Presentation of the Bell Company Cosmetics Brand Stick products – lipsticks, concealers, eyeliners and lip liners Pressed products – powders, eye shadows, blushes, bronzers Liquid products with high viscosity – lip glosses Mousses – eye shadows, foundations, concealers, blushes, bronzers Emulsions – foundations, concealers, mascaras Liquid products – liquid mascaras, eyeliners, eye shadows Loose powders – eye shadows, powders, bronzers Nail polishes Standards of c-GMP and ISO 9001:2008

1. BELL
COMPANY PRESENTATION

2. • The company was established in 1983.
• Initially the company was focusing on
production of lipsticks, eye-liners and lip-liners.
• Bell was the first Polish company offering a full
range of colour cosmetics.
•Today Bell is leading cosmetic brand in Poland.
• Bell is present on more that 30 markets,
including such demanding as Russia, Ukraine,
France, Spain, Georgia, Iceland, Greece and the
Middle East.
•Total plant area 8930 m².
•Employment:
-2010 – 280 people
-2011 – 330 people
-2012 – 400 people

3. WHY BELL?
 Leader among Polish cosmetics brands with established and stable position
on home market
 Profitable sales and successful turnover on many foreign markets
 Products of the highest world standard at a reasonable price
 Cosmetics following the latest trends, including seasonal limited collections
 Wide range of colours fulfilling each woman’s demands regardless of taste or skin
complexion
 Modern equipment for the production of cosmetics and fully prepared staff
 Our own professional laboratory supervising the quality of products
 When developing new and improving already existing formulas
we use the experience of leading French and German laboratories
 Extremely flattering, timeless, wide range of colours and shades of
cosmetics
 A variety of color cosmetics lines designed for clients of any age

4. PRODUCTS
 Stick products – lipsticks, concealers, eyeliners and lip liners
 Pressed products – powders, eye shadows, blushes, bronzers
 Liquid products with high viscosity – lip glosses
 Mousses – eye shadows, foundations, concealers, blushes, bronzers
 Emulsions – foundations, concealers, mascaras
 Liquid products – liquid mascaras, eyeliners, eye shadows
 Loose powders – eye shadows, powders, bronzers
 Nail polishes

5. RESEARCH AND DEVELOPMENT
 New products are tested at every stage of development
 Our products are NOT tested on animals
 Modern equipment for the production of cosmetics and fully prepared staff
 Our own professional laboratory supervising the quality of products
 When developing new and improving already existing formulas
we use the experience of leading French and German laboratories

6. QUALITY CONTROL
 Production takes place according to the standards of c-GMP and ISO 9001:2008
 Control of raw materials and masses
 Control on every stage of the production
 Control of packaging
 Control of the final product

7. MARKET SHARES
33%
34%
33%
Private label
Export
Poland

8. BELL IN POLAND
Traditional trade
Retail chains
Drugstores

9. BELL OFFER FOR DRUGSTORES
 Full range of make-up products
 Exposition furniture for drugstores

10. BELL SEASONAL COLLECTIONS

11. BELL EXAMPLE EYES PRODUCTS
Mascaras Eyeshadows
Eye liners and pencils Base

12. BELL EXAMPLE LIPS PRODUCTS
Lipsticks Lipglosses
Lip liners Lip balms

13. BELL EXAMPLE FACE PRODUCTS
Foundations Pressed powders and rouges
Concealers Base

14. BELL EXAMPLE NAIL PRODUCTS
Nail enamels Nail Program Line
Bio Spa Nail Program Nail polishes

15. PRIVATE LABEL
huge range of standard
formulation and colours
modification of standard
formulation
colour matching
in house product
development by qualified R&D
laboratory
large selection of plastic
packaging for all products

16. FACTORY
 2 lipstick filling machines
 Lip stick / mascara filling machines
 Hot filling machine
 Device for filling and sealing tubes
 5 mixers with homonizers
 4 mixers for powders
 4 presses for powders
 Machine filling loose products
 Machine filling nail polish
 Press (Vatraco)
 2 injection molding machines (Jomar, GP)
 2 automatic labeling machines

17. PRODUCTION OF PACKAGING
 19 injection molding machines
 Transfer press for production
of aluminum details
 2 devices for injection
blow molding
 3 ultrasound welding machines
for bottles
Photo: machine Platarc

18. PRODUCTION POTENTIAL
PRODUCT PRODUCTION (2SHIFTS)/PIECES
LIPSTICK 25 000
LIPGLOSS 50 000
LIQUID EYELINER 50 000
FOUNDATION 30 000
EYELINER/AUTOMATIC
CONCEALER
5 000 /6 000
EYE SHADOW/POWDER 30 000/12 000
MOUSSE PRODUCTS/PROTECTIVE
PRODUCTS
44 000

19. THANK YOU
FOR YOUR
ATTENTION