9. We’re a technology-based entertainment
agency fundamentally changing the way
entertainment properties engage and activate
fans.
Music. Sports. Live events.
Data focused, dollar driven. Period.
#TheSoundboard
Rockhouse Partners
11. What would you say you do here?
#TheSoundboard
1. Help entertainment properties sell more
tickets.
12. What would you say you do here?
#TheSoundboard
1. Help entertainment properties sell more
tickets.
2. Capture data on prospective ticket buyers.
13. What would you say you do here?
#TheSoundboard
1. Help entertainment properties sell more
tickets.
2. Capture data on prospective ticket buyers.
3. Generate buzz & awareness about events.
14. What would you say you do here?
#TheSoundboard
1. Help entertainment properties sell more
tickets.
2. Capture data on prospective ticket buyers.
3. Generate buzz & awareness about events.
4. Increase the value of sponsorships.
15. What’s in this for YOU?!
#TheSoundboard
6 Cases of Strategies & Tactics
You Can Use For Your Own Events
18. Optimize Website for Sales
#TheSoundboard
HOMEPAGE
100% of Audience With Intent to
Purchase
0% of Audience Lost
19. #TheSoundboard
HOMEPAGE
100% of Audience With Intent to
Purchase
34% of Audience Lost CLICK 2
66% of Audience with
Intent to Purchase
0% of Audience Lost
Optimize Website for Sales
20. #TheSoundboard
HOMEPAGE
100% of Audience With Intent to
Purchase
34% of Audience Lost
56% of Audience Lost
CLICK 2
66% of Audience with
Intent to Purchase
CLICK 3
44% of Audience with
Intent to Purchase
0% of Audience Lost
Optimize Website for Sales
21. #TheSoundboard
HOMEPAGE
100% of Audience With Intent to
Purchase
34% of Audience Lost
56% of Audience Lost
71% of Audience Lost
CLICK 2
66% of Audience with
Intent to Purchase
BUY TIX
CLICK 3
44% of Audience with
Intent to Purchase
CLICK 4
29% of Audience
0% of Audience Lost
Optimize Website for Sales
23. #TheSoundboard
CASE STUDY #1: Jam Productions
Challenge:
Display a ton of shows
from many different
venues.
Optimize Website for Sales
24. #TheSoundboard
CASE STUDY #1: Jam Productions
Solutions:
Strong Calls-to-Action
- Visually striking and consistent CTAs
- No more than two clicks away from buying a ticket
Optimize Website for Sales
25. #TheSoundboard
CASE STUDY #1: Jam Productions
Email Collection on Every Page
- One field entry process quickly captures subscribers
Solutions:
Optimize Website for Sales
26. #TheSoundboard
CASE STUDY #1: Jam Productions
Socially Connected
- Social profile links are at the top of every page
- Fans can share or RSVP to specific shows through
virtually any
social media platform.
Solutions:
Optimize Website for Sales
27. #TheSoundboard
CASE STUDY #1: Jam Productions
Mobile Friendly
Over 20% of traffic to
JamUSA.com is from a mobile
device and growing!
Optimize Website for Sales
Solutions:
28. #TheSoundboard
CASE STUDY #1: Jam Productions
4 Sites In 1
- Each venue lives as interior pages within JamUSA.com
Optimize Website for Sales
Solutions:
29. Optimize Website for Sales
#TheSoundboard
CASE STUDY #1: Jam Productions
Results:
1. Visits increased by over 264%
2. Google Traffic increased by 961%
3. Traffic to ticket purchase pages increased by 15%
30. Optimize Website for Sales
#TheSoundboard
CASE STUDY #1: Jam Productions
Takeaways:
1. Clear and easy calls-to-action. Reduce clicks required
to buy!
2. One field email entry form.
3. Make your site content socially shareable.
4. Take note of growing mobile site use.
5. Create a seamless user experience between event
31. Grow Quality Email Database
#TheSoundboard
Email has a higher ROI
than all other forms of push marketing.
35. #TheSoundboard
CASE STUDY #2: X Games Austin
Solution: Simple-to-enter form with social
sharing functionality.
Grow Quality Email Database
36. #TheSoundboard
CASE STUDY #2: X Games Austin
Solution: Pull emails off of social. Stop
renting fans!
Grow Quality Email Database
37. #TheSoundboard
CASE STUDY #2: X Games Austin
Results:
1. 5,400 entries in the first 24 hours
2. 9,266 total contest entries
3. Sold out of upgrade ticket product within 48-hours
of onsale
Grow Quality Email Database
38. #TheSoundboard
CASE STUDY #2: X Games Austin
1. Use contesting platforms like Wufoo that integrate well
with social
2. Don’t require too many fields for entrants to fill out
3. Offer compelling and unique prizes
4. Consider messaging contest losers with a consolation
prize
Takeaways:
Grow Quality Email Database
41. #TheSoundboard
CASE STUDY #3: Music City Bowl
Solution:
Segmented email
database to identify
superfans. Followed up
with personalized
messaging.
Monetize Email Database
42. #TheSoundboard
Results:
1. 169% more clicks to buy tickets than in 2012
2. Sold out of VIP packages
CASE STUDY #3: Music City Bowl
Takeaways:
1. Offer prior buyers an exclusive opportunity to
purchase early
2. Identify and tag email list members for future
Monetize Email Database
44. Generate Awareness on Social
#TheSoundboard
CASE STUDY #4: Wisconsin Beer Lover’s Festival
45. Generate Awareness on Social
#TheSoundboard
CASE STUDY #4: Wisconsin Beer Lover’s Festival
Challenge: Creatively
engage with fans
before, during, and
after the event.
46. Generate Awareness on Social
#TheSoundboard
CASE STUDY #4: Wisconsin Beer Lover’s Festival
Solution:
Memes and Fill-
in-the-Blanks
47. Generate Awareness on Social
#TheSoundboard
CASE STUDY #4: Wisconsin Beer Lover’s Festival
Solution:
Like vs. Share
and
RT vs. Favorite
48. Generate Awareness on Social
#TheSoundboard
CASE STUDY #4: Wisconsin Beer Lover’s Festival
Solution: Behind-the-Scenes Photos
49. #TheSoundboard
Results:
1. 8,000+ unique visitors to the website
2. 67% increase in online ticket sales compared to 2012
Takeaways:
1. Ask yourself before posting, “Is this shareable content?”
2. Photos are the most shared content on social media
3. Don’t be afraid to include “Buy Tickets” links to help make
social sell
CASE STUDY #4: Wisconsin Beer Lover’s Festival
Generate Awareness on Social
51. #TheSoundboard
CASE STUDY #5: Circuit of The Americas
Manage Reputation & Customers
Challenge: Manage COTA’s
reputation and communicate with
unhappy fans.
55. #TheSoundboard
CASE STUDY #5: Circuit of The Americas
Manage Reputation & Customers
Takeaways:
1. Listen and acknowledge
2. Move the conversation to a one-on-one
3. Be human
4. Fix the problem
5. Know when to move on
59. #TheSoundboard
CASE STUDY #6: Headliners Music Hall
The Afterglow
- 22.1% open rate (14% industry avg)
- 7.1% click rate (2% industry avg)
- Tons of actionable feedback!
Results:
Takeaways:
- Send surveys within 48-hours of your event
- Consider issuing a Ticket Alert signup
- Post fan photo galleries to social media
