The document discusses marketing communication strategies for start-ups and early stage companies. It provides six key lessons: 1) Marketing communication is not optional and happens through any interaction, 2) Marketing encompasses more than just advertising, including relationships with various stakeholders, 3) People are central to a company's success, 4) The focus should be on building relationships rather than just product positioning, 5) A personal brand is as important as the company brand, and 6) Crises should be used as opportunities to improve communication. Effective marketing communication for start-ups relies more on niche, personalized approaches using social media rather than mass advertising.

1. Marketing coMMunication strategies
for start-ups & early stage companies
smart marketing lessons

2. Marketing coMMunication strategies
for start-ups & early stage companies
…the Word of mouth story

3. Marketing coMMunication strategies
for start-ups & early stage companies
Lesson no.1
marketing communication is not
an option, you do it anyhoW

4. Marketing coMMunication strategies
for start-ups & early stage companies
marketing communication is not
an option, you do it anyhow
What is actually marketing communication?
• advertising campaign
• pr campaign
• Viral campaign
• sales promotion
• When your accountant is gossiping and buzzing you with her neighbor
• When your secretary is answering the phone
• the tie of your sales manager
• the appearance and the behavior of the head of the company
• your personal reputation and image
• and, even when you decide not to have another beer because you don’t
want people to think you’re a lush, you’re practicing communication.
…and , so on.

5. Marketing coMMunication strategies
for start-ups & early stage companies
therefore, marketing communication
is not an option! one cannot choose
whether or not to have marketing
communication.
the ultimate goal is you to master the
communication.

6. Marketing coMMunication strategies
for start-ups & early stage companies
Lesson no.2
marketing is so much more then
adVertising

7. Marketing coMMunication strategies
for start-ups & early stage companies
select your target!
Buyers
employees
suppliers
coMpany
competition
regulators

8. Marketing coMMunication strategies
for start-ups & early stage companies
attention! this is the post advertising age.
We are increasingly demanding hyper-personalised
content, based on time, location and activity
• facebook, twitter, linkedin - don’t cost a thing
• www.you.com
• Business societies
• cause marketing – make a non profit change
• corporate social activities – make a society impact.

9. Marketing coMMunication strategies
for start-ups & early stage companies
Lesson no.3
people matter!

10. Marketing coMMunication strategies
for start-ups & early stage companies
there are no successful companies, business
projects, innovations or campaigns, there are
successful people working behind!

11. Marketing coMMunication strategies
for start-ups & early stage companies
Lesson no.4
forget product positioning
- relationship era has Began

12. Marketing coMMunication strategies
for start-ups & early stage companies
Just Don’t Do it.
consumer movement to live with less, we see a
moving away from today’s throw away culture.
don’t use energy. don’t use water. don’t use
packaging. don’t use paper. don’t buy.
• the public is more informed, research oriented, and loud then ever
• mass communication is replaces with niche communication
• the communication and brand content should be focused in the value to the target
• The touch point with your target should be TRUST.

13. Marketing coMMunication strategies
for start-ups & early stage companies
Lesson no.5
the only thing more important
than your company’s Brand is
your personal Brand

14. Marketing coMMunication strategies
for start-ups & early stage companies
• your personality is brand as well, your customer are willing to know to whom they
give their money
• avoid faceless start-ups
• network: chambers, communities, business groups
• Your personal reputation is strongly linked with your brand’s corporate reputation
• Be responsive (as in always available) to customers, friend and media.

15. Marketing coMMunication strategies
for start-ups & early stage companies
Lesson no.6
crisis is such a terriBle thing
to Waste

16. Marketing coMMunication strategies
for start-ups & early stage companies
i have no budget!
this is how we speed up the dying process of
advertising.
cheaper, more niche, more personilised,
more effective ways to communicate:
…logoa na fb, twitter, linkdin.

17. Marketing coMMunication strategies
for start-ups & early stage companies
• Marketing communication is not an option, you do it anyhow
• marketing is so much more then advertising
• people matter!
• Forget product positioning - relationship era has began
• The only thing more important than your company’s brand is your personal brand
• Crisis is such a terrible thing to waste

18. Marketing coMMunication strategies
for start-ups & early stage companies
,,Eighty Percent of Success Is Showing Up,,
• Woody allen.

19. Marketing coMMunication strategies
for start-ups & early stage companies
ljupka naumovska
00 389 78 44 66 01
naumovska@honeybiz.mk
ljupka.naumovska@gmail.com