Facebook recently revamped their Ads targeting model. Until recently, an Advertiser (read as: your restaurant) could only target ads to specific cities, demographics, and general interests. Facebook now allows for “crazy specific” ad targeting

1. HIGHLY TARGETED FACEBOOK ADS FOR
RESTAURANTS
BY RYAN SIDES AT BACON SOCIAL MEDIA
HIGHLY TARGETED FACEBOOK ADS FOR RESTAURANTS
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2. HIGHLY TARGETED FACEBOOK ADS FOR RESTAUR ANTS
Facebook recently revamped their Ads targeting model. Until recently, an Advertiser (read
as: your restaurant) could only target ads to specific cities, demographics, and general
interests. Facebook now allows for “crazy specific” ad targeting.
WHAT DOES THIS MEAN FOR YOUR RESTAURANT?
Do you sell products or services to local customers mostly? I mean, hyper local customers?
As in, you’re downtown Baton Rouge but don’t realistically expect people from ONeal Lane
to travel to your place just for lunch much.
Now you can get hyper specific with the people you target on facebook ads.
Remember, more highly targeted ads means higher interaction and should lead to higher
sales.
Use the ads to send people to your fan page or to a new video about your restaurant.
Running specials? Use the ads to promote your specials and measure the results on which
ads work best.
ZIP CODES
You can now target your ads based on Zip Code! No need to have people from ONeal or
Millerville area blowing your Ad Budget (unless they work downtown, but that’s a different
article).
If you’re in Baton Rouge, see the image below for Zip Codes and which areas they cover.
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3. SPECIFIC INTERESTS AND TOPICS
You can also now target your ads based on your ad viewer’s interests.
For instance, if you are a Baby Clothing Boutique, maybe you want to target your ads to
people in the group “New Moms” or “Retro Babies”. You can also use hashtags (#) before
the interest to get more wild card results. In the example above, you may want to use
#babies or #moms instead of the specific interests in quotes above.
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4. NEXT STEPS
Take some time to research your customers and define a typical customer and their
interests. Create 2 ads, one that is hyper targeted to your audience and one that is more
generally targeted. Track which one performs better.
If you want to bring your ads up another level and target a broader audience, you will need
to click the “Switch to Broad Category Targeting” link in the interests section.
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RESOURCES
Facebook’s Official Ads Page
www.facebook.com/business/ads
Facebook’s Business Dashboard
www.facebook.com/business/dashboard/
Facebook Ads – 5 Tips for Success
www.mashable.com/2011/08/29/facebook-ads-tips/Cached
15 Tips for a Successful Ads Program
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5. http://searchengineland.com/15-tips-for-a-successful-facebook-ads-program-80335
Video - How to Use Facebook Ads
http://www.youtube.com/watch?v=5aj8VRwxtlg
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