@bobmadou - Business Director KBVB / URBSFA

1. Changing the Face of
Belgian Football
@bobmadou
Business Director

2. The Change Formula
DxV+F>R
R = Resistance to change
D = Dissatisfaction
V = Vision
F = First steps

3. Formula for Change
DxV+F>R
R = Resistance to change
D = Dissatisfaction
V = Vision
F = First steps

4. What is a brand ?

6. Image september 2011

9. Formula for Change
DxV+F>R
R = Resistance to change
D = Dissatisfaction
V = Vision
F = First steps

11. Belgian Football
Servicing & Insuring 400.000 members & 2200 clubs
Organizing 11.000 matches per weekend
Administrating 250.000 matchsheets and ref. Reports
Servicing 1 head, 9 regional offices & 1 nat traincentre
Managing 160 people
Managing 90.000 affiliations & 30.000 transfers
Dealing with over 1500 disciplinary cases
Organizing 130 events
Organizing the Cofidis Cup
Training 6000 Referees
Managing 800 volunteers
Supporting & coaching all National Teams
Supporting, coaching & exploiting the Belgian Red Devils

12. Service Organisation

13. ambition
s
conditions

15. 6 strategic goals for Growth for 2016

16. 4 strategic goals for Winning for 2016

17. 50 Operational Goals for 2014

18. Formula for Change
DxV+F>R
R = Resistance to change
D = Dissatisfaction
V = Vision
F = First steps

19. Better Better Better
Culture Service Brand
Better Better Better
Brand Service Culture

23. Communicate through brands based
on stakeholder groups

24. Belgian
Football
©BELGIAN FOOTBALL

27. Samen op weg naar
de grootste supporters-
club ooit voor
de Rode Duivels …

36. 4 strategic goals for Winning in 2016

41. www.everydayfootball.b
e

42. DxV+F>R
Please provide your ideas on
#NEWRBFA
Thank you
@bobmadou