The document discusses social media usage among mothers. It finds that mothers are highly engaged on social media and are influential leaders there. They use different social platforms for different needs, such as using Facebook for socializing and parenting sites for support. Mothers expect brands on social media to provide value through savings, learning, and answering questions. The document provides insights into how brands can best market to these socially engaged mothers.
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BabyCenter 2013 US Social Media Marketers Handbook
1. 2013
Social Mom Report
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