1. You’ve come here for some
advice about using Facebook to
engage online.
There’s a link to this guide on
the last page but we wanted to
start by telling you a story…
8. The club was a great place for
friends and family to share stories,
pictures and videos of their kids,
cats, dogs, meals, hangovers,
embarrassing moments…
9. And lots of other far more
personal information.
10.
11. Just for a while, everyone
forgot that…
Nothing in life is free.
12. Mark was very happy about this,
took great advantage of it, and
grew very very wealthy.
25. And then Mark had another great
idea for a new type of Facebook
page.
He called them
“community pages”.
26. “Community Pages” collect all the
nice and nasty things that people
say on the social web* about your
organisation into one place.
*e.g. Wikipedia, unprotected Facebook user accounts