Sterling Library Class on June 24, 2013

1. for the Social & Mobile World
www.RebeccaWardlow.com

2. Who Is Rebecca?
• Local Google+ Ambassador
• Social Media Speaker, Trainer & Consultant
• Teach social media courses for Kishwaukee
College Continuing Education
• Web Design & Development
• eCommerce Project Manager
• Google+ eBook (www.RebeccaWardlow)
• Proud mom of 5 kids

3. Social & Mobile Strengths
• Instant communication
with customers
• Global reach
• More cost-effective
than traditional
marketing
• Great potential for
marketing to go viral

4. Mobile Stats
• 100M Smartphone Users in US
• 86 Million people do shopping
on their smartphones
• Only 14% of small business
owners have websites optimized
for mobile use.
• 88.1% of users in the US will do
their research on products this
year
• 83.9% will buy something via
online transaction
• Average mobile user spends
127 minutes per day on Apps
“In the last 12 months
customers around the world
ordered more than $1
billion worth of products
from Amazon using a
mobile device.” - Jeff Bezos, CEO,
Amazon

5. More Stats!
• 330+ Million users on
Facebook Mobile
• Mobile users are
growing 2x faster than
desktop users, and will
pass them in 2013
• 50% of all local
searches are done on
mobile devices
• 91% of mobile traffic is
socializing, compared
to 79% on desktop
Image source: ClickSoftware.com

6. Mobile Phones & Users
91% of mobile users
keep their phone within
3 feet of themselves,
at all times
Image source: ClickSoftware.com

7. Poor Mobile Experience Can Hurt Business
• 74% of consumers will wait 5 seconds for a web page to load on mobile devices
• 46% of consumers are unlikely to return to a mobile site if the site did not work
properly
• 71% mobile use expect web pages to load as quick or faster than on their desktop
computer

8. Optimize Your Content
Remember to optimize your content for mobile
interaction and navigation
Specific, clear call to action
Simplify opt-in forms
Be finger-friendly
Test. Test again. Test some more.

9. Facebook Mobile-Local
• 330+ Million users on
Facebook Mobile
• Mobile searchers make
local buying decision
based on the
endorsements and
activity of Facebook
friends, rather than
random user reviews in
search results or on
Foursquare & Yelp.

10. Facebook Mobile-Local
• Optimize your
Facebook presence by
encouraging check-ins,
offering incentives for
reviews, building
engagement on your
fan page and adding
the like button to your
website & other online
presences.

11. Encourage check-ins

12. Encourage Recommendations

13. Facebook Text-To-Like
Let’s test it out... text
Like GetSocialSolutions
to 32665
1. Offer bonus to people making a
purchase in your store
2. Put up a sign that asks customers
to do it.
3. Put graphic/signage on products
or receipts as people check out.

14. Google+ Local

15. Google Search

16. 1Reviewayearago

17. Side-by-Side

18. Side-by-Side

19. Where are Google+ Reviews?

20. Social & Mobile Tools
• Multimedia Messaging
Service (MMS)
• Click-to-Call
• Mobile Applications
• QR codes & in-store
signage
• Put your Mobile App
URL in front of your
customers (print
materials)

21. Your Mobile & Social Reach
• 649,600 people who live within 50 miles of
Malta, IL (age 18 and older) are on Facebook
• 452,217 people on LinkedIn (Advanced
Search 60115 within 35 mi)
• 145,372 people on Google+ within 40 miles of
Malta, IL

22. Desktop vs. Mobile on a Mobile device

23. Check Mobile Site Load Times
• Open your mobile page up
in Google Chrome, right-
click on it and choose
“Inspect Element”
• Click on the Network icon in
the window pane that pops
up
• Refresh the page and
Chrome will display a nice,
informative timeline with
each page element & load
time
• If page loads in less than 5-
seconds, you’re golden!

24. Get Started Today!
Make mobile website creation a priority
Mobile URLs are sometimes a subdomain of the website’s URL: m.website.com or
mobile.website.com
Set up ways to easily connect with customers
Allow users to connect with you via text messaging. Let them join contact lists for
website updates, deals, discounts and other news. Give them a reason to continue
patronizing your site, product or service.
Mobile Advertising
Currently light competition. Start soon to establish your small business’ place and get
an early advantage over other small businesses
Encourage Facebook Check-Ins
Encourage Google+ Check-Ins
Encourage Reviews & Recommendations

26. How To Launch A Mobile Campaign
Step 1: Ask yourself these questions
• What is the objective of this campaign?
• Who is your target audience?
• How long will this campaign run?
• Are you using other media to support or supplement your
mobile plan?
Step 2: Budgeting & Scheduling
• When do you need the campaign to start?
• How much money do you intend on spending on mobile
media?
• How much do you intend to spend on other forms of
media?
• How many messages are you planning to send?

27. How To Launch A Mobile Campaign
Step 3: Content and Production
• What kind of message do you want to use in this campaign?
• How will you distribute your message?
• Who will produce the message content or mobile
application?
• Who will test the campaign?
Step 4: Final elements
• Who will organize and coordinate multiple media
implementation?
• Where will you get your customer contacts?
• What will be measured?

28. Survey
Your feedback is valuable! Please help us improve
our presentations and offerings. We appreciate
you taking the time to take this brief survey.
http://bit.ly/11IJwLt

29. Questions & Answers
CONNECT WITH REBECCA on
other social media platforms...
• Website
www.RebeccaWardlow.com
• Google+ http://gplus.to/rwar
dlow7
• Twitter
http://www.twitter.com/rwar
dlow7
• Facebook
https://www.facebook.com/G
etSocialSolutions
• Pinterest http://pinterest.co
m/SocialSolutions