Growth Hacking Analytics, What you should measure.

1. Growth Hacking &
Analytics
Measure What You Hack
Barış Koçdur

2. Growth Hacking is useless if you
can’t track

3. Use Event Based Analytics
• KISSmetrics
• Mixpanel
• Google Analytics

4. Track users not pageviews

5. Use Cohort Analysis

6. Use UTM Tracking

7. Use UTM Tracking

8. Retention

9. Track what matters to you
• Push revenue data, product info to the analytics
tools
• Do not only track successful transactions, Track
previous steps of transactions to be able to create
funnels.
• Track every event in your app/site to understand
the whole picture
• Combine people with similar behaviour

10. Don’t track Vanity Metrics

11. Don’t track Vanity Metrics

12. Do
• Use Attribution Model
• Look for the time it takes a user to convert
• Know your conversion path and its length

13. Attribution Model

14. Acquisition
Retention
Activation
Referral
Revenue
Ultimate Tracking
Track
Marketing Channels
Sign Up Conversion Rate
Returning Visitors Rate
Users Referral Rate
Revenue per Customer
How
UTM Tagging
Event Tracking
Cohort Reports
Event Tracking
Event Tracking

15. Thank You
@Kocdur/in/bkocdur