Soumettre la recherche
Mettre en ligne
Marketing channel strategy
•
Télécharger en tant que PPT, PDF
•
10 j'aime
•
2,579 vues
Babasab Patil
Suivre
Marketing channel strategy
Lire moins
Lire la suite
Affichage du diaporama
Signaler
Partager
Affichage du diaporama
Signaler
Partager
1 sur 14
Télécharger maintenant
Recommandé
Brand equity
Brand equity
JOJO Marbles Pvt Ltd.
Brands & Brand Management
Brands & Brand Management
YIGIT ACIKAY
Brand & brand strategy
Brand & brand strategy
Zain Hassan Kirmani
Integrated Marketing Communication Strategy
Integrated Marketing Communication Strategy
Hisham Salah, MBA, PMD
Communication mix
Communication mix
Sameer Mathur
Distribution strategy ppt
Distribution strategy ppt
Shirley Poliquit
Brand positioning
Brand positioning
Erol Cengiz
Brand Strategy
Brand Strategy
Yodhia Antariksa
Recommandé
Brand equity
Brand equity
JOJO Marbles Pvt Ltd.
Brands & Brand Management
Brands & Brand Management
YIGIT ACIKAY
Brand & brand strategy
Brand & brand strategy
Zain Hassan Kirmani
Integrated Marketing Communication Strategy
Integrated Marketing Communication Strategy
Hisham Salah, MBA, PMD
Communication mix
Communication mix
Sameer Mathur
Distribution strategy ppt
Distribution strategy ppt
Shirley Poliquit
Brand positioning
Brand positioning
Erol Cengiz
Brand Strategy
Brand Strategy
Yodhia Antariksa
CCommunication and consumer behavior
CCommunication and consumer behavior
Dinesh Bargotra
Brand positioning
Brand positioning
Er Gupta
Brand Equity Presentation
Brand Equity Presentation
vijaydh
Chap19 Measuring The Effectiveness Of The Promotional Program
Chap19 Measuring The Effectiveness Of The Promotional Program
Phoenix media & event
Keller sbm3 05
Keller sbm3 05
Mansi Nandani
Chap 3, brand positioning
Chap 3, brand positioning
Rajesh Kumar
Aaker Brand Equity Model
Aaker Brand Equity Model
Pawan Negi
Markeing communication
Markeing communication
Nên Trần Ngọc
brand positioning with examples
brand positioning with examples
Linel Dias
Chapter 2 Consumer Reserch
Chapter 2 Consumer Reserch
Avinash Kumar
Strategic Brand Management
Strategic Brand Management
Asia Pacific Marketing Institute
Customer Retention & Customer Acquisition
Customer Retention & Customer Acquisition
Pratiksha Manan
Reach, frequency & impact
Reach, frequency & impact
Laise Abdul Khadir
Chapter 8 (developing a brand equity measurement and management system)
Chapter 8 (developing a brand equity measurement and management system)
Jawad Chaudhry
Understanding Integrated Marketing Communication
Understanding Integrated Marketing Communication
Anubha Rastogi
Chapter 2 (customer based brand equity)
Chapter 2 (customer based brand equity)
Jawad Chaudhry
Brand audit
Brand audit
beltamayo
Chapter 9 Communicating Value
Chapter 9 Communicating Value
PeleZain
How should a company choose the most attractive target markets?
How should a company choose the most attractive target markets?
Sameer Mathur
Customer Lifecycle Management
Customer Lifecycle Management
Anand Biradar
India Channels Satisfaction- 2010
India Channels Satisfaction- 2010
Springboard Research
ch 14
ch 14
guest13fa7
Contenu connexe
Tendances
CCommunication and consumer behavior
CCommunication and consumer behavior
Dinesh Bargotra
Brand positioning
Brand positioning
Er Gupta
Brand Equity Presentation
Brand Equity Presentation
vijaydh
Chap19 Measuring The Effectiveness Of The Promotional Program
Chap19 Measuring The Effectiveness Of The Promotional Program
Phoenix media & event
Keller sbm3 05
Keller sbm3 05
Mansi Nandani
Chap 3, brand positioning
Chap 3, brand positioning
Rajesh Kumar
Aaker Brand Equity Model
Aaker Brand Equity Model
Pawan Negi
Markeing communication
Markeing communication
Nên Trần Ngọc
brand positioning with examples
brand positioning with examples
Linel Dias
Chapter 2 Consumer Reserch
Chapter 2 Consumer Reserch
Avinash Kumar
Strategic Brand Management
Strategic Brand Management
Asia Pacific Marketing Institute
Customer Retention & Customer Acquisition
Customer Retention & Customer Acquisition
Pratiksha Manan
Reach, frequency & impact
Reach, frequency & impact
Laise Abdul Khadir
Chapter 8 (developing a brand equity measurement and management system)
Chapter 8 (developing a brand equity measurement and management system)
Jawad Chaudhry
Understanding Integrated Marketing Communication
Understanding Integrated Marketing Communication
Anubha Rastogi
Chapter 2 (customer based brand equity)
Chapter 2 (customer based brand equity)
Jawad Chaudhry
Brand audit
Brand audit
beltamayo
Chapter 9 Communicating Value
Chapter 9 Communicating Value
PeleZain
How should a company choose the most attractive target markets?
How should a company choose the most attractive target markets?
Sameer Mathur
Customer Lifecycle Management
Customer Lifecycle Management
Anand Biradar
Tendances
(20)
CCommunication and consumer behavior
CCommunication and consumer behavior
Brand positioning
Brand positioning
Brand Equity Presentation
Brand Equity Presentation
Chap19 Measuring The Effectiveness Of The Promotional Program
Chap19 Measuring The Effectiveness Of The Promotional Program
Keller sbm3 05
Keller sbm3 05
Chap 3, brand positioning
Chap 3, brand positioning
Aaker Brand Equity Model
Aaker Brand Equity Model
Markeing communication
Markeing communication
brand positioning with examples
brand positioning with examples
Chapter 2 Consumer Reserch
Chapter 2 Consumer Reserch
Strategic Brand Management
Strategic Brand Management
Customer Retention & Customer Acquisition
Customer Retention & Customer Acquisition
Reach, frequency & impact
Reach, frequency & impact
Chapter 8 (developing a brand equity measurement and management system)
Chapter 8 (developing a brand equity measurement and management system)
Understanding Integrated Marketing Communication
Understanding Integrated Marketing Communication
Chapter 2 (customer based brand equity)
Chapter 2 (customer based brand equity)
Brand audit
Brand audit
Chapter 9 Communicating Value
Chapter 9 Communicating Value
How should a company choose the most attractive target markets?
How should a company choose the most attractive target markets?
Customer Lifecycle Management
Customer Lifecycle Management
En vedette
India Channels Satisfaction- 2010
India Channels Satisfaction- 2010
Springboard Research
ch 14
ch 14
guest13fa7
Chapter 1 introduction to sales and distribution management
Chapter 1 introduction to sales and distribution management
Nishant Agrawal
Vertical and horizontal marketing
Vertical and horizontal marketing
Deepak Kumar
Distribution channels marketing management ppt
Distribution channels marketing management ppt
Ganesh Asokan
DISTRIBUTION CHANNELS
DISTRIBUTION CHANNELS
Rajesh kumar
En vedette
(6)
India Channels Satisfaction- 2010
India Channels Satisfaction- 2010
ch 14
ch 14
Chapter 1 introduction to sales and distribution management
Chapter 1 introduction to sales and distribution management
Vertical and horizontal marketing
Vertical and horizontal marketing
Distribution channels marketing management ppt
Distribution channels marketing management ppt
DISTRIBUTION CHANNELS
DISTRIBUTION CHANNELS
Similaire à Marketing channel strategy
Chapter_07.ppt
Chapter_07.ppt
ssuserc9c6261
Delivering value
Delivering value
PurnimaKabadi
Designing And Managing Integrated Marketing Channels
Designing And Managing Integrated Marketing Channels
Khawaja Naveed
Channels of distribution ppt @ bec doms bagalkot mba marketing
Channels of distribution ppt @ bec doms bagalkot mba marketing
Babasab Patil
Sales and distribution management
Sales and distribution management
phanquoccuong
Bus169 Kotler Chapter 11
Bus169 Kotler Chapter 11
Alwyn Lau
Mm.13.10
Mm.13.10
Yusuf Abdullah
Managing marketing in business
Managing marketing in business
prachimba
Channel Opportunities for Service or Products
Channel Opportunities for Service or Products
Brian Solomon, MBA
Designing & managing : Integrated marketing channels
Designing & managing : Integrated marketing channels
Anand Dabasara
Chap 12 e161
Chap 12 e161
guest0d3f0f
Kotler12 basic
Kotler12 basic
school
Supply chain management
Supply chain management
Alan Jeffrey
Marketing channels
Marketing channels
Mehfuz Patel
Marketing unit 3
Marketing unit 3
abrar syed
Channels and distribution
Channels and distribution
ulabnafisa
9fms Pp15
9fms Pp15
guestf28d99
Chapter 4 Creating and Implementing the Promotion(Tourism and Hospitality Ma...
Chapter 4 Creating and Implementing the Promotion(Tourism and Hospitality Ma...
Md Shaifullar Rabbi
Distribution Channel Design Management.ppt
Distribution Channel Design Management.ppt
KwekuJnr
Assignment of sales and channel marketing
Assignment of sales and channel marketing
varsha nihanth lade
Similaire à Marketing channel strategy
(20)
Chapter_07.ppt
Chapter_07.ppt
Delivering value
Delivering value
Designing And Managing Integrated Marketing Channels
Designing And Managing Integrated Marketing Channels
Channels of distribution ppt @ bec doms bagalkot mba marketing
Channels of distribution ppt @ bec doms bagalkot mba marketing
Sales and distribution management
Sales and distribution management
Bus169 Kotler Chapter 11
Bus169 Kotler Chapter 11
Mm.13.10
Mm.13.10
Managing marketing in business
Managing marketing in business
Channel Opportunities for Service or Products
Channel Opportunities for Service or Products
Designing & managing : Integrated marketing channels
Designing & managing : Integrated marketing channels
Chap 12 e161
Chap 12 e161
Kotler12 basic
Kotler12 basic
Supply chain management
Supply chain management
Marketing channels
Marketing channels
Marketing unit 3
Marketing unit 3
Channels and distribution
Channels and distribution
9fms Pp15
9fms Pp15
Chapter 4 Creating and Implementing the Promotion(Tourism and Hospitality Ma...
Chapter 4 Creating and Implementing the Promotion(Tourism and Hospitality Ma...
Distribution Channel Design Management.ppt
Distribution Channel Design Management.ppt
Assignment of sales and channel marketing
Assignment of sales and channel marketing
Plus de Babasab Patil
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Babasab Patil
Marketing management module 1 core concepts of marketing mba 1st sem by baba...
Marketing management module 1 core concepts of marketing mba 1st sem by baba...
Babasab Patil
Marketing management module 2 marketing environment mba 1st sem by babasab pa...
Marketing management module 2 marketing environment mba 1st sem by babasab pa...
Babasab Patil
Marketing management module 4 measuring andforecasting demand mba 1st sem by...
Marketing management module 4 measuring andforecasting demand mba 1st sem by...
Babasab Patil
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...
Babasab Patil
Notes managerial communication 3 business correspondence and report writing ...
Notes managerial communication 3 business correspondence and report writing ...
Babasab Patil
Notes managerial communication mod 2 basic communication skills mba 1st sem ...
Notes managerial communication mod 2 basic communication skills mba 1st sem ...
Babasab Patil
Notes managerial communication mod 4 the job application process mba 1st sem ...
Notes managerial communication mod 4 the job application process mba 1st sem ...
Babasab Patil
Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...
Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...
Babasab Patil
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)
Babasab Patil
Principles of marketing mba 1st sem by babasab patil (karrisatte)
Principles of marketing mba 1st sem by babasab patil (karrisatte)
Babasab Patil
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Babasab Patil
Marketing management module 1 important questions of marketing mba 1st sem...
Marketing management module 1 important questions of marketing mba 1st sem...
Babasab Patil
Discovery shuttle processing NASA before launching the rocket by babasab ...
Discovery shuttle processing NASA before launching the rocket by babasab ...
Babasab Patil
Corporate lessons from__iim__calcutta by babasab patil
Corporate lessons from__iim__calcutta by babasab patil
Babasab Patil
Communication problems between men and women by babasab patil
Communication problems between men and women by babasab patil
Babasab Patil
Brasil waterfall byy babasab patil
Brasil waterfall byy babasab patil
Babasab Patil
Best aviation photography_ever__bar_none by babasab patil
Best aviation photography_ever__bar_none by babasab patil
Babasab Patil
Attitude stone cutter
Attitude stone cutter
Babasab Patil
Attitude stone cutter
Attitude stone cutter
Babasab Patil
Plus de Babasab Patil
(20)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Marketing management module 1 core concepts of marketing mba 1st sem by baba...
Marketing management module 1 core concepts of marketing mba 1st sem by baba...
Marketing management module 2 marketing environment mba 1st sem by babasab pa...
Marketing management module 2 marketing environment mba 1st sem by babasab pa...
Marketing management module 4 measuring andforecasting demand mba 1st sem by...
Marketing management module 4 measuring andforecasting demand mba 1st sem by...
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...
Notes managerial communication 3 business correspondence and report writing ...
Notes managerial communication 3 business correspondence and report writing ...
Notes managerial communication mod 2 basic communication skills mba 1st sem ...
Notes managerial communication mod 2 basic communication skills mba 1st sem ...
Notes managerial communication mod 4 the job application process mba 1st sem ...
Notes managerial communication mod 4 the job application process mba 1st sem ...
Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...
Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)
Principles of marketing mba 1st sem by babasab patil (karrisatte)
Principles of marketing mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Marketing management module 1 important questions of marketing mba 1st sem...
Marketing management module 1 important questions of marketing mba 1st sem...
Discovery shuttle processing NASA before launching the rocket by babasab ...
Discovery shuttle processing NASA before launching the rocket by babasab ...
Corporate lessons from__iim__calcutta by babasab patil
Corporate lessons from__iim__calcutta by babasab patil
Communication problems between men and women by babasab patil
Communication problems between men and women by babasab patil
Brasil waterfall byy babasab patil
Brasil waterfall byy babasab patil
Best aviation photography_ever__bar_none by babasab patil
Best aviation photography_ever__bar_none by babasab patil
Attitude stone cutter
Attitude stone cutter
Attitude stone cutter
Attitude stone cutter
Marketing channel strategy
1.
Chapter 7 Marketing
Channel Strategy and Management
2.
3.
Marketing Channel Alternatives
Producer Ultimate Buyers Brokers or Agents Distributors or Wholesalers Retailers or Dealers
4.
5.
6.
7.
Ultimate Buyers Representative
Electronic Marketing Channels Amazon.com Book Publisher Book Wholesaler Amazon.com (Virtual Retailer) Dell Computer Dell.com Airline Travelocity (Virtual Agent) Travelocity.com
8.
9.
Exclusive Intensive Selective
Extent of Distribution Coverage Wrigley’s Coke Levi’s Sony Lexus Rolex
10.
11.
12.
13.
14.
Télécharger maintenant