Optimize Twitter Marketing
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Bacon's Presentation to Alexandria, LA Quick Twitter Overview for Business Owners
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Optimize Twitter Marketing
- 1. Bacon Social Media Social Media and Twitter @RyanSides225 1
- 2. Our Philosophy… Our methodology for Discover creating Effective Social Media campaigns. Measure Goals Implement Strategy @RyanSides225 2
- 3. Everything Works in Tandem Website Review Sites You Social Media Email Mrktg @RyanSides225 3
- 4. Website Review Sites You Social Media Email Mrktg @RyanSides225 4
- 5. Social Media @RyanSides225 5
- 6. Be Realistic About Your Budget Social Media is FREE!!! @RyanSides225 6
- 7. Best for Your Company? Chew On This… Time Constraints Customers Budget @RyanSides225 7
- 8. Consider Your Time Constraints • Passive Approach • Active Approach @RyanSides225 8
- 9. Study Your Customers Fish Where the Fish Are @RyanSides225 9
- 10. Be Realistic About Your Budget • Profile Creation is Free • Presence Management is Not Free – Time – Ads – Internal Resources – External Resources • Low Cost: Twitter • High Cost: YouTube @RyanSides225 10
- 11. What is Twitter? • Like FB newsfeed without the distraction of photos • Users are typically Tech Savy, connected • Tweets (Status Updates) are limited to 140 Characters • Pictures, links, videos, etc. are shortened into links and must be clicked on to be displayed @RyanSides225 11
- 12. @RyanSides225 12
- 13. Twitter Has Its Own Language @RyanSides225 13
- 14. Speak In Code • RT = Retweet. The tweet you're looking at was forwarded to you by another user • DM = Direct message. A direct-message is a message only you and the person who sent it can read • @ = Used to reference a Twitter Handle • SM = Social Media • FB = Facebook • IMHO = In My Humble Opinion • B4 = Before • PPL = People • # = Hashtag. Used to group conversations about subjects @RyanSides225 14
- 15. Twitter Sounds Great But… How do I actually make money from it? • Social Media is NOT Marketing • Twitter is not a Standalone Approach • Start and Join Conversations with customers • Answer Questions • Provide Valuable Information • Talk about yourself no more than 20% of the time @RyanSides225 15
- 16. Twitter Sounds Great But… How do I actually make money from it? • Run Contests • Talk about your other Social Media properties • Link back to your website • Be Social not Salesy • Develop Relationships with Potential Customers @RyanSides225 16
- 17. Next Steps… • Review Your Social Media Strategy to See If/How Twitter Fits • Create a Twitter Account • Follow 10 People/Day for 1 Month – People or companies that your customers would be interested in (relevant to your industry) – Potential customers • Don’t Tweet for the First Month (unless someone tweets directly to you) • Read/Listen/Learn @RyanSides225 17
- 18. Where Do You Get Content? • Repurpose What You Already Have • Frequently Asked Questions • Interesting Info/Links • Latest Products • Topics That Interest Your Customers • Community/Charity Events • RTs @RyanSides225 18
- 19. Timesavers Twitter Search • Hootsuite @RyanSides225 19
- 20. Timesavers Hootsuite @RyanSides225 20
- 21. Questions? @RyanSides225 21
- 22. Contact Us 225-788-2617 www.BaconSocialMedia.com Twitter: @RyanSides225 Ryan Sides is the Lead Strategist at Bacon Social Media, a Baton Rouge Social Media Marketing firm that builds communities around company brands online, through Facebook, Twitter, blogs, and other Social Media sites. He is recommended by 4 out of 5 people who recommend things. The last guy fell asleep during the survey. @RyanSides225 22