1. Conventions of an indie
genre

2. For female artist
For a indie female artist I will be focusing on Katie White
from the ting things (extra info-: started in 2004 their
company are Sony Music, Columbia Records, Red Ink and
Roc Nation.
Although they are indie pop and are
singed to a major record companies, they
show codes and conventions of the indie
genre.
With their first
album ‘we started
nothing has a
straight to number
1 hit ‘that's not my
name’

3. Retro themes of bright
colours in their music video
Bright backgrounds
for digi packs creates
eye focus for the
buyer
Star persona of
retro eighties
theme continuity
of the bright
colours and
rock-ish hair
style
Katie white
wears bright
coloured eye
shadow which
was popular in
the 80’s

4. http://www.youtube.com/watch?v=UCkCTOqt8TU&feature=channel
(be the one) Indie genres do unique
things to grab a more mainstream
audience, for example in this video they
had use graphic match with projectors
using these tricks make it a repetitive
video
http://www.youtube.com/watch?v=LzXTiepsOQY&feature=channel
(Great Dj) colour coding the band members shows
team work. Also changing the backgrounds from
pink and blue can connote the fact that they’re a
boy/girl band it can also illustrate they lyrics
http://www.youtube.com/watch?v=IN
(That’s not my name) the white
background focus the audience
eye to the passion pink wire and
Katie’s red and blue outfit that
matches with Jules top.

5. For male artist
For the indie male artist I am focusing on
Ok Go (extra info-: started in 1998 their
companies are Capitol and Paracadute.
Retro themes of electro fashion from the 50’s
(blazers) and 60’s/70’s (suit) (grey with flash
of colour)

6. They are known for their
themed colours that will also
be linked to other things for
example the digi pack links to
their clothes with they
typography in white and blue
(links to background as well)
Codes and conventions
Very challenging to other
genres i.e. r’n’b or metal,
they would go to the
extreme for example the
picture on the left has links
to wall paper from the
Victorian times

7. (here it goes again)
http://www.youtube.com/watch?
v=dTAAsCNK7RA&ob=av2e
The cinematography is very
simple as it only set on mid shot,
this allow us to see them dance
fully.
While their clothing has themes of
bright colors that is conventional
in a indie genre they all have a
certain star persona (of an extra
accessory i.e. a tie, white shoes
ect) to make them an individual
There star persona is of this indie
band shows a electric fashion with
retro plaids and pinstripes this
represents more of a costume
appearance.

8. For female audience
Social network
sites for new
artist
Girly technology
Michael Xcera
indie actor For buying
music
Girls style
Shopping at
Camden market
Girl clothing

9. For male audience
Social network sites for
new artist
Female
artist/finding new
artist
Boys
technology
Male style
Shopping at Camden
market

10. Major or indie labels
Sony
Warner brothers
EMI
BMG
WMG
SME
Universal music group