1. Kantinath Banerjee
Company chosen- Research in Motion,
A global leader in wireless innovation revolutionized the mobile industry with the introduction of the
BlackBerry wireless solution in 1999. It is the first complete, secure, integrated, wireless email solution
for mobile professionals. Has continued to transform the mobile industry and break down the confines
of the traditional office.
Products-Blackberry smartphones,Mobile services,Blackberry tablets,and Software’s
Table-{2011-12}
Division Revenue {in % of Revenue Profit Relative Industry
million} market share growth rate
Device 15956 80.15 2728 11-12% 32%
Service 3197 16.05 546 na NA
Software 294 1.45 68.2 na NA
other 460 2.31 102.3 1.3% NA
TOTAL 19907 100 3411
Smart phones Tablets
Services
Software’s

2. Strategic alternatives-
Tablets-Horizontal integration, Intensive-Market penetration, Market devolpment.Franchising.
Smart phones-Forward and backward integration, Horizontalintegration, Intensive-Market
development, Productdevelopment, Relativediversification perhaps, Franchising.
Services-Backward and horizontal integration, Unrelateddiversification, Productdevelopment {most
important}.Merger and acquisition, Production sharing.
Software-Product development as the industry growth rate is good, unrelateddiversification,
Divestment and in severe situation retrenchment perhaps.
References-
 http://www.netmarketshare.com/browser-market-share.aspx?qprid=0&qpcustomd=1
 http://blogs.strategyanalytics.com/WSS/post/2012/07/27/Strategy-Analytics-Global-
Smartphone-Shipment-Growth-Slows-to-32-Percent-in-Q2-2012.aspx
 http://timesofindia.indiatimes.com/topic/Blackberry-tablet-marketshare
 http://timesofindia.indiatimes.com/tech/tech-news/hardware/Tablet-market-Its-Apple-all-
the-way/articleshow/16298579.cms?
 http://liliputing.com/2012/02/blackberry-playbook-market-share-jumps-after-massive-price-
cuts.html
 http://247wallst.com/2010/04/23/the-cellular-market-in-the-us-is-saturated/
 http://www.thehindubusinessline.com/industry-and-economy/info-tech/article3598227.ece
 http://www.smartmobix.com/Smartphone_market_share_analysis
 http://www.bloomberg.com/news/2011-12-30/rim-s-u-s-market-share-falls-to-6-5-from-7-1-
as-apple-samsung-advance.html
 http://timesofindia.indiatimes.com/topic/Blackberry-market-share
Research in Motion, a global leader inwireless innovation, revolutionized themobile industry with the
introductionof the BlackBerry wireless solution in1999. It is the first complete, secure,integrated,
wireless email solution formobile professionals. Has continued to transform the mobileindustry and
break down the confines ofthe traditional office.