Google+ Tips for Success and Social Media Marketing
1. Google+
Tips
for
Success!
www.RebeccaWardlow.com
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2. Who
Is
Rebecca
Wardlow?
• Social
Media
&
Google+
Expert
• Social
Media
Instructor
at:
–
–
–
–
Kishwaukee
College
Rock
Valley
College
Waubonsee
Community
College
Heartland
Community
College
• Social
Media
Speaker,
Trainer
&
Consultant
• Web
Design
&
Development
since
1998
• eCommerce
Project
Mgr.
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5. Google+
Is
Business
• Google+
is
Business.
A
referral
from
Google+
is
worth
an
average
of
$10.78,
compared
to
a
Facebook
referral
at
$2.35
and
a
Twi[er
referral
at
$1.62.
Email
shares
were
the
most
valuable
at
$17.93.
Source:
AddShoppers.com
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6. Tip
#1:
Your
Profile
–
About
Secaon
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7. Tip
#2:
Your
Hovercard
Where
is
the
Hovercard
displayed?
• All
posts
• All
comments
• The
acavity
tab
on
a
Google+
post
• The
+1
acavity
on
any
comment
• A
+menaon
in
a
post
or
comment
• Your
posts
when
someone
is
searching
a
related
hashtag
on
a
post
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9. Tip
#4:
Sharing
to
Circles
vs.
Publically
• Only
public
posts
are
eligible
to
be
listed
in
Google
search
results
• Posts
shared
to
circles
or
individuals
cannot
be
seen
by
the
average
person.
• Sharing
posts
with
specific
individuals
sends
them
a
noaficaaon
• When
sharing
to
a
circle,
do
not
use
email
noaficaaon
as
a
means
of
alerang
people
to
your
presence.
• Use
Circle
no:fica:on
sebng
to
be
noafied
of
posts
made
by
people
in
that
circle.
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10. Tip
#5:
Create
An
Empty
Circle
• “To
Read
Later”Circle
• Save
important
posts
in
one
place
• Visible
to
original
poster
and
others
in
the
acavity
stream
of
that
post
Pro
Tip
• Have
a
circle
with
your
Evernote
email
address
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11. Tip
#6:
Use
Images
• Visual
plahorm
• Post
with
images
see
more
engagement
• Aim
for
high-‐res,
1200+
pixels
• Large
images
trigger
mula-‐column
posts
• Monitor
image
views
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12. Tip
#7:
Blog
On
Google+
h[ps://plus.google.com/u/0/+DusanStout/posts/eRkdNodnV5g
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13. Tip
#8:
Share
Other
People’s
Content
• Google+
is
great
for
content
discovery
• Share
content
from
influencers
and
like-‐
minded
people
• Say
thank
you
with
a
h/t
+menaon
• Add
your
own
view,
thoughts
and
comments
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14. Tip
#9:
Google+
Hangouts
Google+
Hangout
• Add
person
to
chat
• Similar
to
iMessage
• Up
to
11
people
in
text
chat
• Instantly
add
video
chat
Hangouts
on
Air
h[p://www.youtube.com/watch?v=hLQAmKJ7Yyw
• Live
Broadcast
• Stream
your
hangout
publicly
on
Google+,
your
YouTube
channel,
and
your
website.
• Save
instantly
to
YouTube
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15. Tip
#10:
Add
Value
By
Commenang
• Don’t
just
+1,
add
value
by
– Leaving
a
comment
– Sharing
the
post
• Build
your
reputaaon
• A[racts
engagement
• Comments
make
you
more
visible
• Build
your
followers
• Build
your
Author
Rank
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16. Tip
#11:
Use
Google+
Noaficaaons
17
types
of
noaficaaons
Control
your
noaficaaons
•
•
•
•
•
Account
Sebngs
(Les
menu
on
bo[om
>
Sebngs)
Circle
Sebngs
(Bell
icon)
Community
Sebngs
(Bell
icon)
Muang
Posts
(top
right
corner
of
post,
drop-‐down
arrow)
Muang
Individuals
(drop-‐down
under
follow
bu[on
on
profile
page)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
Menaon
them
in
a
post
Share
a
post
with
them
directly
Share
a
post
and
you’re
in
a
circle
they
subscribe
to
Comment
on
a
post
they
created
Comment
on
a
post
aser
they
comment
on
it
Add
them
to
a
circle
Suggest
new
people
to
add
to
their
circles
Tag
them
in
a
photo
Tag
one
of
their
photos
Suggest
a
profile
photo
for
them
Comment
on
a
photo
aser
they
comment
on
it
Comment
on
a
photo
they
are
tagged
in
Comment
on
a
photo
they
tagged
Start
a
conversaaon
with
them
Send
them
an
invitaaon
or
update
an
event
Remind
them
about
events
Any
acavity
on
events
they
created
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17. Tip
#12:
Create
An
Event
• Invite
people
• It’s
a
party
–
Add
photos
to
shared
gallery
• Event
automaacally
connect
to
Gmail
calendars
• Host
a
event
hangout
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18. Tip
#13:
Google
Authorship
Google
Authorship
creates
credibility
• 2-‐step
process
– Linking
G+
profile
to
your
site/
blog
– Adding
authorship
tab
on
blog/website
with
your
G+
URL
Benefits
• Profile
photo
&
credibility
• Prime
real-‐estate
in
personalized
search
results
• You
are
righhul
owner
of
your
content
• Build
a
presence
and
create
credibility
in
your
industry
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19. Tip
#14:
Join
A
Community
h[p://bit.ly/MF2t0t
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20. Tip
#15:
Integrate
With
Website
• Increase
traffic
to
your
Website
with
Google+
• Google+
Website
bu[ons,
links,
badges,
snippets
h[ps://
developers.google.com/+/
plugins/share/
• Google+
Comments
plug-‐in
for
Blogger
and
WordPress
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21. Tip
#16:
Start
Networking
• Talk
with
people,
don’t
talk
at
people
• Help
solve
people’s
problems
or
issues
• Provide
free
advice
or
aps
without
request,
expectaaon,
reciprocaaon
or
compensaaon
• Connect
with
others
who
have
same
passions
you
do
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