From the publishers of Bangkok Trader, Thailand Homes & Condos and several other business and industry publications, Bangkok Business Brief will be the must-have monthly English-language business tabloid in Bangkok. With a print run of 10,000 copies, the magazine utilizes a well co-ordinated distribution network that delivers supplies directly to the business community in Bangkok, including expats and upper-income Thais. In addition, the tabloid is placed in over 300 locations in condominiums, office buildings, business centers and executive lounges of five-star hotels, serviced apartments, and waiting rooms and coffee shops of hospitals. From its business news encapsulations to its impacting cover stories to its insightful opinions and analyses from the business community itself, Bangkok Business Brief will be a valuable tool for business leaders and those on the rise in Bangkok's business world. Please contact Andy Hyde at Bangkok Business Brief for additional Information.

1. Bangkok Advertising Presentation 2011 – Bangkok Business Brief
THE MONTHLY BANGKOK BUSINESS NEWS MAGAZINE
& DAILY BUSINESS NEWS WEBSITE
COUNTDOWN TO OUR NOVEMBER 2011 LAUNCH

2. Bangkok Business Brief – the comprehensive Bangkok monthly news publication
How and why Bangkok Business Brief was given life…
It became apparent to us at Siam Gazette that Bangkok lacks an entity,
in either print or online, that aggregates Bangkok’s business news
comprehensively in one readable or searchable location.
As well, business advertisers have been attempting to reach the local Expat and
Thai business communities for some time but with little or no sustained success.
We discussed these problems while meeting with prospective advertisers,
and we resolved what our next publishing offering should be…
the Bangkok Business Brief.
Through experience and local market knowledge, Siam Gazette will satisfy advertisers
by offering this much sought after visibility.

3. Print or Web…? As you will read below,
this really shouldn’t be the question…
Bangkok Business Brief – A partnership between print & online media.
Almost two thirds (64%) of readers report Respondents agree that adverts (57%) and
that they enjoy reading magazine adverts, articles (59%) in magazines drive them to visit
and almost a half (46%) read magazines for a company's website.
information about new brands & companies.
Source: “The Conversation” conducted on
Source: Affinity’s VISTA Service 2011. behalf of Hearst by Russell Research 2010.
Magazines perform best overall at 86% of iPad owners would be willing to see Magazines best complement
influencing clients to start a an advert in return for free access to content,
the Web in reaching social
search online. including from magazines & newspapers. networkers.
Source: BIGresearch Simultaneous Source: iPADS: A First Look, Knowledge
Source: MRI, 2009.
Media Usage Study, Dec. 2008. Networks, Inc., 2010.
Magazines rank No.1 at An analysis by Marketing Magazines deliver more
Evolution showed more than
influencing readers to start a advert impressions than
search online – higher than a 40% lift in web traffic TV or Web in a 30
occurred after consumers
newer media options. minute period.
were exposed to magazine
Source: BIGresearch, advertisements. Source: McPheters &
Simultaneous Media Usage Company, 2009 for
Study, June 2009. Source: Marketing Evolution Condé Nast Publications
& Magazine.org 2010. & CBS-TV 2009.

4. Unique Selling Points
• Monthly English language business news publication
• Guaranteed circulation of 10,000 copies
• Targeted to the expat business community and
upper income Thai business people through
the Chambers of Commerce (5,000)
• In addition, 300 locations (5,000), including
• Condominium Buildings
• Office Buildings
• Business Centers
• Executive Lounges
• 5* Hotels
• Hospitals
• Serviced Apartments
• Newsstands
• Online news version updated daily
• Smart use of short URLs and QR codes
• Seamless links between print and online editions www.bangkokbusinessbrief.com

5. Print & Website News Categories
1. Finance/Investment – (Insurance, Investments, Markets and Monetary News).
2. Real Estate – (Commercial, Residential and Land).
3. Tourism – (Hospitality, Destinations, TAT).
4. I.T/Comms. – (Computing, Fixed & Mobile Telecoms and New Technology).
5. Infrastructure/Logistics – (Public Works, Roads, Rail, Air and Sea).
6. Government – (Elections, Policy, News).
7. Health – (Healthcare, Medial Advances & Health Warnings etc).
8. Business Organizations – (ASEAN, Chambers of Commerce etc).
9. Production – (Manufacturing, Energy and Agriculture).
10. Retail/Services – (Retail, Restaurants and Business Service Providers).
11. Environment/CSR – (Environmental Issues, Programs, CSR Events+).
12. General Interest – (Not categorized, other news of interest).

6. Our ‘smart links’ between Bangkok Business Brief magazine and our daily website content
The short codes, which all news categories will
be represented by in the magazine, will allow our
goo.gl/H7vGx
readership to use their computers & mobile phones
to make the transition from our story summaries
Google Short URL in print to our full online news content effortlessly.
The QR codes, which all news categories and
advertisements will display, will allow our
print readership using smartphones to make
the transition easily to our online news content
QR Code or advertisers’ company websites.

7. Advertising Specifications & Special Products
Inside Page Specifications Special Products – Premium Positions – Cover Advertising
Front Cover
Full Page
222mm x 314mm Inside Front Cover 1
Inside Front Cover 2
Inside Back Cover
Back Cover
Half Page
The benefits of using our premium covers:
222mm x 156mm
• High exposure virtually guarantees your advert is seen each
and every time a potential client browses the magazine.
• Grab visibility and exclusivity.
• Cover positions generate the highest exposure,
reaching more customers.
Quarter Page
109.25mm x 156mm • Guaranteed exclusivity – your company will be
the only advertiser in this highly visible position.
• Your message has the potential to be viewed every time someone
handles the magazine, acquiring presence and repeat messaging.

13. What’s in it for you? If you feel your business needs assistance in
one of the following areas:
Magazines are proven to:
1. Reach audiences of scale as well as targeted audiences • Brand awareness
2. Provide an audience that values and trusts advertising…
and is therefore more likely to engage with it • Gaining sales
3. Provide an advertising space that forms an essential part • Gaining new clients
of the overall reading experience
4. Capture the mood of their readers
• Improving website traffic
5. Reach influenced readers who will act on what they see • New product / service promotion
6. Work efficiently in generating brand awareness
7. Increase word of mouth Then contact:
8. Offer a cost effective marketing medium Andy Hyde – Business Development Manager
9. Drive sales Bangkok Business Brief
10. Strengthen online connection and engagement Tel: +66 8 0814 9080
with the consumer
Email: andy@bangkokbusinessbrief.com
Source: PPA Research 2009 & Magazines Canada, Magazines + Online: More Skype: andy.ath
to Love..., 2010.