2. 3 things
1. Candidate Trends
2. Social Media
3. Building & Sourcing Talent Communities
1 Candidate Trends
three >
2 Social Media 3 Talent Communities
3. Recruiting Trends
100 million users 2011
* *
2009
2007
2005
Gannet makes CB a
major career portal
2003
2001
1999
4. One > 1 Candidate Trends
2 Social Media
3 Talent Communities
5. Audience
Visits per month
Major Boards
23,900,000
Other = 15% Major Boards =
Indeed Monster
Simply Hired Careerbuilder
Glassdoor
Careerbliss
LinkedIn
Dice
Other
130,540,000
85%
Source: Quantcast
* Counts do not include Google searches or Facebook numbers
5
6. 87% of adult internet
users use a search
engine to find job
information
Source: Pew Internet & American Life Project
7. Searches on Google last October
350,000,000+ job searches
17,541,442 Government job searches
2,969,588 Engineer job searches
536,787 Scientist job searches
7
8. New Sites – already have proven ROI
40% growth in 2011
760% growth in 2011
8
10. Comparing Audiences - Visits
Job Seeker Sites Passive Sites
Visits/month in millions Visits/month in millions
12.60
156.0
11.50 147.0
7.50 98.4
4.30 53.7
Google Yahoo Bing Facebook
10
11. Comparing Audiences - College Education
Chart Title
72%
LinkedIn
76%
Careerbliss
64% Total
Glassdoor
Advanced
57% College
Indeed
60%
Careerbuilder
0% 10% 20% 30% 40% 50% 60% 70% 80%
Source: Quantcast
12. Number of Jobs – Registered Nurse
Chart Title
50,000
45,000
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
Allhealthcarej
Careerbuilder Monster Indeed Simply Hired Glassdoor
obs
Total Jobs 22,732 11,211 7,193 218,662 294,057 152,520
Kansas City Jobs 369 50 81 1,850 2,946 1,810
13. 2011 Change in online visits
No growth = New growth =
old resumes new resumes
98%
100%
80%
2011 Change
60%
40%
40%
20%
5% 6%
0%
Careerbuilder Indeed Simply Hired Careerbliss LinkedIn
-6%
-20%
Glassdoor grew by 760% in 2011 (won’t fit in graph)
Source: Quantcast
14. Resume/Profile Counts - example
Resume numbers
5000
4643
Careerbuilder
4500
Monster
4000
Allhealthcarejobs
3500 Linkedin
3000
2552
2425
2500
1916
2000 This chart shows how
1625
many Pharmacy
1500 Linkedin profiles and
1093 Careerbuilder/
1000 875
733 Monster/Allhealthcare
446 resumes are listed in
500 255 163 260 each key market,
111 40 52 14 within 50 miles of local
0 zip code.
Los Angeles New York San Fran Chicago
15. Two > 1 Candidate Trends
2 Social Media
3 Sourcing
16. “Social media makes it
more urgent than ever
that companies get the
basics right, developing
and reliably delivering
on a compelling brand
promise.”
Patrick Barwise, Professor of Management and
Marketing at London Business School; Harvard
Business Review, “Social Media and the New Rules
of Branding,” December 2010
17.
18. 14.4 million people used social media to find their last
job in 2011
Over 2,000 people on LinkedIn have the same name as the
FBI’s top 10 most wanted list
1 of 3 employers rejected candidates based on something they
found about them online
Source: careerenlightenment.com
18
19. Divisions using Social Media to reach external audiences
Marketing 67%
HR 44%
Public Relations 38%
Sales 24%
Management 20%
Customer Service 15%
Information Technology 12%
Operation Logistics 6%
Legal 3%
Accounting/Finance 2%
Other 8%
SHRM: Social Media in The Work Place Survey, 2011
19
20. Which Social Media do you use for recruiting?
LinkedIn 86.6%
Facebook 55.3%
Twitter 46.6%
YouTube 11.6%
Blog 16.0%
None 9.4%
Source: Jobvite Social Recruiting Survey, 2011
20
21. What social networks do companies use?
Facebook 45%
LinkedIn 34%
Twitter 28%
Youtube 18%
Photo-sharing 8%
Video (other than Youtube 7%
MySpace 4%
Foursquare 2%
Second Life 1%
Other 1%
SHRM: Social Media in The Work Place Survey, 2011
21
22. 37% of all clinicians surveyed reported using
social media for professional networking
23. How effective is social media for a specific mechanism?
Decrease marketing expenses 4% 31% 51% 6% 7%
Increase revenue 5% 26% 57% 7% 6%
Increase quality of leads 5% 31% 55% 4% 5%
Improve customer satisfaction 6% 37% 50% 3%3%
Improve search rankings 7% 44% 41% 5% 3%
Improve customer service 7% 33% 53% 3%3%
Increase quantity of leads 7% 35% 49% 5% 4%
Provide feedback 9% 41% 40% 7% 3%
Improve reputation 9% 49% 35% 4% 3%
Grow email lists 14% 42% 34% 6% 4%
Engage with customers 15% 57% 18% 8% 3%
Increase Web visits 16% 53% 23% 4% 3%
Improve brand awareness 16% 54% 21% 6% 3%
Share content 19% 48% 25% 5% 3%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Very Effective Somewhat Effective Neither Somewhat Ineffective Very Ineffective
SHRM: Social Media in The Work Place Survey, 2011 23
24. How long have you been using Social Media?
1-2 years 47%
2-3 years 22%
Less than a year 19%
3-4 years 6%
More than 5 years 3% 66% are just learning
4-5 years 2%
SHRM: Social Media in The Work Place Survey, 2011
24
25. Does your organization provide social media training to
reach external audiences?
Yes
27%
No
73%
SHRM: Social Media in The Work Place Survey, 2011
25
26. Social Media Tools for Recruiters
LinkedIn
Recruiter Seat
Work With Us
PPC
Job Slots
InMails
Company Profile Page
Talent Pipeline (brand new in 2012)
LinkedIn tools for your website
Apply with LinkedIn
Widgets (profile)
26
27. Social Media Tools for Recruiters
Facebook
BranchOut
BeKnown
Work With Me
I’ll send you a file with
Twitter handy links to a lot of this
stuff.
Tweetmyjobs
Hootsuite
Reputation
Meltwater
Radian 6
27
28. Social Media Tools for Recruiters
Random but useful tools
Dropbox
Bit.ly
Social Mention
TalentBin
ThoughtFarmer
Find.ly
28
35. BranchOut
Just out – RecruiterConnect
Leverage your employees with friends in high places
Access millions of prospective applicants that match your search criteria
There are currently over 3 million people using BranchOut in the United States
38. LinkedIn Top Sellers
LinkedIn Recruiter
Talent Direct (email marketing within LinkedIn)
Work With Us
38
39. Work With Us Ads
Your employees are your best ambassadors
Work With Us at xyzCo
xyzCo
xyzCo
xyzCo
Learn more about careers at xyzCo »
“More than 80% of
candidates believe that
current employees are
credible sources of
information about
organizations”
Source: Corporate Leadership Council (CLC) survey
40. LinkedIn & Your Career Site
8 Different plugins you can use on your career site.
41. New tools in LinkedIn
talent.linkedin.com/talentpipeline
41
42. What to do next?
Social Media Audit
What is your strategy?
What sites you are using?
What tools are you using?
Identify opportunities.
Build 2012 strategy.
Get our list of social media tools and insights after this meeting – no
strings attached
42
43. three > 1 Candidate Trends
2 Social Media
3 Talent Communities
44. What is a Talent Community?
All Candidates Interested Talent Company
44
46. Talent Community = Sourcing Gold Mine
Problems with an ATS
Database or ATS’s are not talent communities
Data gets old, not updated, doesn’t give insight into what people are like
Benefits of a Talent Community
Enhance employer brand – share information about your company
Add notes, personal observations
Candidates feel included
Personalized communication
Passive candidates who have taken steps to learn about company, more
interested
Retains information
Emails
New Jobs
Update profile
46
47. Talent Community
• Passive candidates for
future openings
• Access from
website, search, social,
anywhere!
• Microsite capability –
videos, link to
ATS, pictures, relevant
information
• Candidates opt-in to
join your talent
community
• Capture passive
candidate profile
• Social Media integration
• Track candidate careers
48. Talent Community
Farmers Talent Community
• Passive
candidates for
future openings
• Access from
website, search,
social, anywhere
• Microsite
capability –
videos, link to
ATS, pictures,
relevant info
• Candidates opt-
in to join your
talent network Keep in Touch.
Talent Community
• Capture passive Get to know Farmers
Insurance, if you’re success-
candidate profile oriented with great people First Name: Cell Phone Provider:
skills, we offer rapid advance- Last Name: Cell Phone:
• Social Media ment potential and planned
career progression in a Email: Position of interest
integration
supportive work environment. If Phone: Phone:
you’re not ready to apply, join
• Track candidate our Talent Community for Employer: Current Employer:
careers updates on opportunities in your Title: Current Title:
area.
49. Talent Engagement
• Upload resume or register
• CRM technology
• Link to job and tagged in
workflow step
• Organize by skillsets, location, job
interest, etc.
• Communication triggered to
applicants
• Leads kept warm and engaged
• Mobile-friendly
50. Candidate Communication
• Email communication
filters
• Job, Location, Tags
• Candidates are tagged
• Group email
• Stored templates
• Batch update
• Export to Excel or PDF
51. Summary
Candidate trends
All starts with Search (Google, Yahoo, Indeed, etc.)
Candidates are everywhere – not one site
There is online growth
Social Media
It’s busy, but Facebook and LinkedIn are dominating
There are a lot of tools to consider
It’s new, don’t panic (this PowerPoint will be out of date next week)
Ways to use Facebook and LinkedIn
Talent Communities
The best way to source your growing talent pools
Organized engagement
CRM of candidate leads
51
52. For your arsenal
Email me and I will send you a document with some handy links to items
you may want to know more about or start using tomorrow.
EricH@bayardad.com
52
Then we provided Pharmacy resume/profile counts for the top 4 markets to give you an idea of the active and passive jobseeker landscape.
*Note: Can cut this slide if you’re already presenting an update on LinkedIn’s size and growthIntroduce the value of LinkedIn as a professional network and how professionals use it:Maintaining their professional profile of recordComing to LinkedIn for insights and opportunitiesGo-to place to learn about companiesThe network is growing rapidlyAll of these professionals are already on LinkedIn and able to connect with your company – This is the best place to find your next hirePassive as well as active candidates (v. a job board, which is a closed system limited to a subset of super-active seekers)
After clicking on an ad, the passive candidate is taken to a Talent Community page where they can find out information about a specific hiring initiative or job family, various information about the company and search and apply for jobs. If no job is currently available within their location or occupation, they can join the Sygma talent community and be updated when a job becomes available. Worklight recruiters will keep these leads warm by continually communicating with them so when their situation or Sygma’s situation changes, they will consider a Sygma career.
Our digital team will continually optimize the network campaign, evaluating what ads and sites are performing well and adjusting to maximize results.
