Beachhead Marketing explores the Lake Wobegon Effect of Lead Scoring. To learn more about lead scoring, visit http://www.beachheadmarketing.com/leadscoring

1. Lake Wobegon Effect of
Lead Scoring

2. AboutAboutAbout
Beachhead
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email: steven@beachhead.io
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4. Examples: Drivers

5. Examples: CEO

6. Lead Scoring

7. An unlikely high number of leadsan

8. It’s impossible to tell which leads are actually qualified

9. Two choice:
I. Pass the leads to Sales

10. Two choice:
II. Attempt to find the
quality leads

11. What should you really do?

13. Find out the Sales Team’s definition of
an ideal lead

14. You must always keep your lead scoring
model updated and relevant
REMEMBER

15. Contact us
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email: steven@beachhead.io
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16. THANK YOU
If you have any
question
THANK YOU
If you have any questions
Contact Us
www.beachhead.io
email: steven@beachhead.io