5 3.50 10 887. 940. 5 5 Year 100 1027 5 95 5 96 1036 2 86.5 1051 3.50 11 982. .5 5 Year 100 1127 5 95 1077 5 96 1132 2 86.5 1147.5 3.50 12 .5 .5 Year 100 1227 5 95 1172 5 96 1228 2 86.5 1244 3.50 13 .5 .5 Year 100 1327 5 95 1267 5 96 1324 2 86.5 1340.5 3.50 14 .5 .5 Year 100 1427 5 95 1362 5 96 1420 2 86.5 1437 3.50 15 .5 .5 Year 100 1527 5 95 1457 5 96 1516 2 86.5 1533.5 3.50 16 .5 .5 Year 100 1627 5 95 1552 5 96 1612 2 86.5 1630 3.50 17 .5 .5
  • 29. SAAB MARFIN MBA Non al l ocat ed amount Particulars Allanz Birla Sunlife ICICI Om Kotak Bajaj Year 1 70% 65% 20% 16% Year 2 2% 7.5% 7.5% 3.5% Year3 1% 5% 4% 3.5% Year4 5% 4% 3.5% Year5 5% 4% 3.5% Year6 5% 4% 3.5% Year7 5% 4% 3.5% Year8 5% 4% 3.5% Year9 5% 4% 3.5% Year10 5% 4% 3.5% Non allocation charge(cumulat 73% 112.5% 59.5 47.5 ive) In the long run say 20 years, the non allocation will be Particulars Allanz Birla ICICI Om Kotak Bajaj Sunlife Non allocation 73% 162.5% 99.5% 82.5% Charges(cumulat ive) Average non allocation per 3.65% 8.125% 5% 4.125% year will be
  • 30. SAAB MARFIN MBA The main determinant of how policy operates is allocation of fund and growth rate of the company. The growth rates are available in the newspaper. However, some insurers do guarantee a part of the return. Birla, for instance, guarantees a minimum return of 6% in case of Protector option, 4.5% in Builder and 3% in Enhancer. Birla, as of November 2003 has declared, since inception, a return of 13.55 % on Protector, 18.23% on Builder and 25.61% on Enhancer.
  • 31. SAAB MARFIN MBA RESEARCH METHODOLOGY
  • 32. SAAB MARFIN MBA RESEARCH METHODOLOGY PROBLEM DEFINITION ` In the market, bank interest rates are coming down and peoples prefer other investment avenues like mutual funds. The main focus of this project is to know about unit-linked policy ( combination of mutual fund and life coverage), how this plan works in the market and how people consider its attributes and factors. OBJECTIVE The main objective of the research is to find potential market for the unit linked plans in Bangalore city. SUB OBJECTIVES 1. To know potential market for life insurance. 2. To know awareness of different insurance companies. 3. To know which attributes people consider most important. 4. To know what factor people consider while purchasing unit linked policy. 5. To know the investment criteria 6. To know in which range people want to invest.
  • 33. SAAB MARFIN MBA Keeping above objective in mind a questionnaire was designed and field survey conducted in Bangalore city. SAMPLE PROFILE Businessmen, Employees and other are population for this project. Efforts were made to get the respondents with income of Rs 3,00,000 & more. Sampling units are taken from the Bangalore city. SAMPLE SIZE Sample size was 100 in Bangalore city SAMPLING TECHNIQUE Samples were chosen from different areas of Bangalore i.e. Jayanagar, M G Road, Corporation area, Electronics city and tried to maintain 1:1:1 ratio of businessman, employees and other among the respondents DATA COLLECTION PROCEDURE Data collection for unit linked policy Secondary data collected from following source 1. Literature from Allianz Bajaj office
  • 34. SAAB MARFIN MBA 2. Articles from Economictimes 3. Article from Insurance Cover Primary data was collected through field survey by framing the questionnaire DATA ANALYSIS TECHNIQUE The data collected was consolidated, the sum average was calculated. Various charts were prepared which helped to analyze the data better .Data analysis involved converting of recorded observation in to descriptive statement. LIMITATION OF THE STUDY 1. The findings are relevant only to Bangalore city , however a generalized view can be applicable to cities with similar characteristics. 2. Since the sampling technique was random, the finding might not give an accurate picture. 3. Since the time and cost were the a constraints, result may not be accurate, as surveyor could not survey the entire customer and potential investors. 4. Some of the customers could not give an accurate response to some of the questions
  • 35. SAAB MARFIN MBA SCOPE OF THE STUDY The project includes 1. Study of unit linked policy. 2. The eligibility criteria of the applicant 3. Brief idea about the company called Allianz Bajaj life insurance company limited. 4. Comparison study of different unit inked policies of different companies 5. Terms and conditions of different companies unit linked policies 6. Different types of policies issued by Allianz Bajaj
  • 37. SAAB MARFIN MBA Findings: 1) Have you bought any Insurance policy/ know about unit linked policy?
  • 38. SAAB MARFIN MBA 2) Rank the Insurance companies you are aware of? Respondents ranked life insurance companies as below
  • 39. SAAB MARFIN MBA The ranking is 1. Life Insurance Corporation 2. ICICI 3. Allianz Bajaj Life Insurance Company Limited 4. Tata AIG Life Insurance Company Limited 5. Aviva Life Insurance Company Limited 3) Have you bought any unit linked policy? Out of 100 samples only 2 people bought unit linked policy.
  • 40. SAAB MARFIN MBA 4) Are you interested in buying unit linked policy?
  • 41. SAAB MARFIN MBA 5)Rank the below attributes do you consider while purchasing?
  • 42. SAAB MARFIN MBA 6) Rank the factors do you consider while purchasing Life Insurance/Unit Linked policy?
  • 43. SAAB MARFIN MBA 7) How much do you want to invest?
  • 44. SAAB MARFIN MBA 8) In which fund do you prefer to invest(rank them accordingly)
  • 46. SAAB MARFIN MBA ANALYSIS ANALYSIS HAS BEEN MADE IN THREE PARTS Respondents in general Respondents whose income is more than Rs Rs 3,00,000 p.a. Respondents who knows about Unit Linked Policy
  • 47. SAAB MARFIN MBA RESPONDENTS IN GENERAL INCOME OF THE RESPONDENTS In Rs Four types of income group has been responded, accordingly respective percentage has been given. 1. Below Rs 1,50,000 28% 2. Rs 1,50,000-Rs 3,00,000 p.a. 20% 3. Rs Rs 3,00,000 p.a.-5,00,000 30% 4. Above Rs 5,00,000 22%
  • 48. SAAB MARFIN MBA AWARENESS OF LIFE INSURANCE Awareness of the life insurance is out of the 100 samples 2 peoples don’t know about the life insurance.
  • 49. SAAB MARFIN MBA AWARENESS OF UNITLINKED POLICY Out of 98 people 22% know about the unit linked policy. RANKING OF LIFE INSURANCE COMPANIES
  • 50. SAAB MARFIN MBA Respondents ranked life insurance companies as below The ranking is 1. Life Insurance Corporation 2. ICICI 3. Allianz Bajaj Life Insurance Company Limited 4. Tata AIG Life Insurance Company Limited 5. Aviva Life Insurance Company Limited Respondents ranked Allianz Bajaj as 3rd among 6 life insurance companies.That means awareness is less about the company. Therefore company should take some measure to create awareness.
  • 51. SAAB MARFIN MBA While purchasing unit linked policy, people consider the attributes like Creation of estate, Life coverage, Mode of paying premium, Withdrawal benefits, Saving component echo much importance they give to each attribute is given below While purchasing life insurance people considered most important is life coverage than Creation of estate than saving component than other attributes like maturity benefits, withdrawal benefits and mode of paying premium .the least important attribute is charges levied. As people consider most important as life coverage, in the policy of Unit gain they should concentrate on Death benefits and life coverage period.
  • 52. SAAB MARFIN MBA After consideration of attributes the next step towards the purchase of life insurance by the prospective buyer are following factors 1. Brand Image 2. Risk Factor 3. Income 4. Age factor 5. Influence of relatives and friends 6. Market condition Respondents considered very important as Risk factor than the factors like Income, Age, and Market conditions. Brand image
  • 53. SAAB MARFIN MBA as less important and Influence of relatives and friends as very least important. As people are tend to avoid risk and give more importance to risk factor it shows that people are willing to take risk. PEOPLE’S INTEREST OF INVESTING IN LIFE INSURANCE Respondents got a option of five categories as shown above. The response was Below Rs 1,00,000 13% Rs 1,00,000 –2,00,000 18% Rs 2,00,000 – Rs 3,00,000 p.a. 27% Rs Rs 3,00,000 p.a.- 5,00,000 29% Above Rs 5,00,000 13%
  • 54. SAAB MARFIN MBA Most peoples are interested in taking the policy of Rs 3,00,000 p.a. to 5,00,000.Next to it is the policy of Rs2,00,000 to Rs 3,00,000 p.a.. PEOPLE ‘S PREFERENCE OF INVESTING PREMIUM AMOUNT Customer got several option to invest their premium .The preference according to respondents are given below Rankings are given below 1. Balanced fund 28% 2. Equity fund 25% 3. Cash fund 24% 4. Debt fund 23%
  • 55. SAAB MARFIN MBA RESPONDENTS WHOSE INCOME IS MORE THAN RS Rs 3,00,000 p.a. Ranking according to respondents whose income is more than Rs 3,00,000 p.a. 1. LIC 2. ICICI 3. Birla Sunlife
  • 56. SAAB MARFIN MBA 4. Allianz Bajaj 5. Tata AIG 6. Aviva Respondents whose income is more than Rs 3,00,000 p.a. considered attributes as below Respondents considered very important attribute as Creation of estate, Saving components and life coverage. Next important as Mode of paying premium and next is Withdrawal benefits next is Maturity benefits and the least important is Charges levied. Respondents even consider Saving component and creation of estate as very important.
  • 57. SAAB MARFIN MBA Respondents whose income is more than Rs 3,00,000 p.a. considered factors affecting to buy life insurance as below Respondent considered all the above-mentioned attributes as most important In percentage most important is Age, Income, Market conditions, Risk Factor and least important is Brand image and influence of relatives and friends.
  • 58. SAAB MARFIN MBA Respondents whose income is more than Rs 3,00,000 p.a. considered the investment criteria as follows Respondent interested to invest money more between Rs3,50,000-5,00,000 p.a. Next is Rs2,00,000-3,50,000 p.a. and same percentage of people wants to invest in Rs1,00,000-2,00,000 p.a. and 19% want to invest in above Rs 5,00,000 p.a. and least people want to invest in below Rs 1,00,000 p.a.
  • 59. SAAB MARFIN MBA Respondents whose income is more than Rs 3,00,000 p.a. considered investing their money in following funds Rankings are given below 1. Balanced fund 31% 2. Cash fund 25% 3. Equity fund 22% 4. Debt fund 22%
  • 60. SAAB MARFIN MBA OPINION OF THE RESPONDENTSWHO KNOW ABOUT THE UNITLINKED POLICY. Respondents considered very important attribute as Life coverage next important as Withdrawal benefits next is Saving components and Creation of estate next important as Maturity benefits next important attribute is Mode of paying premium and the least important is Charges levied. Here most important to note is every attribute is considered important because all the percentage is more than 10%.
  • 61. SAAB MARFIN MBA Very important Risk factor Less important Income, age Important Market conditions Not important Brand image Least important Influence of relatives &friends
  • 62. SAAB MARFIN MBA Respondents got an option of five categories as shown above. The response was Below Rs 1,00,000 09% Rs 1,00,000 –2,00,000 00% Rs 2,00,000 – Rs 3,00,000 p.a. 09% Rs Rs 3,00,000 p.a.- 5,00,000 55% Above Rs 5,00,000 27%
  • 63. SAAB MARFIN MBA Rankings are given below 1. Balanced fund 32% 2. Equity fund 25% 3. Cash fund 23% 4. Debt fund 20%
  • 64. SAAB MARFIN MBA SUGGESTIONS: 1. The above study showed that the awareness about Allianz Bajaj is less . People ranked it 3rd in the life insurance companies .So companies should take some measure to create awareness in the minds of customer .For that it may go for aggressive advertising campaign or sponsor for some events, go for banners or hoardings 2. The competitor companies of ALBJ is very strong in unit linked policies Birla Sunlife and LIC are going extremely well in the market.their growth rates are very high .So ALBJ should highlight their strong points like Choosing the sum assured Low allocation charges in the long run Good service Low switching charges Term of policy is unlimited Salary deduction schemes 3. The unit-linked policies are suitable to those who are active investors and at the same time they want to cover their life.
  • 65. SAAB MARFIN MBA 4. There are various categories of people who can be differentiated like Men and Women Men usually take the risk, where as women hesitate to take risk. So this policy is more suitable to men Age factor Young people are more willing to take the risk, where old people are not. So it is suitable to young income people Income group If income of the person is high than he can take risk but low-income group cant take the risk. So this policy is suitable to high-income group people. 5. Life insurance is the classical example of unsought goods. The nature of that is the consumer does know about or does not normally think of buying. It requires personal selling support. So agents should be fully informative and they should be able to tell the entire information customer needed. 6. As awareness is less , Allianz Bajaj should open some more branches so that acccess becomes easy. So that people can approach the company and take service.
  • 66. SAAB MARFIN MBA 7. As people consider risk factor as very important company should give minimum guarantee of money so that people may consider this policy as most secured and also giving good profit. 8. Company should come up with group unit linked plans so that people may have option to go for unit-linked policy. CONCLUSION In new economy things are moving at a nanosecond pace; that our markets are characterised by hyper competition; that disruptive technologies are changing every business and every business must adapt to the empowered consumer. In such an environment ALBJ is performing on a consistence basis. It is not a result of luck, trick plays or misfortune of the competitors, but service and attractive schemes of ALBJ. Allianz Bajaj sustained efforts are yielding superior long-term result. The above study showed that unit linked policy has attractive market. But main problem is awareness. So Allianz Bajaj should create awareness among the people. They should explain the advantages they
  • 67. SAAB MARFIN MBA are getting out of unit-linked policy. They should come up with some salient features like different investment criteria, group investment plans etc.In India people are not willing to invest their money in market but they make idle investment. So it is the work of middlemen win the willingness of people to invest in market. Also company should concentrate on death benefit and term of policy. BIBLIOGRAPHY 1. Donald .S.Tull & Hawkins – Marketing research measurement and method, Prentice Hall of India Private Limited,New Delhi-2001 2. Literature available at Allianz Bajaj Branch office, Bangalore. 3. www.AllianzBajaj.com
  • 68. SAAB MARFIN MBA 4. www.economictimes.com
  • 69. SAAB MARFIN MBA APPENDIX MARKET SURVEY ON UNIT LINKED POLICIES Sir/Madam,
  • 70. SAAB MARFIN MBA I am MBA student studying in KLS’s IMER ,Belgaum. I am doing survey on unit linked plans. Please co-operate and spare a few minutes of your time to fill up the following questionnaire. The information provided by you will be kept confidential since this project is for academic purpose. Name : Address : Ph .No : Gender : Age : Profession/Occupation: Annual income: a) below 150000 b)150000-300000 c) 300000-500000 d) above 500000 1. Have you bought any Insurance policy / know about unit linked policy? Yes No 2. Rank the insurance companies you are aware off LIC Allianz Bajaj Birla Sunlife Aviva I CI C I Tata AIG 3. Have you bought any unit linked policy? Yes No If Yes Company name : If No 4. Are you interested in buying unit linked policies Yes No If yes From which company And why
  • 71. SAAB MARFIN MBA 5 . Rank the below attributes do you consider while purchasing Life Insurance/ Unit Linked policies (For very important 5 to least important 1) Attributes 5 4 3 2 1 Creation of estate Life coverage Mode of paying premium Withdrawal benefits Maturity benefits Saving component Charges levied 6. Rank the below factors are you consider while purchasing Life Insurance/ Unit Linked policies (For very important 5 to least important 1) Factors 5 4 3 2 1 Brand image Risk factor Income Age Relatives and friends Market conditions 7. How much do you want to invest? Below -10000 100000-200000 10000-50000 Above 200000 50000-100000 8. In which fund do you prefer to invest (rank them accordingly) Equity fund Cash fund Debt fund Balance fund Thank you
  • 72. SAAB MARFIN MBA 1 1 2 1 3 1 4 1 5 1 6 1 7 1 8 1 9 1 10 1 11 1 12 1 13 1 14 1 15 1 16 1 17 1 18 1 19 1 20 1 21 1 22 1 23 1 24 1 25 1 26 1 27 1 28 1 29 1 30 1 31 1 32 1 33 1 34 1 35 1
  • 73. SAAB MARFIN MBA 36 1 37 1 1 38 1 39 1 40 1 41 1 42 1 43 1 44 1 45 1 46 1 47 1 48 1 49 1 50 1 51 1 52 1 53 1 54 1 55 1 56 1 57 1 58 1 59 1 60 1 61 1 62 1 63 1 64 1 65 1 66 1 67 1 68 1 69 1 70 1 71 1 72 1 73 1 74 1 75 1 76 1 77 1 78 1 79 1 80 1 81 1 82 1 83 1 84 1 85 1
  • 74. SAAB MARFIN MBA 86 1 1 87 1 88 1 89 1 90 1 91 1 92 1 93 1 94 1 95 1 96 1 97 1 98 1 99 100 28 20 30 22 100 don’t Know know unit insurance Don’t know insurance know unit linkedlinked policy policy policy policy 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1
  • 75. SAAB MARFIN MBA 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1
  • 76. SAAB MARFIN MBA 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 96 4 18 0
  • 77. SAAB MARFIN MBA LIC Birla Sunlife ICICI Allianz Bajaj Aviva Tata AIG 1 2 3 1 3 4 2 1 4 2 5 6 3 1 2 3 1 2 4 3 1 1 2 4 3 6 5 1 2 3 4 1 3 2 5 6 4 3 5 1 6 2 1 3 2 1 4 2 5 6 3 1 2 3 1 4 2 3 6 5 1 5 2 4 6 3 1 5 2 4 6 3 1 4 2 3 6 5 1 4 2 3 6 5 1 5 2 3 6 4 1 3 2 4 6 3 1 6 2 4 5 3 1 6 2 4 3 5 1 2 1 4 2 3 1 4 2 5 6 3 1 3 2 1 5 2 4 6 3 1 2 4 3 1 2 3 4 5 6 1 4 2 3 6 5 1 3 2 4 6 5 1 3 5 2 6 4 1 5 2 6 4 3 2 3 1 4 6 5
  • 78. SAAB MARFIN MBA 1 4 2 3 6 5 1 2 1 4 2 3 1 4 3 6 5 2 1 1 1 3 2 5 3 2 4 6 1 1 5 2 4 6 3 1 2 1 3 4 2 6 5 1 2 3 5 6 4 1 5 4 2 6 3 4 1 5 2 6 2 1 2 1 2 3 1 3 4 2 1 4 2 5 6 3 1 2 3 1 2 4 3 1 1 2 4 3 6 5 1 2 3 4 1 3 2 5 6 4 3 5 1 6 2 1 3 2 1 4 2 5 6 3 1 2 3 1 4 2 3 6 5 1 5 2 4 6 3 1 5 2 4 6 3 1 4 2 3 6 5 1 4 2 3 6 5 1 5 2 3 6 4 1 3 2 4 6 3 1 6 2 4 5 3 1 6 2 4 3 5 1 2 1 4 2 3 1 4 2 5 6 3 1 3 2 1 5 2 4 6 3 1 2 4 3 1 2 3 4 5 6 1 4 2 3 6 5 1 3 2 4 6 5 1 3 5 2 6 4 1 5 2 6 4 3 2 3 1 4 6 5 1 4 2 3 6 5
  • 79. SAAB MARFIN MBA 1 2 1 4 2 3 1 4 3 6 5 2 1 1 1 3 2 5 3 2 4 6 1 1 5 2 4 6 3 1 2 1 3 4 2 6 5 1 2 3 5 6 4 1 5 4 2 6 3 4 1 5 2 6 2 1 2 LIC 552 222 366 286 94 228 1 85 6 510 2 4 5 20 3 0 4 0 4 6 3 18 5 2 2 4 Bought unit linked policy 6 0 1 0 2 Interested to buy unit li 552 policy 9 1 4 6 24 2 6 5 30 3 16 4 64 4 24 3 72 5 14 2 28 6 4 1 4 222 1 2 6 12 2 52 5 260 3 16 4 64 4 6 3 18 5 6 2 12 6 0 1 0 366
  • 80. SAAB MARFIN MBA 1 4 6 24 2 20 5 100 3 16 4 64 4 26 3 78 5 8 2 16 6 4 1 4 286 1 0 6 0 2 0 5 0 3 6 4 24 4 2 3 6 5 8 2 16 6 48 1 48 94 1 2 6 12 2 12 5 60 3 30 4 120 4 6 3 18 5 7 2 14 6 4 1 4 228 LIC ICICI Allianz Bajaj Tata AIG Birla Sunlife Aviva 552 366 286 228 222 94 31.57895 20.93822 16.36156 13.04348 12.70023 5.377574 1748
  • 81. SAAB MARFIN MBA attributes Creation ofLife Mode of paying Withdrawal Maturity Saving estate coverage premium benefits benefits component Charges levied 1 1 1 5 5 3 2 4 2 5 1 5 5 5 5 5 3 1 1 4 1 1 1 1 4 2 1 4 1 1 1 3 5 3 1 1 3 2 1 4 6 2 5 3 5 5 4 5 7 3 2 3 1 3 2 5 8 2 1 2 3 1 3 4 9 1 3 1 2 3 2 3 10 1 1 1 1 1 1 2 11 3 5 3 1 3 3 4 12 3 2 3 4 4 2 5 13 1 5 1 5 1 1 5 14 1 2 2 4 3 4 4 15 2 5 5 3 4 3 5 16 2 2 3 2 2 1 3 17 3 4 4 5 3 4 4 18 4 2 2 1 3 2 3 19 1 2 1 3 1 1 5 20 5 2 3 4 1 2 3 21 2 1 3 1 1 1 1 22 2 1 3 2 4 3 1 23 1 1 2 1 3 1 4 24 1 2 1 3 4 2 5 25 1 2 1 3 1 3 2 26 1 1 1 3 2 2 4 27 1 2 1 2 3 2 2 28 1 2 1 2 1 3 4 29 2 1 2 1 3 4 5 30 2 1 3 2 4 1 5 31 3 1 3 2 2 1 4 32 1 1 2 2 2 1 4
  • 82. SAAB MARFIN MBA 33 2 1 3 1 1 1 2 34 1 2 1 3 1 3 4 35 1 2 2 1 1 1 4 36 1 1 2 1 3 1 4 37 1 2 1 3 4 2 5 38 1 1 5 2 3 4 2 39 3 1 1 4 3 1 5 40 2 1 3 2 1 1 3 41 3 1 1 1 1 1 1 42 7 1 3 2 2 3 4 43 4 1 4 1 1 1 4 44 1 1 3 3 2 4 5 45 2 1 3 1 3 2 5 46 2 1 3 2 3 2 5 47 2 1 3 2 4 3 5 48 1 2 1 2 3 2 5 49 1 1 5 2 3 4 5 50 1 1 5 5 3 2 4 51 5 1 5 5 5 5 5 52 1 1 4 1 1 1 1 53 2 1 4 1 1 1 3 54 3 1 1 3 2 1 4 55 2 5 3 5 5 4 5 56 3 2 3 1 3 2 5 57 2 1 2 3 1 3 4 58 1 3 1 2 3 2 3 59 1 1 1 1 1 1 2 60 3 5 3 1 3 3 4 61 3 2 3 4 4 2 5 62 1 5 1 5 1 1 5 63 1 2 2 4 3 4 4 64 2 5 5 3 4 3 5 65 2 2 3 2 2 1 3 66 3 4 4 5 3 4 4 67 4 2 2 1 3 2 3 68 1 2 1 3 1 1 5 69 5 2 3 4 1 2 3 70 2 1 3 1 1 1 1 71 2 1 3 2 4 3 1 72 1 1 2 1 3 1 4 73 1 2 1 3 4 2 5 74 1 2 1 3 1 3 2 75 1 1 1 3 2 2 4 76 1 2 1 2 3 2 2 77 1 2 1 2 1 3 4 78 2 1 2 1 3 4 5 79 2 1 3 2 4 1 5 80 3 1 3 2 2 1 4 81 1 1 2 2 2 1 4 82 2 1 3 1 1 1 2
  • 83. SAAB MARFIN MBA 83 1 2 1 3 1 3 4 84 1 2 2 1 1 1 4 85 1 1 2 1 3 1 4 86 1 2 1 3 4 2 5 87 1 1 5 2 3 4 2 88 3 1 1 4 3 1 5 89 2 1 3 2 1 1 3 90 3 1 1 1 1 1 1 91 7 1 3 2 2 3 4 92 4 1 4 1 1 1 4 93 1 1 3 3 2 4 5 94 2 1 3 1 3 2 5 95 2 1 3 2 3 2 5 96 2 1 3 2 4 3 5 97 1 2 1 2 3 2 5 98 1 1 5 2 3 4 5 99 100 382 418 342 356 358 378 216 16.89518 18.48739 15.12605 15.74525 15.8337 16.71827 9.553295 1 42 5 210 1 30 5 2 28 4 112 2 30 4 3 16 3 48 3 20 3 4 4 2 8 4 8 2 5 4 1 4 5 10 1 Creation of estate 382 Withdrawal benefits 1 56 5 280 1 32 2 30 4 120 2 16 3 2 3 6 3 34 4 2 2 4 4 14 5 8 1 8 5 4 Life coverage 418 Maturity benefits 1 30 5 150 1 38 2 16 4 64 2 26 3 34 3 102 3 18 4 8 2 16 4 14 5 10 1 10 5 2 Mode of paying premium 342 Saving component 1 8 2 10 3 12 4 32 5 36
  • 84. SAAB MARFIN MBA Charges levied factors Brand Risk Relatives&frien image factor Income Age ds Market condition 5 1 13 3 3 2 5 1 5 5 1 1 1 1 1 1 5 2 1 1 1 2 2 2 1 1 2 3 5 2 5 5 5 5 1 1 4 1 2 2 5 3 1 3 2 1 4 1 1 2 2 2 5 2 3 1 1 1 4 1 2 4 3 1 3 3 4 1 1 1 5 2 1 1 1 1 5 1 3 2 5 5 5 4 5 4 3 4 3 5 3 1 3 2 5 1 3 2 3 1 4 5 1 1 1 1 1 1 3 2 2 2 4 1 5 4 2 3 2 1 1 1 1 1 2 1 2 1 3 2 5 1 3 2 2 1 4 1 4 1 1 1 3 1 4 2 2 1 5 3 3 2 2 2 3 1 1 1 1 2 1 2 4 3 2 2 5 1 5 1 2 2 4 3 3 2 1 2 4 2 1 5 1 3 2 1
  • 85. SAAB MARFIN MBA 2 1 1 2 3 2 1 2 1 1 4 1 3 2 1 1 4 1 3 2 1 1 4 1 3 2 2 1 4 1 4 1 1 1 3 1 5 1 2 4 3 5 1 1 1 2 3 5 3 1 2 3 1 5 1 1 1 1 3 1 1 1 1 3 4 3 1 1 1 1 5 3 3 5 1 2 2 4 5 1 1 1 1 1 3 2 2 2 4 1 3 1 1 1 4 2 5 1 2 3 4 3 1 1 3 2 4 3 5 1 13 3 3 2 5 1 5 5 1 1 1 1 1 1 5 2 1 1 1 2 2 2 1 1 2 3 5 2 5 5 5 5 1 1 4 1 2 2 5 3 1 3 2 1 4 1 1 2 2 2 5 2 3 1 1 1 4 1 2 4 3 1 3 3 4 1 1 1 5 2 1 1 1 1 5 1 3 2 5 5 5 4 5 4 3 4 3 5 3 1 3 2 5 1 3 2 3 1 4 5 1 1 1 1 1 1 3 2 2 2 4 1 5 4 2 3 2 1 1 1 1 1 2 1 2 1 3 2 5 1 3 2 2 1 4 1 4 1 1 1 3 1 4 2 2 1 5 3 3 2 2 2 3 1 1 1 1 2 1 2 4 3 2 2 5 1 5 1 2 2 4 3 3 2 1 2 4 2 1 5 1 3 2 1 2 1 1 2 3 2
  • 86. SAAB MARFIN MBA 1 2 1 1 4 1 3 2 1 1 4 1 3 2 1 1 4 1 3 2 2 1 4 1 4 1 1 1 3 1 5 1 2 4 3 5 1 1 1 2 3 5 3 1 2 3 1 5 1 1 1 1 3 1 1 1 1 3 4 3 1 1 1 1 5 3 3 5 1 2 2 4 5 1 1 1 1 1 3 2 2 2 4 1 3 1 1 1 4 2 5 1 2 3 4 3 1 1 3 2 4 3 307 414 400 394 248 386 2149 14.28571 19.26477 18.61331 18.33411 11.54025 17.96184 100 1 32 5 160 1 42 5 210 2 6 4 24 2 32 4 128 3 30 3 90 3 14 3 42 4 12 2 24 4 4 2 8 5 9 1 9 5 6 1 6 307 394 1 56 5 280 1 12 5 60 2 26 4 104 2 10 4 40 3 4 3 12 3 20 3 60 4 6 2 12 4 32 2 64 5 6 1 6 5 24 1 24 414 248 1 46 5 230 1 48 5 240 2 32 4 128 2 20 4 80 3 12 3 36 3 16 3 48 4 0 2 0 4 4 2 8 5 6 1 6 5 10 1 10 400 386
  • 87. SAAB MARFIN MBA person want to invest Above 1Lakh-2 2 Lakhs-33 Lakhs 1Lakh Lakhs Lakhs -5Lakhs Above 5 Lakhs 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
  • 88. SAAB MARFIN MBA 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
  • 89. SAAB MARFIN MBA 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 20 22 16 28 14 100 20 22 16 28 14 Equity Debt fund fund Cash fund Balance fund 1 3 4 2 4 3 2 1 3 2 4 1 3 4 2 1 4 3 1 2 4 3 1 2 4 3 2 1 1 4 3 2 4 3 2 1 1 4 3 2 4 2 3 1 4 3 1 2 4 1 2 3 4 2 3 1 1 3 4 2 4 3 2 1 1 2 3 4 2 3 4 1 3 2 1 4 2 3 1 4 1 2 3 4
  • 90. SAAB MARFIN MBA 1 4 3 2 4 3 2 1 4 3 2 1 1 2 3 4 1 2 4 3 4 3 2 1 1 2 3 4 1 4 3 2 4 2 1 3 4 3 2 1 2 1 3 4 2 1 4 3 3 2 1 4 4 3 2 1 4 3 2 1 4 3 2 1 1 3 2 4 2 3 4 1 4 3 2 1 2 1 4 3 1 4 3 2 4 3 1 2 1 3 4 2 1 2 3 4 2 3 4 1 4 3 2 1 3 4 1 2 1 3 2 4 1 3 4 2 4 3 2 1 3 2 4 1 3 4 2 1 4 3 1 2 4 3 1 2 4 3 2 1 1 4 3 2 4 3 2 1 1 4 3 2 4 2 3 1 4 3 1 2 4 1 2 3 4 2 3 1 1 3 4 2 4 3 2 1 1 2 3 4 2 3 4 1 3 2 1 4 2 3 1 4 1 2 3 4 1 4 3 2
  • 91. SAAB MARFIN MBA 4 3 2 1 4 3 2 1 1 2 3 4 1 2 4 3 4 3 2 1 1 2 3 4 1 4 3 2 4 2 1 3 4 3 2 1 2 1 3 4 2 1 4 3 3 2 1 4 4 3 2 1 4 3 2 1 4 3 2 1 1 3 2 4 2 3 4 1 4 3 2 1 2 1 4 3 1 4 3 2 4 3 1 2 1 3 4 2 1 2 3 4 2 3 4 1 4 3 2 1 3 4 1 2 1 3 2 4 9 8 232 222 246 280 0 1 0 23.67347 22.65306 25.10204 28.57143 0 1 32 4 128 1 18 4 72 2 14 3 42 2 34 3 102 3 10 2 20 3 26 2 52 4 42 1 42 4 20 1 20 232 246 1 8 4 32 1 40 4 160 2 24 3 72 2 26 3 78 3 52 2 104 3 10 2 20 4 14 1 14 4 22 1 22 222 280