SlideShare a Scribd company logo
1 of 22
Is Social Media just the new Black?
“It’s OK to be sick & tired
of Twitter. Heaven knows, it may
be the world’s most overhyped
technology, the latest in an ever-
lengthening list of overhyped
technologies and cultural techno-
fads stretching back to CB radio”
Waste of time
Only kids do it...
No Return On Investment
It’s Social Media....
We’re really
boring
People might
attack us
Why would anyone want to know
what I am doing....
I can’t stop
eating
these
dorittos
Real world, real time, LIVE connections
Why do we network?
Why do we use social media?
Leads
Motivation
News
Research/Test
Referrals
Advice
Broadcast use to be all we had
But the best communication has
always been a two way dialogue
14% vs 78%
Branding
Promotion
Advertising
Monitor Competitors
Monitor Market
News & Reviews
Finding Employees
Reputation Management
Client feedback
Business Generation
Referrals
Quick Information
Advice
Share
4. Action
3. Desire
2. Interest
1. Awareness
Social Media - introduction
Social Media - introduction
Social Media - introduction
Social Media - introduction

More Related Content

Viewers also liked

การประยุกต์ใช้โอเพนซอร์สซอฟต์แวร์ในองค์กร Open source software & Freeware
การประยุกต์ใช้โอเพนซอร์สซอฟต์แวร์ในองค์กร Open source software & Freewareการประยุกต์ใช้โอเพนซอร์สซอฟต์แวร์ในองค์กร Open source software & Freeware
การประยุกต์ใช้โอเพนซอร์สซอฟต์แวร์ในองค์กร Open source software & FreewareSatapon Yosakonkun
 
Monitoring promocji wydarzenia w mediach społecznościowych
Monitoring promocji wydarzenia w mediach społecznościowychMonitoring promocji wydarzenia w mediach społecznościowych
Monitoring promocji wydarzenia w mediach społecznościowychAnna Miotk
 
Financial management and accounting part-iii
Financial management and accounting  part-iiiFinancial management and accounting  part-iii
Financial management and accounting part-iiiNayyar Kazmi
 
香港六合彩
香港六合彩香港六合彩
香港六合彩gkswql
 
香港六合彩-六合彩
香港六合彩-六合彩香港六合彩-六合彩
香港六合彩-六合彩vlymfb
 
Promoting New Media in Central Asia
Promoting New Media in Central AsiaPromoting New Media in Central Asia
Promoting New Media in Central AsiaYelena Jetpyspayeva
 
в краеведческом музее города луховицы состоялось открытие пасхальной
в краеведческом музее города луховицы состоялось открытие пасхальнойв краеведческом музее города луховицы состоялось открытие пасхальной
в краеведческом музее города луховицы состоялось открытие пасхальнойОльга Климантова
 
Bridge Newsletter2007 Q2
Bridge Newsletter2007 Q2Bridge Newsletter2007 Q2
Bridge Newsletter2007 Q2bridgedipankar
 
изменение прилагательных по числам и родам
изменение прилагательных по числам и родамизменение прилагательных по числам и родам
изменение прилагательных по числам и родамОльга Климантова
 
Tobacco smoking control 3
Tobacco smoking control 3Tobacco smoking control 3
Tobacco smoking control 3Nayyar Kazmi
 
Design for real impact - Kevin Starr
Design for real impact - Kevin StarrDesign for real impact - Kevin Starr
Design for real impact - Kevin StarrAynne Valencia
 
香港六合彩
香港六合彩香港六合彩
香港六合彩vlymfb
 
香港六合彩
香港六合彩香港六合彩
香港六合彩xvektg
 
The Perfect Us Economic Storm
The Perfect Us Economic StormThe Perfect Us Economic Storm
The Perfect Us Economic Stormguesta3e32d
 
建立視窗框架
建立視窗框架建立視窗框架
建立視窗框架jiannrong
 

Viewers also liked (20)

การประยุกต์ใช้โอเพนซอร์สซอฟต์แวร์ในองค์กร Open source software & Freeware
การประยุกต์ใช้โอเพนซอร์สซอฟต์แวร์ในองค์กร Open source software & Freewareการประยุกต์ใช้โอเพนซอร์สซอฟต์แวร์ในองค์กร Open source software & Freeware
การประยุกต์ใช้โอเพนซอร์สซอฟต์แวร์ในองค์กร Open source software & Freeware
 
Monitoring promocji wydarzenia w mediach społecznościowych
Monitoring promocji wydarzenia w mediach społecznościowychMonitoring promocji wydarzenia w mediach społecznościowych
Monitoring promocji wydarzenia w mediach społecznościowych
 
флаг россии
флаг россиифлаг россии
флаг россии
 
юнна мориц
юнна морицюнна мориц
юнна мориц
 
Financial management and accounting part-iii
Financial management and accounting  part-iiiFinancial management and accounting  part-iii
Financial management and accounting part-iii
 
香港六合彩
香港六合彩香港六合彩
香港六合彩
 
香港六合彩-六合彩
香港六合彩-六合彩香港六合彩-六合彩
香港六合彩-六合彩
 
Promoting New Media in Central Asia
Promoting New Media in Central AsiaPromoting New Media in Central Asia
Promoting New Media in Central Asia
 
Search
SearchSearch
Search
 
в краеведческом музее города луховицы состоялось открытие пасхальной
в краеведческом музее города луховицы состоялось открытие пасхальнойв краеведческом музее города луховицы состоялось открытие пасхальной
в краеведческом музее города луховицы состоялось открытие пасхальной
 
Prezentaciya kometa
Prezentaciya kometaPrezentaciya kometa
Prezentaciya kometa
 
Bridge Newsletter2007 Q2
Bridge Newsletter2007 Q2Bridge Newsletter2007 Q2
Bridge Newsletter2007 Q2
 
изменение прилагательных по числам и родам
изменение прилагательных по числам и родамизменение прилагательных по числам и родам
изменение прилагательных по числам и родам
 
Tobacco smoking control 3
Tobacco smoking control 3Tobacco smoking control 3
Tobacco smoking control 3
 
Design for real impact - Kevin Starr
Design for real impact - Kevin StarrDesign for real impact - Kevin Starr
Design for real impact - Kevin Starr
 
香港六合彩
香港六合彩香港六合彩
香港六合彩
 
香港六合彩
香港六合彩香港六合彩
香港六合彩
 
The Perfect Us Economic Storm
The Perfect Us Economic StormThe Perfect Us Economic Storm
The Perfect Us Economic Storm
 
Verify1
Verify1Verify1
Verify1
 
建立視窗框架
建立視窗框架建立視窗框架
建立視窗框架
 

Similar to Social Media - introduction

Finding balance with technology in our always-on culture with Leigh-Chantelle
Finding balance with technology in our always-on culture with Leigh-ChantelleFinding balance with technology in our always-on culture with Leigh-Chantelle
Finding balance with technology in our always-on culture with Leigh-ChantelleLeigh-Chantelle
 
The Quest for Attention
The Quest for AttentionThe Quest for Attention
The Quest for AttentionRodd Lucier
 
The value of being human - finding balance between the artificial and nature ...
The value of being human - finding balance between the artificial and nature ...The value of being human - finding balance between the artificial and nature ...
The value of being human - finding balance between the artificial and nature ...Salema Veliu
 
Pre Vocational Forum
Pre Vocational Forum Pre Vocational Forum
Pre Vocational Forum Bigmck56
 
Digital Media Brown Bag
Digital Media Brown BagDigital Media Brown Bag
Digital Media Brown BagEric Andrade
 
Local Government - social media
Local Government - social mediaLocal Government - social media
Local Government - social mediaStuart Riddle
 
What's happening twitter
What's happening twitterWhat's happening twitter
What's happening twitterYatan Cenciales
 
Twitter - In more than 140 characters
Twitter - In more than 140 characters Twitter - In more than 140 characters
Twitter - In more than 140 characters tanweersandhu
 
Have We Lost Ourselves To Technology?
Have We Lost Ourselves To Technology?Have We Lost Ourselves To Technology?
Have We Lost Ourselves To Technology?Elliot Moose
 
Wikibrands, Wikipatients
Wikibrands, WikipatientsWikibrands, Wikipatients
Wikibrands, WikipatientsSean Moffitt
 
New Media Strategies for Public Health
New Media Strategies for Public HealthNew Media Strategies for Public Health
New Media Strategies for Public HealthAndre Blackman
 
Business is Personal (SoCon08)
Business is Personal (SoCon08)Business is Personal (SoCon08)
Business is Personal (SoCon08)Chris Heuer
 
Technology Presentation
Technology PresentationTechnology Presentation
Technology PresentationDarrell3838
 
MortimerSpinks_WomenInTech_2014_web
MortimerSpinks_WomenInTech_2014_webMortimerSpinks_WomenInTech_2014_web
MortimerSpinks_WomenInTech_2014_webJoseph Foy
 
To Tweet or Not To Tweet
To Tweet or Not To TweetTo Tweet or Not To Tweet
To Tweet or Not To Tweettuchodi
 

Similar to Social Media - introduction (20)

Finding balance with technology in our always-on culture with Leigh-Chantelle
Finding balance with technology in our always-on culture with Leigh-ChantelleFinding balance with technology in our always-on culture with Leigh-Chantelle
Finding balance with technology in our always-on culture with Leigh-Chantelle
 
The Quest for Attention
The Quest for AttentionThe Quest for Attention
The Quest for Attention
 
The value of being human - finding balance between the artificial and nature ...
The value of being human - finding balance between the artificial and nature ...The value of being human - finding balance between the artificial and nature ...
The value of being human - finding balance between the artificial and nature ...
 
Pre Vocational Forum
Pre Vocational Forum Pre Vocational Forum
Pre Vocational Forum
 
LESSON 4.pptx
LESSON 4.pptxLESSON 4.pptx
LESSON 4.pptx
 
Digital Media Brown Bag
Digital Media Brown BagDigital Media Brown Bag
Digital Media Brown Bag
 
Local Government - social media
Local Government - social mediaLocal Government - social media
Local Government - social media
 
What's happening twitter
What's happening twitterWhat's happening twitter
What's happening twitter
 
Twitter - In more than 140 characters
Twitter - In more than 140 characters Twitter - In more than 140 characters
Twitter - In more than 140 characters
 
Have We Lost Ourselves To Technology?
Have We Lost Ourselves To Technology?Have We Lost Ourselves To Technology?
Have We Lost Ourselves To Technology?
 
trabajo de tesis
trabajo de tesistrabajo de tesis
trabajo de tesis
 
GFW CEO Roundtable
GFW CEO RoundtableGFW CEO Roundtable
GFW CEO Roundtable
 
Wikibrands, Wikipatients
Wikibrands, WikipatientsWikibrands, Wikipatients
Wikibrands, Wikipatients
 
New Media Strategies for Public Health
New Media Strategies for Public HealthNew Media Strategies for Public Health
New Media Strategies for Public Health
 
Business is Personal (SoCon08)
Business is Personal (SoCon08)Business is Personal (SoCon08)
Business is Personal (SoCon08)
 
Technology Presentation
Technology PresentationTechnology Presentation
Technology Presentation
 
NCB Quarterly Event
NCB Quarterly EventNCB Quarterly Event
NCB Quarterly Event
 
MortimerSpinks_WomenInTech_2014_web
MortimerSpinks_WomenInTech_2014_webMortimerSpinks_WomenInTech_2014_web
MortimerSpinks_WomenInTech_2014_web
 
Phil Baumann
Phil BaumannPhil Baumann
Phil Baumann
 
To Tweet or Not To Tweet
To Tweet or Not To TweetTo Tweet or Not To Tweet
To Tweet or Not To Tweet
 

More from Bambi Gordon

Pinterest – a beginners guide for business
Pinterest – a beginners guide for businessPinterest – a beginners guide for business
Pinterest – a beginners guide for businessBambi Gordon
 
Pinterest – a beginners guide for business manningham
Pinterest – a beginners guide for business manninghamPinterest – a beginners guide for business manningham
Pinterest – a beginners guide for business manninghamBambi Gordon
 
Pinterest – a beginners guide for business
Pinterest – a beginners guide for businessPinterest – a beginners guide for business
Pinterest – a beginners guide for businessBambi Gordon
 
Marketing strategy workshop
Marketing strategy workshopMarketing strategy workshop
Marketing strategy workshopBambi Gordon
 
Marketing wisdom for SMEs
Marketing wisdom for SMEsMarketing wisdom for SMEs
Marketing wisdom for SMEsBambi Gordon
 
Are You A Twit Not To Tweet
Are You A Twit Not To TweetAre You A Twit Not To Tweet
Are You A Twit Not To TweetBambi Gordon
 
Marketing Strategy: New Tools, Old Rules. by Bambi Gordon
Marketing Strategy: New Tools, Old Rules. by Bambi GordonMarketing Strategy: New Tools, Old Rules. by Bambi Gordon
Marketing Strategy: New Tools, Old Rules. by Bambi GordonBambi Gordon
 

More from Bambi Gordon (9)

Pinterest – a beginners guide for business
Pinterest – a beginners guide for businessPinterest – a beginners guide for business
Pinterest – a beginners guide for business
 
Pinterest – a beginners guide for business manningham
Pinterest – a beginners guide for business manninghamPinterest – a beginners guide for business manningham
Pinterest – a beginners guide for business manningham
 
Pinterest – a beginners guide for business
Pinterest – a beginners guide for businessPinterest – a beginners guide for business
Pinterest – a beginners guide for business
 
Marketing strategy workshop
Marketing strategy workshopMarketing strategy workshop
Marketing strategy workshop
 
Angela in pics
Angela in picsAngela in pics
Angela in pics
 
Marketing wisdom for SMEs
Marketing wisdom for SMEsMarketing wisdom for SMEs
Marketing wisdom for SMEs
 
Facebook for cvgt
Facebook for cvgtFacebook for cvgt
Facebook for cvgt
 
Are You A Twit Not To Tweet
Are You A Twit Not To TweetAre You A Twit Not To Tweet
Are You A Twit Not To Tweet
 
Marketing Strategy: New Tools, Old Rules. by Bambi Gordon
Marketing Strategy: New Tools, Old Rules. by Bambi GordonMarketing Strategy: New Tools, Old Rules. by Bambi Gordon
Marketing Strategy: New Tools, Old Rules. by Bambi Gordon
 

Social Media - introduction

Editor's Notes

  1. Remember when email was new? Twitter can be a waste of time....just like a networking function could be.....or talking on the phone could be....
  2. 16% of Twitter users are under the age of 25 The majority of Twitter’s roughly 10 million unique Web site visitors worldwide in February were 35
  3. They don’t....but telling people what you are doing would be ‘broadcasting’.... Twitter is a conversation... A networking function....
  4. 4 new clients. 10 local Perth presenters. 6 speakers for Woo Day through Twitter
  5. 14% peeps believe what they are told in advertising. 78% of peeps believe recommendations of other consumers....even strangers
  6. Is it for you?