1. Bill Corbett WELCOME!
LinkedIn for your brand & business
Craig Yaris
Facebook & timelines for business success
Jeff Ogden
Attract, Engage and Build Trust
Pedram Tabibi
Social Media - Legal & Privacy Issues
Basil C. Puglisi
Search & Social Optimization of Content
dbmei.com facebook.com/dbmei twitter.com/dbmei youtube.com/dbmei

2. Bill Corbett, Jr.
516-775-0435 x1
wjcorbett@corbettpr.com
@wjcorbett
corbettprblog.com
corbettpr.com
www.corbettpr.com

3. LinkedIn Strategies
for Your Brand and Business
Image
Profile Optimization - 100%
Your Connections (database)
Image Matters
 Credibility & trust
 7 x more likely to be read
 Real world recognition

4. Profile Optimization - 100%
Why?
 Its your brand page
 Competitive advantage vs. disadvantage
 Search relevance (internal and external)
 Geographic relevance
 Industry relevance
 More content = more ways to engage

5. Your LinkedIn Database
“Bring the real world into the cyber world and visa versa”
Download it and use it
One of your most valuable assets
Frequently updated
In mail is effective /less spam

6. Changes to Social Media that Impact
Business Strategy
Craig Yaris
Twitter.com/CraigEYaris
Twitter.com/EsquireTech
Linkedin.com/in/CraigEYaris
Facebook.com/EsquireTechSolutions
www.EsqTechSolutions.com
www.gplus.to/craigyaris

7. Social Marketing is all about…
 Engagement
 Getting your audience to interact with your branding
and marketing messages
 Connecting
 Being the conduit between your audience and
valuable content and resources
 Relevance
 Making sure your content adds value to your audience
 Participation
 Getting your hands dirty. The audience controls the
message
 Transparency
 Let your customers in to show your humanity. Your
only human!

8. Best Practices for Timeline
 Publish More Visual Content
 Posts including a photo or video generates 2x more
engagement than other types
 Feature Custom Tabs in Views & Apps Toolbar
 Can use pictures to offer a call to action
 Highlight specific posts
 Will take up the entire width of the timeline
 Pin New Featured Promotions
 Posts will be visible at the top of the page

9. Make Them LIKE You!
 Incorporate Social Plug-ins on your Blog and
Website
 Code is provided by Facebook
 Let e-mail subscribers know about your Page, and
Ask for the Like!
 Use Facebook Ads
 Publish “Remarkable” content!
 Give them a reason to Like you
 Let people know they will get something if they
Like you!
 Ask friends to Like you

10. Jeff Ogden
President of Find New Customers
www.findnewcustomers.com
http://about.me/jeffogden
@fearlesscomp
jeff.ogden@findnewcustomers.com
516-495-9350

11. Set the Foundation – base questions
 Who are we?
 What problems do we solve?
 Who needs solutions?
 What drives decisions?
 Where do they look?
 Whom do they trust?
 What are our goals?

12. Understanding Buyers Comes First
The Single Most Valuable Thing You Can Do
 Job description
 Priority Initiatives
 Perceived Barriers
 Why We Win/Buyer Success
 Why We Lose
 Buying Triggers

13. Attract, Engage, Trust

14. Pedram Tabibi is a “social media attorney” and associate
in the Meltzer Lippe corporate department. He writes a
weekly column for the Long Island Business News
“Young Island Blog,” where he address the legal
implications of social media in the business
environment.
Pedram Tabibi
516-747-0300 x124
www.mlg.com

15.  Who owns a social media account and its content:
employer or employee?
 Consideration of privacy and intellectual property law
in social media.
 Legal implications of using social media in the hiring
process.

16. Basil C. Puglisi, M.P.A.
Digital Brand Marketing Education & Interactives
& Puglisi Consulting Group, Inc.
basilpuglisi.com
facebook.com/basilpuglisi
twitter.com/basilpuglisi
linkedin.com/in/basilpuglisi
pinterest.com/basilpuglisi
digg.com/basilpuglisi
Search & Social Optimization of Content
stumbleupon.com/stumbler/basilpuglisi
quora.com/Basil-C-Puglisi
bebo.com/basilpuglisi
delicious.com/basilpuglisi
google.com/profiles/basilpuglisi
reddit.com/user/BasilPuglisi
digitalbrandmarketing/basilpuglisi
about.me/basilpuglisi
basilpuglisi.tumblr.com/
northfork.patch.com/users/basil-c-puglisi

17. Search & Social Optimization of Content
Search Optimization for Content
•Title of the Post
•URL
•First 50 Words keyword density
•Alt Tags on Images
•Featured Image
•Video Content
Social Optimization for Content:
•Share Buttons
•RSS Feed(s)
•Descriptions
•Featured Image
•Empire Avenue

18. Search & Social Optimization of Content
Shortcuts get you cut off, from traffic!
Don’t get caught in Trends!
1980 – Telemarketing
1990 – Direct Mailers
2000-2005 Keywords for Search (Google, Yahoo)
2005-2008 Email Marketing, PPC, Banner Ads
2009 – Social Sharing (Facebook, Twitter)
2010 – Social Bookmarking (Digg, Reddit, StumbleUpon)
2011 – Video (YouTube, Vimeo, Conferencing)
2012 – Pictures (Pinterest)
Create Genuine Content that utilizes everything,
70% effective across 100% of sources is more effective
then 100% effective across 50% of the sources.
It’s also safer!

19. THANK YOU!
Craig Yaris - Jeff Ogden
- Pedram Tabibi –
Basil C. Puglisi – Bill Corbett
dbmei.com facebook.com/dbmei twitter.com/dbmei youtube.com/dbmei