2. Who Is Rebecca Wardlow?
Local Google+ Ambassador
Google+ City Expert
Social Media
Speaker, Trainer &
Consultant
Social Media Instruction at
Kishwaukee College
Continuing Education
Web Design &
Development since 1998
eCommerce Project
Manager
Google+ eBook
(www.RebeccaWardlow.com)
Proud mom of 5 kids
10. Wait! What Can I Blog About?
Solve people’s problems
Provide Information
Inspire Others
Add Value
Entertain Them
11. Blogging Tips
Content is King!
Be Consistent
Connect with your
Customers/Readers
Create a content schedule
Use
words, photos, videos, we
binars & hangouts
Allow Comments
Social Sharing
Measure performance
using Google Analytics
Write to your
audience, not for search
engines
Integrate keywords
Have fun!
12. Google+
A referral from Google+ is
worth an average of
$10.78, compared to
Facebook at $2.35 and
Twitter at $1.62
Google+ is integrated
with Google’s other
services
Google+ has 359M users
Google+ is the 2nd largest
social media network
15. Google+ Communities
Like groups in Facebook
Great place to find people with great
opportunities
Small circles of people (just like real life)
Show Communities subscribed
Show Recommended Communities
Search for Communities
People are sharing articles of interest not selling
Share to community only
When posting use H1 tag > use your keywords
17. Set Up A Business Page
https://plus.google.com/u/0/b/105898075238520877473/105898075238520877473/posts
18. Pick A Category
Select the ”local business/place" category so
you can also get listed in Google+ Local
19. Facebook Stats
Only 41% of Small
businesses have a
Facebook Page
51% of consumers said
they are more likely to
buy a product after
becoming a fan on
Facebook
51% of Americans age 12
and up use Facebook
The average user spends
6:35 hours on Facebook
per month
21. Facebook Personal Profile
Best chance of being seen in News feed
Don't have to friend everyone, they can
subscribe to you
Share your wins
Share your content
Share your business page link on your profile
Keep it real, be you and don’t SELL your
business on your Personal Profile
23. Facebook Business Page
Ask Questions!!!
Add humor
Stay relevant
Add personality
Post at least once per day
Show the individual
behind the scenes
When you share, your
community shares
Give people a reason to
share
25. Reward Your Fans
What do they want?
Poll
Experiment
Contests (3-4 per year)
Coupons
Freebies
Featuring them
Fan of the Week
26. Create Buzz on Facebook
Host frequent photo contests
"Facebook Friday" with discount coupon
Encourage fans to like posts to see a sneak peak
Status updates offering chance to win getaways
Ads featuring live chat with travel experts
Use interactive apps - photo contest, hidden
coupon code, sweepstakes, seasonal
promotions and posts
"Like us and get a deal"
Sponsored stories (page likes)
27. Twitter
175M tweets sent each day
Average user has sent 307 tweets
11 new accounts created every second
It takes less than 1 week for Twitter users to
send 1 Billion tweets!
28. How Can You Use Twitter?
Generating TRAFFIC to
your website
BRANDING your company
and products
LISTENING to what is
being said about your
company or industry
PROMOTE & SHARE your
blog content, special
offers, events & more
REACH new people daily
Share and get the latest
NEWS
NETWORKING with
others who share your
passion
30. Twitter Lingo
Tweet – a 140 character post on Twitter
Mentions - when someone mentions you
specifically @yourusername
RT - retweet
RTs by others, RTs by you, your tweets RT’d
DM = Messages – direct message to you (only you
and the person who sent it can see this message)
@ symbol before the Twitter username of
someone you want to reply to
Hashtag - Used to mark keywords/topics in a
Tweet
32. YouTube Tips
Create & Customize Your
Channle
Make Content, Not Ads
Become the Face of Your
Business
Everyone Starts at Zero
Direct People to Your
Website
Leverage YouTube Videos
for SEO
BE REAL!
TELL YOUR STORY!
http://youtu.be/1OmTFB712V0
33. Why Should You Use LinkedIn
NETWORK WITH OTHERS!
There are approximately
225,000,000 users
The average yearly salary
for users is over $100,000
If you sold a product for
$20 to 1% of the users on
LinkedIn, you would make
$45,000,000 !
37. Pinterest
Over 12M monthly US unique visitors!
Average time spent is 72 minutes!
Drives more traffic than YouTube, LinkedIn &
Google+ COMBINED!
More exposure for your business!!
10M connected Facebook users
It’s EXTREMELY viral in nature! Over 80% of pins
are repins!
47% of U.S. online consumers have made a
purchase based on recommendations from
Pinterest.
40. Pinterest Tips
Use original pictures to
drive traffic
Re-Pin other people’s
content to build a larger
following
Create online catalogs
and add price to the
picture
Host contests – ask them
to take a picture & share
it to win
Pin special offers
41. Survey
Your feedback is valuable! Please help us improve
our presentations and offerings. We appreciate
you taking the time to take this brief survey.
http://bit.ly/17N7nga
49.1% of people have heard breaking news via social media that turned out to be false.
Awareness – content marketing helps develop brand awareness by helping people find your product or service through search, social media & other outletsConsideration – content can educate prospects on your unique selling proposition.Purchase – Once you’ve gained a customer trust and respect and they have decided to purchase from you, it’s not the end of the line for content marketing. Look at website analytics to track the content viewed by your customer before purchase . This can help with keyword focus and social media efforts.Retention - Content and social applications encourage customers to have a great experience on your site, event when they aren’t making a purchase.Advocacy or Loyalty – People love your products, they visit your website, they engage with you on social networks.
Easy to UseCustomizableFree & Paid ThemesStable PlatformWordPress offers Hosting
70% of people start the search for your business on GoogleGoogle+ Is Indexed by Google
Provide a detailed introduction, employment details, educational background, and places.Be sure to fill out all subheadings and sidebars as well. The text beneath your name, for instance, will serve as a meta description in searches Use targeted keywords.Include a +1 button on every page of your website, and encourage visitors to click it. The number of +1’s you receive is displayed to Google searchers even if they’re not logged into Google+.
What is Google+ Local?
1.15 Billion Users699 Million Daily Active Users819 Million Monthly Active MOBILE usersAverage # of friends per user: 141.5Total # of Facebook likes since launch: 1.13 trillionAverage daily Facebook likes: 4.5 Billion
People are on Facebook to be social
YouTube keep in mind that it’s just another tool in your social media arsenal. YouTube can be a very powerful audience building tool but it’s most likely not going to be the end destination that benefits your business or an income source in itself
YouTube keep in mind that it’s just another tool in your social media arsenal. YouTube can be a very powerful audience building tool but it’s most likely not going to be the end destination that benefits your business or an income source in itself
Why Create a Company Page?Attract New EmployeesConnect with ProspectsExpand Your Market ReachSearch Engine OptimizationCustomer Testimonials
Allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning,’ images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a common theme). Users can either upload images from their computer or pin things they find on the web using the pinterestbookmarklet, pin it button, or just a url.
Allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning,’ images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a common theme). Users can either upload images from their computer or pin things they find on the web using the pinterestbookmarklet, pin it button, or just a url.
Allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning,’ images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a common theme). Users can either upload images from their computer or pin things they find on the web using the pinterestbookmarklet, pin it button, or just a url.