What are the challenges of providing patron-driven acquisition (PDA) and sharing of digital library resources using e-books? Get both the librarian and the publisher perspective of their experience in implementing PDA.

1. http://www.niso.org/news/events/2012/nisowebinars/ebooks_acquisition_and_sharing/
Understanding Critical Elements of E-
books: Acquiring, Sharing, and
Preserving
Part 1: Can I Access the World? Involving
Users in E-book Acquisition and Sharing
May 16, 2012
Speakers: Robert Johnson, Beth Bernhardt,
Christine Fischer, and Lenny Allen

2. Patron Driven Acquisitions:
Essentials and Options
Robert Johnson

3. Patron Driven Acquisitions
• Essentials
▫ Have a desired outcome
▫ Include key staff from across the library
▫ Ask many questions
• Options
▫ Speak to many vendors
▫ Try something new

4. Patron Driven Acquisitions
• Access
▫ SUPO, MUPO, TUPO?
▫ Platform
 Downloadable e-reader
 Handheld device
 Device agnostic (PDF/HTML)

5. Patron Driven Acquisitions
• Purchasing
▫ How many clicks constitute a purchase?
 3 clicks appears common
 Time spent on resource
▫ What constitutes a click?
 Viewing the table of contents
 Accessing actual content
 Actions – printing, searching full-text, etc.

6. Patron Driven Acquisitions
• ILL
▫ PDA “solves” ILL! (for lenders)
 Fast and cost effective for most titles
▫ Except when it doesn’t (for borrowers)
 Consortial agreements, resource libraries
▫ To find a solution, ask!

7. Patron Driven Acquisitions
• Content
▫ When is it available?
▫ How much is available?
▫ Vendor/Publisher relationship
▫ Can you match your approval plans with the
Ebook vendor?

8. Patron Driven Acquisitions
• UCI Pilot (PIA)
▫ Save Money
▫ Reallocate librarian effort
▫ Provide access to patrons
▫ Presentations from Coutts, EBL, Ebrary,
NetLibrary (currently using EBL/YBP)
 See Sue Polanka’s blog post for detailed chart:
http://www.libraries.wright.edu/noshelfrequired/2
010/01/06/checklist-for-evaluating-patron-driven-
business-models/

9. 9
Approvals with PIA
Book Published
(October 26)
Wait 8 Weeks
(December 21)
If eBook record No eBook, send
appears, load print book to
into OPAC UCI
If used 3 times, Used two times
Charge
charge to or less, no
Approval fund
Approval fund charge
From: “Patron Driven Ebook Acquisition”
http://www.slideshare.net/htomren/c204-sibert

10. 10
Slips with PIA
Book published
(October 26)
Wait 8 weeks
(December 21)
If eBook record If no eBook
appears, load record appears,
into OPAC Coutts notifies
UCI Libraries
If used three Used two Create an
times, charge times or less, excel chart,
to Approval no charge place all
fund notifications
here.
If bibliographer
orders, print
book charged to
From: “Patron Driven Ebook Acquisition” Firm fund
http://www.slideshare.net/htomren/c204-sibert

11. Patron Driven Acquisitions
• USC Norris Medical Library Pilot
▫ Evidence Based Collection Development
▫ Discover patron patterns
▫ Mediated purchasing to correct for
overrepresented patron use

12. Patron Driven Acquisitions
• USC Norris Medical Library Pilot
▫ 100 Elsevier titles (current, not retrospective)
▫ Unlimited use for 1 year
 Loaded in catalog/ERDB
 Science Direct Platform
 Monthly reports
▫ At end of year, library decides which titles to
purchase

13. Patron Driven Acquisitions
• Determine your institution’s needs
• Customize to fit your specific needs
• Build evaluation into the process

14. Additional Reading
• De Fino, M., & Lo, M. L. (2011). New roads for patron-driven E-books: Collection development
and technical services implications of a patron-driven acquisitions pilot at Rutgers. Journal of
Electronic Resources Librarianship, 23(4), 327-338. doi:10.1080/1941126X.2011.627043
• Esposito, J. (2012). Sizing the market for patron-driven acquisitions (PDA) The Scholarly
Kitchen, Retrieved from http://scholarlykitchen.sspnet.org
• List, C. (2011). Tales from Timberline: The 2011 acquisitions institute at Timberline Lodge.
Collection Management, 36(4), 246-252. doi:10.1080/01462679.2011.605831
• Novak, J., Powell, K., Sibert, L. &Tomren, H. Patron-driven ebook acquisition Retrieved from
http://www.slideshare.net/htomren/c204-sibert
• Polanka, S. Checklist for evaluating patron driven business models Retrieved from
http://www.libraries.wright.edu/noshelfrequired/2010/01/06/checklist-for-evaluating-patron-
driven-business-models/
• Polanka, S. (2009). Off the shelf: Patron-driven acquisition. Booklist, 105(9), 121-121. Retrieved
from http://search.ebscohost.com/login.aspx?direct=true&db=lxh&AN=36323857&site=ehost-
live
• Schroeder, R. (2012). When patrons call the shots: Patron-driven acquisition at Brigham Young
University. Collection Building, 31(1), 11-14. doi:10.1108/01604951211199128
• Shen, L., Cassidy, E. D., Elmore, E., Griffin, G., Manolovitz, T., Martinez, M., &Turney, L. M.
(2011). Head first into the patron-driven acquisition pool: A comparison of librarian selections
versus patron purchases. Journal of Electronic Resources Librarianship, 23(3), 203-218.
doi:10.1080/1941126X.2011.601224

15. Patron-Driven Acquisition: Lessons
Learned and Still Learning
NISO – May 16th 2012
Beth Bernhardt
Electronic Resources Librarian / UNC Greensboro
And
Christine Fischer
Head of Acquisitions / UNC Greensboro

16. UNC Greensboro
 Carnegie Classification – Doctoral Intensive
Univ. I
 FTE is 17,157
 Collection
 2.8 million items (books, gov docs &
microforms)
 42,666 journals in Journal Finder
 320+ electronic databases
 NC’s Women’s College until 1963

17. Why Try Patron-Driven Acquisition?
Why did we start a pay per view program?
 Changing user expectations
 Changing roles for librarians
 Changing research needs
 One of the first in the country to provide journal
article pay per view - so why not
 Circulation statistics
 Research studies

18. Price and McDonald
Scope of the overall dataset
 1 Ebook Vendor – EBL (Ebook Library)
 11 Libraries
 28,327 ebooks bought from 2006 - 2009
 212,887 uses during that period
 Purchase Models: User Selection, Pre-
Selection, or Mixed

20. Summary from Price and McDonald
Are user-selected ebooksused less often than
preselected ebooks?
No. User-selected ebooksare used ≈2-5x more often
Do user-selected ebookshave a narrower
audience?
No. User-selected ebooksare used by ≈2-3x more
unique users
Are user-selected collections less balanced by
subject?
No.User-selected collections are similarly balanced.

21. More information:
Price, Jason and John McDonald et al. “Beguiled by
Bananas? A retrospective study of usage and breadth
of patron- vs. librarian- acquired ebook collections”
Charleston Conference 2009.
http://www.katina.info/d/2009presentations
Polanka, Sue “Patron-Driven Acquisition.” Booklist.
Volume 105 no.9/10 (Jan. 1-15, 2009) p.121

22. MyiLibrary
 Started in 4/1/2009
 One subject area – Computer Science
 Set up a profile
 1,144 ebooksthat matched the profile were
loaded into the OPAC
 70 ebooksordered – total $7,010
 First access is at no cost, second full access
triggers purchase

23. More Subjects Included
 In 2011, expanded our offerings to include
ebooksfrom Physics, Chemistry, Nursing and
Business
 In 2012, opened up to all disciplines
Coutts MyiLibrary PDA Purchased
Fiscal Year Quantity Paid
FY2009 51 $4,763.52
FY2010 36 $3,852.53
FY2011 238 $22,046.81
FY2012 (through April) 482 $40,148.28
TOTAL 807 $70,811.14

24. COUTTS INFORMATION SERVICES
UNCG - Ebook Patron Selection Plan
Description Patron Selection Exclude
Appendix HM - Sociology (General)
Works First Published In * - Countries S
Language * - Languages X
Language eng - English S
Readership Level
Community College/6th Form X
Lower Undergraduate S
Upper Undergraduate S
Graduate - Research S
General - Academic S
General - Popular X
Juvenile X
Young Adult X
Material Type
Book X
Music Score (CDN Only) X
E-Books S
Format
Titles without Format S
Format
Book with Media S
Coffee Table Book X
Computer Manual S

25. Acquisitions - ordering
 Order ebook unless print specified by requestor
 Some faculty continue to choose print
 May be a delay in availability e- vs. print
 Order ebooks from numerous sources
 Patron-Drive Acquisition (PDA) does create
duplication with firm/approval books

26. Some Solutions
 Developed workflow with Coutts to send ebook
holdings each month just prior to file download
 Vendor eliminated duplication before supplying
MARC records
 Notified vendor which publishers to eliminate
from profile when ebook packages were
purchased

29. BUT – “What about my budget”
 Safe guards in place
– Vendor plans differ but can include:
 Deposit accounts
 Set price limits
 Real-time invoicing
 Cut off access if needed
 Usage Statistics
 Revisit the Profile

30. Percentage Purchased
Records Titles %
Downloaded Purchased Purchased
FY2010 1,218 36 3%
FY2011 4,231 238 5.6%
FY2012 6,234 482 7.7%
thru 5/8/12
TOTAL 11,683 756 6.5%

31. Conclusion
 Monitor our Patron-Driven Acquisition program
by looking at statistics and books purchased
 Compare ebookspurchased by librarians/
professors with that purchased by patrons
 Continue to pursue more types of Patron-Driven
Access
 Still continue with the traditional purchasing
models

32. Thank you
Beth Bernhardt
Electronic Resources Librarian / UNC Greensboro
Beth_Bernhardt@uncg.edu
336-256-1210
Christine Fischer
Head of Acquisitions / UNC Greensboro
Christine_Fischer@uncg.edu
336-256-1193

33. Demand Driven Acquisitions
& the Scholarly Publishing
Business Model
NISO Webinar:
Understanding Critical Elements
of E-books
May 16, 2012
Lenny Allen, Director of Institutional Accounts

34. The Monograph Publishing Model:
Where Do Monographs Come From?
•Scholars submit proposals to appropriate editors
•Or good editors seek out good scholarship
•Proposal is peer reviewed
•Sales are forecast and title is approved for acquisition
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35. The Monograph Publishing Model:
Key Business Considerations
• Author advance
• Author royalty
• Production costs
• List price
• Discipline / Editorial strategy
• Sales Forecast
35

36. The Monograph Publishing Model:
Sales Forecast & Trajectory
• Lifetime unit sales in the 400 - 600 range
• 80% of monograph sales within first year
• High % of sales via approval plans/slip orders
• Historically consistent and highly predictable
36

37. The Monograph Publishing Model:
The P&L (Profit & Loss)
3 YearSales Year 1 Year 2 Year 3 Total
Domestic 400 75 25 500
Export 75 75
Other
Total 475 75 25 575
• Sales are forecast for a 3 year period
• Includes domestic and export figures
• Other = special sales
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38. The Monograph Publishing Model:
DDA Impact on the Current
Business Model
Current Model = DDA = Less
Highly Predictable Predictable
Advance
Royalty
Production Cost
Unit Sales in ?
500 Range
80% of sales ?
within first year
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39. The Monograph Publishing Model:
The P&L
3 YearSales Year 1 Year 2 Year 3 Total
Domestic 400 75 25 500
Export 75 75
Other
Total 475 75 25 575
3 YearSales Year 1 Year 2 Year 3 Total
Domestic ? ? ? ??
Export ? ??
Other
Total ?? ?? ?? ??
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40. The Monograph Publishing Model:
How Are We Adapting Our Current Model
to DDA?
• Invest in Discoverability (and keep investing)
• The Oxford Index
• Experiment with DDA offerings via aggregators
• Data Analysis + More Data Analysis
–Sales trends + calendarization
–Discipline trends
–Print sales trends
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41. The Monograph Publishing Model:
Future Trends & Opportunities
•XML: provides greater functionality & flexibility
•Title by Title sales: provides the ability to customize offerings &
mirror approval plans
•Librarian – Supplier – Publisher collaboration is critical
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