Beintoo

Beintoo
Building a True Apps Ecosystem

Sunday, November 27, 2011

The Needs

Mobile developers and publishers need:

Monetization
Distribution, Engagement


Gamification= engagement unleashed
Discounts are the most compelling incentives for winning a
challenge(57%), followed by Social Action and Points Towards
Loyalty Program.

Nearly 50% would play from 1 hour up to 5 hours per day to get a 100 $
prize

58% of players say it’s important for Brands to be fun and playful

Source: Saatchi and Saatchi Gamification Study , June 2011


Our Solution
> Social Game Mechanics to increase engagement and loyalty

> Social game mechanics to monetize the users engagement:
brands, retailers and other developers can reach your users by
sponsored rewards and sponsored missions

> Social game mechanics to promote your app/game, paying
real actions of interest and not the simple download. From CPI
(cost per install) to CPE (cost per engagement)

> Social game mechanics to increase and optimize your in-
app purchase model, driving more revenues


Game Mechanics to Create Engagement
A Free Self Provisioning Mobile Gamification Framework for mobile developers
with different game mechanics to choose such as user reputation, user loyalty,
profile, contests, leaderboards, challenges, wallet of rewards, badges, alliances.
Cross-apps missions to cross promote their own apps. Monetization by Real
Rewards. Viral Visibility for Free.

GAME MECHANICS CAN BE FULLY INTEGRATED IN THE APPS USER INTERFACE


Reputation Game Mechanics
Two key concepts:
1) BeDollars: a cross-apps promotional virtual currency delivered when users
complete gamified tasks, for example if their comments receive a like. BeDollars
can be used to get branded virtual items and real discounts from our advertisers

2) Bescore: a reputation score based on several algorithms to take into account
usage, loyalty and success. It can be filtered for single mobile app, group of apps
and location


Smart Leaderboards and Alliances
On Beintoo, Leaderboards are focused on the user and his friends.
The user can see the leaderboard around his position, discovering people with
similar skills and challenge them. Leaderboards can be “location-based”

Users can team up in “Alliances” and compete with other teams.
It is the first gamification framework with a collaborative game mechanics based on
team concept


Challenges and Bet
Users can challenge each other for a specific period of time, betting an amount of
Bedollars. The platform analyzes their score and nominates the winner. It is a true
two-players match

Users can also create “one-player” challenge, for example, I can bet that a specific
users will not reach a specific score in a specific period of time.
It is a highly engaging mechanics


Location-Based Game Mechanics
Several available location-based game mechanics

1) Users can checkin in specific geographic places and express likes on them

2) Connection with Facebook places and Google to import places such as retailers

3) Users can see available offers around them and use their credits to get them

4) Users can see other players using the game/app around them and engage by
challenges , messages, bets, etc.

5) Location-based leaderboards: users can see leaderboards of the game near their
geographic position

6) Places leaderboards: users can see who is playing in a specific place and the
leaderboard. Very powerful game mechanic. Possibility for game studios to assign
coupons in specific retailers for top users in that places

7) Location-based achievements


Cross Apps Missions
Developers can define a set of achievements, involving even more than one app,
creating a true cross-apps mission and cross-promoting their own apps


In-game Sponsored Rewards
Brands and Retailers can create their sponsored rewards such as
discounts and distribute them inside the game experience of our
partners

The second most downloaded mobile game worldwide in 2010
with more than 30 millions downloads

Users get an achievement to complete to
get a reward


When the achievement is completed, users
unlock a reward


In this
example the
reward is a
choice of
three mobile
coupons
near the
location of
the user


The user
can
engage
with the
reward
and send it
as a gift to
friends


In this
example,
the user
gets the
coupon
code and
the
address of
the store


Cost per Engagement
Advertisers choose the action they would like to pay for.
In this example, the user gets a coupon as reward from top brand Kmart
and he is invited to insert his email address

- Conversion Rate: 50%
Extremely effective


A new model of Apps Promotion
Game studios and apps developers can create their own sponsored rewards such as
virtual items for free and/or discounts on the purchase of virtual items/currency.
They do not pay the install, they choose an action of interest and they pay if users
complete the action.
They can target users who downloaded the app but who are not using it


In-app Purchase Optimization
Apps developers can create rewards such as discounts on virtual
items/currency and target users of their own apps who did not make
yet a purchase. It is an effective way to expand the paying user base


Sponsored missions
Sponsored missions make the apps discovery a true game


Sponsored missions
Developers , Brands and
Retailers can set
achievements and
distribute them in the
missions of our gamified
partner apps.
They pay just if the users

Discovery new apps or
engage with brands
becomes a true challenge
for users.

Cost per Engagement (CPE)


Targeting Options and Optimization
Brands and Developers have several opportunities of targeting:

1) Brands and Retailers can create campaigns and target just users who downloaded
a previous coupon or made a conversion

2) Developers can target users who already downloaded their app

3) Developers can target users who bought virtual items or who did not buy any of
them yet or who are very active

4) Developers and Brands can target users who completed achievements

All the gaming activities of users can become parameters of their user behaviour
that can be used in targeting.

A true engagement marketplace

Performance optimization by user behaviour algorithms


Mobile Community
Beintoo is the center of the “Apps Life”, a new apps-discovery
community where users can engage with the rewards

Users share cross apps achievements, missions and rewards into their social graph.
They redeem their credits into virtual and real offers. Apps developers and Brands get
a lot of visibility for free and a channel of distribution for their items


The Marketplace
Beintoo Community:
users can get the
offers around them
or search for virtual
and real items offers


The Marketplace
Rewards around the
users. Users can get
them thanks to the
Bedollars earned on
the network of
partner apps by
completing contests,
missions and
achievements

A real bridge
between virtual and
real world

Benefits
Beintoo -through the rewarding system and the game
mechanics- is a true marketplace of engagement.

The users of our partners apps become an audience for
the engagement campaigns of advertisers and
developers

- For brands and retailers: they can engage with users
within successful gamified experience

- For developers: they can increase engagement and
reach a new effective customer acquisition channel and
pay only when users are engaged.

Players in US:
Audience
9 millions
+ 100k new players per day
Players in Europe:
76,2%
Age:
4 millions 15-35
Rewardable events in one
day : 500.000
Players in China:

6 millions 59%
CTR on
1.9 millions DAUs rewards: 25%
41%

Redemption
+19%

Ecpm: $ 10
Male
Female


They have chosen Beintoo...

...and more!

Nexage case study
Nexage is the leading provider of market liquidity for buyers and sellers
in the mobile advertising market.

“Beintoo realized an 11x eCPM premium for location-enabled
impressions as compared to non-location-enabled impressions”

“Publishers like the social gamification platform Beintoo[...]
demonstrates the value of supporting location-enabled impressions on
the Nexage Revenue Platform, and specifically over RTB”
From the article: Nexage Delivering Significant Growth and eCPM Value for Location-Enabled
Impressions - MarketWatch


Key Metrics
Global Number of Reachable Users: 25 millions

Users with a profile on the Beintoo Community: 300 k, growing at a pace of 4 k per day

Monthly Active Users Percentage: more than 80%

DAUs (Daily Active Users): 2 millions

Growing rate of reachable users: 200 k per day

Average clickthrough rate on Get The Coupon: 25%

Average conversion rate on couponing barcoded/qr coded campaigns in the UK (percentage
of people who actually went to the retailer’s stores): 40%

Average CPMs on rewards delivery: $10+

Percentage of monetized users receiving rewards: 20% of DAUs


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