Ppt product life cycle @ dom s
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Ppt product life cycle @ dom s
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Ppt product life cycle @ dom s
- 1. P RODUCT L IFE C YCLE
- 3. What is product life cycle? Every product has a life cycle Definition: A marketing theory in which products or brands follow a sequence of stages including : introduction, growth, maturity, and sales decline. Product life cycle….
- 4. Four things in mind 1) products have a limited life 2) sales has distinct stages- with challenges, opportunities, problems 3) profits rise and fall at stages 4) products require different marketing, financial, manufacturing, purchasing, and human resource strategies in each stage Product life cycle….
- 6. Figure: Product life cycle stages Product life cycle….
- 7. EXAMPLES: Product life cycle…. INTRODUCTION GROWTH MATURITY DECLINE Third generation mobile phones Portable DVD Players Personal Computers Typewriters E-conferencing Email Faxes Handwritten letters All-in-one racing skin-suits Breathable synthetic fabrics Cotton t-shirts Shell Suits iris-based personal identity cards Smart cards Credit cards Cheque books
- 8. Management strategies in each life cycle stages Product life cycle….