The document provides tips and best practices for using LinkedIn to amplify a personal or company brand. It discusses building out your personal and company profiles, engaging with your network through groups and posts, and leveraging existing online content and social media channels. The goal is to establish thought leadership and provide value to followers to build engagement and trust in your brand. It also touches on monitoring analytics and promoting content through your network.
1. Jonathan Lister
Vice President
North America Sales
Marketing Solutions
Paul Lovie
Strategic Account Director
Ontario Canadian Sales
Marketing Solutions
2. How many people in the audience have a
LinkedIn profile?
• How many of you believe LinkedIn is
a recruiting platform?
• How many of you believe LinkedIn is
Social Network?
• How many of you believe LinkedIn is
a professional networking site?
• Would any one care to change there
answer?
All of the above
3. Connect the world’s professionals
to make them more productive
and successful
12. Put a face to the name
Your profile is one click away from your company page. Put your
best foot forward with an attention-grabbing professional photo.
13. Put Your Brand Front and Center
Make yourself more easily found on LinkedIn search with a crisp,
punchy headline describing what you do and where you work
17. Create your Company Page
Create an information hub for visitors to learn about your
company by adding a logo, banner image, and description
18. Connect your Colleagues
Increase your Company Page’s visibility on LinkedIn by encouraging
fellow employees to add their current position at your company
27. Demonstrate Value to Followers
Build engagement and brand trust with a stream of rich, insightful content.
Try the 80/20 rule: Four updates purely for the benefit of your followers,
for each one update promoting your company.
Value-Driving Company-Centric
42. Target with Accuracy
using authentic data
42
Who they are Who they know What they do
Their profile Their connections Their behavior
43. Ways to Target on LinkedIn
1
2
3
5
Profile Targeting (Doctors, CXO, Masters Degree, SMB’s)
Trigger Targeting (Company Change, Location Change , Position Change, Degree change)
Inferred Targeting (HNWI – Top 25 Graduate Schools, Lifestyles, Influencers, Groups)
Propensity Model (Credit Card Applicants, Wealth Management Applicants, Auto Enthusiasts)
4 Look a like modeling (Social Graph – FA 1st Degree of Connections, CFO 1st Degree of Connections)
6 Social Actions (Followers of Influencers, Channels, Industry, your Company)
Custom built – DMP7
*Programmatic Partnerships now available via AdX
45. LinkedIn in Canada
45
5th Largest Market in the
World.
Over 6.3 Million Unique Visitors
211 Million Page Views
143 Million Minutes
21.6 Average Minutes Per Visit
5.7 Visits per UV/month
•
•
•
•
10.7M+ Members
comScore July 20131
1 – comScore Media Metrix July 2013
•
46. More Affluent Audiences engage with LinkedIn in
Ontario and across Canada
4
6
41%
31%
LinkedIn.com
Rogers Digital Media
% Composition of Unique Visitors, 75K+ HHI
Source: comScore 5/2013 CA Media Metrix Demographic Profile, 75k+ HHI
+26,000
More affluent professionals
than Rogers Sites
97,290
HHI of $75k+