2. +1
PLAY CONSULT
CONCEPT
+2
ING
donderdag 26 januari 2012
3. A Brand New Playground
How can we use games as a branding and marketing tool?
donderdag 26 januari 2012
4. Content
1. Who is He?
2. What makes a game a good game?
3. How can we use it as a marketing tool?
4. Why use games as a marketing tool?
5. Where is more information?
donderdag 26 januari 2012
28. Some Facts to kick off?
50% of Facebook users log in to play games (= 350 million players)
Angry Birds was downloaded 500 million times
> 300 million people play games through the portals of Spil Games
Call of Duty Black Ops was played by >25 million people (PS3 + Xbox 360 + PC)
Average amount of gamers playing through Steam is 4 million daily
The average gamer is 37 years old
donderdag 26 januari 2012
29. 2/5: What makes it good?
Playing a Game is like entering a Circle
donderdag 26 januari 2012
30. 2/5: What makes it good?
Playing a Game is like entering a Circle
Levels of involvement
donderdag 26 januari 2012
31. 2/5: What makes it good?
The Flow makes it so Addictive and Fun to play games
donderdag 26 januari 2012
32. 2/5: What makes it good?
Games stimulate Gradual learning through Levels
Challenges
Playtime
donderdag 26 januari 2012
33. 2/5: What makes it good?
Peaks of Frustration create Epic Experiences
donderdag 26 januari 2012
34. 2/5: What makes it good?
A Game exists of these elements:
1. Objectives (purpose & challenge)
2. Variables (freedom)
3. Rules
4. Feedback system
5. Rewards
6. Levels
7. Theme
donderdag 26 januari 2012
35. 3/5: How can We?
Limited Time forces me to show just two examples
donderdag 26 januari 2012
36. 3/5: How can We?
Limited Time forces me to show just two examples
They show you how games can help to reach objectives in the field of:
1. Product
2. Price
3. Place
4. Personnel
5. Promotion
donderdag 26 januari 2012
37. 3/5: How can We?
2/5: A game that influences the Price (and builds up a CRM dBase)
Objective: increase store traffic
Target: young minded consumers
Essence: being comfortable during uncomfortable situations
donderdag 26 januari 2012
38. 3/5: How can We?
2/5: A game that influences the Price (and builds up a CRM dBase)
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donderdag 26 januari 2012
39. 2/3: How can We? Price (and builds up a CRM
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donderdag 26 januari 2012
40. 3/5: How can We?
2/5: A game that influences the Price (and builds up a CRM dBase)
donderdag 26 januari 2012
41. 3/5: How can We?
2/5: A game that influences the Price (and builds up a CRM dBase)
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donderdag 26 januari 2012
42. 3/5: How can We?
2/5: A game that influences the Price (and builds up a CRM dBase)
donderdag 26 januari 2012
43. 3/5: How can We?
2/5: A game that influences the Price (and builds up a CRM dBase)
donderdag 26 januari 2012
44. 3/5: How can We?
2/5: A game that influences the Price (and builds up a CRM dBase)
donderdag 26 januari 2012
45. 3/5: How can We?
2/5: A game that influences the Price (and builds up a CRM dBase)
donderdag 26 januari 2012
46. 3/5: How can We?
2/5: A game that influences the Price (and builds up a CRM dBase)
http://www.youtube.com/watch?v=XgaVrEu6JRs
donderdag 26 januari 2012
47. 3/5: How can We?
3/5: New distribution Places
donderdag 26 januari 2012
48. 3/5: How can We?
3/5: New distribution Places
donderdag 26 januari 2012
49. 3/5: How can We?
3/5: New distribution Places
donderdag 26 januari 2012
50. 3/5: How can We?
4/5: Games to train Staff (Personnel)
ABN Amro bank merged with Fortis
donderdag 26 januari 2012
51. 3/5: How can We?
4/5: Games to train Staff (Personnel)
Objective: learn new brand values and way to work
Target: all bank employees (retail)
Essence: learn how to profile consumers quicker and build trust
donderdag 26 januari 2012
52. 2/3: How can We?
4/5: Games to train Staff (Personnel)
donderdag 26 januari 2012
53. 3/5: How can We?
4/5: Games to train Staff (Personnel)
donderdag 26 januari 2012
54. 3/5: How can We?
4/5: Games to train Staff (Personnel)
donderdag 26 januari 2012
55. 3/5: How can We?
Promotion (Gamevertising)
1. Product Placement Light involvement
2. In-game advertising
3. Branded scripted content
4. Visually adapted games
5. Advergames Maximum involvement
donderdag 26 januari 2012
56. 3/5: How can We?
5/5: Games to Promote your organization or brand (Gamevertising)
5. Advergame
Just pay attention to advertising... ;-)
An example how you SHOULDN’T do it: Autotaalglas.
donderdag 26 januari 2012
58. 4/5: Why should We?
1. 100% Attention
2. Fun!
3. Active multi-sensory, re-playable, experience
4. Hours, weeks, years of engagement
5. Immersion - depth
donderdag 26 januari 2012
59. 5/5: Where is More?
The objective of this presentation was to show you how games can
help to achieve your organizational- or brand objectives
I hope I succeeded!
donderdag 26 januari 2012
60. 5/5: Where is More?
The objective of this presentation was to show you how games can
help to achieve your organizational- or brand objectives
I hope I succeeded!
If so... reward me by jumping up and down!
donderdag 26 januari 2012
61. 5/5: Where is More?
Book: www.brandnewplayground.com
Blog: www.gamingandbranding.com
Bizz: www.brandnewgame.nl
Twitter: @BartHufen
donderdag 26 januari 2012
62. Book: www.brandnewplayground.com
PLAY CONSULT
ING
Blog: www.gamingandbranding.com
CONCEPT
Bizz: www.brandnewgame.nl
Twitter: @BartHufen
donderdag 26 januari 2012