Understanding Google+ Local, Maps & Search
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Learn why you need to use Google+ Local, Google Maps and Google Search to Promote Your Local Business. Some of the topics I will cover include: Be Found In Google Searches Claim Your Google+ Place Merge Google+ Place to Google+ Page Target Local Customers Engage Your Local Customers Google+ Plus Ones (+1) Influence You Got A Review! Now What? Google+ Page Post Get Indexed Into Google Search
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Understanding Google+ Local, Maps & Search
- 2. +Rebecca Wardlow Who Is Rebecca? Local Google+ Ambassador Google+ City Expert Social Media Speaker, Trainer & Consultant Social Media Instruction at Kishwaukee College Continuing Education Web Design & Development since 1998 eCommerce Project Manager Google+ eBook (www.RebeccaWardlow.com) Proud mom of 5 kids
- 3. +Rebecca Wardlow Be Found In Google Search
- 4. +Rebecca Wardlow Search Your Business In Google
- 5. +Rebecca Wardlow Search Your Business In Google
- 6. +Rebecca Wardlow Google Local Business Page
- 7. +Rebecca Wardlow Google Local Business Page Also known as Google Places Intended for “brick & mortar” Created automatically by Google, so your business probably has one Converted to the look & feel of Google+ Pages Lacks some of the interactive features of Google+ pages Local pages include: Business description Contact details Location Photos Reviews & Ratings
- 8. +Rebecca Wardlow Claim Your Google Local Business Page Also known as Google Places
- 9. +Rebecca Wardlow Google+ Page Offer interactive features: Build followers Share & comment on posts Engage with users & other businesses Important Note: Users cannot see reviews/ratings or review your business from a Google+ page UNLESS it has been merged with the Local Business Page. Setting Up A New Page? If you’re a brick and motor business, choose the “Local Business or Place” category. Only businesses in the “Local Business or Place” category can be merged with Local Business Page
- 11. +Rebecca Wardlow Why Merge? Local to Google+ Page Once your pages are merged: Links in Search, Maps and Google+ will lead to this your Google+ Business Page Contact info, reviews, images, posts and even rates and availability through Hotel Price Ads Followers can interact socially with your business. Merged Google+ Local pages are identifiable by a verified checkmark below the four tabs at the top of the page—About, Posts, Photos and Videos.
- 12. +Rebecca Wardlow How to Merge Local to Google+ Page 1. Claim your Google Local Listing 2. Create, verify & optimize your Google+ Business Page. 3. You can only merge your listing with your Google+ Business page if your category is “Local Business or Place”
- 13. +Rebecca Wardlow Google+ Maps In Search
- 14. +Rebecca Wardlow Google+ Maps In Search
- 16. +Rebecca Wardlow Target Local Customers LISTEN to Conversations Use Free Tools like: Google Alerts HootSuite Twitter Search Facebook Search Google+ Search Determine WHO is talking about you, your industry, your community or your niche What are they talking about?
- 17. +Rebecca Wardlow Use Local Keywords In Posts Local keywords will help web surfers in your local area locate your products and services Use the actual city and/or neighborhood names when writing about your business or commenting on social sites Your goal should be to separate your business from the regional/national companies In WordPress, add your zip code as a tag.
- 18. +Rebecca Wardlow Tell Your Story Tell Your Story Share your small business story with the your community It’s important to add a human side to your story Connect with your local customers Why are your products/services are better than the big box stores?
- 19. +Rebecca Wardlow Tips for Posting & Optimization Before you begin: Think about your brand Set goals Know your customer Mark your calendar Optimize Your Content Add links throughout your page About Page & Posts What to post? Images & Videos Host Hangouts on Air Share exclusive deals Behind-the-scenes tour
- 20. +Rebecca Wardlow Engage Your Local Customers Articles Ask Questions in Posts Blogs Case Studies Digital Newsletter E-Book E-mail Google+ Hangout On Air Images Infographics Mobile content News releases PDFs Podcasts Research Slide shows Social Media Traditional Media Videos Webinars White Papers
- 21. +Rebecca Wardlow Google+ Plus Ones (+1) Influence +1’s can be received from social button on website or on Google+ itself. Google “Occasionally” highlights posts that were +1’d by people in your circles, and highlight your +1’s to your friends. Gives you a chance to reach more eyeballs
- 22. +Rebecca Wardlow You Got A Review! Now What?
- 23. +Rebecca Wardlow Why Are Google Reviews Important Reviews show prominently in Search, Maps, Local, Google+, Hotel Finder and the new Carousel—and on desktops, mobile search and mobile applications Don’t forget the “+1” button, a way for Google+ users to endorse a business, web page, photo or post.
- 24. +Rebecca Wardlow How To Increase The # Of Reviews OFFLINE Ask guests Give out a business card Display signage Send a post-visit email ONLINE Create an active Google+ page presence Add a link on your website and Facebook page You will be able to interact with Google users who are more likely to write reviews
- 25. +Rebecca Wardlow Can You Respond To Reviews? Once you have claimed and verified your Google+ Local page, you can respond to reviews directly from page or from your merged Google+ page. Google Alerts will help you track new reviews, but it won’t catch everything. Responding is an opportunity to clear up misperceptions, to thank advocates, and to show that you’re listening
- 26. +Rebecca Wardlow Google+ Page Post & Google Search
- 27. +Rebecca Wardlow Google+ Page Post & Google Search
- 28. +Rebecca Wardlow Connect With Rebecca • Website www.RebeccaWardlow.com • Google+ http://gplus.to/rwar dlow7 • Twitter http://www.twitter.com/rwar dlow7 • Facebook https://www.facebook.com/G etSocialSolutions • Pinterest http://pinterest.co m/SocialSolutions rwardlow@rebeccawardlow.com
Notes de l'éditeur
- 43% of Google Search queries are local. 74% of these local searches are conducted on mobile devices (reviewtrackers.com)
- Not claimed or optimized
- This listing has been claimed and optimized BUT not merged with a Google+ Page to allow interactivity
- About and Photos are the only tabs = you know you are on your Google Local Business PageSee “Is This Your Business?” This is how you claim your Google Local Business Page
- Google Local Pages are identifiable by two tabs at the top of the page: About and PhotosAt a minimum, claim your page and ensure the information is accurate, complete and optimized for search. You can do this by clicking the “Manage this page” link on your listing or by searching for your business here. Once that’s done it’s a matter of maintaining content and monitoring reviews over time.Maintain content and monitor reviews
- Unlike static Local pages, Google+ pages offer interactive social features: you can build followings, share and comment on posts, and engage with users and other businesses. However, users cannot see reviews and rating or review a hotel from a Google+ page unless it has been merged with the hotel’s Local Business page. Google+ pages are identifiable by four tabs at the top of the page: About, Posts, Photos and Videos. RememberGoogle Local Pages are identifiable by two tabs at the top of the page: About and Photos
- Note that this feature is available for individual businesses only, not for groups or brands. Users will find everything in one place
- When a consumer searches for real estate broker they are show a few ads, then a couple of organic results, then a block of Google+ resultsIf you don’t have a Google+ Local or Business page, you won’t appear in this block of resultsIf you DO have a Google+ Local or Business page, but your competitors don’t, you may OUTRANK them even if your website page rank and authority are not as optimized as theirs
- When you click the blue reviews link you’re taken to the hotel’s Google+ Local page (or, if the hotel has merged pages, its Google+ page).
- What makes your business unique and what do you want to convey to your customers and followersWhat are your goals? Find new customers, build your brand & relationships with current customers, promote events and special offersKnow your customer – What gets them excited? What will keep them engaged? Post images & videos, host Hangouts On Air, share exMark your calendar – decide how often and what type of content you want to post each day. Plan it out and write it down.
- Tell Your Story Share your small business story with the your community. It’s important to add a human side to your story. Connect with your local customers and let them know why your products/services are better than the big box stores.People connect with people not businesses
- What makes your business unique and what do you want to convey to your customers and followersWhat are your goals? Find new customers, build your brand & relationships with current customers, promote events and special offersKnow your customer – What gets them excited? What will keep them engaged? Post images & videos, host Hangouts On Air, share exMark your calendar – decide how often and what type of content you want to post each day. Plan it out and write it down.
- Start by creating your Google+ Circles, such as “Family”, “Friends” then create niche circles such as “Social Media”, “SEO”, “Blogging”
- Use circles to broadcast tailored messages to specific groups
- Zagat’s 30-point scoring system is being replaced by a simpler five-star rating system. All ratings will be converted in the coming months.
- As with other review sites, responding is an opportunity to clear up misperceptions, to thank advocates, and to show that you’re listening