More Related Content Similar to Ignite the Pipeline with Personalized Integrated Campaigns Similar to Ignite the Pipeline with Personalized Integrated Campaigns (20) Ignite the Pipeline with Personalized Integrated Campaigns 1. Ignite the Pipeline! Personalized, Integrated Communications Drive Revenue for Nuance Lauren Goldstein, VP Strategic Planning @LaurenOnDemand 4. Nuance Core Challenges Support Sales // Drive Meetings Highly Targeted Audience Engagement Up-level Relationships Convey expertise 10. Decision Maker: COO Three Cs STEP 1: Shift perception of call center as “cost center” vs. revenue generator & brand enabler Win With Nuance 12. Pilot Defined STEP 2: 209 Companies 685 Contacts 12 Key Verticals/2 Core Segments 7+ Customized Touch Points + Nurture…… All integrated seamlessly 18. ENGAGEMENT RATE: 46% ROI: 19-TO-1 $4,000,000 March 31, 2011 Results Snapshot STEP 3: October. 31, 2011 April 30, 2011 May 31, 2011 June 30, 2011 July 31, 2011 September 30, 2011 $5.3M $1,500,000 $2,000,000 $2,500,000 $3,000,000 $4,000,000 $1,000,000 23. “ If we did realize the difference between the vital few and the trivial many in all aspects of our lives, and if we did something about it, we could multiply anything that we valued.” – Richard Koch (former Bain & Co management consultant and acclaimed author on how to apply the 80/20 rule)