Social Brand Monitoring is a great opportunity no company, small or large should ignore. There are social media tools that make it easy to do. For more information visit www.BayshoreSolutions.com

1. SEO Update
Social Brand
Monitoring
How to Monitor Your Brand

2. Engaged in social brand monitoring companies can do
four things:
Listen - Listen to what consumers think of their consumers or
products.
Learn - Companies can take-away valuable information on what
consumers’ impression of their brand is, and what they feel are the
strong-points and short-comings of their products and services.
React - Due to the viral nature of the Internet, it’s important for
companies to jump into conversations and provide customer service
before a customer issue or complaint becomes viral in nature.
Reward - Engaged in brand monitoring you find not only those
with complaints and questions, but also your brand champions.

3. So how does one go about monitoring
their brand?
Set up Google Alerts to be alerted via email when a term you’d like
to monitor is mentioned around the Web.
Go to google.com/alerts and enter your company name as a search term
.
For type you want to select “Everything” so that you’re alerted when your
company name is mentioned in news, blogs, video, discussions, or realtime.
Set your preferences for how often, and how many results you’d like to see
and create the alert.
You may want to set up additional google alerts for variations of your company
name consumers may use in conversation, for the names of your products, and
for key industry terms.

4. So how does one go about monitoring
their brand?
Addictomatic – Addict-o-matic is sort of a social search engine I like
to use that doesn’t even require an account.
Visit Addictomatic.com and search for your company’s name. You
can the customize the sources you would like to see results from,
including Google News, Youtube, Twitter Search, Bing News, Friend
Feed, Google Blog Search, Flickr, Wordpress, Digg, and many many
others.
After you’ve customized your search results page book mark the
URL and make a habit of visiting that URL frequently, which will always
display the most up to date instances of your company name being
used on those social sites.

5. So how does one go about monitoring
their brand?
 Tweetbeep – Tweetbeep sends you email alerts, much like Google
Alerts when a term you’d like to monitor is mentioned on Twitter.
Visit Tweetbeep.com and set these up the same way you would Google Alerts

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