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Understanding people’s experience of major events spectators, participants, volunteers, viewers and browsers Dr Beatriz Garcia Director Impacts 08 – The Liverpool Model European Capital of Culture Research Programme More than a one night stand? Creating an audience legacy for special events Audiences London  | London, 15 October 2008
Introduction & overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
  Engaging people in the Olympics  Role and legacies of the Cultural Olympiad
1912 - 1988 |  Olympic arts competitions and festivals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1912- 1988 Cultural legacies |  beyond the arts festival ,[object Object],[object Object],[object Object]
1992 onwards |  Cultural Olympiads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1992 – 2008 cultural legacies
1992 – 2010 cultural legacies |  Winter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
  areas for audience development    within established Olympic programmes
Pre and post Games time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
During Games time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
  Challenges (and opportunities)  for  Olympic arts and cultural  engagement
Challenges |  Current Olympic structures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges |  Current Olympic structures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lack of protection for  funding & branding media & comms public access
Solutions?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Rethinking the approach to funding & branding media & comms public access “ Inspired by  2012” Olympic Legacy Trust New media environments User  (youth) –driven Culturally motivated Look of the City LiveSites
IOC guidelines |  new framework for 2016 candidates Making the most of the Olympic experience… The need to  engage  people
The need for thorough research models Understanding and measuring quality in major event cultural engagement
Research programme |  synergies economic growth cultural vibrancy cultural participation social capital physical environment image & identity management employment tourism investment creativity production consumption access, outreach, diversity inclusion well-being quality of life infrastructures sustainability media coverage perceptions aims + objectives policy, strategy AHRC / ACE workshops AHRC/ESRC fellowship AHRC/ESRC PhD  Plus  KT partnerships  with: LARC/Thrive, Culture Company, Tourism &  Regen agencies (TMP, NWDA)
Workshops |  Aim and Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Workshops |  Main themes ,[object Object],[object Object],[object Object],[object Object]
First workshop |  start-up questions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Workshops |  Outputs and dissemination ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]

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Audiences London Understanding Experience

  • 1. Understanding people’s experience of major events spectators, participants, volunteers, viewers and browsers Dr Beatriz Garcia Director Impacts 08 – The Liverpool Model European Capital of Culture Research Programme More than a one night stand? Creating an audience legacy for special events Audiences London | London, 15 October 2008
  • 2.
  • 3. Engaging people in the Olympics Role and legacies of the Cultural Olympiad
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. areas for audience development within established Olympic programmes
  • 10.
  • 11.
  • 12. Challenges (and opportunities) for Olympic arts and cultural engagement
  • 13.
  • 14.
  • 15.
  • 16. IOC guidelines | new framework for 2016 candidates Making the most of the Olympic experience… The need to engage people
  • 17. The need for thorough research models Understanding and measuring quality in major event cultural engagement
  • 18. Research programme | synergies economic growth cultural vibrancy cultural participation social capital physical environment image & identity management employment tourism investment creativity production consumption access, outreach, diversity inclusion well-being quality of life infrastructures sustainability media coverage perceptions aims + objectives policy, strategy AHRC / ACE workshops AHRC/ESRC fellowship AHRC/ESRC PhD Plus KT partnerships with: LARC/Thrive, Culture Company, Tourism & Regen agencies (TMP, NWDA)
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.

Notes de l'éditeur

  1. More than a one night stand? Creating an audience legacy for special events 15 October 2008 Coin St neighbourhood centre, 108 Stamford St, London B. Garcia - www.beatrizgarcia.net