Presentation for Informa “Telco Cloud Enablers” Conference London, Sept 25th 2012 Arnaud Marlière, Head of BeCloud Solutions

1. A Heavenly Cloud
Presentation for Informa “Telco Cloud Enablers” Conference
London, Sept 25th 2012
Arnaud Marlière, Head of BeCloud Solutions

3. BeCloud Mission
• Be the #1 Cloud provider in the Belgian B2B market
– # 1 in volume & revenue share
– # 1 in share of mind
• Grow Group Revenues :
– By bringing Cloud services to market
– By creating cross-sell opportunities to other Belgacom core solutions (Mobile Data,
Internet, voice..)
– By enabling other Products/Solutions
• Bring a positive EBITDA contribution to EBU
• Protect the core business by reducing customer churn

4. Becloud Strategy
In the Cloud
(QoS, secure, Smart Network, ...)
Storage Infrastructure Software Desktop UnifiedCom
Embedded in the Network
Cloud Choice
As A Service As A Service As A Service As A Service As A Service
STAAS IAAS SAAS DAAS UCAAS
Web-Grade Enterprise-Grade
Volume driven & Project driven
Off-the-shelf
Hybrid Clouds
BeCloud Ready (onsite & private clouds)

5. The Cloud customer-space?
“Cloud” Adoption is still low! Yet, the need is there…
% of businesses that…
• 49% suffered from IT downtime
• 20% lost significant amounts of data
• 80% use, evaluate, plan use of Tablets
* By Cloud.com – Cloud Computing Outlook, 2011 * By EMC (2011) & Ernst & Young, Global Information Security Survey (2011)
Moving everything into the cloud might not always be the answer,
but leveraging on cloud through hybrid deployments is!

6. Going Hybrid, Going Fluffy
But if “Cloud” is fluffy and abstract…
Then “Hybrid Cloud” is beyond fluffy

7. Going Hybrid: Defined!
... yet still a little fuzzy wuzzy
“Hybrid cloud is a composition of two or more clouds (private,
community or public) that remain unique entities but are bound
together, offering the benefits of multiple deployment models”
(wikipedia, Aug 2012)

8. Going Hybrid : use-cases
… a little less fuzzy wuzzy
Data Backup & archiving
Disaster Recovery (redundant IT)
Off-load (burst) peak capacity needs (to IaaS)
Use selected apps (via SaaS or on IaaS)

9. Hybrid Cloud: challenges
• Limited consistency public & private (lack of standards)
• Data gravity
• Network mobility
• Fear of the unknown (security & data location)

10. Hybrid Cloud Toolbox
2. Cloud Integration Consultancy
1. Cloud-ready network
4. enablement 3. Open API
clients or standards
5. Metering & monitoring

11. Hybrid Cloud Toolbox vs. Use-Case
Network
optimization
3
2
Metering & Cloud Integration
1
Monitoring Consultancy
0
Data Backup & Archiving
Cloud Disaster Recovery
Open API or
Enablement Peak Capacity
Standards
Client
Specific Apps

12. Hybrid BeCloud: Capacity off-load (&
specific apps) & DR
BeCloud vContainer
BeCloud on-premise infra
Active / Active (or passive) VM replication
Access to IaaS capacity for bursting
Layer 2 network link
Bandwidth optimization via Application Aware Network
Setup tested & implemented by Belgacom engineers (or by customer)

13. Hybrid BeCloud: Data Backup
On-premise device in rental mode, managed & monitored by Belgacom
2nd backup on Belgacom Storage-as-a-Service platform
Over Internet or Explore (Belgacom IP MPLS)
E-2-E SLA

14. Hybrid BeCloud: Specific Apps
Local CRM SQL
Active BeCloud
Directory Office 365
Prop. ERP …
Access via local Outlook clients & OWA – local setup by Belgacom engineers on demand
Federation between local AD & Office 365 cloud
Bandwidth optimization for increased user-experience via Application Aware Network

15. The question is
To Becloud
Or not to be!
The end
Mail: arnaud.marliere@belgacom.be
@arnaudmarliere

16. BeCloud
Belgacom. Cloud. Services.
Why Yes? (cloud enablers)?
Payment model 42%
Mobile & Remote Users 45%
Improved Business Agility 58%
Focus resources on internal priorities 59%
TCO 61%
Speed of deployment 68%
* By Forrester Research, 2011

17. BeCloud
Belgacom. Cloud. Services.
Why No? (Cloud inhibitors)
Difficulty & risk of migration 29%
Not Customizable 33%
Lack of Maturity 36%
TCO 38%
Application Performance (speed) 47%
Integration challenges 54%
Security, Security, Security 65%
* By Forrester Research, 2011