Kellogg's marketing strategy and marketing plans ppt @ mbabecdoms
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Kellogg's marketing strategy and marketing plans ppt @ mbabecdoms
![Kellogg Company Mission Statement ,[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Kellogg's marketing strategy and marketing plans ppt @ mbabecdoms
- 1. Like Coco the monkey we sing the praises of the chocolatey cereal
- 3. Kellogg’s Marketing Strategy and Marketing Plans
- 12. Market Analysis
- 14. Cereal Industry Volume Sales for Presweet Cereal
- 20. High Low PRICE/ QUALITY /IMAGE PRODUCT LINE/MANUFACTURING MIX Strategic Group Map of Competitors in the Presweeter Cereal Industry Brand Cereals Kellogg General Mills General Food Quaker Oats Private Label
- 21. Bagged Value-Priced Cereal Cap’n Crunch Snack Bars Rice Cakes Oatmeal Cereal Bars Fruit Cereal Bars Cap’n Crunch Quaker Oats General Foods Honey Nut Shredded Cranberry Almond Crunch Honey Nut Cheerios Private Label Cocoa Krispies KELLOGG General Mills Lucky Charm Cheerios Honey Nut Cheerios Other Cereals
- 28. Percent of Total Annual Spending on Presweeter Cereal (by Age Group)
- 31. Cereal Pricing for Retail Stores
- 33. Kellogg’s Distribution Channels Kellogg’s Retailer Kellogg’s Wholesaler Retailers Kellogg’s Computer system Kroger, Target, distrib. centers Distrib. In stores
- 34. Introduction Growth Maturity Decline Dollars Time Cocoa Krispies: PRODUCT LIFE CYCLE
- 41. Positioning Map Nutrition Taste Special K Cheerios Cocoa Krisp Raisin Bran Corn Flakes Fruit Loops
- 42. Sorry Coco
- 43. The boys are back in town!
- 45. The End