Beacon is a small-sized wireless radio transmitter that operates using a battery and continuously emits a signal containing a unique ID of the Beacon. Mobile devices with Bluetooth enabled can recognize this signal even when the applications on them are not running. This remarkable feature of Beacon gives us a possibility to use it successfully in various business spheres. Bluetooth Low Energy technology lets the transmitter to operate for over a year with one battery, as well as allows the mobile devices to save power while using Bluetooth.

1. BEACON Smart Store
NEW OPPORTUNITIES FOR YOUR BUSINESS

2. What is a Beacon?
A Beacon is a small, battery powered, radio transmitter. This device emits a signal,
which allows it to be identified by other devices.
Beacon use Bluetooth Low-Energy technology, which allows it to
operate up to 3 years with one battery.
Beacons are fully autonomous devices. They do not require any
maintenance, or connection to an external power source, or
anInternet connection, or other networks. Devices are ready for
operation immediately after they are purchased.
Due to their small size (e.g. one of models is 55x55x15mm)they
can be placed almost anywhere.

3. What is the purpose of a Beacon?
Let’s say, you are an owner of a clothing store,
which uses BEACON Smart Store technology.
Today you want to promote two of your items,
such as jeans and sneakers, to potential
customers walking by your store. The Jeans are
on sale for 50% off, and you have just received a
new collection of sneakers, which have been
put on display.

4. A customer enters your
store. Even if the
BEACON Smart Store
application is not
running on customer’s
smartphone it catches
a signal from the
Beacon and displays
welcome
notification and
informs customer of
the promotions you
are having in your
store today.

5. The customer is walking
throughout the store and
approaches a shelf with jeans. At this
moment, the smartphone catches a signal
from the Beacon installed on the shelf, and
displays new notification: "Only Today! Buy
any pair of Jeans for 50% off!” If the customer
walks by a display of the new collection of
sneakers, the Beacon sends a notification
to your customer’s smartphone
saying, "Don’t miss out on our
brand new sneaker
collection!"

6. After the customer makes their purchases and begins to exit your store,
the smartphone catches the Beacon signal located at the exit and sends
a message saying, "Thank you for visiting us! Please enjoy a 20% off
discount on your next purchase and have a nice day!”

7. With BEACON Smart Store, developed by NEKLO, you can:
Organize
a system of personal
greetings for your
customers through a
notification that appears
on the screen of their
smartphones
Direct
а customers’
attention towards а
promotional product
when they walk through
the Beacon’s signal
with their smart
phones
Personally
thank each and
every customer
for their visit when
they exit your
store
Inform
customers
about special offers
and new product
proposals, as well as
any other information
you would like
to include

8. Besides its basic functions, BEACON Smart Store can be customized for each
individual client.
For example, it can show personalized
notifications or specific content to
a certain client passing
through a Beacon’s
signal, which
may be
-50%
located
anywhere.
Привет!
1+1 = 3
Bonus

9. Additional features
In addition
to the abilities of
Beacon Smart Store listed
above, our integrated
solution gives you the
ability to collect statistics
of repetitive movementsby
customers throughout
the store in
real-time.

10. Using this data, you can:
1min
5min
30sec
60%
30%
10%
Identify your customers’ duration
of stay in a particular part of your
store
Detect the areas and
displays that attract
the largest number
of customers
Discover the movement
patterns of your buyers

11. Additional BEACON Smart Store
features include a navigation module.
This helps shoppers navigate through
shopping malls and gives them the
ability to create a route of desired stores
they wish to visit.
This module could save time for rushing
customers and give newcomers a map
of the building without having to look for
an information booth.

12. Our services
NEKLO offers BEACON Smart Store, a hardware-software solution, which
includes:
Beacon radio modules in sufficient Convenient analytics system
quantity
Content management system Technical support
iOS, Androidmobile application;
In addition we can:
Extend the basic functionality of
the system while accommodating
your wishes
Provide a consultation and training
station for your staff so they can
easily work with BEACON Smart
Store
Design a customized BEACON
Smart Store (according to your
specifications)
Assist you in placing sensors
rationally throughout your store

13. For all questions regarding BEACON Smart Store,
becoming a Beacon development partner, and purchasing
Beacons, please contact us.
+1-855-380-5958 (USA)
+7 (961) 850-47-85 (RU)
+375 (44) 719-56-39 (BY)
info@neklo.com
www.neklo.com