Cutomer perception and attitude towards bajaj allianz project report

Bajaj Allianz life insurance company.

CONTENTS
SL.NO Part-1 Page No

1 Executive summary 3-6
• Industry Profile
Company Profile
• Need For the Study
• Objectives of the study
• Scope of the study
• Methodology
• Findings and Recommendations
• Conclusion
Part-2
2 Introduction of the Study 8-14
Theoretical Background 15
Industrial profile 16-26
IRDA Introduction 27-28
Company profile 29-49
3 Part-3
Objectives 51
Scope of the study 51
Methodology 52-55
4 Part-4
Data analyses and Interpretation 57-68
Findings and suggestion 69-70
Conclusion 71
Limitation 72

Annexure
Questionnaire 74-78
Bibliography 79

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PART-1
EXECUTIVE SUMMARY

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EXECUTIVE SUMMARY
Over the last few decades the role of insurance sector has undergone a paradigm shift. It is
widely recognized as an important aspect of the source of security for the policyholder and
considered it as a short and long-term investment.
After zeroing down on my research area, I have collected information through primary and
secondary sources .I had a constant discussion with Mr. Ramesh V, Sales Manager
throughout my trading and took valuable suggestions from him.
The objective of this report is to study “Customer Awareness, Perception and Attitude
towards Bajaj Allianz Life Insurance Company”, at Sindhanur. For this survey was
conducted through structured Questionnaire.
In today’s competitive business world every customer is significant for the leading
insurance sector like Bajaj Allianz Life insurance with competitive strategies, the customer
expectations are very high so it should be kept in mind and offer them best possible service.
The report deals with the conceptual background of insurance and over view of the
company, the next part deals with research design of the study that is problem identification,
objectives and how the research was carried out. The outcome of the study shows that the
level of customer awareness towards Bajaj Allianz is good with the benefits and service what
they are giving and most of the people wants to go for investments where there is above
average risk and high return.
Company can start some good promotional activities to build its brand and to make
recognition by all the peoples in the market .The effective marketing channel with the
personal selling is an essential factor in influencing insurance company’s growth

INDUSTRY PROFILE:

By any yardstick, India with about 200million middle class households presents a huge
untapped potential for players in the insurance industry. Saturation of markets in many
developed economies has made the Indian market even more attractive for global insurance
majors. The low percentage and per capita penetration of insurance in India compared to
other developed and developing countries. With the per capita income in India expected to
grow at over 6% for the next 10 years and with improvement in awareness levels the demand
for insurance is expected to grow at an attractive rate in India .An independent consulting
company .The monitor group has estimated that the life insurance market will grow from Rs.
218 billion in 1998 to Rs. 1003 billion by 2008(a compound annual growth of 16.5%). The
insurance sector in India has come a full circle from being an open competitive market to

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nationalization and back to liberalized market again. Tracing the development in the Indian
insurance sector reveals the 360-degree turn witnessed over a period of almost two centuries.

COMPANY PROFILE:

Bajaj Allianz Life insurance company limited is a union between Allianz SE, the world’s
leading insurer and Bajaj Auto, one of India’s most respected names. Allianz SE is a leading
insurance conglomerate globally and one of the largest asset managers in the world,
managing assets worth over a Trillion Euros (over RS 55, 00,000 crores). At Bajaj Allianz,
we realize that you seek an insurer you can trust your hard earned money with. Allianz SE
has more than 110 years in the Indian market, are committed to offering you financial
solutions that provide all the security you need for your family and yourself.
At Bajaj Allianz, customer delight is our guiding principle. Ensuring world class solutions by
offering you customized products with transparent benefit supported by the best technology is
our business philosophy.

Need for the study:

Assets are insured; because they are likely to be destroyed through accidental occurrences
such possible occurrences are called perils. Fire floods breakdowns, lighting, and earth
quakes etc. If such perils can cause damage to the asset the asset is exposed to that risk.

The risk only means that there is a possibility of loss or damage. The damage may or may not
happen. Insurance is done against the contingency that it may happen. There has to be an
uncertainty about the risk. Insurance is relevant only if there are uncertain. In the case of a
person who is terminally ill the time of death is not uncertain though not exactly known.

Insurance does not protect the asset. It does not prevent its loss due to the peril .The peril can
sometimes be avoided, through better safety and damage control management. Insurance only
tries to reduce the impact of the risk on the owner of the asset and those who depend on that
asset.
It only compensates the looses and that too, not fully. Only economic consequences can be
insured. If the loss is not financial insurance may not be possible.

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OBJECTIVES OF THE STUDY

 To Study the Awareness of Bajaj Allianz Life Insurance Company.
 To know which source has made aware about Bajaj Allianz Life Insurance.
 To determine which factors customer look for while investing in Bajaj Allianz
Life Insurance.
 To determine the Customer Perception towards different Private Life Insurance.
 To Study the Attitude of the Existing customers of Bajaj Allianz Life Insurance.

SCOPE:

1. The study is based on the survey & is confined to Sindhanur only
2. The study covers the information about,
a) The various investments in Bajaj Allianz life insurance Company available.
b) The awareness level of Insurance.
c) The perception of the people. And attitude of existing customer Allianz life
Insurance Company.

METHODOLOGY:
TYPES AND SOURCES OF DATA

For the purpose of study the data has been collected from two sources mainly:

1) Primary Data.
2) Secondary Data.
PRIMARY DATA:

Primary Data is the data collected for the first time for the purpose to solve the problem
at hand. In this study the primary data is collected through questionnaire & Personal
Interview

SECONDARY DATA:
The major sources of secondary data are as follows,

1. WEBSITES.
2. Broachers

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FINDINGS:
o From the market research study it has been observed that 53% of the respondents are
Aware of Bajaj Allianz Life Insurance.
o 62% of the respondents are Aware of Bajaj Allianz Life Insurance through Agent.
o About 91% of the respondents are look for security while investing in Bajaj Allianz
Life Insurance. And It was found that 63% of the respondents rate the service of Bajaj
Allianz Life Insurance as very good.
90% of the existing Customers are Happy with the Benefits of Bajaj Allianz Life Insurance.
Recommendations:
The Bajaj Allianz Life Insurance Company should concentrate heavily on attractive
Advertisements and various Promotional Strategies like, giving Pamphlets; put the hoardings
and banners at important locations of all over Shindanur.
o Where the movement of the people is very high, Should be used to bring out the
Awareness.
o People should be educated by giving seminar in Business Conferences, installing
stalls in Business Exhibitions. And Company should conduct seminars in Educational
Institutions to provide information about company and its products. Company has to
create a sense of security among the customers. Because most of the people fear about
security in Private life Insurance. So Company has to explain and highlight about
IRDA, which will give support to the Private life Insurance.

Conclusion:
♦ Almost, all the population of Sindhanur is Aware Life Insurance.From overall study it can
be concluded that Almost, all the people are Aware of It can be concluded that the people
Expectations in a Private Life Insurance. Company is Security and Service while purchasing.

LIMITATIONS OF THE STUDY
 The study is confined to Sindhanur only. Any suggestions given by analyzing data
Collected may not be accurate for other locations as people requirements and
Expectations differ from one place to other.
 There existed some respondents who refused to respond and these respondents who
Did not participate in the survey may not be distinct & might have affected the

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Result of the study.

PART-2
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INTRODUCTION OF THE STUDY
INTRODUCTION OF THE STUDY

Introduction to Insurance

The business is related to the protection of the economic values of the assets. Every asset has
a value; the asset would have been created through the efforts of the owner. The asset is
valuable to the owner because he expects to get some of the benefits from it. Insurance is a
mechanism that helps to reduce the effect of such adverse situation.

Purpose And Need of Insurance

Assets are insured; because they are likely to be destroyed through accidental occurrences
such possible occurrences are called perils. Fire floods breakdowns, lighting, and earth
quakes etc. If such perils can cause damage to the asset the asset is exposed to that risk.

The risk only means that there is a possibility of loss or damage. The damage may or may not
happen. Insurance is done against the contingency that it may happen. There has to be an
uncertainty about the risk. Insurance is relevant only if there are uncertain. In the case of a
person who is terminally ill the time of death is not uncertain though not exactly known.

Insurance does not protect the asset. It does not prevent its loss due to the peril .The peril can
sometimes be avoided, through better safety and damage control management. Insurance only
tries to reduce the impact of the risk on the owner of the asset and those who depend on that
asset.

It only compensates the looses and that too, not fully. Only economic consequences can be
insured. If the loss is not financial insurance may not be possible.

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The Business of Insurance:

The business of the insurance is to:
• Collect the share or contribution
• Pay out compensations (called claims) both those who suffer.
• Bring together persons with common insurance interests (sharing the same risks)

In India insurance is classified primarily as life and non-life or general. Life insurance
includes all risks related to the lives of human beings and general insurance covers the rest.
General insurance has three classifications; Fire, Marine, Miscellaneous. Personal accident
and sickness insurance, which are related to human beings is classified as ‘non life’ in India,
but is classified as’ life’ in many other countries.

The business of the insurance is nothing but one of sharing. It spreads loose of an individual
over the group of individuals who are exposed to similar risks.
People who suffer loss get relief because their loss is made good. People who do not suffer
loss are relieved because they were spared the loss.

INSURANCE BUSINESS
:

 Nature of insurance business
 Limitations of insurance
 Types of insurance
 Principles of insurance

“Insurance is sharing of Risks.”

RISKS:

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1. The term risk may be defined as the possibility of a financial loss flowing from any
occurrence
2. In insurance it is essential that the risk should be measurable in financial terms

Risk sharing and risk transfer:

Insurance is a complex mechanism, it has two fundamental characteristics:
1. Transferring or shifting of a risk from one individual to a group;
2. Sharing losses, on some equitable basis, by all members of the group.

Elements of an Insurable Risk:

 Large numbers of exposure units
 Definite and measurable loss
 The loss must be fortuitous
 The loss must not be catastrophic
 Randomness-adverse selection
 Economic feasibility

Limitations of Insurance:

 All risks cannot be insured
 There must be insurable interest
 Insurance is limited to the financial value
 There must be large number of similar risks
 It must be possible to calculate the risk of loss
 Losses should not be catastrophic
 Losses must not be too small
 Losses must be reasonably unexpected
 Losses must be accidental
 It must be consistent with public policy

Insurance business is classified into four sections

1) Life Insurance Business

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2) Marine Insurance Business

3) Fire Insurance Business

4) Miscellaneous Insurance Business

Life Insurance Business:

Life insurance originally conceived to protect a man’s family when his death left them
without income has developed into a variety of policy plans.

Marine Insurance Business:

Marine insurance protects shipping companies against the loss of a ship or its cargo, as well
as many other items, and so-called inland marine insurance covers a vast miscellany of items,
including tourist baggage, express and parcel post packages, trucks cargoes, goods in transit,
and even bridges and tunnels.

Fire Insurance Business:

Fire Insurance usually includes damage from lightning other insurance against the elements
includes hail, tornado, flood, and drought.

Miscellaneous Insurance Business:

Special casualty forms are issued to cover the hazards of sudden explosions from equipment
such as steam boilers, compressors, electric motors, flywheels, air tanks, furnaces and
engines. Boilers and machinery insurance has several distinctive features. A substantial
portion of the collected is used for inspection services rather than loss protection.

The business if insurance started with marine business. Traders, who used to gather in the
Lloyd’s coffee house in London, agreed to share the losses to their goods while being carried

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by ships .the losses used to occur because of pirates who robbed on the high seas of bad
weather spoiling the goods or sinking the skip. The first insurance policy was started in 1583
in England .In India, insurance began in 1870.

The business of the insurance is the protection of economic values of the assets. Every asset
is expected to last for a certain period of time during which it will perform. Insurance is a
mechanism that helps to reduce the effect of such adverse situation. Insurance is relevant only
if there are uncertainties.
Life Insurers transact life insurance business the rest is transacted by General Insurers. No
composites are permitted as per law.
The business of insurance essentially means defraying risks attached to any activity over time
and sharing the risks between various entities both persons and organizations.
Insurance companies are important players in financial markets as they collect and invest
large amounts of the premium. Insurance products are multi purpose and offer the following
benefits.
1) Protection to the investors
2) Accumulative savings
3) Canalize savings into sectors needing huge long-term investments.
Insurance companies receive without much default a steady cash stream of premium or
contributions to pensions plans. Various actuary studies and models enable them to predict,
relatively accurately, their expected cash outflows. Liabilities of insurance companies being
long term or contingent in nature, liquidity is excellent and their investments are also long
term in nature. Since they offer more than the return on savings in the shape of life covers to
the investors the rate of the return guaranteed in their insurance policies is relatively low.
Consequently the need to seek high rates of returns on their investments is also low.

The risk return trade off is heavily tilted in favors of risk .As a combined result of all this,
investments of insurance companies have been largely in bonds floated by GOI, PSU’s, state
governments, local bodies, corporate bodies and mortgages of long term nature. The last
place where insurance companies are expected to be over active is bourses.

Lately insurance companies have ventured into pension schemes and mutual funds also.
However, life insurance constitutes the major the major share of insurance business. Life

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insurance depends upon the laws of mortality and there lies the difference between life and
general insurance businesses. Life has to extinguish sooner or later and the claim in respect of
life is certain. In case of general insurance, however, there may never be a claim and the
amount can never be ascertained in advance. Hence, Life insurance includes, besides
covering the risk of early happening of an event, an element of savings also for the
beneficiaries. Pension business also services from life insurance in as mush as the pension
outgo again depends upon the laws of mortality. The forays made by insurance in this area
are, therefore, natural corollary of their business

Number of Public and Private Life and Non-Life Insurance Companies

Type of Business Number of Public Number of
Sector Companies Private Sector Total
Companies
Life Insurance 1 12 13

Non- 6 8 14
Life(General)Insurance
Reassurance 1 0 1

Total 8 20 28

Role of Insurance In Economic Development

For economic development, investments are necessary. Investments are made out of
Savings .A life insurance Company is a major instrument for the mobilization of saving of
the people, particularly from the middle and lower income groups. These savings are
channeled into investments for economic growth.

All good life insurance companies have huge funds, accumulated through the payments of
small amount of premium of individuals. These funds are invested in ways that contribute
substantially for the economic development of the countries in which they do business.

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The private insurers in India are new and had not build up funds in 2002. But, in course of
time, they also would be directly and indirectly contributing to the country’s economic
development.

A life insurance company will have large funds. These amounts are collected by way of
premiums. Every premium represents a risk that is covered by that premium .In effect,
therefore, these vast amount represent pooling of risks .The funds are collected and held in
trust for the benefit of the policyholders .The management of the life insurance companies are
required to keep this aspect in mind and make all its decisions in ways that benefit the
community. This applies also to its investments. That is why successful insurance companies
would not be found investing in speculative ventures.

Apart from investments, business and trade benefit through insurance. Without insurance,
trade and commerce will find it difficult to face the impact of major perils like fire,
earthquake, and floods etc. Financiers, like banks would collapse if the factory, financed by
it, were reduced to ashes by a terrible fire. Insurance cover also the loss to financiers, if their
debtors default.

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Theoretical Back ground:

Bhartha commanced operation as importing agents for vespa scooter of paggio in
1948.Entered into technical collaboration agreement with piaggio expired in 1971, was not
Renewed.BAL has 3 plant located in maharashtra. The scooter incorporate piaggio
Technology as upgraded by BAL’s in house R&D from time to time. It also developedA fully
indigenous model of motorcycle in 1981. subsequent to the opening up of The scooter for
foreign technology and equity participation in the mid 80’s it entered Into a technical
collaboration agreement with Kawasaki Japa. It started production Of Kawasaki 100cc
motorcycles in 1986. the company has also entered into technical Collaboration with M/s
kabota of japan for manufacture of diesel engines for its three Wheelers and cagiva of italy.
BAL has also promoted Maharashtra Scooter Ltd.(MSL) With state government bodies.
MSL assembles Bajaj scooter at its satara plant.

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INDUSTRY PROFILE

Insurance Market In India

By any yardstick, India with about 200million middle class households presents a huge
untapped potential for players in the insurance industry. Saturation of markets in many
developed economies has made the Indian market even more attractive for global insurance
majors. The low percentage and per capita penetration of insurance in India compared to
other developed and developing countries. With the per capita income in India expected to
grow at over 6% for the next 10 years and with improvement in awareness levels the demand
for insurance is expected to grow at an attractive rate in India .An independent consulting
company .The monitor group has estimated that the life insurance market will grow from Rs.
218 billion in 1998 to Rs. 1003 billion by 2008(a compound annual growth of 16.5%). The
insurance sector in India has come a full circle from being an open competitive market to
nationalization and back to liberalized market again. Tracing the development in the Indian
insurance sector reveals the 360-degree turn witnessed over a period of almost two centuries.

A Brief History of the Insurance Sector

The business of life insurance in India in its existing form started in India in the year 1818
with the establishments of the Oriental Life Insurance Company in Calcutta.

Some of the important milestone in the life insurance business in India is:

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• 1912: The Life Assurance Companies Act enacted as the first statue to regulate
the life insurance business.

• 1928: The Indian insurance companies act enacted to enable the government to
collect statistical information about both life and non life insurance businesses.
• 1938: Earlier legislation consolidated and amended to by the insurance act with
the objective of protecting the interests of the insuring public.
• 1956: 245 Indian and foreign insurers and provident societies taken over by the
central government and nationalized .LIC formed by an act of parliament, viz LIC
Act, 1956, with a capital contribution of Rs 5 crore from the government of India.

The General insurance business in India, on the other hand, can trace its roots to the Triton
Insurance Company Ltd the first general insurance company established in the year 1850 in
Calcutta by the British.

General insurance business in India is
• 1907: The Indian Mercantile Insurance Ltd set up the first company to transact all
classes of general insurance business.
• 1957: General Insurance Council, a wing of the insurance Association pf India,
frames a code of the conduct for ensuring fair conduct and sound business
practices.
• 1968: The Insurance Act amended to regulate investments and set minimum
solvency.

Margins and the Tariff Advisory Committee set up

• 1972: The general insurance Business Act nationalized the general insurance
business in India with effect from 1st January 1973.107 insurers amalgamated and
grouped into four companies viz the national insurance company Ltd ,the New
India Assurance Company Ltd ,the Oriental Insurance Company Ltd and the
United India Insurance Company Ltd .GIC incorporated as a company.

Insurance Sector Reforms

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In 1993 Malhotra committee headed by former finance secretary and RBI governor R. N.
Malhotra was formed to evaluate the Indian insurance industry and recommend its future
direction.
The Malhotra committee was set up with the objective of complementing the reforms
initiated in the financial sector. The reforms were aimed at “creating the reforms more
efficient and competitive financial system suitable for the requirements of the economy
keeping in mind the structural changes currently underway and recognizing that insurance
to address the need for similar reforms”.

In 1994 the committee submitted the report and some of the key recommendations
included.
1. Structure

Government stake in the insurance companies to be brought down to50%.
Government should take over the holdings of GIC and its subsidiaries so that
these subsidiaries can act as independent corporations.

All the insurance companies should be given greater freedom to operate.

2. Competition

• Private companies with a minimum paid up capital of Rs 1 Bn should be allowed
to enter the industry No Company should deal in both Life and General Insurance
through a single entity.

• Foreign companies may be allowed to enter the industry in collaboration with the
domestic companies.

• Postal Life Insurance should be allowed to operate in the rural market

• Only on state level Life Insurance Company should be allowed to operate in each
state.

3. Regulatory Body

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• The Insurance Act should be changed.
• An Insurance Regulatory body should be set up.
• Controller of insurance (currently a part from the finance ministry) should be
made independent.

4. Investments

• Mandatory Investments of LIC Fund in government securities to be reduced
from 75%to50%.

• GIC and its subsidiaries are not to hold more than 5 % in any company (there
current holdings to be brought down to this level over a period of time).
5. Customer service

• LIC should pay interest on delays in payments beyond 30 days.

• Computerization of operations and updating of technology to be carried out in
the insurance industry. The committee emphasized that in order to improve the
customer services and increase the coverage of the insurance industry should
be opened up to competition.

• But at the same time the committee felt the need to exercise caution as any
failure on the part of new players could ruin the public confidence in the
industry. Hence, it was decided to allow competition in a limited way by
stipulating the minimum capital requirements of Rs 100 crores.
• The committee felt the need to provide greater autonomy to insurance
companies in order to improve their performance and enable to act as
independent companies with economic motives. For this purpose, it had
proposed setting up an independent regulatory body.

Bank And Insurance

Bank assurance symbolizes the convergence of banking and insurance has its origins in
France and involves distribution of insurance products through a banks branch network.

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While banc assurance has developed into a tremendous success story in Europe, it is a
relatively new concept in Australia and Asia.

Most new insurers have entered into memoranda of understanding with banks to use their
branches as outlets for marketing standard products. State Bank of India, Vysya Bank and
J&K Bank already have joint ventures in life insurance. Vijaya Bank and Punjab National
Bank are in the midst of finalizing life and non-life ventures.

The Insurance Act allows only those companies registered under the companies Act to
become corporate agents. This gives the new generation and old private sector banks a head
start over public sector banks, which are technically not eligible to sell risk products.

IRDA, IBA&RBI are in discussions to iron out the various issues, as public sector banks will
play a key role in the distribution of products.
Major Markets Players

1) Birla Sun Life Insurance Company:

Birla Sun Life Insurance is the coming together of the Aditya Birla group and Sun
Life Financial of Canada to enter the Indian insurance sector. The Aditya Birla Group,
a multinational conglomerate has over 75 business units in India and overseas with
operations in Canada, USA, UK, Thailand, Malaysia, Egypt to name a few.

Foreign Partner:

Sun Life Assurance, Sun Life Financials primary insurance business, has excellent
ratings with the world’s top rating agencies. With assets under management as on
September 30,2000 totaling more than CDN billion, it ranks amongst the largest
international financial services organizations in the world. Today, the Sun Life
Financial Group of companies and partner are represented globally in Canada the
united states the Philippines Japan Indonesia India and Bermuda.

2) HDFC- Standard Life:

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HDFC Standard Life Insurance Company is a joint venture between India’s largest
housing finance provider, HDFC and Europe’s largest mutual life assurance company
–The Standard Life Assurance Company. HDFC Standard Life Insurance Company
Limited is the First Private Sector Life Insurance Company to be granted license.
Aviva is UK’s largest and the world’s sixth largest insurance Group. It is one of the
leading providers of life and pensions products to Europe and has substantial
businesses elsewhere around the world. With a history dating back to 1696, Aviva has
a 30 million-customer base worldwide. It has more than £317 billion of assets under
management.

Aviva’s Fund management operation is one of its key differentiators. Operating from
Mumbai, Aviva has an experienced team of fund managers and the range of fund
options includes Unitized With-Profits Fund and four Unit Linked funds: - Protector
Fund, Secure Fund, Balanced Fund and
Foreign Partner:

Standard Life, UK- founded in 1825, has been at the forefront of the UK insurance
industry for 175 years by combining sound financial judgment with integrity and
reliability. It is the Largest Mutual Life Company in Europe and has total assets of Rs
5, 50,000 crore. It is one of the very few insurance companies in the world to have
received ‘AAA’ rating from two of the leading international credit rating agencies.

Monody’s and standard & Poor’s standard life was recently voted company of the
Decade in UK by the independent Brokers called IFAs.

3) Life Insurance Corporation of India (LIC):

The Life Insurance Corporation Of India was established about 44 years ago with a
view to provide an insurance cover against various risks in life .A monolith then, the
corporation, enjoyed a monopoly status and became synonymous with life
insurance .Its main asset is its staff strength of 1.24 lakh employees and 2,048
branches and over 6 lakh agency force .LIC has hundred divisional offices and has
established extensive training facilities at all levels. At the apex, is the Management
Development Institute, seven Zonal Training Centers and 35 sales Training

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Centers .At the industry level, along with the government and the GIC, has helped
establish the national insurance academy.

It presently transacts individual life insurance businesses, group insurance businesses,
social security schemes and pensions, grants housing loans through its subsidiary; and
markets savings and investment products through its mutual fund .Its pays off about
Rs 6,000 crore annually to5.6million policyholders.

4) Om Kotak Mahindra Life Insurance:

Established in 1985 as Kotak Capital Management Finance promoted by Uday Kotak
the company has come a long way since its entry into corporate finance .It has
dabbled in leasing, autofinance, investment banking, consumer banking, and broking.
The company got its name Kotak Mahindra as Industrialists Harish Mahindra and
Anand Mahindra pickes a stake in the company. Kotak Mahindra is today one of
India’s leading financial institutions.
Old Mutual:

Old mutual plc is an international financial services group based in London with
expanding operations in life assurance, asset management, banking and general
insurance .Old mutual is listed on the London stock exchange (where it is included
anon the FTSE 100 index) and also on the south African, Namibian Malawi stock
exchange .It has 156 years of experience in the life insurance business

5) Max New York Life:

Max India:-

It is a multi –business corporation that has business interests in telecom services ,bulk
pharmaceuticals ,electronic components and specialty products .It is also the service –
oriented businesses of health care ,life insurance and information technology.

New York Life:

New York Life has grown to be a fortune 100 company and an expert in life insurance
.It was the first insurance company to offer cash dividends to policy holders .In 1894,

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New York Life pioneered the then unheard of concept of insuring women at the same
rate as men. Thereafter, it continued to introduce a series of firsts a disability clause in
1920.unemployment insurance in 192 and complete customer care on the web in
1998. Today New York Life has over US billion in assets under management and
over 30,000 agents and employees worldwide. With over 3 million policyholders,
New York Life Insurance is a leading provider of insurance in a host of countries
worldwide.
6) Aviva Life Insurance India:

It is joint venture between Dabur, one of India ‘s oldest and largest groups of
companies and Aviva. Aviva plc is UK’s largest insurer .In accordance with
government regulations, Aviva holds a 26% stake in the new venture and Dabur holds
a 74%share.

Aviva:

It is the world’s seventh –largest insurance group (based on gross worldwide
premiums) and the biggest in the UK .It is one of the leading providers of life and
pensions products to Europe and has substantial businesses elsewhere around the
world .Its main activities are long term savings, fund management and general
insurance.

7) ING Vysya Life Insurance:

ING Group:

ING Vysya Life Insurance is a joint venture between three pioneers, ING Insurance,
ING Vysya Bank and GMR group. Over the last 150 years .ING group has grown to
become one of the largest life insurance organizations in the world. Today is touches
the lives of over 50 million people across 65 countries .It offers a ranges of financial
services including insurance ,pensions ,banking and asset ,management .In the year
markets ,which require substantial investments underlying ING’s long-term

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commitment .In the last 20 years ,ING group has established successful life insurance
companies in 15 countries contributing to the development of insurance services in
these countries .

ING Vysya Bank Limited:

It is one of the India’s premier private sector banks with a heritage of over 70 years.
With 1.5 million customers, 480 outlets and 6000 employees it is known for its
innovative banking.

Services and for pioneering several products and services. ING Vysya bank has a
long-standing relationship with its customers and deep understanding of the Indian
market

GMR Group:

It has a solid track record of over two decades of growth and has wide-ranging
interests in field such as power generation, infrastructure, manufacturing, software
and banking. GMR group has an excellent reputation of being able to successfully
develop ventures from scratch.

8) Met Life Insurance Pvt Company:

It was corporate as a joint venture between Met Life International Holdings, Jammu &
Kashmir, and other private investors. MetLife is headquartered in bang lore with
offices and presence in major Indian cities, and additional 1000 outreach points
through its channel partners.

Met Life:

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It ranked 38 on the fortune 500 list, Met Life, Inc is one of the worlds largest,
strongest and most respected financial organizations .Met Life, through its affiliates,
is the number 1 life insurer in the US with approximately $2.4 trillion of life insurance
in force and has been delivering reliable serve approximately 12 million individuals in
the US as well as the employees of 88 of the fortune 100 companies. Headquartered in
New York, Met Life operates through its affiliates and subsidiaries in 12 countries
across the Americas, Europe and Asia.

9) Allianz Bajaj Life Insurance Company :

It is also a joint venture between two leading conglomerates Allianz AG, one of the
world’s largest insurance companies, and Bajaj Auto, one of the biggest 2 and 3 wheeler
manufacturers in the world.

Foreign Partner:

I t is one of the world’s leading insurers and financial service providers. Founded in
1890 in Berlin, Allianz is now present in over 70 countries with almost 174,000
employees. At the top of the international group is the holding company, Allianz AG,
with its head office in Munich. Allianz group provides its more than 60 million
customers worldwide with a comprehensive range of services in the area of

• Property and casualty Insurance
• Life and Health Insurance
• Asset Management and Banking

10). SBI Life Insurance Company Ltd:

SBI Life Insurance Company Ltd is a joint venture between India’s largest banks,
State Bank Of India & Cardiff S A, a leading life insurance company in France State

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Bank of India is a household name, and it stands as the last word for financial strength
and security in the country. SBI’s illustrations background dates back to the year 1806
when it started business, as a presidency bank, known as bank of Bengal Over the
long journey, it has learnt to combine the best of banking practices handed down from
the imperial management with the more dynamic ways of doing banking in the
modern India. It has grown as a responsible giant in the banking field over the years.

The Market Share of each company

Name of the Player Market Share (%)
LIC 74.26
ICICI Prudential 7.24
Birla Sun life 1.84
Bajaj Allianz 5.68
SBI Life 1.49
HDFC std 3.11
TATA Aig 1.67
Max New York 1.33
Aviva 1.13
Om Kotak Mahindra 0.73
Ing Vysya 0.60
AMP Sanmar 0.49
MetLife 0.38

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INSURANCE REGULATIORY AND DEVEVLOPMENT AUTHORITY
(IRDA)
The opening of insurance sector has been long standing and development authority-
IRDA bill a significant step has been taken.
IRDA is formed as an authority to protect the interest of holders of insurance policies,
to regulate, promote and ensure orderly growth of insurance industry and for matters
connected there with incidental thereto.

Composition of authority under IRDA, Act, 1999

As per the section 4 of IRDA Act ‘1999, insurance Regulatory and development
Authority (IRDA, which was constituted by an act of parliament) Specify the composition of
authority. The authority is ten-member team consisting of

1) A chairman
2) 5 whole team members
3) 4 part time members

Duties, powers and functions of IRDA

Section 14 of IRDA Act, 1999 lays down the duties, powers and functions of IRDA.

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1) Subject to the provisions of this act and any other law for the time being in force, the
authority shall have the duty to regulate, promote ensure orderly growth of the insurance
business and re-insurance business.
2) Without prejudice to the generality of the provisions contained in sub-section (1) the
power and functions of the authority shall include
a) Issue to the applicant a certificate of registration, renew, modify, withdraw, suspend or
cancel such registration.
b) Protection of the interests of the policy holders in matters concerning assigning of policy,
nomination by policy holders, insurable interests, settlement of insurance claim, surrender
value of policy and other terms and conditions of contracts of insurance.
c) Specifying requisite qualification, code of conduct and practical training for intermediary
or insurance intermediaries and agent.
d) Specifying the code of conduct for surveyors and loss assessors.
e) Promoting efficiency in the conduct of insurance business
f) Promoting and regulating professional organizations connected with the insurance.
g) Levying fees and other charges for carrying out the purposes of this Act.
h) Calling for information from, undertaking inspection of, conducting enquiries and
investigations including audit of the insurers, intermediaries, insurance intermediaries and
other organizations connected with the insurance business.
i) Control and regulation of the rates, advantages, terms and conditions that may be offered
by insurers in respect of general insurance business not so controlled and regulated by the
tariff advisory committee under section 64u of the insurance Act, 1938(4 of 1938).
h) Specifying the form and manner in which books of account shall be maintained and
insurers and other insurance intermediaries shall render statement of accounts.
j) Regulating maintenance of margin of solvency.
k) Adjudication of disputes between insurers and intermediaries or insurance intermediaries.
l) Supervising the functioning of the Tariff Advisory Committee.
m) Specifying the percentage of premium income of the insurer to finance schemes for
promoting and regulating professional organizations referred to in clause (f).
o) Specifying the percentage of life insurance business and general insurance business to be
understood by the insurer in the rural or social sector.

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COMPANY PROFILE

Bajaj Allianz Life Insurance Company Ltd.

Bajaj Allianz Life insurance company limited is a union between Allianz SE, the world’s
leading insurer and Bajaj Auto, one of India’s most respected names. Allianz SE is a leading
insurance conglomerate globally and one of the largest asset managers in the world,
managing assets worth over a Trillion Euros (over RS 55, 00,000 crores). At Bajaj Allianz,
we realize that you seek an insurer you can trust your hard earned money with. Allianz SE
has more than 110 years in the Indian market, are committed to offering you financial
solutions that provide all the security you need for your family and yourself.
At Bajaj Allianz, customer delight is our guiding principle. Ensuring world class solutions by
offering you customized products with transparent benefit supported by the best technology is
our business philosophy.

OUR VISION

To be the best insurance co. in India to buy from, work for and invest in.

OUR VALUES

 Our core values :

o Customer delight the guiding principle

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o Ensuring world class solution and services
o Offering customized product
o Transparent benefits

ALLIANZ SE
 World’s Largest Insurance Co. by revenue – Rs 5,20,353 Cr (Euro 96,9 billion)
 Worldwide 2nd by gross written premiums – Rs 4,77,930 Cr (Euro 89 billion)
 3rd largest assets under management (AUM) and largest amongst insurance cos. –
AUM of Rs 95,94,200 Cr (Euro 1078 billion)
 11th largest corporation in the world
 50% of global business form life insurance, close to 60 million lives insured globally
 Established in 1890, 110 yrs of insurance expertise
 More than 70 countries, 173,750 employees worldwide
 Insurance to almost half of the fortune 500 cos.
BAJAJ AUTO
 One of the largest 2 and 3 wheeler manufacturer in the world
 21 million+ vehicles on the roads across the globe
 Managing funds of over s 5,329 cr.
 Bajaj Auto finances one of the largest auto finance cos. In India
 Rs. 6,340 Cr. Turnover and Profits after tax of 767 Cr. in 2004-05

About Bajaj

The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a
wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home
appliances, lighting, iron and steel, insurance, travel and finance.
The group’s flagship company, Bajaj Auto, is ranked as the world’s fourth largest two- and
three- wheeler manufacturer and the Bajaj brand is well-known in over a dozen countries in
Europe, Latin America, the US and Asia.

Founded in 1926, at the height of India's movement for independence from the British, the
group has an illustrious history. The integrity, dedication, resourcefulness and determination
to succeed which are characteristic of the group today, are often traced back to its birth
during those days of relentless devotion to a common cause. Jamnalal Bajaj, founder of the

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group, was a close confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted
him as his son. This close relationship and his deep involvement in the independence
movement did not leave Jamnalal Bajaj with much time to spend on his newly launched
business venture.
His son, Kamalnayan Bajaj, then 27, took over the reins of business in 1942. He too was
close to Gandhiji and it was only after Independence in 1947, that he was able to give his full
attention to the business. Kamalnayan Bajaj not only consolidated the group, but also
diversified into various manufacturing activities.The present Chairman and Managing
Director of the group, Rahul Bajaj, took charge of the business in 1965. Under his leadership,
the turnover of the Bajaj Auto the flagship company has gone up from Rs.72 million to
Rs.46.16 billion (USD 936 million), its product portfolio has expanded from one to and the
brand has found a global market. He is one of India’s most distinguished business leaders and
internationally respected for his business acumen and entrepreneurial spirit.

GROUP COMPANIES

Bajaj Auto is the flagship of the Bajaj group of companies. The group comprises of 27
companies and was founded in the year 1926. The companies in the group are:-

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Bajaj Allianz Life Insurance

 Most Profitable Pvt. Life insurance Co Rs.63cr (US $ 15.3 mn.) profit for FY 06-07

 Over 2 million (20,79,217) policies in this year – highest amongst all pvt. Sector
Bajaj Auto Ltd. Mukand International Ltd.
Mukand Ltd. Mukand Engineers Ltd.
Bajaj Electricals Ltd. Mukand Global Finance Ltd.
Bajaj Hindustan Ltd. Bachhraj Factories Pvt. Ltd.
Maharashtra Scooters Ltd. Bajaj Consumer Care Ltd.
Bajaj Auto Finance Ltd. Bajaj Auto Holdings Ltd.
Hercules Hoists Ltd. Jamnalal Sons Pvt. Ltd.
Bajaj Sevashram Pvt Ltd. Bachhraj & Company Pvt. Ltd.
Hind Lamps Ltd. Jeevan Ltd.
Bajaj Ventures Ltd. The Hindustan Housing Co Ltd.
Bajaj International Pvt Ltd. Baroda Industries Pvt Ltd.
Hind Musafir Agency Pvt Ltd. Stainless India Ltd.
Bajaj Allianz General Insurance Company Ltd. Bombay Forgings Ltd.

 Have sold over 3.4 million policies (34,72,875) issued till date

 Largest distribution network to reach the customer across the country with 2,13,000
agents, 900 offices in 840 towns, 200 corporate agents and Banc assurance partners

 Accelerated Growth
Fiscal Year No of policies sold in FY New Business in FY

2001-02(6 mths) 21,376 Rs 7 cr
2002-03 1,15,965 Rs 69 cr
2003-04 1,86,443 Rs 180cr
2004-05 2,88,189 Rs 857cr
2005-06 7,81,685 Rs 2717cr

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2006-07 20,,79,217 Rs 4270cr

 Assets under management Rs 5,500 cr

 Shareholder capital base of Rs 700 cr.

 Product tailored to suit your needs

 Decentralized organization structure for faster response

 Wide reach to serve you better – a nationwide network of 900 + branches

 Specialized departments for Bancessurance, corporate Agency and Group Business
and strong dedicated product teams for pension, health, women and child.

 Well networked customer care centres (CCCs) with state of art IT systems.

 Highest standard of customer service & simplified claims process in the industry.

 Website to provide all Assistance and information on products and services, online
buying and online renewals.

 Toll-free number to answer all your queries, accessible from anywhere in the country-
call Now 1800 23 7272 and a strong tele-marketing and direct marketing team.

 Swift and easy claim settlement process.

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Networked for reach

BAJAJ ALLIANZ LIFE INSURANCE – DISTRIBUTION NETWORK

Agency channel Bancassurance Group & Alternate channel

Standard chartered Bank Employee Benefit
Branches (257)

Syndicate Bank
Corporate Agents
Satllites (643)
GE Money
Franchisees
Over 2, 00,000 strong
Tied Agency Force
And growing
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Rapidly everyday
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 Urban Co-Op
Banks Direct Marketing
 Dist. Co-Op Banks
 Regional Rural
Banks Catering to
mass & Rural
markets Brokers

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Sales Structure

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MANAGEMENT STRUCTURE:

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Trainee Program

 We have the following Trainee Program :

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 IT Trainee:
• This trainee is taken in the IT Dept for a training period of.
• Performance Appraisal happens every after 6 month and does on the overall
performance and delivery, they are being absorbed.

 Operations Trainee :

• This Trainee are taken in the Operations Dept for a training 1 year.
• Performance Appraisal happens after completion of 1 year a depending on the
overall performance and delivery; they are been absorbed in Grade.

NETWORKED FOR REACH

 Strong Branch Network of 900+ Branches and growing……

 Over 10000+Sales Team Managers

 200,000+ Insurance Care Consultants

 170+ Bancassurance partner across the country

 Strong alternate channel with 2200 Franchisees, 200 corporate agents, 74 brokers and
28 direct marketing branches.

Growing reach through tie-ups

Bancassurance

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 Pioneered the phenomenon in India – 170 bancassurance partners

 One of our core focus areas – tie-ups with large national and pvt. Sector banks :

o Standard Chartered Bank
o Syndicate Bank
o GE money
o Tie-up with Co-Op Bank and Regional Rural Banks (Catering to mass
and Rural markets)
 Expanding reach also through tie-ups with large regional banks

 Exclusive life insurance products- MRTA and Credit Shield.

 Products customized to suit specific need of Banks.

Allianz Group- Global Bancassurance Experience

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Asia Europe

Korea Hana bank Germany Dresdner Bank Hypo Vereinsbank
Raiffeisenbanken

Taiwan Grand Commercial France Credit Lyonnais
Ta Chong Bank Italy Unicredito Italiano
Taipei Bank Rolo Banca
Malaysia Union Bank Casa di Risparmio
Banco di Scicilia
Banco Antoniana Popolare
Banco Regionale Europea
South America

Brasil Spain Banco Popular
Chile Portugal BPI-SGPS
Maxico Bradesco Austria Bawag
Banco Bice Greece Ergo Bank, Bank of Piraeus
BanCrecer

Europe

Czechlslovakia Croatia Zagrebacka Bank

Hungary Zivnobanka Bulgaria Bulbank

Hypobank Poland Pekao S.A. BPH

Takarekbank

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Growing reach through tie-ups

Alternate channels

The Strategic Alliances group at Bajaj Allianz focus ‘Group insurance’ and
‘Corporate Agency’ network.

 Corporate Agents, Brokers and Franchisees

o A constantly growing nationwide network of Corporate Agents, Brokers and
Franchisees.
o A decentralized, dedicated team of professionals to recruit, develop and support
Corporate Agents, Brokers and Franchisees.

 Group Business

o A growing product range to meet generic and specific needs of various groups.
Some of them are Group Team Life, Group Gratuity, Group Superannuation,
Group MRTA, GTL in lieu of EDLI, among many others.
o A dedicated team to ensure nothing but the best in service delivery.

 On line Selling and renewals

o Unit Gain plus SP and Unit Gain Easy Pension.

 Financial Services Consultants

o A set of expect financial advisors to address comprehensive financial planning
needs of high net worth clients.

o Products designed to suit your needs.

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Decentralized Operations

• Insure in minutes
• Service any where

Insure in minutes at any CCC

 CCCs fully empowered to

o Issue policy end to end (from collection to issue and prepare policy bond)
o IT enabled process geared to insures in few minutes from starts to finish
o Only pvt. Insurance co. to do so

 Black box – Decentralized underwriting

o Proprietary IT software for underwriting

o Enables us to also decentralize underwriting
o Maintains quality with standardization across the country
o Eliminates human intervention and subjectiveness
o Only pvt. Insurance co. to do so.

Customers from any CCC offered all services at all CCC

 Policy holder from any CCC
o Can get basic policy servicing at any of our CCCs – No Ho interface
o Can pay renewal premium :
 Online – renewal
 At any of XXX offices
 Through Bill – Junction
 Cheque drop boxes across the country
 Credit cards or direct debit for standard chartered customers

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Efficient systems, process’ and speed of response has ensured lowest number of
complaints from customers to IRDA
Products to suit your needs

 Individual Plans

 Group Life Plans

Individual Plans

 In our constant endeavor to secure a bright and happy future for you and your family,
we offer a range of insurance products that is just perfect for your investment needs.

 Unit linked insurance plans

 Traditional insurance plans

 Pension plans
 Team plans

Unit Liked Insurance Plans

Offering insurance plans with flexibility and tax benefits

• Capital Unit Gain : Big Boss of ULIPs

o This plan offers the highest allocations of 97% for Regular Premium insurance
plans in the market. With a lifetime of protection to match insurance and
investment needs, this Unit linked endowment plan has an option of unlimited
top up to park your windfall gains. Choice of 5 active investment funds, flexi

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plan to increase / decrease Regular Premium and 4 additional rider benefits for
total protection make this plan one of the best products to invest in.

• New UnitGain plus SP : Single Premium plan with maxx allocation

o New UnitGain Plus SP plan is a Single Premium plan with maxx allocation
and gives you a Guaranteed death benefit, it offers you choice of 5 active
investment funds with 3 free switches allowed every year. Flexi plan allows
you to make partial and full withdrawals after 3 years.

• New UnitGain Premier : Gives 100 and get 105 Now – “umeed se Zyaaada”

o A simple single premium unit linked investments plan which give to upfront
105 % allocation of the single premium on day 1.

• New Family Gain: Policy as pure as your love for family.

With Bajaj Allianz Family Assure, you can invest in one life insurance plan that
can take care of all your changing requirements. This plan has been designed to
provide you with maximum flexibility, so that you do not have to worry about
your changing needs.

• New Unit Gain Super: Insure fully get MAX Allocation.

o This is a unique combination of protection with the attractive prospects of
investing in securities. With higher allocation up to 93 % and choice of 5
investment funds with flexible investment management. Plus, you have the
options of switching between the funds at any time this works a wonderful
investment cum insurance plan. You also benefit from attractive tax
advantages and unmatched flexibility to match your changing needs. In
addition, you benefit from the advantages of low charges.

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• New UnitGain Plus : A Unit Linked Plan

o Bajaj Allianz UnitGain Plus offers the unique option of combining the
protection of life insurance with the attractive prospects of investing in
securities. You have the choice of 5 investment funds with flexible investment
management; you can change funds at any time. You also benefit from
attractive tax advantages and unmatched flexibility – to match your changing
needs. And the advantage of low fund management and fund management and
fund administration costs.

Some of the key features of the plan are :

 Guaranteed death benefit
 Choice of 5 investment alternative to fixed interest securities.
 Attractive investment alternative to fixed interest securities.
 Provision for full/partial withdrawals any time after three years from
commencement of the policy provided three full years premium are paid.
 Unmatched flexibility to match your changing needs.
 Maturity Benefit equal to the Fund Value payable on date of maturity.

• UnitGain Guarantee SP :

o This is a unique Single Premium plan, which gives guaranteed maturity
benefit regardless of market performance. This plan is specifically designed
keeping in mind the uncertainly in the stock market and comes with a unique
3–in-1 capital Gurantee Fund, which gives guaranteed maturity benefit of upto
112% of allocated premium less charges.

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Traditional Insurance Plans

That helps you save tax and earn more interest

• InvestGain : An Endowment Plan

o This savings plan combines high protection (up to quadruple cover) with a
unique family income benefit.

• ChildGain : Children’s Policy

o Ever wondered why you need an insurance policy for your child?

As a parent, you always dream the best for your child including marriage, higher
education, or that hand holding for a start in life. Whether you are there to see
your child grow up and settled or not, your child feels your love in the financial
support arranged by you through our wide range of Children's insurance policies
taking him from one milestone to another.

• CashGain : Momey Back Plan

o This is the only money back plan that offers quadruple protection, going up to
4 times the basic sum assured, and a family income benefit.

• Protector : A Mortgage Reducing Team Insurance plan

o This is the perfect plan to protect the family the repayment liability of
outstanding loans, in the unfortunate case of death of the loanee. There is also

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an option to cover the co-applicant of the loan at a very nominal cost under
this plan.

• Save care economy SP : Single Premium Endowment Plan

A single premium investment plan for 10 years, which provides life cover along with
growth in savings.

Bajaj Allianz Super Saver is a regular premium endowment plan, which helps you save
regular amounts for a safer tomorrow. It also provides you with extra benefits of
Guaranteed Additions to your sum assured, at the end of each policy year.

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• Health care

The 6-in-1 health care plan at just Rs 100/- per month is a wonderful way to secure health for
3 years term.

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A 6- in-1 health insurance plan that offers:

A Life Cover
A Hospital Cash benefit
A Surgical benefit
A Post Hospitalization Benefit
A Critical Illness Cover
A Accidental Permanent Total / Partial Disability (APT/PD) along with a cash less card
facility makes it an excellent product as the benefits under this plan can be taken in
addition to any other health insurance plan.

• New unit Gain Easy Pension Plus : Unit Linked Retirement Plan without life
cover

Bajaj Allianz Unit Gain Easy Pension is a plan that helps you take control of your future and
ensure a retirement you can look forward to. This is a regular premium investment linked
deferred annuity policy. There are two packages to choose from: New unit Gain Easy Pension

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Plan Single Premium. Gives you the flexibility to purchase units in any/all of the 6 funds
available with us

Term Plans

Pure Insurance Plans to protect family

• TermCare : Term Plan With Return-of-Premium

o An economic way to providing life cover, this plan also ensures the return of
all premiums at the time of maturity.

• RiskCare : Pure Term Plan

o The “Bajaj Allianz Risk Care” Plan in a pure term insurance plan & offers one
of the most economical means to provide financial security to your loved ones.
The only pure term plan in the market to provide Hospital Cash Benefit.

• Lifetime Care : Whole Life Plan

o This whole life plan provides survival benefits at the age of 80 thereby making
sure you are financially secure at a time when you need it the most.

Group Life Plans

 Bajaj Allianz provides an exciting range of group products which enable organization
to provide protection and care to their members / employees.

o Group Credit Shield

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o Group Term Life
o Group Term Life Scheme in Lieu of EDLI
o Group Gratuity Care
o Group Superannuation Care
o Small Group Term Life

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PART-3
OBJECTIVES

RESEARCH PROBLEM

The research problem is to study the “Customer Awareness, Perception and
Attitude towards Bajaj Allianz Life Insurance Company, Shindanur .”

OBJECTIVES:

 To Study the Awareness of Bajaj Allianz Life Insurance Company.

 To know which source has made aware about Bajaj Allianz Life Insurance.

 To determine which factors customer look for while investing in Bajaj Allianz
Life Insurance.

 To determine the Customer Perception towards different Private Life Insurance.

 To Study the Attitude of the Existing customers of Bajaj Allianz Life Insurance.

Scope of the study :
1. The study has based on the survey to be conducted in Sindhanur & will focus on the
Sindhanur people.
2. The study covers the information about,
a) The various investments in life insurance available.
b) The awareness level of Insurance.
c) The perception and attitude of the people.
3. The study is confined to Sindhanur only.

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METHODOLOGY

Methodology explains the methods used in collecting information to the steps touch
are as follows.

DESCRIPTION OF RESEARCH

Marketing Research design specify the procedure for conducting a research project.
The survey is conducted with the objective to know the Customer Awareness, Perception and
Attitude towards Bajaj Allianz Life Insurance Company.
In this, two types of research methods are used.

1) DESCRIPTIVE RESEARCH.

Descriptive Research is used to collect various information from customer to study
the Awareness, Perception and Attitude, Opinion With the Life Insurance.

2) EXPLORATORY RESEARCH.

Exploratory Research is concerned with discovering the general nature of the
problem and the variables that are related to research study.

TYPES AND SOURCES OF DATA

For the purpose of research study the data from two sources has been collected mainly,

5) Primary Data.
6) Secondary Data.

PRIMARY DATA

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Primary Data is the data collected for the first time for the purpose to solve the problem
at hand. In this study the primary data is collected by survey research.

i.e. collection of information directly from the respondents by personal interview, a
questionnaire method is used to collect the information from the respondent.

SECONDARY DATA

The major sources of secondary data are as follows,

3. WEBSITES.
4. Broachers

SURVEY RESEARCH

The method used to collect data for the study was through survey research. Survey
Research is the systematic gathering of information from respondents for the purpose of
understanding and predicting some aspect of the behavior of the population of interest.

MEASUREMENT TECHNIQUES

Measurement may be defined as the assignment of numbers to characteristics of
objects, persons, states or events, according to rules.
Some of the measurement techniques used are,

QUESTIONNAIRE

It represents the most common form of measurement for eliciting information. As
much, its function is measurement.

The Questionnaire designed included Open-ended questions, Multiple-Choice
questions, and Dichotomous questions.

OPEN-ENDED QUESTION

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These questions leave the respondents free to offer, any replies that seem
appropriate in light of the question.

Questionnaire administered included Open-Ended question to find out respondents
Expectations in Life Insurance.

MULTIPLE-CHOICE QUESTION

Multiple-Choice are immediately followed by a list of possible answers from which
the respondents must choose.

Questionnaire included multiple-choice questions to find out the which sources has
made aware about Bajaj Allianz Life Insurance Company.

DICHOTOMOUS QUESTION.

Dichotomous Question represent an extreme form of the multiple-choice question,
allow only two responses such as “Yes or No”

This type of questions were used to find out whether respondents aware of Bajaj
Allianz Life Insurance Company and whether respondents happy with the Benefits of Bajaj
Allianz Life Insurance.

RATING SCALES

The use of Rating Scale requires the rater to place an attribute of the object being
rated at some point along a numerically ordered series of categories. Rating Scale focus on,

Overall attribute towards an object.
The degree to which an object contains a particular attribute.

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Ones feeling towards an attribute.

SAMPLING

SAMPLING PROCEDURE

Descriptive field studies require collection of first hand information or data pertaining
to the units of study from the field. The units of study may include the area covered under the
Sindhanur .

“The process of drawing a sample from large population is called Sampling”.
SAMPLING PROCESS

POPULATION: The Aggregate of all units pertaining to the study is called Population. The
population of this project is a survey of Walking Customers and Existing Customer.

SAMPLING FRAME: A Sampling Frame is a means of representing the elements of the
population.

SAMPLING UNIT: The Sampling Unit is basic unit containing the elements of the
population to be sampled.

SAMPLING EXTENT: It is the scope of study Sampling Extent is Sindhanur .

TIME PERIODS: The Period of study was also limited to 60 days.

SAMPLE SIZE: The total Sample Size is 100 from different locations of Sindhanur .

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PART-4
DATA ANALYSIS AND INTERPRETATION

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DATA ANALYSIS AND INTERPRETATION

Data collected is useful only after analysis. Data Analysis involves converting a series
of recorded observations into descriptive statements and inferences about relationships. The
types of analysis that can be conducted depend on the nature of the measurement instrument
and the data collected method.

If the researcher selects the analytical techniques prior to collecting data, the
researcher should generate fictional responses to the measurement instrument, these dummy
data are then analyzed the results of this analysis will provide the information required by the
problem at hand.

The results obtained by analyzing such data may not be accurate due to present of
dummy data, so it is preferable to select analytical technique after collection of data,
depending on data collected.

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TABLE.1.Graph Showing the Qualification of Respondents.

QUALIFICATION NO.OF RESPONDENTS PERCENTAGE
UNDER GRADUATE 15 25.0%
GRADUATE 28 46.6%
POST GRADUATE 11 18.3%
OTHER 06 10.0%

QUALIFICATION OF RESPONDENTS
46.60%
50%
45%
UNDER GRADUATE
40%
35% GRADUATE
30% 25% POST GRADUATE
25%
18.30% OTHER
20%
15% 10%
10%
5%
0%
1

Interpretation:
From the above table , it is clear that out of 60 respondents, 15 respondents are
belong to Under Graduate, 28 respondents are belong to Graduate, 11 respondents are belong
to Post Graduate and 06 respondents belong to other categories, like PUC, SSLC. So that
majority of the respondents are belonging to Graduate.

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TABLE.2.Graph Showing the Occupation of Respondents.

OCCUPATION NO.OF RESPONDENTS PERCENTAGE
BUSSINESSMEN 28 46.6%
PRIVA.EMPLOYEE 06 10.0%
GOVT. EMPLOYEE 05 8.3%
PROFESSIONALS 07 11.6%
STUDENTS 11 18.3%
OTHERS 03 05%

OCCUPATION OF RESPONDENTS
46.60%
50.00%
BUSSINESSMEN
40.00% PRIVA.EMPLOYEE
GOVT. EMPLOYEE
30.00%
PROFESSIONALS
18.30%
20.00% STUDENTS
10.00% 8.30%11.6 0% OTHERS
10.00% 5%

0.00%
1

Interpretation:
From the graph it has been observed that, 28 out of 60 respondents are belong to
Businessmen, 06 respondents are belong to Private Employee, O5 respondents are belong to
Government Employee, 07 respondents belong to Professionals, 11 respondents are belong to
students and 03 respondents are belong to other categories. So that major respondents are
belongs to Businessmen.

TABLE.3.Graph Showing the Age Group of Respondents.

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AGE GROUP NO.OF RESPONDENTS PERCENTAGE
18 TO 25 20 33.3%
26 TO 35 22 36.6%
36 TO 45 13 21.6%
46 & ABOVE 5 8.3%

AGE GROUP OF RESPONDENTS

8%
33%
22%

18 TO 25
37%
26 TO 35
36 TO 45
46 & ABOVE

Interpretation:
From the graph it is clear that, out of 60 respondents, 20 respondents are falls
in the Age group of (18 to 25), 22 respondents are falls in the Age Group of (26 to 35), 13
respondents are falls in the Age Group of (36 to 45), And 05 respondents fall in the Age
Group of (46 & above).

TABLE.4. Graph Showing the Family Size of Respondents

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FAMILY SIZE NO.OF RESPONDENTS PERCENTAGE
0 TO 3 10 16.6%
3 TO 5 22 36.6%
5 TO 7 15 25.5%
7 & ABOVE 13 21.6%

s

FAMILY SIZE OF RESPONDENTS
36.6 0%
40.00%

25.50%
30.00% 0 TO 3
21.60%
16.60% 3 TO 5
20.00%
5 TO 7

10.00% 7 & ABOVE

0.00%
1

Interpretation:

From the graph it has been observed that, out of 60 respondents 10have the
Family size between (0 to3), 22 respondents have the family size between (3 to 5), 15
respondents have the family size between (5 to 7). 13 respondents have the family size
between (7 & above), So that major respondents belong to size of family between (3to 5).

TABLE.5. Graph Showing the Income Group of respondents

INCOME GROUP NO.OF RESPONDENTS PERCENTAGE
3000 TO 5000 /month 06 10.0%
5000 TO 10000/month 17 28.3%
10000 TO5000/month 14 23.3%

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15000 TO ABOVE 11 18.3%

INCOME GROUP OF RSPONDENTS

10.00% 3000 TO 5000 /month
18.30%
5000 TO 10000/month

10000 TO15000/month
28.30%
23.30% 15000 TO ABOVE

Interpretation:

From the graph it has been observed that, out of 60 respondents, O6 respondents
have the Income between (3000 to 5000), 17 respondents have the income between (5000 to
10000), 14 respondents have the income between (10000 to 15000) and 11 respondents have
the income between (15000 & above).

TABLE.6. Graph Showing respondents Awareness about Life Insurance.

YES 56 93.3%
NO 04 6.6%

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AWARENESS OF RESPONDENTS

YES
7%
NO

93%

Interpretation:
From the graph, it is observed that, out of 60 respondents, 56 respondents are
Aware about Life Insurance, and 06 respondents are not Aware about Life Insurance. So that
majority of the respondents are Aware of Life Insurance.

TABLE.7. Graph showing respondents Awareness about Bajaj Allianz Life Insurance
Company.

YES 32 53.3%
NO 28 46.6%

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AWAREESS ABOUT Bajaj Allianz
YES

NO
47%
53%

Interpretation:

From the graph, it is observed that, out of 60 respondents 32 respondents are
Aware about Bajaj Allianz Life Insurance Company, and 28 respondents are not Aware about
Bajaj Allianz Life Insurance Company. So that most of the respondents are not Aware of
Bajaj Allianz Life Insurance.

TABLE.8.Graph Showing respondents Sources of Awareness.

SOURCES NO.OF RESPONDENTS PERCENTAGE
MEDIA 06 18.7%
AGENT 18 56.2%

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FRIENDS 07 21.8%
NEWS PAPER 02 6.25%

SOURCES OF AWARENESS

6%
MEDIA
18%
21%
AGENT
FRIENDS
55 %
NEWS PAPER

Interpretation:

From the graph, it is observed that, out of 32 respondents O6 respondents are
Aware about Bajaj Allianz Life Insurance through Media, 18 respondents are Aware through
Agent, 07 respondents are Aware through Friends, and 02 respondents are Aware through
News Paper. So that major source of Awareness of respondents is Agent.

TABLE.9.Graph Showing respondents Influence Factors

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FACTORS NO.OF RESPONDENTS PERCENTAGE
SECURITY 55 91.0%
HIGHRETURNS 34 53.1%
RIS COVERAGE 16 26.6%
SERVICE 18 30.0%
OTHERS 01 1.6%

INFLUENCE FACTORS
91%
100% SECURITY

80% HIGHRETURNS
53.10% RIS COVERAGE
60%
SERVICE
40% 26.60% 30.00%
OTHERS
20% 1.60%
0%
1

Interpretation:
From the above graph, 91% of the respondents are look for security while
investing in Bajaj Allianz, 53% of the respondents look for high returns, 26.6% of the
respondents look for risk coverage, 30% of the respondents look for service and 1.6% of the
respondents look for others. So that most of the respondents look for security while investing
in Bajaj Allianz Life Insurance.

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TABLE.10.Graph Showing respondents Happy with the Benefits of Bajaj Allianz
Life Insurance.

YES 36 90%
NO 04 10%

10%

YES
NO

90%

Interpretation:
From the graph it has been observed that, out of 40 respondents, 36 respondents
are happy with the Benefits of Bajaj Allianz Life Insurance, And 04 respondents are not
happy with the Benefits of Bajaj Allianz Life Insurance. So the major respondents are happy
with the Benefits of Bajaj Allianz Life Insurance.

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TABLE.11. Graph Showing respondents Rating with the Benefits of Bajaj Allianz
Life Insurance.

RATING NO.OF RESPONDENTS PERCENTAGE
VERY GOOD 28 70.0%
GOOD 8 20.0%
OK 3 7.5%
NOT GOOD 1 2.5%

RATING OF RESPONDENTS

70.00% VERY GOOD
80.00%
GOOD
60.00%
OK
40.00% NOT GOOD
20.00%

20.00% 7.50%
2.50%

0.00%
1

Interpretation:
From the graph it has been observed that, out of 40 respondents, 28 respondents
have given rate as Very Good, 08 respondents have given Good, 03 respondents have given
Ok and 01 respondent has given Not Good, So the Majority of respondents have satisfied
with the Benefits of Bajaj Allianz Life Insurance.

FINDINGS

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♦ From the market research study it has been observed that 90% of the respondents
are Aware of Life Insurance.

♦ From the market research study it has been observed that 53% of the respondents
are Aware of Bajaj Allianz Life Insurance

♦ 62% of the respondents are Aware of Bajaj Allianz Life Insurance through
Agent.

♦ About 91% of the respondents are look for security while investing in a Bajaj Allianz Life
Insurance.

♦ It was founded that 63% of the respondents are rate the service of Bajaj Allianz
Life Insurance as very good.

♦ 90% of the Existing Customers are Happy with the Benefits of Bajaj Allianz
Life Insurance.

♦ 80% of the respondents are Rate the Benefits of Bajaj Allianz Life Insurance as
Very good.

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SUGGESTIONS

 The Bajaj Allianz Life Insurance Company should concentrate heavily on attractive
Advertisements and various Promotional Strategies like, giving Pamphlets, put the
hoardings and banners at important locations of the Sindhanur where the movement of the
people is very high, Should be used to bring out the Awareness.

 People should be educated by giving seminar in Business Conferences, installing stalls in
Business Exhibitions. And Company should conduct seminars in Educational Institutions
to provide information about company and its products.

 Company has to create a sense of security among the customers. Because most of the
people fear about security in Private life Insurance. So Company has to explain and
highlight about IRDA, which will give support to the Private life Insurance.

 Whenever company launches a new products company can conduct some functions for
existing policyholders, which ensures direct interaction with exiting costumers. And
create the policyholder clubs that gives sense of belongingness.

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CONCLUSIONS

Following are the Conclusions drawn after analysis of the data collected from the survey
research.

♦ Almost, all the population of Sindhanur is Aware Life Insurance.

♦ Most of the people are not Aware of Bajaj Allianz Life Insurance Company.

♦From overall study it can be concluded that Almost, all the people are Aware of
Bajaj Allianz Life Insurance through Agent.

♦ It can be concluded that the people Expectations in a Private Life Insurance
Company is Security and Service while purchasing.

♦ From overall study it can be concluded that, almost all Existing Customers are
Happy with the Benefits of Bajaj Allianz Life Insurance.

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LIMITATIONS OF THE STUDY

Despite of all possible efforts to make the market research mare comprehensive and
scientific, study has certain following Limitations.

 The study is confined to Sindhanur only. Any suggestions given by analyzing data
Collected may not be accurate for other locations as people requirements and
Expectations differ from one place to other.

 There existed some respondents who refused to respond and these respondents who
Did not participate in the survey may not be distinct & might have affected the
Result of the study.

 The sample size was chosen randomly which might not be appropriate which lead
to few errors in the study.

 Many of respondents did not furnish true information, they provided Information
Just to complete the interview, which has affected the study?

 Some of the respondents did not furnish all the information required for the study.

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